The Rattigan Roundtable

Scott Rattigan, J.D.

Welcome to The Rattigan Roundtable, where medical professionals and entrepreneurs gather for dynamic conversations with experts across a wide spectrum of fields. We bring diverse perspectives to the table, creating a space for mutual self-improvement. While designed for integrative medicine practitioners and entrepreneurs, our roundtable discussions focus on the entrepreneurship journey, with mindset and beliefs playing a central role. We convene with guests who bring valuable insights from a variety of fields, because the best learning happens when we pull up a chair and learn from each other

  1. May 16

    "I Was More Afraid of Staying" — Nichole Lowe on 9/11, a Near-Fatal Heart Scare, and Betting on Herself (Part 2)

    What happens when you've bet everything on your company — and it breaks? In Part 2, Nichole Lowe picks up where we left off: she's spotted a massive problem in the coaching industry, she has zero technical background, and she's decided to build a tech company anyway. What follows is one of the most honest founder stories you'll hear — no highlight reel, just the real climb. Nichole walks us through building Zoee from scratch — networking her way into the startup world through a Raleigh-Durham MIT mentorship program, launching a beta that 75 coaches signed up for in seven days, and then watching it all break right before a $500K–$1M investment was about to close. On New Year's Day, at their lowest point, her husband Michael pulled her off the couch, got her on a bike, and rode with her for hours until she had a different answer. Then, just as Zoee hit its stride — a preferred partnership with the International Coaching Federation, 50,000 coaches reached in a single email campaign — a sophisticated cyber attack hit. A money laundering scheme tied to a large-scale Wells Fargo identity theft. Hundreds of thousands of dollars. Stripe shut them down. Nichole and Michael personally covered their coaches' lost income out of pocket, not knowing if they'd ever get it back. This episode covers: What it actually takes to build a tech company with no technical backgroundThe fundraising gauntlet — and what Nichole said to get a "no" flipped to a "yes"The bike ride that saved Zoee — and what it taught her about resilienceWhy she ignored the "$20K paid ads" playbook and built community firstThe cyber attack that forced a full platform rebuild — and how her team stayed through all of itHer advice for coaches on the fence about starting their own businessWhere Zoee is going next "It's not over until it's over. Just because someone says it's over doesn't make it so." 🔗 Find Nichole at Zoee.com | @zoeeapp on social

    50 min
  2. May 16

    "I Was More Afraid of Staying" — Nichole Lowe on 9/11, a Near-Fatal Heart Scare, and Betting on Herself (Part 1)

    What does it take to walk away from a safe, successful career — not once, but twice? Nichole Lowe, founder of Zoee.com, has one of the most unexpected founder origin stories you'll hear. She spent 12 years in the film industry — producing for Prince at Paisley Park, working on Hollywood sets, and narrowly avoiding being on the first Twin Tower on 9/11. Then she pivoted into corporate sales, built a successful career covering the Western US for a major company, and walked away from that too. The catalyst? Her husband's undiagnosed coronary artery disease nearly killed him — 99% blocked in three main arteries, one week before a trip to Italy the doctors say he wouldn't have survived. In Part 1, we dig into the personal transformation behind the founder story: How a near-fatal health scare sent Nichole to health coaching school overnightWhat it felt like to leave two successful careers — and why she says she was more afraid of stayingThe 9/11 near-miss that changed the entire trajectory of her lifeHer first client session — and the vulnerable, unplanned thing she said that made the client say "you're the person I want to hire"How coaching 500+ coaches at IIN revealed the exact problem Zoee was built to solve This episode is for anyone who's ever been too comfortable to make the leap they know they need to make. 🔗 Find Nichole at Zoee.com | @zoeeapp on social

    25 min
  3. Navigating Health Crises: Lessons in Business Resilience with Uli Iserloh

    03/14/2025

    Navigating Health Crises: Lessons in Business Resilience with Uli Iserloh

    In this conversation, Uli Iserloh shares his personal experience of a health crisis that led him to reflect on the resilience of his business. He emphasizes the importance of automation in healthcare practices to ensure they can operate independently of the owner. Uli discusses the key components of building a successful practice, including care delivery methods, patient education, and the use of technology to streamline operations. He also highlights the evolution of patient acquisition strategies, particularly the shift from live events to automated webinars, which have proven to be more effective in engaging potential patients. In this conversation, Uli Iserloh discusses the critical role of webinars in client engagement and education, emphasizing the need for practitioners to adapt to modern marketing strategies. He highlights the importance of balancing client needs with business operations, the shift towards virtual practices, and the necessity of preparing practices for potential sale. Uli also shares insights on effective marketing strategies that encourage patient engagement and the pitfalls of DIY content in healthcare marketing. Chapters 00:00 Health Crisis and Business Resilience 05:51 Automation in Healthcare Practices 10:53 Building a Successful Practice 18:13 The Evolution of Patient Acquisition 23:35 The Importance of Webinars in Client Engagement 26:18 Balancing Client Needs and Business Operations 28:59 The Shift Towards Virtual Practices 32:10 Preparing Your Practice for Sale 37:03 Marketing Strategies for Patient Engagement 45:11 Introduction to Origins Incubator 45:38 Building and Scaling Your Practice Connect with him: Website: https://uli.iserloh.com/ Instagram: @uliiserloh Facebook: https://www.facebook.com/uliiserloh YouTube: https://www.youtube.com/uliiserloh Connect with Scott: Website: scottrattigan.com LinkedIn: https://www.linkedin.com/in/scott-rattigan

    46 min
  4. Medicare Billing, Opt Out, and Compliance Answers with Sonda Kunzi

    03/07/2025

    Medicare Billing, Opt Out, and Compliance Answers with Sonda Kunzi

    In this conversation, healthcare consultant Sonda Kunzi shares her extensive experience in medical coding, compliance, and reimbursement, particularly in the context of functional and integrative medicine. She discusses the complexities of navigating Medicare, common pitfalls in insurance billing, and the importance of patient education. Sonda emphasizes the need for practices to understand the regulations surrounding billing and the potential consequences of errors. She also addresses the differences between national and local coverage determinations and the role of Medicare Administrative Contractors. The conversation concludes with insights on integrating functional medicine into insurance practices and the significance of understanding patient demographics. In this conversation, Sonda Kunzi discusses the complexities of healthcare billing, particularly in relation to insurance, opting out of Medicare, and the differences between preventive and wellness care. She emphasizes the importance of understanding client pain points and navigating the regulatory landscape while considering cash practices and membership models. The discussion also touches on the challenges providers face when transitioning between traditional and functional medicine practices.Bonus: Sonda discusses the future of Medicare telehealth coverage, particularly in light of the upcoming expiration of COVID-era waivers on April 1, 2025. They explore the requirements for telehealth coverage prior to the pandemic, the changes brought about by the public health emergency, and the potential reversion to previous regulations if Congress does not act. The discussion emphasizes the importance of understanding geographic restrictions and preparing for potential changes in telehealth policy.Chapters00:00 Introduction to Sondra Kunze and Her Expertise03:42 Navigating the Complexities of Medicare06:12 Common Mistakes in Insurance Billing09:11 Understanding the Consequences of Billing Errors12:04 The Role of Medicare Administrative Contractors14:37 National vs. Local Coverage Determinations16:54 Consulting for Functional Medicine Practices19:40 Debunking Myths About Medicare and Functional Medicine22:26 Integrating Functional Medicine into Insurance Practices25:01 Understanding Patient Demographics and Market Strategies27:23 Understanding Client Pain Points29:06 Navigating Insurance Regulations32:26 The Opt-Out Dilemma34:30 Preventive vs. Wellness Care38:07 Billing Challenges and Cash Practices42:37 Opting Out of Medicare: A Two-Year Commitment44:41 Membership Models in Healthcare48:18 Consultation and Next Steps49:09 The Evolution of Telehealth Coverage52:01 Current Medicare Telehealth Regulations and Future Expectations54:21 Navigating Geographic Restrictions and Provider Requirements57:06 Preparing for Changes in Telehealth Policy58:12 Expert Insights on CodingConnect with her:Website: https://www.codingadvantage.com/Instagram: @codingadvantagellcFacebook: Coding Advantage, LLCLinkedIn: https://www.linkedin.com/in/sonda-kunzi/Connect with Scott:Website: scottrattigan.comLinkedIn: https://www.linkedin.com/in/scott-rattigan

    58 min
  5. How To Identify and Rewire Limiting Beliefs w/ Dr. Kirstin Lauritzen

    04/26/2024

    How To Identify and Rewire Limiting Beliefs w/ Dr. Kirstin Lauritzen

    006 Summary Dr. Kirsten Lauritzen, a performance coach for high-achieving women, discusses the power to create anything we want in our lives through mindset and brain alignment. She shares her journey from chiropractic and nutrition to exploring the subconscious mind and limiting beliefs. Dr. Kirstin explains how mental toughness applies to athletics, entrepreneurship, and motherhood. She highlights the connection between the mind and body, and how beliefs and emotions can impact physical health. Dr. Kirstin provides insights into identifying and shifting limiting beliefs, and the power of rewiring the brain. The conversation draws on ancient wisdom and the importance of challenging our beliefs. In this conversation, Dr. Kirstin and Scott Rattigan discuss the importance of exploring painful experiences and finding healing. They also delve into the power of journaling as a tool for challenging beliefs and assumptions. They explore the topic of affordability in functional medicine and how to shift mindsets around money. They discuss the importance of getting comfortable in the uncomfortable and pushing through resistance. The conversation concludes with information on how to connect with Dr. Kirstin on social media. Takeaways Our mindset and beliefs play a crucial role in creating the life we want. The subconscious mind and limiting beliefs can impact physical health and well-being. Identifying and challenging our limiting beliefs is key to personal growth and transformation. Rewiring the brain through affirmations and repetition can help shift beliefs and create positive change. Exploring painful experiences can lead to healing and growth. Journaling is a powerful tool for challenging beliefs and assumptions. Shifting mindsets around money and worth can open up new possibilities. Getting comfortable in the uncomfortable is key to personal and professional growth. Collecting evidence and rewiring beliefs can help overcome challenges. Chapters 00:00 Introduction and the Power to Create Anything 02:09 Dr. Kirstin's Journey into Brain Alignment 06:29 Mental Toughness in Athletics and Entrepreneurship 09:08 The Mental-Physical Connection 13:10 Identifying Limiting Beliefs 25:39 Ancient Wisdom and Challenging Beliefs 27:03 Exploring Painful Experiences and Finding Healing 28:27 The Power of Journaling 29:07 Getting Started with Journaling 30:03 Challenging Beliefs about Affordability 30:19 Examining Worth and Value 31:17 Exploring Emotions and Stories 32:13 Identifying Core Beliefs 33:36 Shifting Mindsets and Money Beliefs 34:05 Believing in Your Capabilities 35:24 Exploring Worst-Case Scenarios 36:20 Finding Opportunities in Challenges 37:41 Choosing How to Move Forward 39:21 Finding Possibility and Opening Up Opportunities 40:31 Navigating the Valley of Despair 41:08 Getting Curious and Examining Patterns 43:22 Shifting Strategies and Habits 44:19 Choosing to See Things Through 45:39 Getting Comfortable in the Uncomfortable 46:00 Preparing for Resistance and Pushing Through 47:11 Collecting Evidence and Rewiring Beliefs 48:33 Mapping Evidence from Other Areas of Life 50:18 Connecting with Dr. Kirstin

    53 min
5
out of 5
11 Ratings

About

Welcome to The Rattigan Roundtable, where medical professionals and entrepreneurs gather for dynamic conversations with experts across a wide spectrum of fields. We bring diverse perspectives to the table, creating a space for mutual self-improvement. While designed for integrative medicine practitioners and entrepreneurs, our roundtable discussions focus on the entrepreneurship journey, with mindset and beliefs playing a central role. We convene with guests who bring valuable insights from a variety of fields, because the best learning happens when we pull up a chair and learn from each other