The Real Word The Real Word

Byron Lazine and Nicole White respond to comments on last week’s episode covering Zillow’s non-exclusive touring agreement and discuss why, ultimately, what matters is not what agents are used to or what they prefer but what the consumer wants—and the right question for agents to ask.





Watch last week's episode of The Real Word (#317) to hear Byron's and Nicole's response to Zillow's new touring agreement: https://youtu.be/Rx9BSOUMozU





Watch last week’s Knowledge Brokers Podcast episode with Realtor.com CEO Damian Eales:

https://www.youtube.com/watch?v=OACmX0EKwAk&t=1823s





𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe


Use discount code REALWORD for 10% off your annual subscription!




________




BAM Webinar: The Brand Building Opportunity of a Lifetime → https://us02web.zoom.us/webinar/register/3517151139085/WN_hXEEG49ORwmnc3lCRBLXTQ#/registration





1000watt Brand & Marketing Summit → Use the discount code BAM for 15% off the ticket price: https://1000watt.net/events/summit/




________





𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/





Subscribe to the BAM YouTube channel:

https://tinyurl.com/aatxhaka


Subscribe to BAM Newsletter:

https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate





Connect with Byron Lazine:

https://www.instagram.com/byronlazine




Connect with Nicole White:

https://www.instagram.com/nicolewhite.ct/





This episode's sources:


https://nowbam.com/zillow-introduces-non-exclusive-touring-agreement-in-response-to-nar-settlement/


https://notoriousrob.substack.com/p/in-which-i-explain-things-to-anthony





Timestamps:



00:00–00:35 Intro


01:26 Notorious ROB article-debate w Lamacchia


02:15 Topic 1: Reacting to comments from last week on zillow touring agreement


02:54 Nicole’s response as to whether they were too in favor of Zillow in their last episode


05:07 I don’t understand where people confuse facts with…


06:48 This test might give agents an opportunity…


07:11 Another comment: “What’s insane is touring a home without…”


09:37 Agents listen up: Your opinions on whether or not…



15:41 We all agree buyer consultations are great… If you force feed it you might be pushing that buyer away


17:41 Southwest55Plus comment: “If every real estate company can…we will have a mess”


18:54 Agents always get wrapped up… Who does the consumer want to work with?


21:03 Another comment from Southwest55Plus & Byron’s response


24:20 Other comments and responses





———




BAM PARTNERS




𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/


𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/


𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200


𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name


𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28%

Byron Lazine and Nicole White discuss Zillow’s non-exclusive touring agreements, what each one likes and doesn't like about the from, and the NAR practice changes set to go into effect August 17, 2024.





𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe


Use discount code REALWORD for 10% off your annual subscription!





𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/





Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka




Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate





Connect with Byron Lazine:

https://www.instagram.com/byronlazine




Connect with Nicole White:

https://www.instagram.com/nicolewhite.ct/





This episode's sources:


https://nowbam.com/zillow-introduces-non-exclusive-touring-agreement-in-response-to-nar-settlement/


https://nowbam.com/nar-practice-changes-set-to-go-into-effect-august-17-2024/


https://www.nar.realtor/the-facts/nar-settlement-faqs?narmail=CEOMessage&date=04-29-2024&user=1155937&itid=9710534





Timestamps:



00:00–00:53 Intro


03:00 Topic 1: Zillow’s new touring agreement


05:11 “Here’s what I like about the form…”


06:40 What Nicole likes about it


08:22 “Now I know they don’t have an agent…I can win that business.”


09:12 “Where I get a little worried…”


13:04 “Here’s Zillow’s position…”


14:04 Topic 2: NAR FAQ #53 & extension (going off of Zillow touring agreement)


14:25 “This shows you how much of a fricken grip…”


15:55 “NAR will not dictate…”


17:11 The term of the agreement is up to you & the consumer (no restrictions)


20:01 “Here’s what I think is insane…”


22:19 “Which agents should say, ‘I want to meet more ppl on home tours’?”


24:55 How Zillow’s touring agreement can help build trust


26:17 “If you know you’re exceptional…you should be motivated to meet more people on their terms.” (Otherwise, "you're putting them in danger")





———




BAM PARTNERS




𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/




𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/




𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200




𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name




𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners




𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam




———





#zillow #narsettlement #nationalassociationofrealtors

Byron Lazine and Nicole White discuss last week’s unfiltered BAM interview with NAR president Kevin Sears, Inman’s survey asking agents if NAR is good for the industry, and 55,000 home sellers receiving a refund from Opendoor.





𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe


Use discount code REALWORD for 10% off your annual subscription!





BAM Webinar—Keep Your Clients for Life: https://us02web.zoom.us/webinar/register/1817140992875/WN_JMtmou3VSyKx9Yanc9bU8w#/registration





Kevin Sears Interview With BAM: https://youtu.be/RolUHg3B940





𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/





Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka


Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate





Connect with Byron Lazine:

https://www.instagram.com/byronlazine




Connect with Nicole White:

https://www.instagram.com/nicolewhite.ct/





This episode's sources:
https://www.marketwatch.com/story/nearly-55-000-home-sellers-to-receive-62-million-in-refunds-from-opendoor-76cbe6a9





Timestamps:



00:00–00:32 Intro


00:33 Racket #1—Recap of Kevin Sears Pod


06:35 Racket #2—Inman Surveys Agents on if NAR Is Good For Industry


20:09 Racket #3—55,000 Home Sellers Receive Refund From Opendoor





———




BAM PARTNERS




𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/




𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/




𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200




𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name




𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners




𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam




———





#nationalassociationofrealtors #narsettlement #inman

Byron and Nicole break down the latest trends in real estate training, discussing the importance of ethical practices and agent management. They delve into the effectiveness of training, the ethics of accepting gifts, and how feeling appreciated can impact business relationships. They also explore the practicalities of fee structures and the strategic silence of corporations on agent counts.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Connect with Byron Lazine: https://www.instagram.com/byronlazine
Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/

This episode's sources:
https://notoriousrob.substack.com/
https://nowbam.com/is-nar-hiding-membership-data/

Timestamps:

00:00–00:53 Intro
02:55 Notorious R.O.B.’s response to the question, “Will 6% commissions end?”
06:21 Amateurs & marginal agents vs. pros (referencing the Swanepoel Danger Report)
14:53 The important takeaway from the U of M event (per Notorious R.O.B.)
16:03 Reddit post from a homebuyer: “Do we tip him?”
18:55 Nicole’s response to that question (“Hey, can I offer you a tip…?”)
21:27 Why has NAR removed its membership data?
26:18 Stay tuned for BAM interviews lined up at T3 Sixty

———
BAM PARTNERS
𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/
𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/
𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200
𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name
𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners
𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam
———

#realestateagents #commissions #nationalassociationofrealtors

Byron Lazine and Nicole White discuss the green light for the DOJ’s continued investigation into NAR commission rules, a timeline of facts, and a related article by Notorious ROB.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!

BAM Camp D.C. → Early Bird Pricing extended! https://brokeagentmedia.lpages.co/bam-camp-dc/

BAMfest: A FREE Virtual Festival for real estate agents: https://brokeagentmedia.lpages.co/bamfest/

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Connect with Byron Lazine: https://www.instagram.com/byronlazine
Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/

This episode's sources:
https://nowbam.com/new-ruling-by-u-s-court-of-appeals-allows-the-doj-to-reopen-nar-investigation/
https://nowbam.com/what-the-real-estate-industry-can-learn-from-the-doj-lawsuit-against-apple/
https://notoriousrob.substack.com/p/dont-call-it-a-comeback-doj-wins

Timestamps:

00:00-00:36 Intro
00:37 Racket #1: New Ruling Allows The DOJ To Reopen NAR Investigation
07:40 Racket #2: Don’t Call It A Comeback: DOJ Wins In DC Circuit (Notorious ROB)

———
BAM PARTNERS
𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/
𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/
𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200
𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name
𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners
———

#dojustice #nationalassociationofrealtors #narsettlement

Byron Lazine and Nicole White discuss real estate head counts under pressure, Barbara Corcoran’s comments on the NAR settlement, and the Kevin Sears interview with Jared James—before roleplaying how to discuss the NAR settlement when the topic comes up in conversation.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe
Use discount code REALWORD for 10% off your annual subscription!

BAM Camp D.C. → Early Bird Pricing extended! https://brokeagentmedia.lpages.co/bam-camp-dc/

BAMfest: A FREE Virtual Festival for real estate agents: https://brokeagentmedia.lpages.co/bamfest/

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Connect with Byron Lazine: https://www.instagram.com/byronlazine
Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/

This episode's sources:
https://www.resiclubanalytics.com/p/real-estate-agent-head-counts-will-pressure-even-commissions-hold-steady
https://nowbam.com/why-barbara-corcoran-says-the-nar-settlement-is-not-a-big-deal/
https://nowbam.com/nar-president-kevin-sears-on-nars-decision-to-settle-the-dojs-role-va-buyers-nar-dues/

Timestamps:

00:00-00:39 Intro
00:40 Racket 1: Real Estate Agent Head Counts Will Be Under Pressure
17:40 Racket 2: Barbara Corcoran’s Comments on NAR Settlement
25:08 Racket 3: Kevin Sears Interview With Jared James
31:11 Roleplaying NAR Settlement When Brought Up In Conversation

———
BAM PARTNERS
𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/
𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/
𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200
𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name
𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners
———

#realestateagents #barbaracorcoran #nationalassociationofrealtors