The Recognized Authority Alastair McDermott - The Recognized Authority

Are you struggling to establish yourself as the go-to expert in your niche? Do you wonder how specialists become famous industry authorities that attract premium clients?


Tune in to this value-packed interview on The Recognized Authority podcast between host Alastair McDermott and featured guest Mindi Zissman, an accomplished ghostwriter and content strategist who built a million dollar business specializing in the insurance and risk management space.


You’ll discover:


Mindi’s journey to hyper-specialization after nearly 20 years as a generalist freelancerActionable tactics to distribute your expertise and borrow audiencesHow giving away “too much” free content builds authority and trustThe key role of curiosity and interview skills in cornering a nicheHow long it really takes to gain traction and become the recognized authority

If you want to learn from a real-world case study of niche domination from this successful solopreneur, don’t miss this insightful conversation.






🗒️ Show Notes 🗒️


Access all the links mentioned in this episode in the show notes here: 


👉👉https://therecognizedauthority.com/million-dollar-authority-business/ 👈👈


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🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book


🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching


🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇


👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/


👑 – TWITTER: https://twitter.com/WhatStrategy


👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 


👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/


💻 – WEBSITE: https://therecognizedauthority.com

Are you looking to build your personal brand, authority and influence as a consultant, coach or expert? Wondering how to leverage YouTube to attract more of your ideal clients?


In this episode of The Recognized Authority, Alastair McDermott interviews YouTube strategist and coach Salma Jafri on how to grow your impact and income with YouTube.


They discuss:


Crafting titles and thumbnails for maximum clicksUnderstanding the YouTube algorithm in 2022Optimizing your channel strategyBalancing evergreen vs trending contentGetting comfortable on cameraSmart video batching and repurposingThe power of live streaming for engagementCollaborating with influencers for borrowed authority

If you want actionable tactics to build your authority and get more high-ticket clients with YouTube, don't miss this tactical masterclass!


Tune in as Salma reveals her advanced YouTube growth strategies to help you become the recognized authority in your field.


Learn more about Alastair's Authority Accelerator program.






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🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.






📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching


👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks


Expert Authority Builder Series: 


👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 


👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads


👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule


👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts


🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇


👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott


👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority


👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy


💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you worried that using AI writing tools means you didn't actually write your own content? Where exactly should we draw the ethical line when leveraging artificial intelligence for content creation?


In this thought-provoking bonus episode of The Recognized Authority podcast, host Alastair McDermott debates these tricky questions with returning guest Joe Casabona, expert podcaster and author.


You'll hear a nuanced discussion around:


How to think about AI assistance in writing and content creationWhere AI can help versus replace in the creative processHow iterative prompting can shape the AI outputWhether AI will ever replicate truly original human ideasThe importance of the human editorial eye in approving AI-generated contentWhat we potentially stand to lose in fully outsourcing creative work to machines

If you're feeling uncertain about how to responsibly and effectively leverage AI tools like ChatGPT in your business and content creation, don't miss this lively exchange of perspectives. Tune in now to help shape your own ethical framework.






🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.






📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe






🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching






👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks






Expert Authority Builder Series: 


👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 


👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads


👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule






👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts


🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇


👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott


👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority


👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy


💻 - WEBSITE: https://TheRecognizedAuthority.com

Have you ever struggled to engage an audience with your message or expertise? On this week's episode of The Recognized Authority podcast, host Alastair McDermott interviews Lucy Bloom, an award-winning international speaker and consultant.


Lucy shares her journey from advertising executive with no public speaking experience to highly sought after keynote speaker at major conferences. She provides brilliant advice on how to:


Use emotional stories and humor to capture attentionStructure speeches into digestible sectionsAllow time and pauses for the audienceTest material before going on stagePublish books to establish authority

If you want to learn how to speak with confidence, impact, and authority, you won't want to miss this interesting and entertaining conversation. Tune into The Recognized Authority podcast now to hear Lucy's insights on engaging storytelling, humour, and becoming known as an expert.










----------


🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


CHING: Find out more about working with Alastair: https://rec.nz/coaching


👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks


Expert Authority Builder Series: 


👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 


👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads


👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule ()


👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts


🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇


👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott


👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority


👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy


💻 - WEBSITE: https://TheRecognizedAuthority.com

Tired of working every hour delivering custom services on hourly rates? Wish your subscribers felt more valued and engaged? Renowned online entrepreneur Brennan Dunn joins host Alastair McDermott to share his journey from agency work to selling digital products.


After building a successful consultancy, Brennan yearned for something scalable. He took a leap of faith, pivoting to content marketing and community engagement. Learn how Brennan attracted 50,000 subscribers without spending a penny on ads.


Brennan unlocked rapid growth through segmentation - by understanding subscriber needs, he created tailored content tracks that subscribers raved about. His audience insights also revealed promising new product ideas.


Tune in to discover:


The instability of reliance on a few big clientsBootstrapping your audience with blogs and communitiesWhy most businesses fail at basic segmentationOptimizing confirmation pages to learn about subscriberDebunking the myth that you need absolute authority

If you're struggling to engage subscribers, this episode is a must-listen. Brennan's list-building and segmentation tactics will help you keep subscribers hooked and uncover hidden opportunities.


Ready to make real progress in building authority? Register for The Authority Bootcamp at TheRecognizedAuthority.com/bootcamp and take a significant stride towards becoming a recognized expert in your industry.


🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching


👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks






Expert Authority Builder Series: 


👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 


👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads


👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule ()


👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts






🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇


👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott


👑 - TWITTER: https://twitter.com/WhatStrategy


👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority


👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy


💻 - WEBSITE: https://TheRecognizedAuthority.com

In this episode, I introduce you to Authority Bootcamp, a 4-week program starting on November 9th, designed to help experts build authority in their field. I break down the weekly agenda from refining your positioning and LinkedIn profile to practical content and video creation.


The bootcamp emphasizes real content creation during live sessions, eliminating the need for extra work outside the scheduled times. I also highlight the Focus Work Sessions, the heart of this bootcamp, where we’ll work together to create valuable content, share progress, and provide immediate feedback in a supportive community setting.


Plus, I share an exclusive discounted rate offer for those who sign up early! Ready to make real progress in building authority? Register for The Authority Bootcamp at TheRecognizedAuthority.com/bootcamp and take a significant stride towards becoming a recognized expert in your industry. Tune in to learn more!


Join the Authority Boot Camp starting Nov 9th to boost your content creation skills. Revamp LinkedIn profile, create engaging posts, explore options, and develop distribution strategies. Register at therecognizedauthority.com/bootcamp.