The Red Threads Pod

Jaime Solis
  • 5.0 (2)
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Unlock Your Creative Edge. Leverage AI. Build What Matters. The Red Threads Pod is the audio companion to the popular Red Threads newsletter, delivering actionable strategy for leaders, creators, and entrepreneurs. Hosted by Jaime Solis and backed by 20+ years of executive media insight and experience.

  1. 4D AGO

    Three Piece Marketing

    Most people think marketing fails because not enough people see their work. But visibility is rarely the real problem. In this episode of The Red Threads Pod, Jaime reframes marketing through a simple but powerful idea: movement only happens when awareness, trust, and tension work together. Using analogies from dating, leadership, and everyday decision-making, this episode explores why: Awareness without trust is just noise Trust without tension creates comfort, not action Tension is the missing ingredient that turns belief into movement The Three-Piece Marketing Framework1. Awareness Necessary, but overrated. Attention is the starting line, not the finish. 2. Trust The scarce asset. Built through consistency, credibility, and earned relationships—not viral moments. 3. Tension The invisible force that creates urgency. The gap between where someone is and where they could be—and what it costs to stay still. Key TakeawaysComfort is the enemy of action Great marketing feels more like great leadership than promotion Trust plus tension is what creates forward motion If no one is moving, the issue isn’t awareness—it’s what’s missing after it Brand Check QuestionLook at your last piece of marketing and ask: Did this build real trust, or just try to be seen? Did it create meaningful tension, or politely ask for attention? If the answer is no, the system—not the effort—is broken. If this episode resonated, you can go deeper by subscribing to the Red Threads newsletter at 👉 https://jmedia.beehiiv.com/subscribe  That’s where the ideas start—and where we keep building. The Red Threads Pod with Jaime Solis is written and by Jaime Solis.Cover art by Jaime Solis. Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:🔗 --> Red Threads Newsletter Explore more creator tools and content at the JMedia homepage.🔗-->  https://www.jaimesolis.com Connect with me:📸 Instagram → https://www.instagram.com/jmesolis/💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis ––– Thanks for listening.If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review. It helps more than you know!

    5 min

  2. 11/03/2025

    Better Questions

    A single question can unlock trust—or shut down an entire room. In this episode, host Jaime Solis pulls the thread on the hidden power of better questions. From team meetings to creative breakthroughs, he explores how the questions we ask—of others and ourselves—quietly shape our culture, our outcomes, and our thinking. Drawing on real-world examples from user research, leadership, and personal reflection, Jaime shows how to shift from performative questions to transformational ones. Whether you're a leader, creator, or just someone who wants to get better at listening, this episode is a permission slip to get curious for real.  What You’ll LearnWhy most of us ask questions that limit trust, insight, and progressThe subtle difference between performative questions and genuine curiosityFour practical ways to ask better questions in your work and lifeHow the questions you ask shape your team, culture, and personal growthThe mindset shift from proving something to learning something Key TakeawaysQuestions that are performative rarely invite truth.Better questions don’t corner people—they open doors.Asking for stories, not opinions, gets you to the real insight.The right question can reveal assumptions and uncover what really matters.Culture is shaped not just by answers, but by the questions we make safe to ask. Resources + LinksSubscribe to the Red Threads Newsletter: https://jmedia.beehiiv.comExplore JMedia: https://www.jaimesolis.comFollow Jaime on Instagram: https://www.instagram.com/jmesolis/Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/Access tools & resources via Jaime’s Stan Store: https://stan.store/Jmesolis The Red Threads Pod with Jaime Solis is written and by Jaime Solis.Cover art by Jaime Solis. Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:🔗 --> Red Threads Newsletter Explore more creator tools and content at the JMedia homepage.🔗-->  https://www.jaimesolis.com Connect with me:📸 Instagram → https://www.instagram.com/jmesolis/💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis ––– Thanks for listening.If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review. It helps more than you know!

    13 min

  3. 10/29/2025

    Stop Hiding

    In 2008, Stanford professor Andrew Ng uploaded his machine learning course online for free—an act that reshaped modern education. That single decision turned a full classroom into a global movement. So why do so many creators still hoard their best ideas? In this episode, host Jaime Solis pulls the thread on a common creative trap: hiding your work in the name of perfection or humility. From the psychology of fear to the systems that keep your work invisible, Jaime unpacks why “waiting until it’s ready” is just another form of resistance—and what to do instead. Through stories from creators like Andrew Ng, Gary Vaynerchuk, Austin Kleon, Christopher Nolan, and Marie Forleo, you’ll learn how to share your process, teach your current struggle, and align generosity with growth. Because the truth is simple: hiding your work helps no one. Sharing it? That’s how change spreads.  What You’ll LearnWhy hiding your best work actually hurts the people who need it mostFour practical ways to transform hiding into helpingHow to share your process without feeling self-promotionalThe difference between documenting and performingWhy generosity and self-interest can (and should) coexist TakeawaysKnowledge shared is knowledge multiplied.Document your process, don’t just describe it.Teach your current struggle, not your past success.Show the scaffolding, not just the finished building.True service is when your success and your audience’s success align. Resources + LinksSubscribe to the Red Threads Newsletter: https://jmedia.beehiiv.comExplore JMedia: https://www.jaimesolis.comFollow Jaime on Instagram: https://www.instagram.com/jmesolis/Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/Access tools & resources via Jaime’s Stan Store: https://stan.store/Jmesolis The Red Threads Pod with Jaime Solis is written and by Jaime Solis.Cover art by Jaime Solis. Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:🔗 --> Red Threads Newsletter Explore more creator tools and content at the JMedia homepage.🔗-->  https://www.jaimesolis.com Connect with me:📸 Instagram → https://www.instagram.com/jmesolis/💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis ––– Thanks for listening.If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review. It helps more than you know!

    12 min

  4. 09/30/2025

    Desires, Beliefs, and Brands

    Why do some brands stick while others fade into the noise? In this episode, host Jaime Solis unpacks what really drives brand loyalty, and it’s not what most marketers think. Drawing from a trip to the grocery store with his family, Jaime explores the hidden psychology behind why people choose the products they do. From packaging and colors to identity and control, it’s rarely about the price tag, it’s about what the product means to us. Whether you're building a business, launching creative work, or trying to earn attention in a crowded space, this episode offers a clear framework to build a brand that actually resonates. If you’ve ever asked, “How do I make people care?”—this one’s for you.  What You’ll LearnWhy people choose brands that make them feel something The 3 emotional drivers that build lasting brand loyalty How to design your brand to speak to identity and agency The difference between attention and resonance  Key TakeawaysAesthetics drive emotion—looks, sound, and feel shape perception Brands serve identity—people buy things that reflect who they are Control builds trust—empowering users makes them stick around   The Red Threads Pod with Jaime Solis is written and by Jaime Solis.Cover art by Jaime Solis. Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:🔗 --> Red Threads Newsletter Explore more creator tools and content at the JMedia homepage.🔗-->  https://www.jaimesolis.com Connect with me:📸 Instagram → https://www.instagram.com/jmesolis/💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis ––– Thanks for listening.If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review. It helps more than you know!

    10 min

  5. 09/08/2025

    Creativity and Constraints

    Deadlines. Budget caps. Limited tools. We tend to think these are the enemies of good creative work. But what if they’re the fuel? In this episode, host Jaime Solis unpacks why some of the most iconic creative breakthroughs—from Spielberg’s Close Encounters to Jack White’s guitar riffs—were born because of limitations, not in spite of them. If you’re a builder working with limited time, money, or bandwidth, this episode is your reminder that constraints are not roadblocks—they’re creative cheat codes.   🎯 What You’ll Learn: Why constraints sharpen focus and force action How limited tools can lead to better output Four practical ways to use constraints as creative fuel The hidden danger of too much freedom Why great work often starts with fewer choices, not more   🔗 Resources + Links Subscribe to the Red Threads Newsletter: https://jmedia.beehiiv.com/subscribe Explore JMedia: https://www.jaimesolis.com Follow Jaime on Instagram: https://www.instagram.com/jmesolis/ Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/ Access tools & resources via Jaime’s Stan Store: https://stan.store/Jmesolis The Red Threads Pod with Jaime Solis is written and by Jaime Solis.Cover art by Jaime Solis. Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:🔗 --> Red Threads Newsletter Explore more creator tools and content at the JMedia homepage.🔗-->  https://www.jaimesolis.com Connect with me:📸 Instagram → https://www.instagram.com/jmesolis/💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis ––– Thanks for listening.If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review. It helps more than you know!

    5 min

  6. 09/01/2025

    Price Tags

    How much should you charge? Every creator faces this question. But the better question is: What is your work worth—to the right person? In this episode, host Jaime Solis pulls the thread on the difference between price and value—and explains why pricing is never just about numbers. It’s about perception, meaning, and the story buyers tell themselves. Whether you’re freelancing, selling a product, or running a business, this episode will challenge you to reframe your pricing strategy around value—so you can stop negotiating with fear and start leading with confidence.   🎯 What You’ll Learn: Why people pay for meaning—not just features or time The difference between being “cheap” vs. “worth it” How to frame your work as a story, not a transaction Three smart ways to increase perceived value What confident pricing actually looks like   🔗 Resources + Links Subscribe to the Red Threads Newsletter: https://jmedia.beehiiv.com/subscribe Explore JMedia: https://www.jaimesolis.com Follow Jaime on Instagram: https://www.instagram.com/jmesolis/ Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/ Access tools & resources via Jaime’s Stan Store: https://stan.store/Jmesolis The Red Threads Pod with Jaime Solis is written and by Jaime Solis.Cover art by Jaime Solis. Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:🔗 --> Red Threads Newsletter Explore more creator tools and content at the JMedia homepage.🔗-->  https://www.jaimesolis.com Connect with me:📸 Instagram → https://www.instagram.com/jmesolis/💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis ––– Thanks for listening.If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review. It helps more than you know!

    7 min

  7. 08/25/2025

    Scoreboards Matter

    Whether you’re trying to shift school culture, launch a disruptive product, or lead a team differently—one truth always holds: People don’t change just because something’s better. They change when the new path feels like a better deal than the current one. In this episode, host Jaime Solis explores the hidden “scoreboards” inside every system—school, business, media—and how those metrics shape what people value and pursue. If you want to create real, lasting change—this episode will show you how to shift what people measure, so you can shift what they chase. Because change doesn’t spread by force. It spreads when you create a better game worth playing.   🎯 What You’ll Learn: Why people resist change even when it’s “better” How invisible scoreboards shape behavior Three practical ways to create the conditions for change How to reframe risk to build urgency and belief Why demonstration beats persuasion every time   🔗 Resources + Links Subscribe to the Red Threads Newsletter: https://jmedia.beehiiv.com/subscribe Explore JMedia: https://www.jaimesolis.com Follow Jaime on Instagram: https://www.instagram.com/jmesolis/ Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/ Access tools & resources via Jaime’s Stan Store: https://stan.store/Jmesolis The Red Threads Pod with Jaime Solis is written and by Jaime Solis.Cover art by Jaime Solis. Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:🔗 --> Red Threads Newsletter Explore more creator tools and content at the JMedia homepage.🔗-->  https://www.jaimesolis.com Connect with me:📸 Instagram → https://www.instagram.com/jmesolis/💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis ––– Thanks for listening.If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review. It helps more than you know!

    6 min

  8. 08/05/2025

    We're All Marketers

    Marketing used to be a department. Now, it’s part of everything we do. In this episode, host Jaime Solis pulls the thread on how the role of marketing has changed—and what it means for anyone trying to share ideas, grow a project, or move culture forward. You’ll learn why connection beats conversion, why trying to reach everyone is a trap, and why great marketing starts by defining who your work is for. Whether you’re launching a podcast, releasing music, growing a business, or simply trying to make something that matters—this episode is your guide to doing it with clarity, empathy, and real strategy. 🎯 What You'll Learn Why every creator today is also a marketer The four revolutions that reshaped how we spread ideas How to define your “smallest viable audience” Why marketing isn’t about attention—it’s about meaning What Harley-Davidson, CrossFit, and niche podcasts get right about identity 🔗 Resources + Links Subscribe to the Red Threads Newsletter: https://jmedia.beehiiv.com/subscribe Explore JMedia: https://www.jaimesolis.com Follow Jaime on Instagram: https://www.instagram.com/jmesolis/ Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/ Access tools & resources via Jaime’s Store: https://stan.store/Jmesolis The Red Threads Pod with Jaime Solis is written and by Jaime Solis.Cover art by Jaime Solis. Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:🔗 --> Red Threads Newsletter Explore more creator tools and content at the JMedia homepage.🔗-->  https://www.jaimesolis.com Connect with me:📸 Instagram → https://www.instagram.com/jmesolis/💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis ––– Thanks for listening.If this episode helped you think differently or build better—consider subscribing, sharing, or leaving a review. It helps more than you know!

    8 min
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About

Unlock Your Creative Edge. Leverage AI. Build What Matters. The Red Threads Pod is the audio companion to the popular Red Threads newsletter, delivering actionable strategy for leaders, creators, and entrepreneurs. Hosted by Jaime Solis and backed by 20+ years of executive media insight and experience.

Information

  • Creator
    Jaime Solis
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © 2025 JMedia | Red Threads
  • Show Website
    The Red Threads Pod