The Reframe

Emily Mathis
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  • Entrepreneurship
  • Updated Semiweekly

The podcast for neurospicy, multi-hyphenate business owners who are done trying to run their business like someone whose brain works completely differently than theirs. Hosted by Emily Mathis, Second Brain Strategist and late-diagnosed AuDHD entrepreneur. The Reframe is where strategy meets real life and tangents meet actual insights. You'll get solo riffs on friction points, sneaky shoulds, and what doing business your way looks like (even the messy bits). Coffee Chats with fellow industry disruptors who are doing business differently and live strategy sessions.

Episodes

  1. Jun 17

    Human Skills Before Claude Skills

    The short version This isn't another pro-or-anti-AI take. It's about what happens when you add a flashy new tool to a foundation that can't hold it yet. It cracks. What this is A solo riff on the tools and strategies that promise to take your business to the next level (AI being the loudest one right now), and why adding one before your foundation is solid almost always backfires. Built on 10+ years of running the back end of real businesses and watching exactly this play out. In this episode → Why "if you don't adopt AI you're behind" is the same recycled fear that sold Facebook ads and $47 courses, just wearing a new outfit → The real difference between the people using AI to sharpen what already works and the people outsourcing their own leadership before they've built anything to lead → The 10-second pressure test for whether you're actually Accelerant-Ready™ (hint: picture 1,000 new clients showing up tomorrow, then notice what breaks first) Links & mentions → Annie P. Ruggles, who heard "human skills before Claude skills" and said "there's your email" (her Make a Move Mondays) → The IG reel from @rachelissan about neurodivergent AI scepticism + how we use it as an accessibility tool [Check out her post] The front door If you just ran that pressure test in your head and something came up (a leak, a sticking point, a "shit, my foundation is shakier than I want to admit"), that's exactly what the free 30-minute strategy call is for. Bring whatever's loud. We'll sort it out together. It's what I'm best at. Not a fake sales call, just real help while we're there. [Book your call here] Connect with me [Website] · [Instagram] · [Listener form]

    49 min

  2. May 28

    Why I Stopped Trying to Be Consistent

    Quick Take: The word "consistent" gets thrown around a f**k ton in the online space, and about a year ago I stopped agreeing to it. Here's the word I use instead. What's Inside:  – Why “just be consistent” can become a shame spiral when your brain, energy, or life doesn’t run on a predictable schedule – The reframe I’ve been using instead: not forcing consistency, but choosing persistence – What podcasting, emailing your list, chronic illness, neurospicy brain rebellion, and all-or-nothing thinking have to do with building a rhythm that actually works for you Links & Mentions: → Book a free 30-min call → Listener form — guests, topics, whatever’s on your mind → Connect with me: Website | Instagram

    16 min

  3. May 15

    The all-or-nothing impulse almost won

    Quick Take: The longer it went, the bigger the thing in my head got... and I almost used that as a reason to just not come back. What's Inside:  → The spiral that happens when you miss one week and suddenly your brain has decided the whole thing is over  → Why the name Breakout stopped fitting and what The Reframe is about → What a protein Eggo waffle, a fiction book, and a drive to a doctor's appointment have to do with any of this Links & Mentions:  → [Sort It Out — free resource]  → Listener form — guests, topics, whatever's on your mind]  → Connect with me [Website] [Instagram]

    18 min
  4. When Trying To Do It "Right" Is What Goes Wrong

    Mar 27

    When Trying To Do It "Right" Is What Goes Wrong

    🎙️ Episode 8: When Trying To Do It "Right" Is What Goes Wrong 📆 March 27, 2026 Quick Take: There is no secret. There is no right way. And the part of you that keeps looking for one? That's exactly what's keeping you stuck. What's Inside: — Why I wrote "when trying to do it right is when it goes wrong" on a note card Monday… and then spent the entire week doing the exact opposite — What a fatigue flare, a published sales page, and a 4am follow-through actually looked like from the inside this week — The sneaky difference between a big spiral and a small one - and why the small ones are harder to catch in the moment — How I clocked what was actually off with my offer pricing and what the "click" felt like when it finally aligned — Why self-awareness only takes you so far and what finding the right support has done that four years of self-awareness alone couldn't — What shortening the cycle actually looks like in practice and why the goal was never to make the spirals stop Links & Mentions: → Move It Out — the offer I published this week: [Learn More] → Fit call for Move It Out — for podcast listeners only: [Fit Call Link] Listener Notes: Breakout isn’t a broadcast — it’s a conversation. If something in this episode made you pause, rage-nod, feel seen, or want to riff — I want to hear it. Drop your thoughts, takeaways, questions, or gut punches below. 🖤 [Listener Form Link] Let's Connect: → Connect with me [Website] [Instagram]

    31 min
  5. When Good News Derails You (And Why That's Actually the Work)

    Mar 16

    When Good News Derails You (And Why That's Actually the Work)

    🎙️ Episode 7: When Good News Derails You (And Why That's Actually the Work) 📆 March 15, 2026 Quick Take: Getting what you wanted can spin you out just as fast as getting rejected — and recognizing that faster is the whole point. What's Inside: — I got accepted to the Astonish Yourself Summit (!) and immediately went into "shit just got real" mode — what that spiral looked like and why it makes complete sense — Why pausing the plan to go public with the podcast isn't quitting — and how I knew the difference between a capacity decision and a fear decision — The through line connecting the last few episodes and what it has to do with my summit presentation: the spiral before the bold move, the spiral after, and how you shorten how long it knocks you down Links & Mentions: → Mentioned: Jennie & Meredyth and their Make It Happen Weekly [Check it out] Listener Notes: Breakout isn’t a broadcast — it’s a conversation. If something in this episode made you pause, rage-nod, feel seen, or want to riff — I want to hear it. Drop your thoughts, takeaways, questions, or gut punches below. 🖤 [Listener Form Link] Let's Connect: → Want my brain on your business? [Inquire Herel] → Connect with me [My website]

    39 min
  6. This is me, in it, doing it anyway

    Mar 8

    This is me, in it, doing it anyway

    🎙️ Episode 6: This is me, in it, doing it anyway 📆 March 7, 2026 Quick Take: This is what it actually looks like when you're in the spiral and you do the thing anyway. Not six months later. Right now. What's Inside: — The sneaky shoulds that almost stopped me from going public with this podcast and submitting a speaker application at midnight — Why awareness doesn't cure the spiral but it does turn the volume down on the voice that tells you you're not enough — What actually got me to hit submit after a meltdown, a s****y day, and genuinely considering not doing it at all Links & Mentions: — TBD sales page [coming soon, get on the email list to be the first to know] Listener Notes: Breakout isn’t a broadcast — it’s a conversation. If something in this episode made you pause, rage-nod, feel seen, or want to riff — I want to hear it. Drop your thoughts, takeaways, questions, or gut punches below. 🖤 [Listener Form Link] Let's Connect: → Want my brain on your business? [Inquire Herel] → Connect with me [My website]

    39 min
  7. I Already Knew. I Just Stopped Listening.

    Feb 27

    I Already Knew. I Just Stopped Listening.

    🎙️Episode 5: I Already Knew. I Just Stopped Listening. February 26, 2026 Quick Take: The answer was never outside you. But god, it's easy to forget that when the noise gets loud. What's Inside: — What a week of spiraling, outsourcing your own authority, and trying to "just figure it out" actually looks like from the inside — Why I started talking to myself on voice memo (and why it worked better than any advice I got that week) — How (TBD) came out of one Saturday morning journal podcast session — and why it clicked in a way nothing else had Links & Mentions: — (TBD) is opening soon: Join the Waitlist [link] Listener Notes: Breakout isn’t a broadcast — it’s a conversation. If something in this episode made you pause, rage-nod, feel seen, or want to riff — I want to hear it. Drop your thoughts, takeaways, questions, or gut punches below. 🖤 [Listener Form Link] Let's Connect: → Want my brain on your business? [Inquire Herel] → Connect with me [My website]

    23 min
  8. Right Before I Usually Quit

    Feb 17

    Right Before I Usually Quit

    🎙️Episode 4: Right Before I Usually Quit February 17, 2026 Quick Take The part where you decide what you want — and your brain immediately starts negotiating you out of it. What’s Inside: – What it felt like this week to make a real decision… and wake up the next day in a full “who do I think I am?” spiral – The moment where fear starts sounding logical (pause, tweak, learn more first, maybe pivot…) – Why I thought structure would make everything worse — and how flexible structure has quietly become the only reason I’m moving at all right now (time tracking, coworking, accountability sprint, etc.) Links & Mentions: – Book a Second Brain Strategy Session: [link] – Jennie + Meredith (accountability sprint / coworking): [link] Listener Notes: Breakout isn’t a broadcast — it’s a conversation. If something in this episode made you pause, rage-nod, feel seen, or want to riff — I want to hear it. Drop your thoughts, takeaways, questions, or gut punches below. 🖤 [Listener Form Link] Let's Connect: → Want my brain on your business? [Inquire Herel] → Connect with me [My website]

    49 min
  9. I wasn’t sure what I would talk about (so I pressed record anyway)

    Feb 13

    I wasn’t sure what I would talk about (so I pressed record anyway)

    🎙Episode 3: I wasn’t sure what I would talk about (so I pressed record anyway) February 12, 2026 Quick Take This is what it feels like to create when your brain is loud, nonlinear, and still figuring it out. What’s Inside: – Me pressing record with zero clear plan and talking through why that’s so uncomfortable – The planning vs. action trap (especially when strategy is your strength) – Sneaky “shoulds” around social media, marketing, and how we think we’re supposed to show up – Why I’m experimenting with podcasting instead of forcing content that drains me – What I’m noticing about friction, perfectionism, and wanting to be seen as competent Listener Notes: Breakout isn’t a broadcast — it’s a conversation. If something in this episode made you pause, rage-nod, feel seen, or want to riff — I want to hear it. Drop your thoughts, takeaways, questions, or gut punches below. 🖤 [Listener Form Link] Let's Connect: → Want my brain on your business? [Inquire Herel] → Connect with me [My website]

    23 min
  10. Low lift doesn’t mean low fear

    Feb 5

    Low lift doesn’t mean low fear

    🎙Episode 2: Low lift doesn’t mean low fear February 4, 2026 Quick Take Just because something is easier to start doesn’t mean your brain won’t try to talk you out of it. What’s Inside: - Why podcasting finally made sense for my nonlinear, nuance-loving brain (and why social media never did) - How “low lift” still triggered the same old fear, friction, and visibility spirals - The systems + strategies I put in place to protect myself from overthinking and external pressure - What Breakout really means: breaking out of the sameness trap, shoulds, and our own boxes - How accountability, tech, and self-awareness work together when you’re trying something new Links & Mentions: → Mentioned: Jennie & Meredyth and their Make It Happen Power Hour) [Check it out] Listener Notes: Breakout isn’t a broadcast — it’s a conversation. If something in this episode made you pause, rage-nod, feel seen, or want to riff — I want to hear it. Drop your thoughts, takeaways, questions, or gut punches below. 🖤 [Listener Form Link] Let's Connect: → Want my brain on your business? [Inquire Herel] → Connect with me [My website]

    11 min
  11. Welcome to Breakout

    Jan 28

    Welcome to Breakout

    🎙Episode 1: Welcome to Breakout January 27, 2026 Quick Take: I lay out my intentions for the private podcast version of Breakout and what you can expect from it. What’s Inside: I want this to feel like a conversation, not just a one-sided thing. So, I created a form for Listeners to share thoughts, takeaways, feedback, & request topics/ask questions (link below) Listener Notes: Breakout isn’t a broadcast — it’s a conversation. If something in this episode made you pause, rage-nod, feel seen, or want to riff — I want to hear it. Drop your thoughts, takeaways, questions, or gut punches below. 🖤 [Listener Form Link] Let's Connect: → Want my brain on your business? [Inquire Herel] → Connect with me [My website]

    2 min
  • 11 Episodes

About

The podcast for neurospicy, multi-hyphenate business owners who are done trying to run their business like someone whose brain works completely differently than theirs. Hosted by Emily Mathis, Second Brain Strategist and late-diagnosed AuDHD entrepreneur. The Reframe is where strategy meets real life and tangents meet actual insights. You'll get solo riffs on friction points, sneaky shoulds, and what doing business your way looks like (even the messy bits). Coffee Chats with fellow industry disruptors who are doing business differently and live strategy sessions.

Information

  • Creator
    Emily Mathis
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Explicit
  • Copyright
    © Emily Mathis
  • Show Website
    The Reframe