The Relationship Commerce Podcast

Dean Dutro
  • 5.0 (18)
  • ENTREPRENEURSHIP

The Relationship Commerce Podcast features top e-commerce entrepreneurs and marketers where they share their stories, struggles and strategies to scale now.

  1. 08/17/2021

    Top SMS Marketing Strategies for eCommerce Brands

    Ryan O'Connor is a Co-founder and VP of Growth at Worth eCommerce. At Worth eCommerce, Ryan has worked with over 1,000 eCommerce clients to turn their email strategy into a valuable profit source. Before building Worth eCommerce, Ryan was the Founder of Gobysavvy, a UX design agency for eCommerce companies. He also founded Clusiv and was a UX Mentor at CareerFoundry. Ryan holds a master's degree in psychology from California State University, Long Beach. In this episode… Do you use SMS as part of your eCommerce brand's marketing strategies? How can SMS serve you even better than social media ads? What is the best kind of content to share with your subscribers through SMS for increasing engagement? In this episode of the Relationship Commerce Podcast, Dean Dutro and Ryan O'Connor, the Co-founders of Worth eCommerce, sit down to discuss the best SMS marketing strategies for eCommerce brands. They talk about the benefits of SMS and email marketing, the best content to send to your SMS subscribers, and how to effectively implement an SMS strategy for your brand.

    34 min

  2. 08/13/2021

    Getting Ahead of the Curve With SMS Marketing

    Navin Jain is the Strategic Account Executive for SMS at Klaviyo, a company that helps businesses own their marketing and create great customer experiences. Navin is SMS Strategy Certified and has many years of experience driving sales in both the retail and real estate spaces. Before joining Klaviyo, he honed his skills as the Enterprise Sales Representative at Promoboxx, Manager of Revenue Development at GuideSpark, and National Account Sales Executive at Asure Software. In this episode… Are you a growing eCommerce brand that isn't getting enough from your email marketing strategies? Do you want to get in front of your desired customers — and stay in front of them? You're in luck: SMS marketing may be the answer. In this episode of the Relationship Commerce Podcast, Dean Dutro sits down with Navin Jain, Strategic Account Executive for SMS at Klaviyo, to talk about the benefits of SMS marketing. Navin shares the best SMS approaches for conversion, why you should use SMS as a complementary strategy, and the mistakes you need to avoid with SMS marketing. Plus, Navin discusses how to have a successful holiday season with SMS at the helm and how these techniques can increase your revenue in a short amount of time.

    39 min

  3. 06/22/2021

    Why Good Social Media Marketing Prioritizes Relationships

    Bryan Spunt is the Chief Executive Officer of Seek Discomfort, a clothing brand launched in May 2018 by the founders of the Yes Theory YouTube channel. He is also the Co-founder and Chief Smile Officer of Big Smiles Program, a nonprofit art program that works with children's hospitals in Los Angeles. He is also an Advisory Board Member for PopSockets.  Bryan is a serial entrepreneur with a passion for living a balanced and full life. He finds the same level of commitment to his health, hobbies, and relationships as he does to his business endeavors. He believes this is the key to sustainable success and long-term happiness. In this episode… Do you leverage social media to market your eCommerce brand? Do you know how to create connections and build good relationships with your eCommerce customers? In this episode of the Relationship Commerce Podcast, Bryan Spunt, the CEO of Seek Discomfort, joins Dean Dutro to talk about social media marketing, building connections, and growing eCommerce brands. Bryan also explains how he got started in eCommerce and the role mentorship has played in his career.

    43 min

  4. 06/15/2021

    Strategies for Fulfilling Your eCommerce Orders

    Jimmy Zona is the Director of eCommerce and Digital Marketing at Turbie Twist, a company that makes super absorbent microfiber hair towels with over 30 million sold to date. Jimmy is a seasoned business executive with over nine years of experience in operations management and content production across multiple sectors. Under his leadership, he's grown Turbie Twist's revenue to $1 million per year and increased their site traffic from 2,000 visits a month to over 70,000. Jimmy has been featured in the Inc. 500. In this episode… Have you been facing challenges with your logistics as your eCommerce business continues to grow? Do you know what alternative options you have to fix your problems? In this episode of the Relationship Commerce Podcast, Dean Dutro interviews Jimmy Zona, the Director of eCommerce and Digital Marketing at Turbie Twist, about how to decide on which logistics strategy to use for your growing eCommerce brand. They also discuss leveraging SEO to increase traffic and sales and the importance of being a constant learner. Stay tuned.

    43 min

  5. 06/10/2021

    Connecting with Business Partners and Educating Your Customers

    Tatiana Mercer is the Co-founder of Three Spirit Drinks, a company that makes plant-based, nonalcoholic elixirs. The brand is now leveraging one of the fastest-growing sectors in the drinks market: alcohol-free beverages. She is also the Co-founder of Beyond Alcohol, a primarily eCommerce-based business that recently entered the US market. Before Three Spirit Drinks, Tatiana was the Founder of BarChick, a platform for discovering the world's best bars. She also worked as a Sales & Marketing Executive at Future Capital Partners Limited. In this episode… If you are a sole entrepreneur, have you ever considered getting a business partner for your eCommerce brand? Do you know the benefits of having co-founders or business partners? Tatiana Mercer, a Co-founder of Three Spirit Drinks, joins Eric Stopper in this episode of the Relationship Commerce Podcast to talk about the benefits of having business partners. Together, they discuss how the team behind Three Spirit Drinks built a non-alcoholic drink brand out of London. Tatiana also talks about some of the plant ingredients they use to make drinks and the benefits of educating customers about your eCommerce brand.

    30 min

  6. 06/08/2021

    The Benefits of Developing Effective Systems and Strategies

    Dan Nikas is the Founder and Owner of Elite Brands, Gearbunch, and The Social Media Mechanic. Elite Brands brings together like-minded entrepreneurs who want to expand and grow their business to the next level by focusing on building a brand. Gearbunch was created in 2016 to offer one-of-a-kind printed leggings, apparel, and accessories for prices that are drastically more affordable than the competition. In their first year alone, they turned over $4 million. He is a former Homicide Detective Sergeant of 17 years who leveraged his policing skillset to eCommerce in 2015 when he first started Gearbunch. He is also a Facebook Blueprint Lead Trainer and an in-demand keynote speaker at industry events worldwide. In this episode… Have you set up effective systems and strategies for running your eCommerce business? Do you have planned and strategic action steps for building trust with your existing and potential customers?  Dan Nikas, the Founder and Owner of Elite Brands and the Owner of Gearbunch, joins Eric Stopper in this episode of the Relationship Commerce Podcast to talk about the benefits of having effective systems and strategies for your eCommerce brand. Dan also talks about the importance of building trust with customers and explains why entrepreneurs must understand the inner workings of their businesses.

    35 min

  7. 06/03/2021

    How a Pandemic Can Help Accelerate Growth for Your eCommerce Brand

    James Milam is the Founder and CEO of Know Headphones, a consumer electronics brand that gives a portion of its profits directly to supporting teachers and US public schools. Through their efforts, Know Headphones is helping over 32 million students. He has over 20 years of experience bringing products to market by utilizing a global supply chain.  James was the VP of Operations and Procurement at Zero Motorcycles Inc. and previously worked as the Senior Director of Sourcing and Procurement at Owlet Baby Care. He studied Mechanical Engineering at Western Kentucky University and worked in Contract Manufacturing with Burton Snowboards. In this episode… Are you a new entrepreneur in the eCommerce space? Are you worried about growing your brand during the pandemic?  James Milam, the Founder and CEO of Know Headphones, is Eric Stopper's guest in this episode of the Relationship Commerce Podcast. James explains how he grew his headphones brand during a pandemic. James also talks about his entry into the eCommerce space, launching a product during the COVID-19 crisis, and the benefits of being a persistent entrepreneur.

    25 min

  8. 06/01/2021

    How Adding Value Can Revolutionize a Simple Product

    Kara Goldin is the Founder & CEO of Hint Inc., a healthy lifestyle brand that produces award-winning, unsweetened flavored water as well as scented sunscreen that's oxybenzone and paraben-free. She has received numerous accolades including being named EY Entrepreneur of the Year for Northern California in 2017, one of Instyle's 2019 Badass 50, and one of Fortune's Most Powerful Women Entrepreneurs.  Kara is also the author of Undaunted: Overcoming Doubts and Doubters and host of The Kara Goldin Show. In this episode… Have you been thinking about creating an innovative product to serve a certain audience? Is there a similar — but boring — item in the market that could use a boost in value to create a better product? In this episode of the Relationship Commerce Podcast, Kara Goldin, the Founder and CEO of Hint, joins Dean Dutro to explain how something simple and boring can be re-created to produce a revolutionary product for the market. Kara talks about her journey to founding Hint, the challenges she faced along the way, and why she focuses on direct-to-consumer sales for her brand.

    47 min
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The Relationship Commerce Podcast features top e-commerce entrepreneurs and marketers where they share their stories, struggles and strategies to scale now.

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