10X Marketing Teams

The Global Talent Co.

10X Marketing Teams is dedicated to exploring all-things hiring, managing, and leading exceptional marketing teams. This show is brought to you by GlobalTalent.co

  1. Building a Remote-First Marketing Team: Lessons from Jen Rapp, CMO of Superside

    02/20/2025

    Building a Remote-First Marketing Team: Lessons from Jen Rapp, CMO of Superside

    In this episode of The Remote CMO, Jen Rapp, Chief Marketing Officer at Superside, shares her experiences in leading a remote marketing team for a creative-as-a-service company. Jen discusses her transition from the outdoor industry, including her role at Patagonia, to marketing leadership in tech. She explains how her adventurous background as a climber and BASE jumper has shaped her approach to creativity and risk management in remote marketing.   Key Topics Discussed Jen’s career journey from PR at Patagonia to marketing leadership in tech. The challenges of transitioning from traditional industries to fast-growing tech startups like DoorDash. Superside’s unique positioning as a creative-as-a-service platform for enterprise technology companies. How to thrive as a remote marketing leader by building relationships with cross-functional teams. Advice for marketers transitioning into the tech industry and working closely with founders. Building and managing a global marketing team in a fully remote environment.   Actionable Takeaways for Remote Marketing Leaders Embrace change by being flexible, willing to learn, and understanding the core business dynamics when transitioning from traditional industries to tech. Invest in understanding your company’s product by spending time with product and engineering teams to grasp the ins and outs of your offerings. Foster relationships to improve collaboration by building strong personal connections with your team members, ensuring everyone feels connected despite being remote. Encourage risk-taking in marketing by drawing from your life experiences, much like Jen does from her outdoor adventures. Be adaptable as a remote CMO by adjusting your meeting cadence and leadership approach to meet the needs of a distributed team.

    35 min
  2. Scaling Global Teams: Inside Deel's Marketing Strategy with Leslie Lee

    02/13/2025

    Scaling Global Teams: Inside Deel's Marketing Strategy with Leslie Lee

    In this episode of The Remote CMO, Leslie Lee, VP of Marketing at Deel, shares her experience in leading a remote marketing team for a global HR and payroll platform. Leslie discusses Deel’s journey as a remote-first company, the challenges of managing a globally distributed team, and the strategies they’ve used to scale while staying customer-centric. Key Topics Discussed How Deel became the fastest-growing B2B startup, embracing remote work from inception. Leslie’s biggest marketing failure and the lessons learned about community building. The differences between leading marketing at Deel vs. Atlassian and adapting to remote-first cultures. Strategies Deel uses to build trust in a fast-moving, remote environment. Deel’s approach to hiring global talent outside of traditional tech hubs. How Leslie manages a 60-person marketing team across multiple time zones and cultures. Why Deel prioritizes customer-centricity, with leadership directly engaging with customers. How AI tools like MidJourney and content creation automation are helping Deel’s marketing team.   Actionable Takeaways for Remote Marketing Leaders Establish trust by understanding what the CEO cares about most and proving marketing’s alignment with those KPIs. Instead of spreading your team thin across many small trade shows, focus on fewer high-impact events with a stronger presence. Talent exists beyond Silicon Valley—find and develop high-potential marketers from diverse global backgrounds. In a remote-first world, set clear expectations early on and give your team the trust and flexibility to execute autonomously. Use AI for content creation, creative ideation, and translation to cut down manual work and accelerate campaigns.

    32 min

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10X Marketing Teams is dedicated to exploring all-things hiring, managing, and leading exceptional marketing teams. This show is brought to you by GlobalTalent.co