The RevRoom

Inverta Marketing
  • 5.0 (1)
  • MARKETING

The RevRoom: where marketing leaders and innovators share their secrets to driving growth and maximizing impact. Join us each episode as we dive deep into the strategies and insights of top CMOs and thought leaders, uncovering the tactics that transform ideas into revenue. Whether you're a seasoned marketer or an aspiring leader, The RevRoom is your go-to source for actionable advice and industry trends. Let's unlock the potential of your marketing strategies together!

  1. NOV 3

    AI Can't Fix Your Strategy

    Marketing leaders are caught in a perfect storm: shrinking budgets, rising expectations, and an avalanche of AI promises. Everyone's talking about AI transformation, but few are clear on where it actually belongs in their marketing strategy. In this episode, we sit down with Brian Schmid fresh from MAICON, the premier AI conference for marketers, to cut through the noise. Brian shares what's actually working in AI implementation and introduces a critical framework every CMO needs: the distinction between Strategic (Core) and Operational (Support) marketing work. The conversation reveals a counterintuitive truth: AI isn't here to do your strategic thinking—it's here to free you up to do more of it. We explore how smart marketing teams are using AI to automate operational drag (content production, reporting, campaign execution) while protecting and amplifying the strategic work that truly differentiates their business (positioning, messaging, account selection). You'll discover practical frameworks for auditing your team's work, real-world examples from companies getting AI right, and a clear path to implementation that starts small and scales smart. This isn't about replacing marketers with machines—it's about building a revenue engine where humans focus on what humans do best, and AI handles the rest. Guest: Brian Schmid, InvertaLinkedIn Profile https://www.linkedin.com/in/brianschmid/  Resources / Links: Invera’s AI Marketing Services: https://www.inverta.com/services/ai-consulting-pilot-governance-rollout  Inverta’s AI Resources: https://www.inverta.com/resources-category/artificial-intelligence  2024 Post-MAICON Episode: https://www.inverta.com/resources/ai-marketing-trends-2024

    41 min

  2. OCT 13

    From Content Creator to Content Engineer

    Overview: B2B marketing has fundamentally changed, but most teams are still stuck playing "spray and pray" with their content strategy. While everyone's talking about AI writing tools, the companies actually winning are building systematic content workflows that respond to buyer signals, not marketing calendars. In this episode, we go deep with practitioners who've cracked the code on AI-powered content that drives real revenue. You'll hear how one company grew their ChatGPT referral traffic from under 5% to over 20% in just nine months by completely reimagining their content team structure and processes. We explore the emergence of the "content engineer" role, the critical shift from SEO to GEO (Generative Engine Optimization), and why your traditional nurture sequences are dead. Plus, you'll get a practical roadmap for transforming your content operations without overwhelming your existing team. This isn't another conversation about AI writing better blogs. This is about building content systems that actually move the revenue needle. Perfect for: Content marketers, demand gen managers, marketing ops professionals, and CMOs looking for tactical implementation guidance on AI-powered marketing workflows. Brian Schmid, Inverta LinkedIn Profile https://www.linkedin.com/in/brianschmid/  James Lamberti, CMO Georgian LinkedIn Profile https://www.linkedin.com/in/jameslamberti/  Resources / Links: Invera’s AI Marketing Services: https://www.inverta.com/services/ai-consulting-pilot-governance-rollout  Inverta’s AI Resources: https://www.inverta.com/resources-category/artificial-intelligence  Georgian AI Lab Research: https://georgian.io/ai-lab/research/

    40 min

  3. SEP 24

    Own Your Marketing Plan or It Will Own You

    Overview: Marketing planning season is here, and most teams are about to repeat the same frustrating cycle: waiting for sales numbers that never come, getting vague revenue targets without context, and building campaign plans that look suspiciously like last year's with inflated numbers. But what if there was a better way?In this episode, Rachel and Danielle break down how marketing teams can shift from reactive order-takers to strategic revenue drivers by owning their planning process. Drawing from Inverta's experience with hundreds of B2B companies, they reveal the frameworks that bridge the gap between high-level strategy and tactical execution - including the Revenue Map that creates "aha moments" in planning workshops. Guest: Danielle Contreras, Inverta LinkedIn: linkedin.com/in/daniellercontreras  Resources: Inverta Planning and Templates: https://www.inverta.com/services/strategic-planning

    35 min

  4. SEP 2

    From Moments to Movements: The Event Evolution

    The traditional event playbook is dead – host a webinar, collect MQLs, pass to sales, celebrate pipeline. Today's successful events serve as relationship accelerators and community builders that extend far beyond the initial touchpoint. Event strategy expert Andrea Rutherford shares real-world insights on transforming events from one-off lead generation tactics into sustainable revenue engines. We explore practical challenges like stagnant budgets and shrinking attention spans, plus what's actually working: content multiplication strategies, AI-driven personalization, and measurement frameworks that prove relationship value to skeptical stakeholders. Whether you're defending your event budget or evolving your strategy, this episode provides actionable tactics to transform transactional moments into strategic movements. Andrea Rutherford, Vineacular Events LinkedIn Profile https://www.linkedin.com/in/anrutherford/

    44 min

  5. JUL 22

    Field Marketing Mastery for Modern Revenue Teams

    In this episode of The RevRoom, we explore how field marketing creates irreplaceable human connections that demonstrably drive revenue in today's B2B landscape. Our guests share their contrasting but complementary approaches to field marketing, revealing how they've balanced strategic objectives with sales partnerships through practical frameworks like the "Field Marketing Menu" and strategic territory planning. They discuss how field marketing delivers 2.2x higher close rates despite changing work environments and budget constraints, offering insights on different event types for various buyer journey stages. From navigating sales relationships without becoming order-takers to leveraging AI while maintaining the human element, this conversation provides both strategic vision and tactical implementation details for marketing leaders looking to optimize their field marketing approach in a digital-first but relationship-driven world. Beth Tiltges - Director of Marketing at Channel99 LinkedIn Profile https://www.linkedin.com/in/bethtiltges/  Christine Farrier Rosemin - Head of Partner Marketing at Rho  LinkedIn Profile https://www.linkedin.com/in/christinefarrierrosemin/

    49 min

  6. JUL 8

    Why You Can't Afford NOT to Do Direct Mail

    In this episode of The RevRoom, we sit down with Julie Wiethop from Ocrolus to explore how direct mail is making a powerful comeback in B2B marketing—not as a nostalgic throwback, but as a strategic revenue driver. Julie shares how her team achieves impressive ROI from direct mail campaigns with a modest annual budget, proving that you don't need massive resources to see meaningful results. We dive into their "Fintech Bros" campaign strategy, the art of persona-specific curation, and how to integrate direct mail with digital channels for maximum impact. This conversation challenges the "we can't afford it" mindset and reveals why smart marketers are using physical touchpoints to cut through digital noise and accelerate deal cycles. Whether you're looking to stand out in a crowded market or justify marketing spend with concrete results, this episode delivers actionable strategies for making direct mail a cornerstone of your revenue-focused marketing playbook. Julie Wiethop - Director of Growth Marketing at Ocrolus LinkedIn Profile https://www.linkedin.com/in/juliewiethop/  For your direct mail needs, check out our friends at Sendoso: https://www.sendoso.com/

    42 min

  7. JUN 24

    The Human Touch: Why B2B Video Marketing Wins

    In this episode of The RevRoom, we explore how B2B marketers can move beyond traditional channels to embrace video as a powerful relationship-building tool. Our guest, Ademola Adelakun from A2 Media, debunks common misconceptions about video marketing being too expensive, time-consuming, or difficult to measure. Through practical examples and firsthand experience, we'll discover how batch recording can dramatically reduce production time, explore the untapped potential of interactive video experiences, and learn why authentic content consistently outperforms high production value. Join us for actionable strategies to incorporate video into your marketing mix without overwhelming your team or budget, ultimately helping you build deeper connections with prospects and accelerate the buying journey. Ademola Adelakun - CEO at A2 Media LinkedIn Profile https://www.linkedin.com/in/ademola-adelakun/

    41 min

  8. JUN 10

    Making Influencer Marketing Work for B2B

    This episode of The RevRoom explores how B2B companies can successfully implement influencer marketing strategies, featuring insights from Madhav Bhandari of Storylane. The conversation traces Storylane's journey from complete beginners to running a successful B2B influencer program generating 700K monthly impressions. We unpack the challenges of building an influencer program without an established playbook, reveal their two-tiered approach to influencer types, and discuss how they measure success and integrate this channel with their broader marketing strategy. Madhav Bhandari - VP of Marketing at Storylane LinkedIn Profile https://www.linkedin.com/in/madhavbhandari/

    49 min
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About

The RevRoom: where marketing leaders and innovators share their secrets to driving growth and maximizing impact. Join us each episode as we dive deep into the strategies and insights of top CMOs and thought leaders, uncovering the tactics that transform ideas into revenue. Whether you're a seasoned marketer or an aspiring leader, The RevRoom is your go-to source for actionable advice and industry trends. Let's unlock the potential of your marketing strategies together!

Information

  • Creator
    Inverta Marketing
  • Years Active
    2024 - 2025
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © Inverta Marketing
  • Show Website
    The RevRoom

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