The Rewrite

Jamie Vanderknokke

A podcast about ditching the default, rewriting your story, and leading a life that actually feels like yours. Real conversations, mindset shifts, and identity rewrites to help you stop settling and start living on purpose. The pen is in your hand, and the next chapter is up to you. This is The Rewrite.

  1. Jul 1

    EP 42: Stop Trying to Find Yourself. Start Creating Yourself.

    You don't find yourself. You build yourself — one decision at a time. There's a phrase we hear constantly: I'm just trying to find myself. And every time Jamie hears it, something gives her pause. Because what if the whole idea that there's one fixed, authentic version of you just waiting to be uncovered is actually the thing keeping you stuck? In this solo episode, Jamie gets into one of the most powerful reframes she's made in her own life — that identity isn't something you discover, it's something you create. And once you understand that, everything changes. In this episode, we talk about: ✨ Why the "find yourself" narrative might actually be what's keeping you from growing, and what to believe instead ✨ How your brain uses your existing beliefs about yourself to filter reality, and why that means the story you tell about who you are is more powerful than you think ✨ The difference between trying to stay consistent and actually telling the truth, and why your brain only cares about one of those things ✨ Why purpose isn't one fixed destination you're supposed to find, but something that grows and evolves as you do ✨ The shift from asking "who am I?" to asking "who am I becoming?", and why that one question gives you somewhere to go ✨ How identity is built not in one big breakthrough, but in thousands of small decisions that nobody else sees You are not behind. You are not lost. You are becoming. And every choice you make today is casting a vote for the future version of you. Connect with me on Instagram: @vandercreativeco and @itsjamievander

    14 min
  2. Jun 24

    EP 41: You're Not Waiting Until You're Ready. You're Waiting to Feel Safe.

    Have you been telling yourself you'll start when you feel ready? When you have more clarity, more confidence, more time, more of whatever it is you've decided you need first? In this solo episode, I'm getting into one of the things that comes up most with my clients, and honestly, with me too. Because the waiting never actually ends. There's always one more piece that needs to fall into place, and meanwhile, months go by and the thing still hasn't happened. This episode isn't here to make you feel bad about that. It's here to explain why it happens, because once you understand what's actually going on in your brain, the "I'm not ready yet" story starts to fall apart pretty quickly. In this episode, we talk about: ✨ Why readiness is not what gets you started - it's what you feel after you've already started ✨ What your brain is actually doing when it tells you that you need more time, more information, more preparation before you can begin ✨ The important difference between preparation and waiting, and how to tell which one you're actually doing ✨ The action-confidence loop: why confidence is always downstream of action, and why you can never enter the loop from the confidence side ✨ Why you don't need to be ready for the whole thing - you just need to be ready for the very next step ✨ The hidden cost of waiting that most people never account for, and how staying still can quietly become part of your identity The version of you who has the confidence, who looks back and thinks I did that - she's not waiting at the starting line with you. She got there by going before she felt ready. The only way to meet her is to start walking. Connect with me on Instagram: @vandercreativeco and @itsjamievander

    14 min
  3. Jun 17

    EP 40: The Truth About Building New Habits (and Why 21 Days Is a Myth)

    Have you ever tried to change something about yourself (a habit, a thought pattern, a belief) and felt motivated, did the work, and then a few weeks later found yourself right back where you started? In this solo episode, I'm breaking down the real science behind why change doesn't stick, and what it actually takes to build a new neural pathway that lasts. Spoiler: it has nothing to do with willpower, and everything to do with understanding how your brain actually works. In this episode, we talk about: ✨ Neuroplasticity, and why your brain can form new pathways at any age, no matter how "set in your ways" you feel ✨ Why old beliefs and habits don't disappear when you try to change - you're building a new pathway alongside the old one, and the old one has years of practice working against you ✨ The two things you actually need to build a new belief, in this exact order: emotion first, then repetition ✨ Why a flat, logical "I should think better about myself" will never be enough to get your brain on board, and what kind of emotional connection actually works ✨ The truth about the famous "21 days to build a habit" myth - where it actually came from (hint: it has nothing to do with science), and what the real research says ✨ Why so many people quit right before the new habit was about to stick If you've ever felt like change "just isn't for you," this episode will completely shift how you think about that. Connect with me on Instagram: @vandercreativeco and @itsjamievande

    10 min
  4. Jun 10

    EP 39: What Happens When You Stop Building Your Life Around Your Business

    In this episode of The Rewrite, I'm sitting down with Emma Tessler (founder and CEO of Ninety Five Media) for a conversation that is equal parts business strategy and real talk about what it actually means to build something you love without losing yourself in the process. Emma's story is one of unexpected pivots, quiet hustle, and bold leaps. From studying interior design at the Fashion Institute of Technology in Manhattan, to discovering Instagram marketing as a college intern, to spending five years secretly building her agency on the side before going all in during the pandemic - Emma has learned that the path rarely looks the way you planned, and that's exactly the point. In this episode, we talk about: ✨ How Emma accidentally discovered social media marketing as an intern in 2015, and never looked back ✨ Why she secretly built Ninety Five Media for five years without telling anyone, blocking everyone she knew on Instagram so she could show up as the brand she envisioned ✨ The identity shift that came with leaving Manhattan, her corporate job, and the life she thought she was supposed to have - all at once ✨ What the transition from solo freelancer to agency owner really looks like (including the scary moment clients found out it wasn't just her doing the work) ✨ How AI is reshaping the social media industry right now, and why Emma sees it as an opportunity, not a threat ✨ The book that's currently shifting how she thinks about work, life, and what it means to actually enjoy what you've built ✨ Why scaling bigger isn't always the goal, and what happens when you start scaling your life instead This one is for every entrepreneur who has worked so hard to get somewhere and then realized they forgot to enjoy the journey along the way. 🔗 Connect with Emma on Instagram: @ninety.five.media🌐 Visit: ninetyfivemedia.co💼 LinkedIn: Emma Tessler | Ninety Five Media

    42 min
  5. Jun 10

    EP 43: The Middle Is Where Most People Quit (But It's Also Where Everything Happens)

    Nobody talks about the middle. And I think that's exactly the problem. We celebrate the beginning - the decision, the launch, the exciting new idea. We celebrate the finish line - the goal hit, the milestone reached, the success story. But everything in between? That's where things get quiet. That's where most people quietly give up. And that's exactly what this episode is about. In this solo episode, Jamie is getting honest about the part of every journey that nobody posts about — the season where nothing feels exciting, nothing seems to be working, and your brain starts telling you it might be time to start something new. Because sometimes it is. But a lot of the time? You're just in the middle. In this episode, we talk about: ✨ Why the middle of every journey is where most people quietly give up, and why that's not a personal failure, it's just how our brains are wired ✨ The difference between an intentional rewrite and escaping the boring part, and the question to ask yourself to figure out which one you're actually doing ✨ Why our brains are literally addicted to beginnings, and how novelty and dopamine are keeping you starting over instead of building something ✨ The social media, health, and business examples that will make you pause and ask if you've actually given this enough time ✨ Why progress is almost always boring when you're living in it, and only looks like growth when you look back ✨ How identity, habits, and confidence are built not through intensity or one big breakthrough, but through ordinary repetition nobody else sees The magic isn't only in the rewrite. Sometimes it's in what happens after you've decided to stay. Connect with me on Instagram: @vandercreativeco and @itsjamievander

    14 min
  6. May 27

    EP 37: What Happens When You Stop Hiding Who You Are With Jaclyn Shaw

    In this episode of The Rewrite, I'm sitting down with Jaclyn Shaw (spiritual mentor, best-selling author, and sought-after speaker) for a conversation that goes straight to the soul of what it means to own your voice, trust your truth, and build a business that is unapologetically, fully you. Jaclyn's story is one of divine orchestration, hard pivots, and hard-won conviction. From running a high-end children's clothing boutique in downtown Toronto, to stumbling into the online coaching world, to building a multimillion-dollar brand with her best friend (only to watch it nearly unravel the moment they stopped being themselves) Jaclyn has lived the very message she teaches. In this episode, we talk about: ✨ Jaclyn's "spiritual smackdown" - the pivotal moment that changed the trajectory of her entire life and business ✨ How her first year in business brought in $358K by just being herself, and how following "the rules" dropped that to $128K the very next year ✨ The moment she stopped hiding her faith and let God into her business, and what happened to her income when she did ✨ Why she refused to dilute her voice when a well-known spiritual mentor told her to remove "shameful" chapters from her memoir, and how that boundary became the most powerful part of the book ✨ What it really means to stop betraying yourself, even when staying comfortable would be easier ✨ Her next big rewrite - stepping fully into her own brand, her own voice, and her own mission for the first time Jaclyn's conviction is contagious. Her honesty is refreshing. And this conversation? It will make you think twice about every place you've been playing small. 📖 Grab Jaclyn's book Spiritual Smackdown on Amazon Canada or Amazon USA 🔗 Connect with Jaclyn on Instagram: @the.jacklynshaw🌐 Visit her website: jaclynshaw.ca

    50 min
  7. May 21

    EP 36: On Grief, Loss, and the People Who Shape Us

    This episode is a little different. I wasn't planning on recording this one, but life happens. So here we are. My uncle passed away this week, and he was not just an uncle. He lived with us growing up. He helped raise us. He walked me down the aisle when I got married. He was really the only real father figure we had. And this loss hits hard. I've been thinking a lot the last few days about how loss work, because it's not just about missing someone. It's about realizing how much who you are was shaped by them. I am absolutely not a stranger to grief. I've lost a lot of people throughout my relatively short life, starting with my mom. I've lost two other uncles. I've lost my grandma. And because I lost my mom so young, those other people in my life really stepped in. So all of the losses that came after her were also extremely impactful. In this episode, I share: How differently you process loss depending on where you are in life: your age, your level of emotional awareness, what you understand and don't understand yetWhy grief as a teenager is different: you don't always have the language for it, you feel it deeply but don't always know how to process it, so a lot of it just gets carried (you keep going, you figure it out as you go, but part of it stays unprocessed)How grief changes as you get older: there's more awareness around what the person meant to you, how they showed up, what they gave you (in some ways grief feels familiar, in other ways it hits completely differently)The neuroscience of loss: when someone is in your life from a young age, they become part of your normal, your environment, your sense of safety - your brain wires itself around the people who are a constant, and when they're gone, your brain has to adjust to a reality it hasn't had to adjust to beforeWhy grief isn't just sadness: it's your brain trying to process the absence of something that was once a constant (there's no clean way through that, no strategy, no right way to process it)How grief shows up in waves: some moments feel completely normal, some hit you out of nowhere (and there's a lot of guilt that comes with that - like feeling guilty for smiling or laughing shortly after someone dies)Why the impact someone has on you doesn't leave when they do: the way they showed up, the way they supported you, the way they made you feel becomes part of how your brain understands the world (that part doesn't disappear)The reminder: even though we talk a lot on this podcast about rewriting patterns and moving forward, some things aren't meant to be rewritten - some things are meant to be felt and carriedIf you've lost someone or if you're going through something like this right now, I'm sorry. There's not really a takeaway here. There's no lesson you need to extract. Just space to feel it, to remember them, to let it be messy. Connect with me:Instagram: @vandercreativeco and @itsjamievander

    7 min
5
out of 5
2 Ratings

About

A podcast about ditching the default, rewriting your story, and leading a life that actually feels like yours. Real conversations, mindset shifts, and identity rewrites to help you stop settling and start living on purpose. The pen is in your hand, and the next chapter is up to you. This is The Rewrite.