An innovation-focused podcast to advance the market research and insights industries.
This week we talk about new investments in DIG Insights, insights tools for Amazon sellers, and benchmarks at Qualtrics along with a ton of mid-term election polls.
For halftime, we dive into what are the best cookies in the world.
Is it something?
This week we dive into research news with a first and final playing of the game "is this something?" where we determine if a story is news or just marketing.
Heavy polling as we approach the mid-term elections and in halftime - the guys build their ultimate first day of school look.
Ice Luge with Gar-Bear
This week the boys talk about the evolution of ad measurement and brand lifting in research news followed by a great discussion of the midterm elections and the accuracy of smaller sample size polls.
At halftime - both Adams discuss people they most want to grab drinks with and the drinks they'd choose.
The week we come back from break with research news from Kantar, Knowledge Hound, Strativo, and more. With polling, Dietrich dives into the shifts in party, the midterm forecast in relation to 2024, and if panelists are self-identifying correctly for party.
Halftime focuses on the world's best excuses.
This week we dive into the $15B that seems to be getting offered to every market research firm around as well as an amazing YouGov study that measures perception vs. reality.
Also, halftime is a list of all of our favorite conspiracies.
Feeling like a Pirate
This week there is news on employee engagement software, WPP closing operations in Russia, and a brief look at the Zendesk/Momentive fallout.
Polling dabbles in positivity and our halftime show is all about patio drinks as the weather gets warmer.
Peter Piper Picked A Pepper But Kool Rocked The R.I.D.E.
The two Adams always have hot takes and compelling content. A MUST listen if you’re in the Restech space, have customers, want customers or have a pulse. Keep up the good work!
Timely and Relevant
These two Adams are informed and they inform. If your work is anywhere near the market research industry this podcast will keep you current, introduce you to the movers and shakers, make you think and, thank God, make you laugh. Worth it!