Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Courtney Elmer | PodLaunchHQ.com
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This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.        Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from).        So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in.          Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more.          Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting,  Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning

  1. 1 天前

    5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search | Irène Picco, Ausha

    One in two podcast listeners discover new shows through search inside Apple and Spotify… which means, if your show isn’t showing up in search, you’re handing half your audience to someone else. In this episode, we’re fixing that. I’m back in the studio with Irene Picco from Ausha to share the 5 best Podcast SEO practices that get your show ranking where listeners are already looking for content like yours, so every episode becomes a shortcut that helps your ideal listeners find you faster.  So if you want your show to be the one listeners see first when they’re searching for what you teach, hit play and let’s dive in. 0:54 – The Real Reason Half of Your Potential Audience Can’t Find You  7:41 – How to Spot the Best Keywords to Get Found by the Right Audience 14:08 – Broad Keywords vs. Niche Keywords (and Why You Need Both)  21:34 – Where to Put Podcast SEO Keywords for Maximum Ranking Power 28:50 – How to Stay in the Top 5 in Apple & Spotify Search Once You Get There  Episode Links: Podcast SEO Mastery Course Done-for-You Podcast SEO DIY with Ausha  Other Episodes You’ll Love: 3 Signs Your Podcast SEO Is Paying Off41% Podcast Growth in 30 Days With Podcast SEO. Here’s How. Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    21 分鐘

  2. 2 天前

    41% Podcast Growth in 30 Days with Podcast SEO. Here’s How. | Irène Picco, Ausha

    41% more downloads in just 30 days. No podcast ads. No podcast guesting sprint. Just Podcast SEO done right. In this episode, I’m joined by Irene Picco from Ausha, widely recognized as the global leader in tracking podcast SEO performance. Irene and I first unpacked this data live from stage at Podcast Movement, and now we’re giving you the inside look at the Podcast SEO experiment that helped this show climb 99+ search positions, rank top 5 for 10+ keywords, and grow 155.3% in just five months. So if you're ready to see the kind of growth Podcast SEO can unlock for your show right now (and finally get discovered while others stay invisible), hit play and let’s dive in. 0:54 – What Makes Podcast SEO Different From Every Other Podcast Growth Strategy 2:31 – Why 1 in 2 Listeners Rely on Search to Find New Podcasts 5:15 – How One Show Climbed 99+ Positions With No Ads or Podcast Guesting 9:42 – The Visibility Advantage Niche Podcasters Have Right Now in Podcast Search 14:08 – Why Early Adopters of Podcast SEO Have a Competitive Edge  Episode Links: Podcast SEO Mastery Course Done-for-You Podcast SEO DIY with Ausha  Other Episodes You’ll Love: 3 Signs Your Podcast SEO Is Paying Off5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify SearchWhy Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    22 分鐘

  3. 9月24日

    Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered

    “Just stay consistent and make great content” is the podcast industry’s favorite advice, and it’s exactly why most shows never grow. It doesn’t matter how good your content is if no one can find it. And if your podcast isn’t showing up in search, you’re missing out on 54% of the listeners who are finding new shows that way every single day. In this episode, I’ll show you how Podcast SEO makes it easier than ever for niche shows to get discovered, why it’s the only podcast growth strategy that compounds with every episode you publish, and how to get your show into the top five search results on Apple and Spotify without creating extra content, guesting nonstop, or wasting thousands on ads.  So if you’re tired of publishing episodes no one new ever hears, don’t want smaller, inactive shows outranking you for the exact keywords your ideal listeners are searching, and you’re ready for a steady stream of new listeners who binge, trust, and buy, hit play and let’s dive in. 0:54 – Why Content Alone Can’t Grow a Podcast  2:48 – Why Search is a Shortcut to New Listeners  5:36 – How Niche Shows Can Win With Specific Keywords  12:11 – The Podcaster Who Hit Top Search in One Week  15:45 – Why Early Adopters of Podcast SEO Have an Unbeatable Advantage  Episode Links: Podcast SEO Mastery CourseDone-for-You Podcast SEODIY with Ausha  Other Episodes You’ll Love: 3 Signs Your Podcast SEO Is Paying Off41% Podcast Growth in 30 Days (Here’s How)5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    19 分鐘

  4. 9月17日

    5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth

    Taylor Swift’s engagement dominated headlines, but the real story is what it revealed about fan psychology. To outsiders, it might look like an obsession. In reality? This "crazy" fan behavior all boils down to simple human psychology. And it’s the same psychology you can use to get your listeners binging your podcast every week. In this episode, I'm breaking down five simple but powerful shifts that will help you turn casual listeners into die-hard fans of your show. Plus, I’ll share easy ways to connect with your listeners both on and off the mic so they see you as more than a host, but a trusted friend whose advice they follow with their wallet. Ready to create fans who treat your show the way Swifties treat Taylor? Hit play and let's dive in. 3:12 – Why Some Podcasts Feel Addictive (and Others Are Forgettable) 6:46 – 3 Ways Consistency Creates Fan Attachment (Like Swifties Waiting for Tickets) 12:38 – The Fastest Way to Turn a Stranger Into a Loyal Fan of Your Show 17:30 – How to Use Easter Eggs and Callbacks to Reward Listener Loyalty 23:15 – What Actually Gets Listeners to Trust You  Other Episodes You’ll Love: Taylor Swift’s Engagement Just Handed Us The Biggest Podcast Marketing Lesson YetWhy Your Social Posts Aren’t Driving Podcast Growth    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    23 分鐘

  5. 9月10日

    Taylor Swift’s Engagement Just Handed Us The Biggest Podcast Marketing Lesson Yet

    Taylor Swift’s engagement isn’t just celebrity gossip, it’s the biggest podcast marketing lesson of the year. Swifties aren’t only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don’t).. That’s not hype, it’s human psychology. And nowhere do you have a bigger opportunity to tap into that exact same psychology than as a podcast host. It doesn’t matter if you’re a Swiftie or not: if you want to learn how to apply listener psychology to turn casual listeners into raving fans who binge your show and buy from you, hit play and let’s dive in. 1:23 – Why Loyalty, Not Reach, Is the Real Driver of Podcast Growth 4:36 – What Swifties Teach Us About Building Fierce Podcast Fans 8:44 – The Line Between Manipulation and Genuine Connection 10:49 – How Parasocial Relationships Make Your Podcast Binge-Worthy 13:42 – Why 1,000 True Fans Will Grow Your Show Faster Than 1M Casual Listeners  Other Episodes You’ll Love: 5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    11 分鐘

  6. 9月3日

    Fix My Pod | Is Your Audience Too Broad to Grow? Here's How to Tell

    You’ve niched down (at least, you think you have). You’ve defined your ideal listener, picked a category, maybe even reworked your show description and cover art (twice). But deep down, you’re wondering… have I niched down too far? Or not far enough? In this Fix My Pod session, I help Anthony uncover the subtle red flags that were keeping listeners from hitting play on his content, and show you how to spot (and fix) the same signs in your own podcast so it’s impossible for your dream listeners to scroll past. So if you’ve ever wondered whether your podcast is “specific enough” to stand out (and secretly worried that it’s not), hit play and let’s dive in. 0:43 – 3 Telltale Signs Your Audience Is Too Broad to Grow 2:51 – The #1 Reason Listeners Don’t Think Your Show Is for Them 6:17 – The Secret to Making Your Show Feel Like It’s Made for Your Dream Listeners 11:02 – How to Nail Your Niche WITHOUT Limiting Your Reach (or Boxing Yourself In) 16:48 – How to Make Your Podcast Impossible to Scroll Past  Other Episodes You’ll Love: Why Your Podcast Isn’t Getting Found (and How to Fix It)The Dark Side of Video Podcasting (And Why Many Podcasters Regret It)    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    26 分鐘

  7. 8月27日

    Q + A | How Do You Make Listeners Care About Non-Trendy Topics?

    Hot topics get clicks. But what about the episodes you want to record, even if they’re not “trendy” or SEO-friendly? It's a smart question, and it begs an even bigger one: how do you make every episode sound like a must-listen so listeners can’t help but hit play, no matter what you’re talking about? In this episode, I’m answering both and showing you how to strike the right balance between trending topics and thought leadership content that sets your show apart—and how to package those less “obvious” topics so listeners instantly see why those episodes are worth their time, too. I’m breaking it all down in a simple framework you can steal right now so you can create a podcast you’re genuinely proud of (and never bored recording). So if you want every episode to earn its spot in your feed and get more listeners hitting play—hot topic or not—hit play and let’s dive in. 2:15 – Why Listeners Often Skip the Episodes You Care About Most  5:42 – How to Turn “Non-Trendy” Topics Into Must-Listen Episodes  7:58 – The Brain Cues that Drive Listeners to Hit Play  9:10 – The 3-Part Content Formula That Attracts Clicks and Builds Authority  13:48 – Why This Episode Mix Builds Loyalty and Long-Term Podcast Growth  Other Episodes You’ll Love: 3 Ways to Hook Your Listener Before They Ever Hit Play    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    16 分鐘

  8. 8月20日

    The One Thing Every Podcast Needs to Make New Listeners Hit Play | Kristi Mayfield

    Think your podcast doesn’t need to solve a problem? In this episode, fellow podcast host and wine educator Kristi Mayfield shares how uncovering the problems her listeners cared about turned her “just for fun” show into a Top 100 podcast that’s now positioned to drive real revenue—and how you can do the same. We’re breaking down how to find the problems your show solves, why they don’t have to be deep or life-changing to hook listeners, and why this one thing matters more than your audio quality, episode length, or even your guest lineup. So if you want your podcast to stop being an expensive hobby and start positioning you for paid speaking gigs, clients, and revenue, hit play and let’s dive in. 0:45 – How to Stop New Listeners from Scrolling Past Your Show 2:08 – What “Solving a Problem” Means for Every Podcast (Yes, Even Entertainment and Community-Based Shows) 4:46 – The Fastest Way to Find the Problems That'll Make Your Listeners Hit Play 10:33 – Why Solving Small, Relatable Struggles Makes Your Podcast Instantly Addictive 15:00 – How to Frame Problems So Listeners Feel Seen (and Stick Around) 20:06 – How Clarifying Listener Problems Helped Kristi’s Podcast Break the Top 15   Episode Links: Check out Kristi’s podcast: Everyday Sommelier Connect with Kristi: Website | LinkedIn  Other Episodes You’ll Love: The Secret to a Podcast People Can’t Stop Talking About  → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    24 分鐘
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簡介

This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.        Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from).        So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in.          Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more.          Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting,  Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning

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