The Rightway Forward

Rightway
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  • Health & Fitness
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The New PBM Blueprint is the first series from The Rightway Forward Podcast. Dive in with host Joe Chamberlin, Rightway's VP of Consultant Relations, as he talks with industry experts about the problems built into traditional PBMs and what a better model looks like, from pricing transparency to member experience. New episodes cover real strategies employers and consultants can use today. 

Episodes

  1. 1d ago

    Inside the SureSpend™ Model with Doug Isenberg

    The New PBM Blueprint is the first series from the Rightway Forward Podcast. Dive in with host Joe Chamberlin, Rightway's VP of Consultant Relations, as he talks with Doug Isenberg, Rightway’s VP of Underwriting and CoGS Management.    Doug has spent his career inside PBM pricing, from building spread margin models at a legacy PBM to advising clients as a consultant to eventually shaping Rightway's pricing strategy from the ground up. Doug walks through why the traditional PBM model is structurally biased toward higher drug costs, using real examples like Ozempic rebates and the mechanics of a "spread tunnel," and explains how Rightway's PMPM approach emerged as a deliberate alternative. The conversation gets into the details of the SureSpend model, including the precision pricing guarantee and the zero markup wrap, and Doug explains the toughest objections he hears from consultants: too many reservations of rights, too many exclusions, and concerns about auditability and transparency. Along the way, Doug and Joe cover GLP-1 carve-outs, rebate credits, rare high-cost drugs, and how reconciliation actually works, with real numbers walked through step by step. If you work with employers or consultants navigating PBM contracts, this episode offers a candid look at how pricing guarantees are built and why they matter.

    Inside the SureSpend™ Model with Doug Isenberg
  • 1 Episode

About

The New PBM Blueprint is the first series from The Rightway Forward Podcast. Dive in with host Joe Chamberlin, Rightway's VP of Consultant Relations, as he talks with industry experts about the problems built into traditional PBMs and what a better model looks like, from pricing transparency to member experience. New episodes cover real strategies employers and consultants can use today. 

Information

  • Creator
    Rightway
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    The Rightway Forward