The Ryan Sullivan Show

Ryan R. Sullivan
  • 5.0 (26)
  • MARKETING
  • UPDATED WEEKLY

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

  1. How to Get Any YouTube Video or Podcast to Appear in Google Search

    5D AGO

    How to Get Any YouTube Video or Podcast to Appear in Google Search

    🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Want your videos to show up in Google? In this episode, I break down a simple, repeatable playbook to rank without getting lost in SEO theory. We run a “tactical test” you can do today: think like your prospect, search their real queries, spot outdated results, then publish a fresher, tighter video (plus shorts) to leapfrog what’s there. We also cover quick wins like ranking for your own name and why watch time beats fancy production every time. 📌 Jump In Here: 0:00 - Intro 0:16 - Tactical test: think like your prospect & find stale results 1:12 - Case study: outranking “how to post Shorts on LinkedIn” 2:00 - Quick win: own your name + why Google favors YouTube 3:20 - What actually moves rankings: titles, CTR, retention __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    5 min
  2. How to Replace Your Marketing with a Podcast in 90 Days | Ryan Sullivan

    NOV 3

    How to Replace Your Marketing with a Podcast in 90 Days | Ryan Sullivan

    🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script I sat down with Jared Smith to show how a podcast can replace most of your marketing in ~90 days. Since 2020, my team at Podcast Principles has helped 2,000+ clients rack up 15M+ views and 500K downloads, and in this episode I share exactly what works for service businesses—law firms, finance, home services, and more. I break down choosing the right format (interview, solo, or co-hosted), how to map episodes to your buyer journey, and my simple “4-5-1” cadence that turns one show into daily content without burnout. We also get real about timelines, realistic ROI, and why you should be your own sponsor instead of chasing ads. 📌 Jump In Here: 0:08 - Intro + why this episode 1:08 - Where to start: your “why” 4:35 - Picking a format (interview, solo, co-host) 6:20 - Niche examples (law firms that win) 10:07 - Infinite Banking podcast case study 13:39 - Map topics to the buyer journey 16:12 - SEO/YouTube strategy for discovery 24:49 - Long, medium, short: packaging content 32:39 - Cadence: why weekly works 37:29 - ROI mindset + the “4-5-1” system __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    41 min
  3. Your Podcast Strategy Is Costing You Views (Unless You Fix This)

    OCT 27

    Your Podcast Strategy Is Costing You Views (Unless You Fix This)

    🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Your podcast should grow your business, otherwise, what's the point? I sit down with my good friend Danny to unpack why a video-first podcast is the most versatile asset you can create. I detail how one 10+ minute recording into YouTube, audio, shorts, reels, blogs, newsletters, lead magnets, client training and more. We get real about strategy over hype: starting when your business is steady, designing the show for a specific listener, and much, much more. 📌 Jump In Here: 0:00 - Teaser 0:56 - Why is podcasting so versatile? 2:41 - Lead magnets, etc. “how do you manage it?” 6:06 - Should we care about shownotes? 10:11 - Podcast SEO + YouTube descriptions 12:13 - Video on audio platforms, Substack 16:50 - Podcasting, how do you get started? 20:49 - Interviewing vs. a solo podcast 24:03 - Making money with a podcast 26:20 - Running an interview podcast 31:21 - Set promo expectations upfront 33:57 - Where podcasting is headed next 38:22 - Immediate turn-offs (teasers) 40:54 - Packaging: title/thumbnail → hook 43:24 - B2B length vs. Rogan 46:07 - Where to find Ryan / sign-off __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    49 min
  4. How to Get 20,000 Views Per Month on YouTube Using Content You Already Recorded

    OCT 20

    How to Get 20,000 Views Per Month on YouTube Using Content You Already Recorded

    🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Does YouTube actually bring clients? Yes (if you use Shorts correctly). We share a simple posting play (1 short/day), real client stats (thousands of views in days), how Shorts lift your long-form, and a lightweight path from views to your email list to everyone's favorite: sales. 📌 Jump In Here: 0:00 YouTube for business? 0:27 The Shorts strategy 1:07 LinkedIn vs YouTube 3:12 Client lift numbers 3:57 From 200 to 2K 6:19 Testing daily Shorts 7:14 15K month example 9:26 Case studies 11:58 Channel stats recap 15:16 Views → email leads 20:45 YouTube content = asset 24:38 Analytics & insights __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    33 min
  5. [KEYNOTE] - How to Turn Any Business into a Profitable Podcast

    OCT 13

    [KEYNOTE] - How to Turn Any Business into a Profitable Podcast

    Most pros chase guests, virality, and sponsors. This keynote flips it. I show you how to build a business-first show that turns LinkedIn → Podcast → YouTube → Booking into a simple authority engine—no cold DMs, no ad-dependence, no download chasing. 📌 Jump In Here: 0:00 - Beginning 0:35 - Origin story 2:45 - Best Buy haul → first pod 4:22 - First guest → Upwork idea 6:30 - First $80 win 8:12 - “Are you the podcast guy?” → $5K 9:30 - Run your pod like a business 10:58 - Plan 11:43 - Podcasts as content systems 13:03 - The 4-5-1 system 13:53 - Case study: Yuri 17:46 - Biggest mistake for newcomers 19:05 - Ask your audience 20:08 - Month-5 inflection 21:23 - Intentionality exercise 23:28 - Monetization case: Dave & Paul 26:03 - The B2 framework: Beliefs → Behaviors 28:50 - Packaging that attracts/repels (examples) 30:10 - My results with 4-5-1 30:45 - Connect + Q&A 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    27 min
  6. Your Clients Pay YOU to Podcast: Step-by-step Guide to Get Clients to Cover ALL of Your Podcast Costs (Affiliates, CAC/LTV Math, and CTAs)

    OCT 6

    Your Clients Pay YOU to Podcast: Step-by-step Guide to Get Clients to Cover ALL of Your Podcast Costs (Affiliates, CAC/LTV Math, and CTAs)

    🎬 Ready to hit record? Steal my free Script Science framework and craft tighter hooks, snappier middles, and clean CTAs, fast. 👉 https://mailchi.mp/podcastprinciples.com/script What if I told you that someone else could pay YOU to podcast? And guess what, it's not a sponsor. In this episode, we first dissect sponsorships, how they function, and WHY you shouldn't be interested in them. We'll also show you how we managed to get one of our clients to pay for our very own podcast. 📌 Jump In Here: 0:00 - The premise: 1 client covers your show 0:54 - Sponsorship redefined as a client saying yes 2:58 - Why mattress ads feel off and hurt trust 3:55 - Two reframes: your show is the intro, you are the sponsor 7:47 - Affiliates as low-friction, no-strings cash 10:20 - Case study: Wealth Warehouse says no to sponsors 13:50 - The real admin and tiny payouts of ads 20:14 - The metric: 1–3 clients can fund a year 24:26 - Track it: “Where did you hear about us?” 26:00 - Self-sponsor with a lead magnet, not a hard call-to-action 30:07 - Recap: be your own sponsor first __________________________________________________ Podcast Links - https://linktr.ee/sullybop LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ Instagram: https://www.instagram.com/sullybop/ Facebook: http://www.facebook.com/sullybop

    32 min
  7. Why Small Podcasts Make The Most Money | Steven Bartlett is Broke, Ads vs. Services, and the Business Model That Makes You Rich

    SEP 29

    Why Small Podcasts Make The Most Money | Steven Bartlett is Broke, Ads vs. Services, and the Business Model That Makes You Rich

    🎬 Ready to hit record? Steal my free Script Science framework and craft tighter hooks, snappier middles, and clean CTAs, fast. 👉 https://mailchi.mp/podcastprinciples.com/script “The biggest podcasts don’t make the most money.” In this episode, I break down why (and how) smaller, niche shows often out-earn mass-appeal giants. We cover the real drivers of podcast revenue: -audience value (specificity over size), -monetization models (services vs. sponsorships), -and business structure. I run quick math on a top show’s public numbers, then show the path for creators who want profits without being ad-dependent. __________________________________________________ 0:01 - Why LinkedIn is a goldmine (if you use it right) 0:21 - Play #1: Stop “selling,” educate instead 2:09 - Play #2: Don’t rely on one platform, ecosystems, not funnels 3:18 - Our numbers 4:38 - Play #3: Partnerships 7:05 - Keep partners sending leads: meaningful thanks > tiny commissions 7:36 - Episode wrap-up 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    10 min
  8. 3 Insanely Simple Steps to Sell ANY Financial Product on LinkedIn

    SEP 22

    3 Insanely Simple Steps to Sell ANY Financial Product on LinkedIn

    🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover Most founders avoid content because it feels cringe, awkward, or fake. In this episode, I lay out 8 non-cringe title frameworks that actually pull clients in, and the best part? It’s backed by proof: these exact titles have driven $5M+ in lifetime revenue for a client podcast that I examine today. You’ll get the psychology, plug-and-play phrasing, and examples so you can deploy them across YouTube, podcasts, and social, without feeling salesy. 📌 Jump In Here: (0:00) - Why LinkedIn is a goldmine (if you use it right) (0:21) - Play #1: Stop “selling,” educate instead (2:09) - Play #2: Don’t rely on one platform, ecosystems, not funnels (3:18) - Our numbers (4:38) - Play #3: Partnerships (7:05) - Keep partners sending leads: meaningful thanks > tiny commissions (7:36) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    9 min
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5
out of 5
26 Ratings

About

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

Information

  • Creator
    Ryan R. Sullivan
  • Years Active
    2018 - 2025
  • Episodes
    200
  • Rating
    Clean
  • Copyright
    © PodcastPrinciples.com
  • Show Website
    The Ryan Sullivan Show