The SaaS Growth Show

Raj Swaminathan
  • 0.0 (0)
  • TECHNOLOGY

'The SaaS Growth Show ' is your weekly dose of inspiration from the movers & shakers in the SaaS eco-system be it entrepreneurs, founders, business leaders, marketers, product & tech innovators, mentors or investors who share their path breaking stories, strategies, insights, growth hacks, smart pivots and out-of-the-box ideas that have shaped the industry. So, keep listening, keep learning and keep getting inspired.

  1. Personalise or Perish - How SaaS Marketers Can Leverage Hyper-Personalisation As A Growth Engine

    02/23/2021

    Personalise or Perish - How SaaS Marketers Can Leverage Hyper-Personalisation As A Growth Engine

    Personalise or Perish - How SaaS Marketers Can Leverage Hyper-Personalisation As A Growth Engine Guest: Ashwin K - Co-Founder & CEO, CustomFit.ai What You Can Expect From The Episode: 1. Hyper-personalisation & how to overcome the challenge to convert traffic into quality leads  2. Experiments (vs) Experience - How Not To Confuse A/B Testing with Personalisation 3. Personalisation is not a "Stage" - Its a "Cycle" with feedback loop - Understanding Pre, During & Post Personalisation 4. Importance of Personalisation During Leads "Nurturing" - Why & How? 5. Goal Based Personalisation - Not Necessarily Just "Conversions" It Could Be "Engagement" or Any Other Too - Know More! 6. Personalisation is "Customisation Of User Journeys @ Scale" - How To Simulate & Orchestrate? 7. Personalisation Can Best Happen 2 Scenarios - Pages With Best Traffic (or) Pages With High Dropouts - How To Identify & Take Action?  8. Personalisation is Not Just About Landing Pages (LPs) - Its The Overall Experience At All Web Touch Points 9. Behavioural Analytics & How Real-time Personalisation Can Be Done 10. Readiness For The Cookieless World - 1st Party (vs) 3rd Party Data - Impact & Preparation 11. Personalisation For "Buyer" (vs) "User" Personas - How To Nail It ? 12. How AI & ML Adds To The Magic ?  13. Global Trends - Content Personalisation, Sentiment & Tonality Analysis and About Open AI, GB53/54, IBM Watson. 14. CustomFIT USPs, Playbooks & Use Cases To Learn From

    50 min
  2. Playbook Series: Branding (vs) Performance Marketing - Siddharth Sharma, Head Marketing, Verloop.io

    01/10/2021

    Playbook Series: Branding (vs) Performance Marketing - Siddharth Sharma, Head Marketing, Verloop.io

    Playbook Series: Branding (vs) Performance Marketing - The Fine Balancing Act! Guest: Siddharth Sharma, Head Marketing, Verloop.io Key Takeaways From This Episode: 1. Importance & Balance Between - Branding (vs) Performance Marketing - A Perspective In The B2B / SaaS Context 2. With Performance At The Core, Is Branding Gettting Its Due? Should & Are Leaders Investing Time, Money & Efforts To Build a Brand Rightly? 3. How Does The Mix Change With Stage Of The Business? Distribution Of Weightage At Various Stages? 4. Alignment Of The Branding & Performance Objectives With The Goals & KPIs For Organic & Inorganic Spends? 5. The Choice Of Channels & Mix For Both Aspects And How Each Can Be Leveraged. Campaign (Vs) Channel Objectives. 6. The Difference As Far As Branding & Performance Marketing When Compared With B2C? What Can Be Learnt From B2C (Non-SaaS) & B2C (SaaS 7. SaaS Is Service Marketing EOD. Is That Getting Lost In Between All Other Debates? 8. Retention Is The New Acquisition - Role Of Branding In Retention. 9. Macro-Metrics To Track Branding & Performance Goals

    39 min
  3. How Collaboration SaaS Platform STACKBY Is Helping Teams & Organisations Manage Projects, Products & Processes Through Their "Super Spreadsheets"

    12/24/2020

    How Collaboration SaaS Platform STACKBY Is Helping Teams & Organisations Manage Projects, Products & Processes Through Their "Super Spreadsheets"

    How STACKBY's Super Spreadsheets Are Taking Over The Sweet Spot Between Google Sheets & Full Fledged CRM Platforms Helping Team Leaders & StartUp Founders Manage Tasks & Teams Efficiently & Affordably.   Guest: Rachit Khator, Founder & Chief Stacker, StackBy  For More Info, Visit: www.stackby.com   Key Takeaways From This Episode:   1. How Can Startups & Teams Collaborate Without Having To Buy a CRM?   2. How Can Spreadsheets Be Automated For Projects, Product and Process Management?   3. How Can Sales Leaders Manage & Monitor Their Sales Teams, Pipeline, Deals & Revenues Easily Without Any CRM?   4. How Can Marketing & Digital Marketing Heads Manage Multiple Media Channels - Search, Social, Content, Video, Email Marketing & Same Time Monitor Various 3rd Party Analytics Over The Same Spreadsheet?   5. How 100s Carefully Curated Spreadsheet Templates & 40+ Third Party Platform Integrations Could Help Set Up Your Custom CRM in a jiffy?   6. How Digital Advertising Agencies Can Manage, Collaborate and Co-Ordinate Between Clients, Vendors & Own Teams Seamlessly Through Custom Built & Automated Spreadsheets Compatible With All Top Analytics Platforms?

    34 min
  4. SaaS Insider India 2020 Conference - Curtain Raiser

    10/30/2020

    SaaS Insider India 2020 Conference - Curtain Raiser

    The SaaS Growth Show Presents An Exclusive Curtain Raiser To The SaaS Insider - India 2020 👉 40 Speakers 👉 30 Sessions 👉 20 Hours Of exciting content from the creme-de-la-creme of the Indian SaaS Eco-System. Know more about the event, and what it holds for you from none other than Chameli Kuduva, Founder of SaaS Insider ! Join us for an all-day exclusive event, wherein we host India's biggest B2B Software Conference till date, on the 5th of November, 2020!

    13 min
  5. Freshworks For StartUps' Magic Mantras: 'Paying It Forward' & 'Growing With Your Customers'

    10/17/2020

    Freshworks For StartUps' Magic Mantras: 'Paying It Forward' & 'Growing With Your Customers'

    The SaaS Growth Show - Episode 009 Freshworks For StartUps' Magic Mantras: 'Paying It Forward' & 'Growing With Your Customers'. Against All Odds StartUp Summit - A virtual event par excellence, setting new benchmarks for SaaS marketers Guest: Nivas Ravichandran, Head - Growth & StartUp Partnerships, Freshworks Key Takeaways To Expect From The Episode: 1. No branding or marketing can ever beat the power of "paying it forward" & 'growing with your customers' - Know more! 2. What Paying it forward truly means? - Knowledge sessions, sharing playbooks, mentorship, helping product adoption & grow customers, connect to VCs, product & marketplace integrations - in every way! 3. Content Or Events It Must Be Ungated & Open - No conditions attached, no lead magnets, no lead generation, No product pushes, No sales pitches. Keep it all open & ungated. Intent is to help without any expectations. 4. A Great Virtual Event Playbook - How to curate, plan & execute a large scale multi-geo virtual event totally in-house with a small team & lot of great technology: - Pre-Recorded (vs) Live ? - Beyond Content What ? - Curated (vs) Open To All ? - VC Connect, Networking Formats - Manage Scale, Geos, Timezones 5. Magical Results

    37 min
  6. SaaS Playbook Series: ChallengeS Of Marketing Enterprise Grade SaaS Platforms - Strategy, Approach, Channels, Cross-Functional Collaboration, Branding & more (Episode 009)

    09/22/2020

    SaaS Playbook Series: ChallengeS Of Marketing Enterprise Grade SaaS Platforms - Strategy, Approach, Channels, Cross-Functional Collaboration, Branding & more (Episode 009)

    The SaaS Growth Show - Episode 009:   SaaS Playbook Series: Taking On The ChallengeS Of Marketing Enterprise Grade SaaS Platforms - Strategy, Approach, Channels, Cross-Functional Collaboration, Branding & more !   Guest: Ashwin Krishna, Head Of Growth Marketing, TACT.ai   10 Key Takeaways You Can Expect From This Episode:   1. The Difference In Approaches To Marketing For Small, Medium and Enterprise SaaS Businesses - Approach, Channels, Priorities, Marketing Mix   2. Importance Of Alignment With Overall Organisation Strategy, Objectives & Goals. They Key Alignment Areas & Clarity / Sync with Management & Teams    3. Things Marketing Leaders Should Keep Sorted Before Planning & Executing Your Marketing Plans & Overall Mandate. Things To Keep Sorted Within The Marketing Team.   4. Cross-Functional Collaboration - Sales, Customer Success, Support, HR. Marketing Never Succeeds in Silos. Roles & Responsibility Of Other Teams & Rallying Overall as an Organisation.   5. Choosing the Best Channels & How To Prioritize Them Basis The Budgets To Ensure The Marketing Plans Delivers The Desired Results - Both Strategic (Long Term) and Tactical / Topical (Short Term) Objectives    6. What Role Does "Emotion" Play In B2B Marketing? Buying Rationale (vs) Buying Psychology. What To Learn From B2C ? Not B2B / B2C - Marketing Should Focus on H2H - Human To Human   7. Measuring The Impact Of Marketing - Whats Changed - The New Metrics In Play & Beyond Metrics Impacting Shared Goals & Results    8. The Power Of Branding In Enterprise SaaS - The Power Of Being TOM - Top Of Mind ! Impacting Community, Knowledge Sharing & Contributing To The Eco-System   9. Trends - Whats New ? Whats Obsolete ? What Needs To Change ?   10. Ashwin's Mantra - Marketing Is Entrepreneurship In Itself & Marketing Leaders Therfore Need To Think Like Entrepreneurs.

    54 min
  7. How VideoForm's Smart "100-Day-Challenge" Social Media Marketing Campaign Created Interest, Curiosity & Tons Of Leads (Episode 008)

    08/29/2020

    How VideoForm's Smart "100-Day-Challenge" Social Media Marketing Campaign Created Interest, Curiosity & Tons Of Leads (Episode 008)

    How VideoForm's Smart "100-Day-Challenge" Social Media Marketing Campaign Created Interest, Curiosity & Tons Of Leads   Guest: Abhishek Ekbote, Founder, VideoForms   5 Key Takeaways From This Episode That You Can Expect : 1. Budget Is Never A Constraint For The Creative Marketer    2. You Use, Experience & Demonstrate The Product Yourself Before Wanting The World To Do It. Challenge Yourself !   3. Necessity Is The Mother Of Invention - 2 Problems Covid Pandemic Brought Along,  (i) Challenges To Generate Adequate Leads  (ii) Lack Of Human To Human Interface.  VideoForm Solved Both While Making It Not Only Interesting But Engaging.    4. Use Cases Galore - 100 Days - 100 Use Cases: The Application Of A Right Product To Multiple Use Cases Is Never A Challenge, Or So Does This Campaign Proves - Find Out How    5. B2B Marketing Is Boring - This Myth Is Broken Comprehensively. Its Just Day 30 and There Are 70 More Days Of Breaking It Due - Watch Out For The Space.

    25 min
  8. How Obsessive Focus On Delivering One Promise @ Scale For Niche Verticals Built a $ 1 Million ARR SaaS Business - The iZooto Story (Episode 007)

    08/16/2020

    How Obsessive Focus On Delivering One Promise @ Scale For Niche Verticals Built a $ 1 Million ARR SaaS Business - The iZooto Story (Episode 007)

    An Insipring Story Of How This Young Startup Created A Owned Media Marketing SaaS Success Story With Over 60 Billion Notifications Per Month, 1100 Customers & $ 1 Million ARR From India & South East Asia, But Now Gunning For the World. Guest - Vivek Khandelwal, Founder & COO, iZooto  7 Big Takeaways You Can Expect From The iZooto Story In This Episode, On How: 1. Owned Media Channels - Often Overlooked & Underestimated For Customer Engagement & Retention  2. News & Media - The Publishers Is An Underserved Vertical Mostly Given Up To The Biggies For Monetisation  3. Obsessive Focus On Delivering One Promise > Removing One Pain Area For The Stakeholder - Speed Of Delivery @ Scale  4. Using "Freemium" Model as a "Foot In The Door" Strategy To Induce Trials / POCs Can Convert Later To Paid Customers 5. Land & Expand - Upsell & Cross Sell Growth Strategy To Increase Value Of Business From Existing Customers 6. In High Language Barrier SEA Markets - Going After & Acquiring Top Customers Creates FOMO & Cascades Into Automatic Interest & Pull From Other Prospects In the Niche. 7. Innovative Co-Marketing & Strategic Alliance With AdPushUp To Fuel Growth In New Markets Resources: Website: www.izooto.com Guest Profile: https://www.linkedin.com/in/khandelwalvivek/

    43 min
See All (15)

Trailer

About

'The SaaS Growth Show ' is your weekly dose of inspiration from the movers & shakers in the SaaS eco-system be it entrepreneurs, founders, business leaders, marketers, product & tech innovators, mentors or investors who share their path breaking stories, strategies, insights, growth hacks, smart pivots and out-of-the-box ideas that have shaped the industry. So, keep listening, keep learning and keep getting inspired.

Information

  • Creator
    Raj Swaminathan
  • Years Active
    2020 - 2021
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Raj Swaminathan
  • Show Website
    The SaaS Growth Show