Sharing the adventure to lead and grow bootstrapped SaaS companies through experiences, challenges, wins and losses. Hosted by Aaron Weiche of GatherUp and Darren Shaw of Whitespark. In this current world of "unicorn" , VC funded software companies that have to IPO or get acquired for $1B, we'll spend our time on the bootstrapped, profitable, growing SaaS sector we operate in and share our insights and experiences.
29: Prioritize or Die
Prioritization might be the most important and most difficult thing in running a SaaS company. Aaron and Darren explore the challenges they have with how to prioritize and how it relates to what they are doing right now.
28: Vision and Mission
Creating the vision and mission statement as well as core values for your SaaS company can have big benefits internally and externally. Aaron and Darren discuss the process and benefits as Darren looks to finally create this for Whitespark.
27: Plan the work, work the plan
Aaron has announced his new company is Leadferno, a business messaging app. Darren digs into Leadferno's plans as they have launched their marketing site and the plan to launch in June.
26: A Big Change
Aaron shares his big news that he's leaving GatherUp to start a new SaaS adventure! Darren and Aaron catch up to start 2021, and dive into Aaron's big decision and explore his next product.
25: OK, 2020
Looking back on 2020, Aaron and Darren look at the many challenges of operating a SaaS company through a pandemic but still manage to find some of the bright spots.
24: Raising Prices
Darren is looking to raise his pricing for the first time ever. He and Aaron discuss the many aspects of raising your SaaS product's price, from the amount of the raise to communication best practices. No doubt, raising prices has an emotional aspect to it.
The good stuff you’ve been looking for
It’s so fun writing this review as someone who works with Aaron! (For a review company!)
I’ve been into tech and business for all of my adult life. Seeing it from a higher view; the challenges, the planning, the execution is a ton of fun.
Darren and Aaron both share their info and feelings openly, which really helps bring the executive level tech operations to a level everyone can appreciate and learn from!
New must-listen for tech and startups
Aaron and Darren are both leaders in the world of bootstrapping tech companies, and they’re both charismatic, knowledgeable, good people. This podcast is off to an awesome start with a unique angle on the startup game and how to make a business work without playing the Silicon Valley venture capital game. I’m already inspired from Episode 1, and can’t wait for more from this class-act pair.