Sharing the adventure to lead and grow bootstrapped SaaS companies through experiences, challenges, wins and losses. Hosted by Aaron Weiche of GatherUp and Darren Shaw of Whitespark. In this current world of "unicorn" , VC funded software companies that have to IPO or get acquired for $1B, we'll spend our time on the bootstrapped, profitable, growing SaaS sector we operate in and share our insights and experiences.
24: Raising Prices
Darren is looking to raise his pricing for the first time ever. He and Aaron discuss the many aspects of raising your SaaS product's price, from the amount of the raise to communication best practices. No doubt, raising prices has an emotional aspect to it.
23: Course Correcting
What happens when you head down the wrong path? You build a feature or spend time on something that doesn't move the needle and then you need to correct your path. Aaron and Darren catch up and discuss how and when you cut bait on features that might distract you, flop or don't deliver for your customers.
22: SaaS Pricing - Is The Price Right?
Aaron and Darren catch up to end the summer of 2020. Darren is putting on a huge Local SEO conference with marketing benefits he shares and a recent bad experience with another SaaS product leads us to talk a bit on SaaS pricing and agreements.
Aaron and Darren catch up on business, summer, COVID and then take a dive into a feature framework Aaron created and has been using S.E.A. stands for Security, Efficiency and Advantage with the framework putting a feature against these key benefits to judge its value and prioritization.
20: Big Launches & Big Challenges
Another COVID catch up as Darren covers his big launch of a long time feature completely redesigned and Aaron discusses some staff challenges with the dip in business.
19: Navigating The Unknown
Aaron and Darren share how things look for them personally and for their businesses during COVID-19 so far. Repetitive days, mind shifts, small wins, hard decisions, layoffs and opportunity.
Customer ReviewsSee All
The good stuff you’ve been looking for
It’s so fun writing this review as someone who works with Aaron! (For a review company!)
I’ve been into tech and business for all of my adult life. Seeing it from a higher view; the challenges, the planning, the execution is a ton of fun.
Darren and Aaron both share their info and feelings openly, which really helps bring the executive level tech operations to a level everyone can appreciate and learn from!
New must-listen for tech and startups
Aaron and Darren are both leaders in the world of bootstrapping tech companies, and they’re both charismatic, knowledgeable, good people. This podcast is off to an awesome start with a unique angle on the startup game and how to make a business work without playing the Silicon Valley venture capital game. I’m already inspired from Episode 1, and can’t wait for more from this class-act pair.