50 episodes

A podcast sharing the adventure of starting, growing, and running a bootstrapped SaaS company. Aaron Weiche is the founder of Leadferno, a conversion platform powered by SMS to help business capture more leads and close them faster. Each episode shares the journey of the software start-ups wins, losses, and experiences in marketing, sales, product, customers, metrics, and more.

The SaaS Venture Aaron Weiche

    • Education
    • 5.0 • 10 Ratings

A podcast sharing the adventure of starting, growing, and running a bootstrapped SaaS company. Aaron Weiche is the founder of Leadferno, a conversion platform powered by SMS to help business capture more leads and close them faster. Each episode shares the journey of the software start-ups wins, losses, and experiences in marketing, sales, product, customers, metrics, and more.

    50: Engagement In Your Sales Funnel

    50: Engagement In Your Sales Funnel

    Hubspot has defined the SaaS sales funnel as Awareness, Engagement, Exploration, and Conversion.  This episode is focusing on Engagement in the sales funnel to move your prospect down further. For me it comes down to two main strategies:

    1. Are you easy to work with?

    2. Do you work how your customers want you to work? 

    I look at what makes for good CTAs, that appeal to all levels of engagement. 
    Questions - live chat, web-to-textGet updates - email newsletters, podcasts, blog content, socialDemos - recorded, live, interactive

    • 33 min
    49: What I Got Right & Wrong The 2nd Time Around - Part 2: The RIGHT

    49: What I Got Right & Wrong The 2nd Time Around - Part 2: The RIGHT

    Part 2 or 2, what I got RIGHT the 2nd time around in SaaS starting Leadferno. The decisions you make when starting a company can have lasting, even forever impacts on the path of the company, so getting as many right as you can matters. Let's look at the main decisions I feel I got right in starting Leadferno.
    Prior: Part 1 on what I got wrong.

    • 31 min
    48: What I Got Right & Wrong The 2nd Time Around - Part 1: The WRONG

    48: What I Got Right & Wrong The 2nd Time Around - Part 1: The WRONG

    Leadferno is my 2nd time around the block in SaaS. While I wasn’t a founder the 1st time, I came on as a partner to lead sales and marketing a year in. I ultimately became CEO and then led GatherUp to an 8 figure acquisition 6 years later.  So I think that qualifies as a first trip combined with cofounding and leading multiple digital agencies for over 15 years. I saw the early decisions, made some of them, and had ones I wish I could “re do”.
    This episode, part one of two, is a look at core decisions I made solo, or with my cofounder, that we didn’t get right for Leadferno. My experience makes me feel like I should have gotten more of these right. They are all costly in different ways. Some will still work themselves out or have had additional moves made to lessen their impact, while others led to additional bad decisions. That's just how it works.

    This wasn’t my first rodeo, but I still got bucked a few different ways. Hopefully sharing these might help you lower your list of "wrongs" … first time, second time, or whatever time founding your SaaS company you're on.

    • 29 min
    47: We Doubled in 2023

    47: We Doubled in 2023

    I take a look back at 2023 for Leadferno and share some of our numbers. We doubled our MRR over 2023, but I still feel we left a lot on the table. I also cover getting to meet with my co-founder Joel Headley in person last week to plan our 2024 and how much he matters to our business. Lastly we are giving the Leadferno website a big refresh for the first time since launching.

    • 30 min
    46: 3 Years to Version 1?

    46: 3 Years to Version 1?

    Another solo episode with Aaron. I talk about the features we've recently built for Leadferno. It's been 3 years since we broke code (over 2 years to market) and it I'm feeling like we have our true Version 1 - but my definition might be very different than yours or most. I discuss why I love "swiss army knife features" and our new report focused on quality and timing. Plus a marketing and sales update from last episode.
    Have feedback or ideas?  Email aaron@leadferno.com 

    • 29 min
    45: Growth Plateau

    45: Growth Plateau

    A bit of a change, it's a solo episode with just Aaron. I update a recent growth plateau for Leadferno. Churn is up some, leads and new accounts are down, and that combination makes for very little growth over the last 3 months. I share what I'm doing in marketing and sales to try to turn the tide and get back to stronger MRR growth in the coming months.
    If you have any feedback or suggestions on this solo format, please let me know:  aaron@leadferno.com 
    Thanks for listening!

    • 27 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Gatlin Johnson ,

The good stuff you’ve been looking for

It’s so fun writing this review as someone who works with Aaron! (For a review company!)

I’ve been into tech and business for all of my adult life. Seeing it from a higher view; the challenges, the planning, the execution is a ton of fun.

Darren and Aaron both share their info and feelings openly, which really helps bring the executive level tech operations to a level everyone can appreciate and learn from!

Willys DeVoll ,

New must-listen for tech and startups

Aaron and Darren are both leaders in the world of bootstrapping tech companies, and they’re both charismatic, knowledgeable, good people. This podcast is off to an awesome start with a unique angle on the startup game and how to make a business work without playing the Silicon Valley venture capital game. I’m already inspired from Episode 1, and can’t wait for more from this class-act pair.

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