The Sacred Shitshow®️ 💩🌈

Hannah Strange
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  • Mental Health
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The Sacred Shitshow® hosted by Hannah Strange, founder of The Strange Apothecary, 16x award-winning holistic wellbeing and spiritual brand. This is the podcast for the woman who is done following someone else's healing blueprint and ready to find her own. Rooted in nervous system regulation, herbalism, naturopathy, spirituality and ritual magic, where ancient wisdom meets modern science. No bypassing or performing. Just real transformation. Find your own way home and SUBSCRIBE today.

  1. 2d ago

    Not Every Win Feels Like One | You’re Making More Progress Than You Think | S6E5

    Have you ever looked at your business and thought: “Surely I should be further along than this?” You're working. Learning. Problem-solving. Trying to move things forwards. But somehow, it still feels like you're standing still. In Episode 5 of The Sacred Shitshow® – Season 6: Plot Twist, Jess Gelling explores two very different founders who are both making genuine progress. The problem? Neither of them feels like they're winning. Our first founder is building a product-based business and is already exhausted by suppliers, manufacturing delays, import fees and the sheer amount of waiting involved. Everything feels slow, frustrating and far messier than they imagined entrepreneurship would be. But what if friction isn't failure? What if finding the right supplier, discovering hidden costs, rejecting the wrong samples and learning how the industry actually works are all wins, even when they don't feel like them? Our second founder has created an automation system for their first client that is already delivering measurable results. Response times have dropped from hours to seconds. Leads are being followed up automatically. Enquiries that would previously have been missed are being captured. Yet because the client isn't particularly responsive, the founder is questioning whether they're actually doing a good job. Through the RUNE lens, Jess explores what happens when we stop measuring our progress by evidence and start measuring it by how progress feels. ✨ Why founders often mistake friction for failure ✨ The gap between what we imagine entrepreneurship will feel like and the reality of building something ✨ Why product businesses can have very different timelines from service businesses ✨ The quiet wins that build strong foundations but rarely get celebrated ✨ Why waiting doesn't have to mean standing still ✨ Building an audience before your product is ready ✨ Why pricing needs to account for the costs you didn't know existed ✨ How solving problems builds genuine founder confidence ✨ Why a client's communication style isn't evidence of your value ✨ The difference between selling technology and selling a business outcome ✨ Why measurable results matter more than reassurance ✨ Turning free trials into paid clients by demonstrating return on investment ✨ And why some of your biggest breakthroughs might feel like nothing more than another ordinary Tuesday. Progress isn't measured by how quickly things happen or how loudly people applaud you. It's measured by the evidence you're creating along the way. Not every win comes with a sale, a celebration or somebody telling you how brilliant you are. Sometimes a win is the mistake you caught before launch. The supplier you decided not to use. The cost you discovered before setting your prices. The system quietly doing exactly what you built it to do. The problem that would have terrified you six months ago that you now know how to solve. Those count too. What evidence of progress am I overlooking because it doesn't look the way I expected? What do you know today that you didn't know six months ago? What problem have you solved that once felt impossible? What foundations have you quietly built that nobody else gets to see? And where are you dismissing your progress simply because it isn't as exciting as you imagined it would be? Because not every win arrives with fireworks. Sometimes it quietly becomes the reason your business succeeds. Throughout Season 6, we're taking real entrepreneurial stories and looking beneath the surface through RUNE, the Regulated Understanding of the Nervous System for Entrepreneurs. Because how we measure progress affects how we experience business. Sometimes you don't need to work harder, move faster or achieve something bigger. You need to recognise just how far you've already come. Follow The Sacred Shitshow® so you don't miss the rest of Season 6: Plot Twist. RUNE - https://strangeapothecary.co.uk/main-shop/personal-development/nervous-system-leadership/

  2. Aug 28

    The Role Has Changed | What Got You Here Won’t Get You There | S6E4

    What if your business hasn’t stopped growing? What if your role within it has changed, and you haven’t realised it yet? In Episode 4 of The Sacred Shitshow® – Season 6: Plot Twist, Jess Gelling explores two real business stories from founders at very different stages of growth. One wants more customers. The other desperately needs to stop doing everything themselves. On the surface, they’re completely different problems. Underneath? They’re experiencing the same transition. Through the RUNE lens, we explore what happens when your business evolves, but you’re still trying to solve today’s problems using the role, behaviours and strategies that got you started. Our first founder has built a local grave cleaning and restoration business, is consistently getting paid work and knows there’s demand, but feels like they’re missing the marketing strategy that will help them scale. But perhaps they don’t need another marketing tactic. Perhaps they’ve already moved from proving demand to building reputation. Our second founder has reached another familiar milestone: they’ve become the bottleneck in their own business. Sales. Marketing. Clients. Invoicing. Admin. Everything still comes back to them. They keep telling themselves they’ll delegate once the business grows. But what if waiting to delegate is precisely what’s preventing that growth? ✨ Why every stage of business requires something different from its founder ✨ The difference between proving demand and building a reputation ✨ Why local businesses need visibility and trust, not just more advertising ✨ How to identify which marketing is actually bringing you customers ✨ Why referrals and strategic local relationships can be incredibly powerful ✨ The importance of customer retention and repeat business ✨ Why growth can trigger a search for certainty and the mythical “missing strategy” ✨ How doing everything yourself eventually becomes a bottleneck ✨ Why delegation isn't something you have to earn through success ✨ What to eliminate, automate and delegate before hiring ✨ Why systems should come before throwing another person into the chaos ✨ The hidden cost of not delegating ✨ And how to recognise when your business is asking you to become a different kind of leader. Your business has already grown. You just haven’t changed your role within it yet. The things that helped you get your first customer might not get you your hundredth. The habits that helped you survive your first year might not help you lead a team. And sometimes the next stage of business isn't asking you to work harder. It's asking you to evolve. If my role within my business changed tomorrow, what would I stop doing first? What are you still doing simply because you’ve always done it? What are you holding onto because doing it yourself feels safer than trusting someone else? And what could become possible if you created space for the work that only you can do? Sometimes growing your business isn’t about doing more. Sometimes it’s about letting go of the things you’ve already outgrown. Throughout Season 6, we're taking real entrepreneurial stories and looking beneath the surface through RUNE — the Regulated Understanding of the Nervous System for Entrepreneurs. Because business growth doesn't only change your strategy. It can challenge your identity, your need for certainty, your relationship with control and your ability to trust other people with something you've built from the ground up. Follow The Sacred Shitshow® so you don't miss the rest of Season 6: Plot Twist, and send this episode to the business owner who is still wearing seventeen different hats and wondering why they have no bloody time. RUNE - https://strangeapothecary.co.uk/main-shop/personal-development/nervous-system-leadership/

  3. Aug 21

    The Evidence Is Already There | Stop Waiting to Feel Ready | S6E3

    What if the thing you've been waiting for… has already happened? Maybe you're waiting for confidence before you take the next step. Maybe you're waiting for certainty before choosing what business to build. Maybe your customers are already telling you they love what you do, but you're still waiting for more proof before you're willing to put yourself out there. In Episode 3 of The Sacred Shitshow® – Season 6: Plot Twist, Jess Gelling explores two real business stories that look completely different on the surface, but underneath, they're driven by the same pattern. One entrepreneur wants to start a business but has no idea what that business should be. They've already experimented with affiliate marketing and Etsy, yet they're still searching for the right idea before committing. The other already has happy customers and has received referrals organically but freezes at the thought of actually asking a satisfied client for one. One is waiting for certainty. The other is waiting for confidence. And through the RUNE lens, we uncover the plot twist: Neither of them actually needs more evidence. They need to start trusting the evidence they've already collected. In this episode: ✨ Why clarity usually comes from action, not before it ✨ How the nervous system can turn a desire for certainty into endless searching ✨ Why previous business attempts aren't failures - they're evidence ✨ How to choose a business based on the life you actually want to create ✨ The three things to look for when exploring a business idea: interest, ability and demand ✨ Why opportunities often begin with problems rather than brilliant ideas ✨ How your existing skills and experiences may contain clues you're overlooking ✨ Why asking happy customers for referrals can feel so uncomfortable ✨ How to ask for referrals without feeling pushy, awkward or "salesy" ✨ Why specificity makes referrals easier ✨ How systems can reduce the emotional weight of uncomfortable business tasks ✨ And why confidence usually arrives after you've done the scary thing - not before. 🌀 The Plot Twist Neither entrepreneur needed another sign. They didn't need more qualifications, another strategy, more experience or some magical burst of confidence. The evidence was already there. The challenge was learning to believe it. ✍️ This Week's Reflection Where in my business am I ignoring evidence because I'm waiting to feel confident instead? Maybe people are already telling you how valuable your work is, but you're afraid to raise your prices. Maybe you've already created incredible results, but you're hesitant to talk about them. Maybe something you tried taught you exactly what you needed to know, but you've labelled it a failure. Sometimes the next step isn't finding more proof. It's finally trusting the proof you've already earned. 🧠 About RUNE Throughout Season 6, we're taking real entrepreneurial stories and looking beneath the surface through RUNE - the Regulated Understanding of the Nervous System for Entrepreneurs. Because sometimes the question isn't simply: "What should I do next?" It's: "What's really stopping me?" Follow The Sacred Shitshow® to join Jess throughout Season 6: Plot Twist, and if this episode reminds you of someone who's still waiting for permission to believe they're ready, send it their way.

  4. Aug 14

    There Isn’t a Secret Way | The Business Secret Everyone’s Looking For | S6E2

    What if everybody else *doesn't* know something you don't? What if there isn't a secret platform, marketing strategy, sales technique or perfectly timed decision that's going to suddenly make everything fall into place? In Episode 2 of The Sacred Shitshow® - Season 6: Plot Twist, Jess Gelling takes two very different real business stories through the RUNE lens to explore our obsession with finding the thing that will finally make business work. First, we meet a 25-year-old content creator who's generated more than 30 million organic views and built audiences of thousands, yet can't seem to find their next client. If they're clearly good at what they do, why isn't the work simply following? Then we meet a founder asking a much bigger question: What actually makes a small business last? Is it a brilliant product? Great marketing? Loyal customers? The right strategy? Or is the answer far less exciting and far more powerful? Using RUNE - the Regulated Understanding of the Nervous System for Entrepreneurs - Jess explores what can happen when uncertainty sends us searching for the one answer that will finally make us feel like we know what we're doing. Because sometimes searching for the perfect strategy stops us noticing the ordinary things that are already working. In this episode: Why being brilliant at what you do doesn't automatically mean you'll attract clientsThe difference between competence and confidenceWhy your nervous system craves certainty in businessHow urgency can convince us that more effort is always the answerWhy 100 unanswered DMs might be telling you to change the strategy - not send another 100The difference between looking for clients and becoming easier for the right clients to findWhy relationships, positioning and trust matter as much as technical abilityWhat actually helps a small business survive long-termWhy profit, customer loyalty, reputation and systems matterThe difference between consistency and stubbornnessWhy sustainable businesses gradually reduce their dependency on the founderAnd why extraordinary businesses are usually built through very ordinary decisions 🌀 The Plot Twist There isn't one major decision that builds a successful business. There isn't one magical platform. There isn't one marketing tactic everyone else secretly knows. There isn't one habit that guarantees longevity. It's hundreds of ordinary decisions, made consistently, that eventually make extraordinary results look inevitable. ✍️ Today's Reflection What ordinary decision could future me thank me for making today? Maybe it's following up with someone. Looking at the numbers you've been avoiding. Asking for the testimonial. Documenting the process that's currently living entirely inside your head. Creating the content. Looking after the customers you already have. Or simply continuing with something that's working instead of abandoning it because it stopped feeling exciting. Don't dismiss the decision because it feels small. It might be exactly the point. 🧠 About RUNE Throughout Season 6, we're taking real business stories and exploring them through RUNE - the Regulated Understanding of the Nervous System for Entrepreneurs. RUNE brings together Hannah's nervous system expertise with Jess's experience in business strategy, marketing, systems, community and sustainable growth. Because sometimes you don't need another strategy. You need to understand *what's happening beneath the strategy. If this episode made you think of another business owner who's convinced everyone else has discovered the secret formula, send it their way. https://strangeapothecary.co.uk/main-shop/personal-development/nervous-system-leadership/ And follow The Sacred Shitshow® so you don't miss the rest of Season 6: Plot Twist. Because there isn't a secret way. There's the next decision. The next conversation. The next improvement. And then you do it again tomorrow.

  5. Aug 7

    Who Told You That? | The Hidden Rules Running Your Business | S6E1

    Real business stories. Nervous system insights. Practical business strategy. Have you ever stopped to ask yourself... Who told you that? Who told you that being a good business owner means worrying about everything? Who told you that you need another qualification, another system or another piece of software before you're allowed to sell? In the very first episode of The Sacred Shitshow® - Season 6: Plot Twist, Jess Gelling explores two real anonymous business stories that reveal something far deeper than business strategy. Using RUNE, our exclusive AI companion built around the Regulated Understanding of the Nervous System for Entrepreneurs, Jess unpacks the hidden nervous system patterns that could be shaping the way founders think, lead and make decisions. The first story follows a profitable coffee shop owner questioning whether they should sell everything after years of carrying the emotional weight of their business. The second follows a founder who landed six paying customers using nothing more than a Google Sheet and a handful of direct messages, but still believed it "didn't count." At first glance, they couldn't be more different, but beneath the surface... They're both being driven by invisible rules they've never stopped to question. In this episode: Why responsibility and hypervigilance are not the same thingThe hidden emotional cost of carrying your business aloneWhy preparation can quietly become procrastinationWhat confidence really looks like in businessHow nervous system patterns influence decision-makingWhy simple action often beats perfect strategyThe question every entrepreneur should ask themselves:"Who told me that?" Today's Reflection What pressure am I carrying simply because I believe I should?Where did that belief come from? Is it helping you build your business... ...or simply making it heavier to carry? About RUNE Throughout Season 6 we'll be using RUNE, our exclusive AI companion built around the Regulated Understanding of the Nervous System for Entrepreneurs. RUNE combines Hannah Strange's expertise in nervous system regulation with Jess Gelling's experience in business strategy, systems, marketing and sustainable growth to help entrepreneurs understand what's really happening beneath the surface, before deciding what to do next. Because sometimes the problem isn't your business. It's the way you've learned to carry it. Connect With Us 🌿 The Strange Apothecary 💫 Join RUNE and learn how nervous system regulation can transform the way you lead your business. 📲 Follow The Sacred Shitshow® for weekly episodes throughout Season 6. If You Enjoyed This Episode... ⭐ Follow the podcast so you never miss an episode. ⭐ Share this with a business owner who needs to hear it. ⭐ Leave a review, it helps more entrepreneurs discover the show.

  6. Season 6 Trailer

    The Sacred Shitshow® - Season 6 Trailer | Plot Twist

    You thought you knew what was coming... Plot twist. Season 6 of The Sacred Shitshow® is unlike anything we've created before. For the first time, Hannah is handing over the microphone to Jess, who'll be taking you behind the scenes of real anonymous business stories and uncovering what was really happening beneath the surface. Because most business problems aren't actually business problems... They're human problems. Every episode begins with a real story before peeling back the layers through the lens of nervous system regulation, behaviour, and the hidden patterns that shape our decisions, relationships and businesses. If you've ever found yourself wondering: ✨ Why do people behave the way they do? ✨ Why do conflict and communication break down? ✨ Why do the same patterns keep showing up in business? Then this season is for you. Welcome to The Sacred Shitshow® - Season 6: Plot Twist. Because every story has another side. In this season you'll discover: Real anonymous business storiesNervous system-first insightsBehavioural pattern decodingPractical regulation strategiesA completely different perspective on leadership, business and human behaviour 🎧 New episodes every Friday. Connect with us 🌿 Website: https://www.strangeapothecary.co.uk 📱 Instagram: @strangeapothecary 🎙️ Join The Sacred Shitshow® community for exclusive content, behind-the-scenes updates and more.

    The Sacred Shitshow® - Season 6 Trailer | Plot Twist

  7. Jun 20 ·  Bonus

    She Breathes: A Closing Ceremony For The Woman Who Can Hold It All

    The season ends here. And it ends the way it deserves to. The final imprint episode of Season 5 is a closing ceremony, a guided practice that takes you back through everything you have learned and felt and shifted across eight weeks, and anchors it into your body as identity rather than information. This is not a practice to do and move on from. This is a practice to sit inside until something settles. This final imprint includes: A grounding arrival practiceA full season somatic review — feeling each episode's shift in the bodyA closing identity anchoring practiceA personal intention ceremony to carry the work forwardHannah's closing words for the seasonFrequency: 963 Hz, the highest frequency of the season. Crown activation, higher consciousness, full arrival.Best listened to: Lying down in complete quiet. Headphones. Give yourself time afterwards to simply be still. This is the end of Season 5. Thank you for being here. Join the Sacred Sh*tshow® Membership → thesacredshitshow.co.uk

  8. Jun 19

    Becoming The Woman Who Can Hold It All

    This is not a regular episode. In the Season 5 finale of The Sacred Sh*tshow®, Hannah Strange brings the entire season to a close with a guided activation ceremony, weaving together everything covered across eight weeks into one powerful, immersive experience designed to anchor the identity shift this season has been building toward. This episode is part culmination, part ceremony, part initiation. It is not designed to activate you into doing more. It is designed to activate you into being different. Come somewhere quiet. Come ready. Come with your full presence. This finale includes: A full season culmination, every pattern reframed, every truth landedThe identity of the woman who can hold it all, described in fullA guided somatic activation and identity anchoring practiceHannah's personal close, the real reason Season 5 existsA note before you listen: This episode is best experienced in a quiet space with headphones. Give yourself the full time. Don't rush the ending. Sit in the silence when it comes. Links: Join the Sacred Sh*tshow® Membership - £22/month - thesacredshitshow.co.ukThe Sacred Portal with Herbelle Moonbeam - thesacredportal.co.uk

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The Sacred Shitshow® hosted by Hannah Strange, founder of The Strange Apothecary, 16x award-winning holistic wellbeing and spiritual brand. This is the podcast for the woman who is done following someone else's healing blueprint and ready to find her own. Rooted in nervous system regulation, herbalism, naturopathy, spirituality and ritual magic, where ancient wisdom meets modern science. No bypassing or performing. Just real transformation. Find your own way home and SUBSCRIBE today.

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