The Scaled CEO

Sally Golestanian
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Welcome to The Scaled CEO, hosted by Sally Golestanian. What if you don’t need more leads? What if you need to close the back door? Sally helps established business owners uncover where clients are leaving, why they’re leaving, and how better client experiences, retention, and backend systems can turn existing clients into more revenue. Because the front door gets clients in. The back door determines how much money you make. Stop chasing more. Close the back door. Make more money from the business you’ve already built.

  1. Apr 12

    EP 87: Why Your Network Is Your Real Growth Strategy (And How to Build One That Actually Works) with Courtney Spritzer

    Courtney Spritzer co-founded Socialfly in 2012, scaled it into a Fortune 500-serving agency, and sold it in 2024. But the move that changed everything wasn't the exit — it was the community she built on the side. She's now the co-founder of Entreprenista League, a membership community of nearly 4,000 women founders, and she's watched it generate more real business growth for its members than most paid programs ever will. In this episode, Courtney breaks down what community actually means at the CEO level — why online followers don't replace real rooms, how she keeps 4,000 members genuinely connected, and what she looks for as an angel investor when a founder walks in with a deck. If you've been building your business mostly solo, this one is going to push you to rethink that. Connect: Courtney Spritzer Instagram: @courtspritzer | @entreprenista Website: entreprenista.com

  2. Apr 3

    EP 86: Why Every Online Business Needs a Live Event in 2026 with Daesha Donze

    Daesha Donze has planned retreats in castles, coordinated luxury experiences across multiple countries, and built a business almost entirely through in-person referrals — not a single client from Instagram. She joins Sally to talk about the mistake most founders make when planning their first retreat: starting with the logistics instead of the transformation. In this episode you'll hear why the ROI of a live event rarely lives in ticket sales, what it actually costs you to host without proper support, and why Daesha insists on starting with the room's identity before the venue, the catering, or the country. If you've been circling the idea of hosting something in-person, this is the episode that clears the fog. Connect with Daesha Donze: Daesha Donze | @deishadansi | DM for a 15-minute discovery call | Learn More About Styl’d Events

  3. Mar 24

    EP 85: Why Your Low-Ticket Offer Isn't Working (And How Ads Fix That) with Marie Nyman

    Marie Nyman has spent nine years inside Meta ads helping multi-six and seven-figure founders stop being the only sales system in their own business. This episode is not a surface-level ads conversation. Marie breaks down why ads will only amplify what's already working — and what actually has to be in place on the back end before you spend a dollar on traffic. You'll walk away knowing the difference between a traffic campaign and a sales campaign, why your low-ticket offer needs to speak to your highest-level buyer (not the person who can't afford you yet), and how a well-built ad funnel takes people from a $27 entry point all the way into your high-ticket container without you manually closing every sale. Connect with Marie: Marie Nyman | @marienymanofficial | Free resource — use code SCALE

  4. Mar 21

    EP 84: She Couldn't Find a Premium System Built for Women, So She Built One with Laurel Beard

    Laurel Beard is the founder of The Funnel Queens — a done-for-you website, funnel, automation, and email marketing system built specifically for women with established businesses. She ran six online summits, each clearing six figures, figured out exactly what a high-converting backend needed to look like, couldn't find it anywhere, and spent six months building it herself. She takes two custom builds per month. That's not a scarcity play — that's because she's the only client-facing contact on every build, and she won't compromise that. In this episode, Laurel and Sally get into what it actually looks like when an established founder hands over her full backend to be rebuilt right — not patched, not templated, but built for where she's going, not where she started. They also get into why ugly, scattered systems are costing founders more than they realize, and what it means to finally have one place that holds everything. Connect Laurel Beard Instagram: instagram.com/thefunnelqueensofficial Website: thefunnelqueens.com Book a call: book.thefunnelqueens.com/discovery-call

  5. Mar 15

    EP 83: Why Your Meta Ads Aren't Scaling and What To Do Instead With Akshaya Naagar

    Akshaya Naagar has scaled brands to six-figure ARR using Meta ads — and her take on why most ad campaigns stall isn't what you'd expect. It's not the budget. It's not the algorithm. It's the creative, and more specifically, how few brands actually understand the person they're talking to before they start spending. In this conversation, Akshaya breaks down how micro-specific messaging outperforms broad targeting, why the farming mindset beats the hunting approach for sustainable growth, and what most product-based businesses get wrong about positioning before they ever touch an ad account. Connect with Akshaya: Instagram: https://www.instagram.com/akshayanaagar/ Website: https://www.nuehivemedia.com/

  6. Mar 6

    EP 82: The Brand Authority Gap No One Is Talking About with Katrina Wagner

    Prioritized brevity and conciseness for podcast show notes You walk into a room and own it. You open the camera app — and something shifts. Katrina Wagner, founder of Social Capital Academy™, calls it the offline-to-online gap. And almost every established founder she works with has it. In this episode, we get into why offline authority doesn't automatically translate online, what that gap is actually costing you, and the exact mechanics of closing it. Connect with Katrina at MyBatchDay.com | BrandAuthorityDay.com or on Instagram @thekatrinawagner.

  7. Mar 4

    EP 81: Why more traffic and stronger brand won’t scale your business

    In this episode Sally walks through what actually happens when you add traffic to a founder-dependent business, why growing brand authority can make you more trapped not less, and the three structural foundations that have to be in place before adding more makes sense. This is the episode for the founder who is doing everything right and is ready for the next level — but growth is moving slower than it should.

  8. Mar 2

    EP 80: "You Don't Need More Followers to Run Ads" with Giulia Smith

    Most founders think they need a big audience before ads make sense. Giulia Smith has been building and scaling marketing agencies since 2018 and she disagrees completely. In this episode we get into exactly when to bring ads in, why your messaging matters more than your budget, how to validate an offer in under an hour using a simple ad test, and what actually makes funnels fail at the six and seven figure level. If you have been putting ads off because it feels overwhelming or too technical this conversation is going to change how you think about it.

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About

Welcome to The Scaled CEO, hosted by Sally Golestanian. What if you don’t need more leads? What if you need to close the back door? Sally helps established business owners uncover where clients are leaving, why they’re leaving, and how better client experiences, retention, and backend systems can turn existing clients into more revenue. Because the front door gets clients in. The back door determines how much money you make. Stop chasing more. Close the back door. Make more money from the business you’ve already built.

Information

  • Creator
    Sally Golestanian
  • Years Active
    2023 - 2026
  • Episodes
    88
  • Rating
    Clean
  • Copyright
    © Sally Golestanian
  • Show Website
    The Scaled CEO