The Scott King Show

Scott King
  • 5.0 (13)
  • MARKETING
The Scott King Show

Growth marketing strategies for enterprise technology companies.

  1. 11/01/2018

    Through the Sound – Arthur Samuel Joseph

    Arthur Samuel Joseph is the founder and chairman of the Vocal Awareness Institute. Arthur is widely recognized as one of the world’s foremost communication strategists and authorities on the human voice. His voice and leadership training programs teach Communication Mastery through a disciplined regimen of specific techniques designed to cultivate an embodied and enhanced leadership and personal presence. He’s coached Angelina Jolie, Sean Connery, Tony Robbins, Stephen Covey, Jerry Rice, and many more. In this episode, Arthur talks to me about what vocal mastery is and why we need it. He provides tips you can practice to warm up your voices and have a huge vocal presence. Arthur provides several client stories and a very heartwarming tale from his biggest transformation. Sponsor This episode is sponsored by Vocal Awareness Institute. Vocal Awareness is useful to everyone who speaks, but it can be even more powerful for those individuals with specific goals to have a vocal presence. Whether you are a sales professional, athlete, singer, politician, or stars like Angelina Jolie and Pierce Brosnan, Vocal Awareness has tools so you can capture audiences. Go to vocalawareness.com/scottking to see how to “Deliver Any Presentation Like a Pro” and receive $100 off of the Visual Voice pro by entering promo code 100OFFVVP. Questions During Podcast * What is vocal mastery? Who is it for?* What are some routines or steps you recommend to become a better orator?* What did you learn from actors like Angelina Jolie, Sean Connery and who do you think made the biggest transformation?* How can those listening tell better stories and break through all of the noise?* Who or what do you listen to or read to get inspiration?* If you didn’t have any responsibilities at home or work next week what would you do with your time? Contact Arthur * Website: vocalawareness.com/scottking

  2. 10/25/2018

    Get Off the Hamster Wheel – Arnold Huffman

    Arnold Huffman is the Founder and CEO of Digital Yalo, a digital content, communications and channel strategy agency. There he is building a team focused on creating compelling content that is informative and entertaining. Arnold’s background includes marketing, business development, and alliances in high tech and software. In this episode, Arnold talks about finding marketing inspiration from other art forms and how these applications can help you create a fresh perspective. Questions During Podcast More content is being produced than ever before. How do brands break through the vendor fatigue? You have to be differentiated, not only in your value prop but how you say it, how you present it and how you push it out. This requires atypical thinking to get outside of the rinse and repeat many marketers get stuck in. Look at the problem from a different angle. We use film, art, music, and sports to help inspire our clients thinking and to produce an atypical result. It also helps distill the hopes, dreams and ideas for a campaign or a website or an event into a singular emotional concept. Emotion delivers the best results, because it gets noticed in the market. What is the best content you have seen in 2018? Why did you like it? * Banksy Art Shred* Budweiser’s Cleveland Browns campaign How do you see digital marketing, content and experiences evolving? More impactful storylines and more interactive technology integrating into marketing campaigns will elevate your campaign. You may not make the best or most interesting product or service, but that doesn’t mean you can’t push it’s agenda with an interesting story. White paper or video? Podcasts? I’d produce all of them. You need written content for SEO and to be found. You need video for engagement. Content is like a mall. You never know which door of the mall someone will enter through or have a preference for. Marketers need have all the doors ready for people to enter and engage. What can brands learn from emerging disruptive brands? Watch HOW those disruptive brands get your attention. There is a very short window to grab attention. It’s like an iceberg. The apex of the iceberg is above the waterline and that is the window you have to get someone’s attention. Don’t weigh them down with all the details of the product or service. That happens later in the marketing funnel once you have them interested. You should constantly bubble the best of the best from the bottom of the iceberg to above the waterline to make an impact. Elevating your vibe will differentiate your company and gain attention. Who or what do you listen to or read to get inspiration? I listen to a lot of music. Gene Simmons of Kiss is a branding master and is an excellent inspiration. Kiss’s shock and awe, gets your attention and engages you. As far as marketing inspiration and boundaries, I read every page of Fast Company. What do people ask your advice on? People ask my advise on changing the game and looking at sales and marketing from a different perspective. This is why I find inspiration in film, art, music and sports to energize ideas from other industries or applications. If you didn’t have any responsibilities at home or work...

  3. 10/18/2018

    10 Places You Should Be Using Video – George B. Thomas

    In this episode, I talk with George B. Thomas. George is a recovering youth pastor, former pub bouncer and is currently an evangelist at Impulse Creative. He is a video marketing ninja and an inbound marketing Jedi with every HubSpot certification one can have. George and I talk about why you should be using video and where you should be using it. He mentions many tools, sites, services and experts to help you build your video toolbox so please take a look at the show notes for these and the 10 places you should be using video. I hope his infectious energy moves and inspires you to do more. Please welcome George B. Thomas. 5 Reasons you should be using video * Simplify the complex* To educate potential customers* Be superhuman* Disarm your potential customers* Invoke emotional response 10 places you should be using video * In prospecting early in your sales cycle* Use video for personalized introductions* Use videos in follow up emails vs. long copy* Put videos on your landing pages* Put another video on the thank you page after conversion* Use video in your proposals* Use video in your contracts to explain terms of services* Use video in online meetings* Use video in your chats or chatbots* Place teaser videos on your blog posts Questions During Podcast * Why should we be using videos?* Where should we be using videos?* What do you teach in your video workshops?* What do people ask your advice on other than video?* What do you read or watch for more information?* Closing thoughts? Links and mentions * Wistia* Vidyard* Loom* 23* Drift* Hubspot* Drift and Vidyard integration* Marcus Sheridan* Nick Nimmin* Peter McKinnon* Lynda.com Contact George * Twitter: @GeorgeBThomas* Facebook: Mr.GeorgeBThomas* Email: george@impulsecreative.com

  4. 10/11/2018

    Leadership Traits for a Growth Mindset – John Murphy

    John Murphy is an executive coach helping business owners, senior executives and management teams deliver what they are capable of. John’s background in the corporate world and as an entrepreneur enables him to make a difference to CEOs, Senior Executives, and Business Owners. In this episode, I talk with John about instilling behaviors and enabling leaders to align and create a growth mindset amongst teams. We talk about how to clarify business goals amongst global teams to create engaged employees that can execute with agility and continuous improvement. The results you are getting are a consequence of the actions you are taking. Those actions are a consequence of your behavior and your mindset. If you want to change the actions in order to change the results, you have to change the behavior and the mindset. Questions During Podcast * What do executives tell you their greatest challenges are?* What challenges do they have that they don’t tell you about?* If teams don’t know their priorities, do they realize it?* What is the root cause when teams are not work* How do executive teams need to address these challenges?* As teams become physically disconnected in current work cultures, how do leaders know their teams are moving in the same direction?* Who or what do you listen to or read to get inspiration?* What do people ask your advice on other than leadership?* If someone had a question for you, what is your preferred method to be contacted?* Closing thoughts? Links and Mentions * Four A’s to Bridge the Gap* Seth Godin* HBR Podcast* Man’s Search for Meaning – Viktor Frankl* Grit – Angela Duckworth* Malcolm Gladwell* Michael Lewis Contact John * Website: johnmurphyinternational.com/scottking

  5. 10/04/2018

    Marketing to Generation Z – Kathleen Hessert

    Kathleen Hessert (@kathleenhessert) has invested over 30 years working with premier sports and entertainment brands from Peyton Manning and Shaq to ESPN, Big ten network, NBA, and the NFL. Kathleen recognized the leagues and sports teams focused on current aging fans and lacked understanding on how to enlist and build young fan bases for the future. She guided these brands to develop programs to engage younger audiences and to ensure they became lifelong fans. Her work led her to develop WeRGenZ. WeRGenZ is a research-based Teen Think Tank of more than 1000 kids. Its goal is to give voice to and “amplify the voices of the generation” that already spends $44 billion annually in the US and influences $600 billion in family spending. By 2020, GenZ, NOT Millennials, will be 40% of the US population. The rules that govern their lives will govern all of our lives. Those born after 1995 (the first true digital natives) are changing the way we consume information, adopt and use technology, evolve our economy into a token or cash-based economy. They embrace and expect diversity from brands and in fact will be the first predominantly non-white U.S. generation. GenZ’ers also think globally and have a well developed social conscience. Their backyard is the world, not a street address. In this episode, I talk with Kathleen about GenZ’s influence will have on the future and what companies and employers can do to properly recruit and engage this group. Questions During Podcast * How did you get into covering Gen Z?* Who exactly is Gen Z?* How much influence does Gen Z have on purchasing?* What is your opinion on how technology effects this generation?* What will happen to these kids when they enter the workforce?* What companies are investing in Gen Z?* How would you recruit Gen Z employees?* What are employers doing that repel these young workers? Links and Mentions * Electronic Arts* Sony* Adobe* Alex Heintze* The Generation Z Entrepreneur* Glossier* Vodafone Contact Kathleen * wergenz.com* Twitter: @kathleenhessert* LinkedIn: https://www.linkedin.com/in/kathleenhessert/

  6. 09/20/2018

    Building High Performing Work Cultures – Lee Caraher

    Lee Caraher ( @LeeCaraher ) is the founder and CEO of Double Forte PR & Digital Marketing, a 15-year-old national agency that works with beloved and up-and-coming consumer, technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Lee has a reputation for building cohesive, high- producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. In this episode, I talk with Lee about her book, “The Boomerang Principle.” The book describes Lee’s experience and advice on rehiring employees and building lifetime loyalty amongst your current and past employees. We talk about how to create high-performing work cultures ready for the future. Questions During Podcast * Why is the title of your book, “The Boomerang Principle?”* I read a lot about the “gig” economy. How can you maintain loyalty if talent wants to go from job to job?* How do executive teams need to address these challenges?* Why did you write this book? Was this an issue you had before?* What makes an employee leave and come back? Don’t they leave because they feel undervalued?* What companies have cultures that keep employees coming back?* Who or what do you listen to or read to get inspiration?* What do people ask your advice on other than business advice?* If you didn’t have any responsibilities at home or work next week, what would you do with your time?* Closing thoughts? Contact Lee * Website: www.leecaraher.com* LinkedIn: https://www.linkedin.com/in/leecaraher/* Twitter: https://twitter.com/LeeCaraher* Book: The Boomerang Principle

  7. 09/13/2018

    Building Better Business Brains – Brynn Winegard

    Dr. Brynn Winegard (@DrBrynnWinegard) is a world renowned business brain expert. She is a full-time professional keynote speaker who combines brain and business science to dissect, redevelop, and augment how we work. Dr. Winegard teaches about persuasion and influence from a brain perspective and provides several actionable tips. In this episode, Brynn talks to me about neuro selling and how our brains receive messages on visual and subconscious levels. I ask her how sales and marketing professionals can most effectively communicate and not waste resources in areas where our audiences are inattentive. Brynn provides advice on how we can build new relationships on subconscious levels by acknowledging the SCARE model: Status and social capital, Control and choice, Autonomy and ambiguity, Relationships and connectedness, Equity and fairness. Questions During Episode * What exactly can sales people practice in order to dig into the subconscious levels of their audience?* What are some things that we can that we can do in a web meeting to grab a hold of some of the subconscious decision criteria and pull those in our favor when selling?* What should we do and what should we not do?* How can we really make the best use of to go deep into the attention that we are getting at that moment?* How can we best build relationships on a subconscious level?* What do you believe is the most common connection that you make with someone else when you’re first meeting them? Links and Mentions * Scientific proof your brain was designed to be distracted* 5 Social Threats or Rewards – SCARF (SCARE) Model* Status and Social Capital* Control and Choice* Autonomy and Ambiguity* Relationships* Equity and Fairness* Why Your Brain Filters Out Marketing Contact Dr. Winegard * Web – DrBrynn.com* Twitter – @DrBrynnWinegard Podcast Transcription Dr. Brynn: People don’t buy what you do, they buy why you do it. I think if you really get thinking of the depth of that then what am I in this business for? It’s really because what I discovered from my research and training was that, most people don’t know how to use their own brain. Dr. Brynn: The idea is that with neuro selling, we’re trying to look at the brain-based principles of the brain. What’s true about the neuro functionality of the human brain in general that we either have a misconception about? One of the things of course is or at least I could make sure to mention is how distractible the brain is and the idea that where I usually start without that is that the human brain is 5% conscious, 80% sub-conscious, and 15% completely unconscious. What we typically do in the sales process is we typically sell to the conscious brain with rationality and logic and with facts, and figures, and data, and studies and key studies when in fact, that part of the brain is your study that you sent me and a lot of the studies out there. I mean, it is a very small portion of the brain. It is, by the way, 5% at a maximum,

  8. 06/14/2018

    Marketing Continues to Become More Difficult – Michael Redbord

    Michael Redbord ( @redbord ) is the General Manager of the Service Hub at HubSpot. Prior to that, Michael scaled the HubSpot Customer Support team from 20 people in a single office with single-language phone support to more than 200 people powering a global, multi-lingual, multi-channel support experience. In doing so, Michael turned HubSpot’s customer support team from a cost center to a profit center and one of HubSpot’s greatest engines of growth, with an unimaginable revenue retention rate of over 100%. Essentially, the revenue the sales and marketing teams generate is worth more because of the customer success team. Michael is a noted writer, speaker, and former competitive classical pianist — in case you’re looking for a conversation starter. Questions During Podcast * What do you consider the biggest challenge for CMOs and marketers today?* How do marketing teams need to address these challenges?* How have you seen digital marketing or digital experiences evolve over your time at Hubspot?* What reports or data points or KPIs do you monitor in order to optimize?* What steps are you optimizing today?* What was one of your most successful moment? What do you brag about?* What is the toughest support case you had to battle while at Hubspot?* What did you learn from that and how do you avoid that from happening again?* How do you manage references and reviews?* Who or what do you listen to or read to get inspiration?* What do people ask your advice on?* If you didn’t have any responsibilities at home or work next week what would you do with your time?* Closing thoughts? Contact Michael * Website: hubspot.com* LinkedIn: https://www.linkedin.com/in/mredbord/* Twitter: https://twitter.com/redbord

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About

Growth marketing strategies for enterprise technology companies.

Information

  • Creator
    Scott King
  • Years Active
    2016 - 2018
  • Episodes
    99
  • Rating
    Clean
  • Copyright
    © 4 Kings Digital, LLC
  • Show Website
    The Scott King Show

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