The SDM Show

Rob Cairns
  • 5.0 (1)
  • MARKETING
  • UPDATED SEMIWEEKLY

The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.

  1. 15H AGO

    Episode 626 How To Do Cold OutReach The Right Way With AJ Cassata

    In this episode, Rob Cairns sits down with AJ Cassata, founder of Revenue Boost, to dissect the often-misunderstood world of cold outreach. AJ shares his journey from knocking on thousands of doors in New York to building a remote agency in Vietnam, offering a masterclass on how to turn cold emails and LinkedIn messages into high-value conversations without being "spammy."

    37 min

  2. 5D AGO

    Episode 625 Preparing for 2026 With Ryan Waterbury

    Host Rob Cairns is joined by digital marketing expert Ryan Waterbury to discuss the strategic mindset needed for 2026. Rather than focusing on vague New Year's resolutions, the duo dives into the importance of measurable goals, time-blocking, and auditing business tools to maintain an agile and efficient agency.

    32 min

  3. FEB 3

    Episode 624 Marketing Word of The Year With Bridget Willard

    In this episode, host Rob Cairns and marketing expert Bridget Willard dive deep into the concept of patience as a fundamental, yet often overlooked, strategy in marketing. They explore why small business owners and entrepreneurs struggle with delayed gratification and offer practical advice on shifting from a "feast or famine" mindset to one of consistent, long-term growth.

    42 min

  4. JAN 27

    Episode 623 Why A book To Promote Your Business With Henry Devries

    In this episode, Rob Cairns sits down with Henry DeVries, an author, publisher, and marketing expert, to discuss the transformative power of writing a book to grow a professional service business. They explore the shifting landscape of the book industry, the rise of audiobooks, and why being an author is the ultimate marketing tool for consultants and agencies.

    53 min

  5. JAN 24

    Episode 622 complexities of AI With David Wilder

    Rob Cairns sits down with David Wilder, a media strategist and founder of Trust Point Exposure, to tackle the complexities of AI in 2025. They discuss the rapid transition of AI into the mainstream, its impact on the manufacturing and job markets, and why businesses must shift toward "Answer Engine Optimization" to remain visible in a search landscape dominated by AI overviews.

    46 min

  6. JAN 21

    Episode 621 The Art of Content Creation With Jake Isham

    In this episode, host Rob Cairns sits down with content creator and filmmaker Jake Isham to discuss the evolution of storytelling, the impact of AI, and practical advice for entrepreneurs looking to build a digital presence.

    54 min

  7. JAN 13

    Episode 620: 2025 Copywriting Year In Review With Todd Jones

    In this podcast episode, host Rob Cairns and guest Todd Jones review the state of copywriting and digital marketing throughout 2025. They discuss the practical use of artificial intelligence in content creation, emphasizing that while AI is useful for summaries and social media posts, it often lacks the creativity needed for remarkable results. A significant portion of the conversation focuses on the power of storytelling, specifically the importance of developing a founder story to build human connections in a commoditized market. The speakers also address industry shifts, noting that customer experience and emotional targeting are becoming more vital as traditional digital playbooks lose their effectiveness. Finally, they highlight the potential risks of AI replacing junior-level roles, which could disrupt the long-term development of skilled professionals in the field.

    52 min

  8. JAN 9

    Episode 619: 2025 SEO Year in Review With Warren Laine Naida

    In this podcast episode, Rob Cairns and Warren Laine-Naida review the evolving landscape of SEO as 2025 comes to a close. They highlight how artificial intelligence has fundamentally changed search by providing direct answers, requiring creators to structure content into clear, verifiable "chunks" for better visibility. The discussion emphasizes that while technical performance remains vital, successful digital marketing now relies on a holistic approach that connects a user-friendly website with active social media engagement. Laine-Naida argues that off-page SEO and genuine relationship-building are more critical for discovery than the specific platform or CMS used. Ultimately, the source advises businesses to prioritize trust and authority through case studies and facts rather than outdated tricks like keyword stuffing. The conversation concludes by reminding listeners that SEO is a long-term commitment requiring patience, adaptability, and a willingness to experiment.

    18 min
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About

The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.

Information

  • Creator
    Rob Cairns
  • Years Active
    2022 - 2026
  • Episodes
    628
  • Rating
    Clean
  • Copyright
    © Rob Cairns
  • Show Website
    The SDM Show