The Sharp Edge Podcast

ProPainter Websites
  • 5.0 (1)
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ProPainter Websites presents The Sharp Edge Podcast. A podcast that's all about being the ultimate marketing and business resource for painting contractors. We talk about topics like professional painting contractor marketing, customer service, getting found online by your customers and more!

  1. 03/14/2023

    Episode 19 - How Virtual Sales Increases Efficiency and Creates a Better Customer Experience with Jeff Wraley of Groundwork

    Managing lead flow and qualifying leads so you spend time with the potential customers who will be the best fit for your business can be difficult for all painting contractors.  That's especially true in the busy season. More and more painting contractors are turning to technology to help them increase efficiency and prioritize.  Jeff Wraley the Founder and CEO of Groundwork joins us on the podcast to talk about the major benefits of virtual sales utilizing videos.  Not only does this approach benefit painting contractors, it also leads to a better customer experience. If you are considering virtual sales, or if you have in the past but were concerned that virtual sales would be impersonal, we encourage you to listen to the podcast to hear great data and information from Jeff. Visit Groundwork at https://www.hellogroundwork.com/. Visit ProPainter Websites at https://www.propainterwebsites.com/. If you'd like to hear us cover a specific topic in the future, please email Martin at martin.morgan@propainterwebsites.com with the suggestion.

    38 min

  2. 12/21/2022

    Episode 18 - Crank Up Your Facebook Impact By Using the Three E's

    Facebook had 182 million active users in July 2022. Whether you like it or not, your target audience is on Facebook, which means you should be on Facebook.  But how do you use Facebook well to connect with that audience? During this podcast we provide tips and insights on how to leverage Facebook to connect with potential customers by applying the 80/20 rule and using the three E's.  If you've struggle to use Facebook productively for your painting business or haven't started, this episode can help.

    16 min

  3. 11/22/2022

    Episode 17 - Reviews! How Many Is Enough? What Happens Next?

    How many consumers read reviews? What matters most to consumers when they read reviews? How many positive reviews does a consumer have to read before they will give a business a try? After reading enough positive reviews to be interested in a business, what do consumers most often do next? Get the answers to these questions and more!  We take a deep dive into the recently released Impact of Local Business Reviews on Consumer Behavior report by Moz, which features a survey they had conducted with 1,300 people in September 2022.

    26 min

  4. 02/10/2022

    Episode 16 - Want More Customers? Use Their Preferred Communication Method

    With so many different ways to communicate with customers, it can be difficult to juggle them all. The good news is that a recent survey sheds some light on how consumers prefer to be able to contact local businesses.  The better news may be that the results of the survey show that you can focus on a smaller number of communication methods, especially if you are in a market with older potential customers. Martin and Bekah walk through the survey results specifically in relation to painting contractors.

    21 min

  5. 01/21/2022

    Episode 15: Google Is Changing the Search Experience for Local Services - What that Means for Painting Contractors

    Google recently made a change in their search engine results pages that could exponentially increase the importance of actively managing your Google Business Profile (formerly known as Google My Business). It’s likely to significantly reward painting contractors who put the time into optimizing the profile and thoroughly punish those who don’t.  Martin and Bekah dive into what they know about the up-and-coming Google Business Profile and how to best utilize it as a professional painting contractor.

    25 min

  6. 12/20/2021

    Episode 14: Employer Branding and Company Culture

    In this episode, Martin and Bekah chat about reframing one of the biggest challenges in the professional painting industry - recruiting and hiring. As an employer, you are competing for employees not just with other painting contractors, but with everyone else who is hiring in your area. That’s what makes employer branding all the more important – it can give you a big advantage in the labor market.

    20 min

  7. 11/09/2021

    Episode 13: Hiring, Technology and Industry Outlook with APC's Emily Howard

    Martin and Bekah had their first guest appearance from Emily Howard, the Editor-in-Chief of American Painting Contractor, and also from the podcast - Paint Radio. Emily covered everything from issues within the painting industry today, creative approaches to hiring, and their upcoming TechFest!

    22 min

  8. 10/22/2021

    Episode 12: Google Reviews: How and What to Ask For

    Google reviews are often the differentiator between you and the competition in your area. Your customers rely on reading reviews to make their decision. In this episode, Martin and Bekah cover how to ask and what to ask for in your painting businesses' online reviews.

    17 min
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About

ProPainter Websites presents The Sharp Edge Podcast. A podcast that's all about being the ultimate marketing and business resource for painting contractors. We talk about topics like professional painting contractor marketing, customer service, getting found online by your customers and more!

Information

  • Creator
    ProPainter Websites
  • Years Active
    2020 - 2023
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    © ProPainter Websites
  • Show Website
    The Sharp Edge Podcast