The Shell

Tortuga Marketing
  • 5,0 (1)
  • Marketing

Welcome to The Shell podcast, a safe space where marketers get together and share pro tips, strategies, and tactics for attracting customers and building relationships, views on the inbound approach, and insights on marketing news. Hosted by the Spencer Ryan, Creative Director at Tortuga Marketing and Luis Suarez, CEO of Tortuga Marketing, this podcast serves as a resource for CMOs, senior level marketers, and serial entrepreneurs wanting to take their marketing to the next level.

  1. 24/08/2020

    The Future of SEO - Speaking With Hillary Bost of Executive Digital

    In this episode, Spencer and Luis sit down to discuss SEO with Hillary Bost of Executive Digital. Hillary provides insight on the future of SEO, including voice optimization and Position Zero. She also talks a little bit about how much SEO has changed over the years, and what to look for now as a business owner. Enjoy, and as always don't forget to rate the podcast!

  2. 10/08/2020

    Aligning Marketing With Culture - Interview with Michelle Blaser

    Today’s episode of The Shell is a rerun of the interview from the TMC Amazing Marketing Minds podcast that Luis conducted last year with Michelle Blaser. Michelle is an Advertising and Content Marketing expert with a long history of working with prominent and influential agencies on the East Coast and authors one of the best newsletters created specifically for strategists called The Pollinatr. In this interview, Michelle talks about her experience a couple years ago working on marketing campaigns for Netflix on shows like Stranger Things, and the movie Bright, as well as identifying how to bridge the gap between marketing and culture and how that's relevant in the current social world. Enjoy!

  3. 03/08/2020

    The Importance of Partnerships for Agencies and Businesses

    What do you do as an agency or business when you've decided that you want to create content, but find it difficult to do so at scale or near impossible to execute quickly around corporate bureaucracy? That's what we're diving into in today's episode of The Shell. Luis and Spencer discuss some of the latest trending news in the marketing world including thoughts on Nissan's new branding, as well as dig into the importance of partnerships for agencies and businesses. Enjoy!

  4. 27/07/2020

    Deliver On The Experience - Getting Started With Content Marketing

    Content Marketing is the direct connection between you and your customers in the digital world. It's more important than ever to make sure you deliver the right experience for your audience. In this episode Luis and Spencer discuss some of the latest news to hit the marketing world including TikTok's new self serve ad platform. They also dive into some practical tips brands and businesses can use to start get started with content marketing when there are limited resources. Enjoy!

  5. 20/07/2020

    Get Alexa, Siri and Google To Suggest Your Business - The Future of Voice Activated Search

    We live in a time where you can tell Siri you're hungry and she'll recommend the closest restaurant with high ratings. Voice activated search is becoming more and more popular, and it's more crucial than ever for businesses to pivot and adapt their SEO strategy to ensure that they are being ranked on Google, Alexa, Siri and more. In this episode, Luis breaks down some key statistics regarding the progression of this industry and gives some helpful tips on how service based businesses can take advantage of voice activated search. Enjoy!

  6. 13/07/2020

    When You Can Expect To See Results from Content Marketing

    "When can I expect to see results from my Content Marketing campaigns?" It's a question we get asked all the time, and it makes sense. We know content marketing is a long term game, but how long? In this episode of The Shell, Spencer dives into this very question and gives some helpful pointers for those looking for a realistic answer. Enjoy!

  7. 06/07/2020

    Content Marketing is Like Starting A Savings Account | Stop Going Paycheck-to-Paycheck

    In today’s episode, Spencer and Luis go over the new feature Instagram is rolling out to allow monetization on IGTV through the use of ads and what this means for creators, brands, and even other social platforms. They also dive into some common mistakes people make when thinking about starting a content marketing campaign!

  8. 29/06/2020

    How Brands Can Take Advantage of Repurposed Content and The Power of TikTok!

    The old way of creating video for one purpose and then sending it to it's grave is dead and gone (no pun intended). With so many social platforms out there, it can be a struggle to keep up and make content for all of them. The good news is, you don't have to. You can extend the life of your video content by repurposing it for social platforms like Instagram and TikTok. In this episode Spencer and Luis discuss the power of TikTok, and how you can use your content over and over again to reach more and more people without all the extra cost and work.

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À propos

Welcome to The Shell podcast, a safe space where marketers get together and share pro tips, strategies, and tactics for attracting customers and building relationships, views on the inbound approach, and insights on marketing news. Hosted by the Spencer Ryan, Creative Director at Tortuga Marketing and Luis Suarez, CEO of Tortuga Marketing, this podcast serves as a resource for CMOs, senior level marketers, and serial entrepreneurs wanting to take their marketing to the next level.

Informations

  • Création
    Tortuga Marketing
  • Années d’activité
    2019 - 2020
  • Épisodes
    19
  • Classification
    Tous publics
  • Copyright
    © Tortuga Marketing
  • Site web de l’émission
    The Shell