The Shift

Blue Melnick and Bari Baumgardner
  • 0.0 (0)
  • Entrepreneurship
  • Updated Weekly

AI is changing online education faster than anyone has an answer for. Good news: this has happened seven times in the last hundred years. Correspondence courses, radio, TV, VHS, CD-ROM, the internet, and in 2020, live virtual. Education has never died. The delivery mechanism just changes. Bari Baumgardner and Blue Melnick have spent 22 years building live events and high ticket offers for coaches, experts, and course creators, and they led the last shift in real time. On The Shift, they break down what's actually happening now, what it means for your offer, and what to do about it this quarter. No hype. Real numbers, real rooms, real decisions.

Episodes

  1. Aug 21

    Ep 1: Origin Story

    Everyone in online education is using AI to get themselves faster. Almost nobody is using it to make their students faster. That's The Shift. In episode one, Bari and Blue go back to the last time their industry shifted with no warning. In March 2020 every event on their calendar was canceled inside of one week. They had two choices, and one of them was furloughing the team. Three weeks later they ran their first virtual live event for a client who said yes to a wild idea, and that year they 7x'd their net profit while most event companies were fighting to stay open. This time there's notice. The question isn't how do I work faster, simpler, easier. It's how do I make my students faster, simpler, easier. How do you go from helpful to unreasonably helpful? In this episode: Why the two questions people ask about AI aren't equally important The empty Atlanta airport moment, and the two choices every event company had What Jeff Walker's tool got right, and the one thing about it that wouldn't work for us Why order matters: right fit client, then need, then method, then offer, then content, then messaging The gap between learning something and actually doing it, and where AI closes it Why this is happening for you and not to you Next episode: this is not the first time someone declared a form of education dead. If this one landed, subscribe wherever you're watching or listening, and leave us a comment. We read every one. What's the one thing your students get stuck on?

  • 1 Episode

About

AI is changing online education faster than anyone has an answer for. Good news: this has happened seven times in the last hundred years. Correspondence courses, radio, TV, VHS, CD-ROM, the internet, and in 2020, live virtual. Education has never died. The delivery mechanism just changes. Bari Baumgardner and Blue Melnick have spent 22 years building live events and high ticket offers for coaches, experts, and course creators, and they led the last shift in real time. On The Shift, they break down what's actually happening now, what it means for your offer, and what to do about it this quarter. No hype. Real numbers, real rooms, real decisions.

Information

  • Creator
    Blue Melnick and Bari Baumgardner
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026
  • Show Website
    The Shift