The Sign Off

The Sign Off
  • 0.0 (0)
  • MARKETING
  • UPDATED BIWEEKLY

Welcome to The Sign Off – the marketing podcast for marketing people who want to chat about the good, the bad, and the hilarious in the world of brand strategy and campaigns. Hosted by Liz Hawkins and Lydia Jones, we dive into the latest marketing shenanigans, breaking down what works, what flops, and whether it gets The Sign Off. We release new episodes every two weeks, so make sure to subscribe for insightful discussions, industry trends, and plenty of laughs. New episodes every two weeks – don't forget

Episodes

  1. 03/11/2025

    Episode 7: The Sign Off - Marketing Myths

    More quick fire Sign Offs from Liz and Lydia...this time we delve into the tricky area of Marketing Myths. You all know them...the urban legends that said with enough certainty sound credible but crumble under any close scrutiny... Perhaps a little reminder to challenge the sweeping statements for 2025Any Myths we've missed we'd love to hear about them! - drop us an email with your comments of questions - ⁠signoffpodcast@gmail.com New episodes every two weeks – don't forget to subscribe! Or follow us on: Instagram instagram.com/thesignoffpodcast TikTok tiktok.com/@thesignoffpodcast

    43 min

  2. 03/04/2025

    Episode 6.5: The Sign Off - Pepsi Vs Coke

    Clash of the titans or is it. Lydia and Liz pop the can on the age old rivalry of Pepsi vs Coke and we take the Pepsi Challenge. We discuss this very interesting case study and let slip when Coke stopped putting actual cocaine in Coke. Any comments or points you think we've missed - we'd love to hear about them! - drop us an email with your comments of questions - ⁠signoffpodcast@gmail.com New episodes every two weeks – don't forget to subscribe! Or follow us on: Instagram instagram.com/thesignoffpodcast TikTok tiktok.com/@thesignoffpodcast

    28 min

  3. 03/01/2025

    Episode 6: The Sign Off - 2025 Trends

    Trends...from the interesting to the slightly odd ...we love a good trend. Listen to Liz and Lydia have a good old chin wag about what we think will be interesting for 2025Any comments or points you think we've missed - we'd love to hear about them! - drop us an email with your comments of questions - ⁠signoffpodcast@gmail.com New episodes every two weeks – don't forget to subscribe! Or follow us on: Instagram instagram.com/thesignoffpodcast TikTok tiktok.com/@thesignoffpodcast

    42 min

  4. 12/18/2024

    Episode 5: The Sign Off - Christmas Adverts

    Last one of the year for The Sign Off ! This time Liz and Lydia are taking a wander through Christmas adverts. The great, the good and the grotty! Find out what the perfect festive ad recipe looks like. If anyone has any favourites we haven't mentioned drop us an email or message us on our socials. Merry Christmas everyone!! JD Sports 2024 - Family - https://youtu.be/bcmF_M-oxhQ Sainsbury 1914 advert (2014 British Legion): https://youtu.be/NWF2JBb1bvM Sainsbury's Nativity (plug boy): https://youtu.be/tvXBbsRU83Q Coca Cola AI: https://youtu.be/4RSTupbfGog John Lewis Christmas 2011: The Long Wait https://youtu.be/hwmPGgUzdmk John Lewis Man on the moon 2015: https://youtu.be/jGY-T4W-BOc Sainsbury’s Gravy Song: https://youtu.be/GqtcpLywgRU Guiness 2011 https://youtu.be/mVudFaYSjq0 IKEA Christmas - Silence the critics - 2019: https://youtu.be/w0EKS2YfLc0 System 1 Christmas Ad Rankings: https://system1group.com/blog/system1s-christmas-stars We would love to hear from you - drop us an email with your comments of questions - ⁠signoffpodcast@gmail.com New episodes every two weeks – don't forget to subscribe! Or follow us on: Instagram instagram.com/thesignoffpodcast TikTok tiktok.com/@thesignoffpodcast

    49 min

  5. 12/03/2024

    Episode 4: The Sign Off - Memes...

    We all love a good meme. We are big fans. It shows the humanity and the humour on the internet. But and this is a big but ...can brands join in on the joke without it being cringe? Reiss and Lol Cats get honourable mentions. We would love to hear from you - drop us an email with your comments of questions - ⁠signoffpodcast@gmail.com New episodes every two weeks – don't forget to subscribe! Or follow us on: Instagram instagram.com/thesignoffpodcast TikTok tiktok.com/@thesignoffpodcast

    46 min

  6. 11/28/2024

    Episode 3.5: The Sign Off - Jaguar Car Crash?

    We couldn't resist...so many people talking about it and so...so...many thoughts about it..we had to comment. This is us jumping on the Jag story with our very witty and insightful comments. We would love to hear from you - drop us an email with your comments of questions - ⁠signoffpodcast@gmail.com New episodes every two weeks – don't forget to subscribe! Or follow us on: Instagram instagram.com/thesignoffpodcast TikTok tiktok.com/@thesignoffpodcast

    38 min

  7. 11/19/2024

    Episode 3: The Sign Off - AI - are our Overloads going to be good to us?

    The 3rd exciting instalment of The Sign Off is out! This time Liz and Lydia are discussing AI. Its impact on automation, creativity and Nobel Prizing winning team with Demis Hassabis from DeepMind. The Terminator and Elon Musk's I-Robots are featured with a bit of dooms daying but see if it does get it the Sign Off ...eventually? We would love to hear from you - drop us an email with your comments of questions - ⁠signoffpodcast@gmail.com New episodes every two weeks – don't forget to subscribe! Or follow us on: Instagram instagram.com/thesignoffpodcast TikTok tiktok.com/@thesignoffpodcast

    46 min
  8. Episode 2: The Sign Off - Political Slogans

    11/05/2024

    Episode 2: The Sign Off - Political Slogans

    Join Liz and Lydia for the next exciting episode of The Sign Off! This time they are discussing some of the key themes in political messaging, considering some of the similarities used by parties on both sides of the pond, just in time for the 2024 Presidential Election. The focus is slogans not tactics or personality...well that was the intention. Honorable Inclusions: The famous Kodak Carousel scene from Mad Men https://youtu.be/lnw1L7fa2Fo?si=vO5EkcKR-xMtTm17 The Newsroom's brilliant monologue by Jeff Bridges written by Aaron Sorkin "American isn't the greatest country in the world" https://youtu.be/wTjMqda19wk?si=3x35e5H6r1t4L1yO Midnight in Paris by Woody Allen exploring the idea of Golden Age https://www.imdb.com/title/tt1605783/ Finally Steve Lacey https://outsidersinsight.com https://www.linkedin.com/in/steven-lacey-43b0495 We would love to hear from you - drop us an email with your comments of questions - ⁠signoffpodcast@gmail.com New episodes every two weeks – don't forget to subscribe! Or follow us on: Instagram instagram.com/thesignoffpodcast TikTok tiktok.com/@thesignoffpodcast

    56 min

  9. 10/22/2024

    Episode 1: The Sign Off - Olympics and Sports Marketing

    Welcome to the first episode of The Sign Off, where Liz and Lydia chat about marketing and related topics. This week's we look into the Paris Olympics and the pros and cons of Sport Event sponsorship which led to a wider discussion around sport and athlete sponsorship. We would love to hear from you - drop us an email with your comments of questions - ⁠signoffpodcast@gmail.com

    1 hr
  • 9 Episodes

About

Welcome to The Sign Off – the marketing podcast for marketing people who want to chat about the good, the bad, and the hilarious in the world of brand strategy and campaigns. Hosted by Liz Hawkins and Lydia Jones, we dive into the latest marketing shenanigans, breaking down what works, what flops, and whether it gets The Sign Off. We release new episodes every two weeks, so make sure to subscribe for insightful discussions, industry trends, and plenty of laughs. New episodes every two weeks – don't forget

Information

  • Creator
    The Sign Off
  • Years Active
    2024 - 2025
  • Episodes
    9
  • Rating
    Explicit
  • Copyright
    © The Sign Off
  • Show Website
    The Sign Off