The Simple Truth About Marketing

Marketing doesn’t usually fall apart all at once. It builds one decision at a time, until there is a lot happening but no clear way to understand what is actually driving business. If you have a website, SEO, ads, and even vendors in place but every marketing decision still comes back to you, you have reached the limit of task-based marketing.  After 25 years as a small business fractional chief marketing officer, host Kelly Rice has seen this stall growth for countless companies.  This podcast is a series of short conversations about how to stop being the default decision-maker and move toward a marketing system you can actually count on to generate leads. About Kelly Rice Kelly Rice is a Fractional CMO and the founder of Treefrog Marketing. She works alongside established service-based businesses to provide the strategic leadership and marketing support needed to move from scattered activity to intentional growth. By focusing on direction over just execution, she helps business owners stop managing marketing and start leading their companies.