The Skeptical Shaman Rachel White

In this special, solo episode of The Skeptical Shaman podcast, host Rachel White (of TOTEM Readings) digs a bit further into The Business of Woo: the "industry" of psychics, shamans, energy workers, and yes-- even the dreaded, mythical "life coaches".

Next up on the Business of Woo myth-busting list? Client retention. What is it? How do you do it? Why does it matter? And why is it actually for realsies way more important than any bullsh*t you're up to on social media.

Spoiler alert: your clients are your business, so by focusing on the fundamentals of your service delivery and just being a f*cking human being, you're already ahead of the curve.

After all: a bird in the hand is worth two in the bush.

My hot take? The very best new customers come from current client referrals, so focusing on delivering exceptional services and products in the moment is the most important marketing technique you can master.

Your brand is your most important asset, and as we've already covered: your brand isn't just a logo. In fact, your behaviors are the most critical, experiential aspect of your brand, and can either reinforce or erode your reputation in the marketplace.

In this episode, we dig into the crucial importance of "chopping wood and carrying water" in your Woo-based business, and why focusing on the basics and getting present and focused with each client meeting, session or consultation is the real competitive advantage.

Interested in working with Rachel in a coaching or mentoring capacity? Here are the links to learn more and/or book a free consultation to discuss:

The Business of Woo Mentoring Program: https://www.totemreadings.com/business-of-woo
TOTEM Spiritual Transformation Coaching Program: https://www.totemreadings.com/coaching

Other links to learn more about TOTEM Readings and Rachel White:
Rachel's Website: https://www.totemreadings.com
Rachel's Other Links: https://linktr.ee/totemrach

Please note: The views and opinions expressed on The Skeptical Shaman do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, protected class, group, club, organization, business individual, anyone or anything. And remember: sticks and stones may break our bones, but words—or discussions of religious or spiritual topics-- will never hurt us.

In this special, solo episode of The Skeptical Shaman podcast, host Rachel White (of TOTEM Readings) digs a bit further into The Business of Woo: the "industry" of psychics, shamans, energy workers, and yes-- even the dreaded, mythical "life coaches".

Next up on the Business of Woo myth-busting list? Content creation. What is it? How do you do it? And, more importantly, how do you make it work for you-- instead of just turning into the "dry hump of marketing campaigns"?

A simple trick? Figure out what you're going to say before you start saying it.

Another trick? Don't say (or write or post) stuff unless you have something to say-- and a good reason to say it.

Nothing is new under the sun, and we need look no further for proof than in the PowerPoint slide-style, rote "three things to remember" bullet-point social media posts littering the landscape. Spoiler alert: when you boil something down to the very nub of the basics, you're not actually saying anything anymore.

People can handle content. They have attention spans. They read text-heavy, long-form posts-- and they're thirsting for thought leaders, business owners and spiritual practitioners that offer them value instead of constantly vying for position-- and their hard-earned money.

What's more: people are getting savvy, and they're sick of the same, regurgitated, commoditized race-to-the-bottom drivel. They're starting to pick up on the soft bigotry of low expectations, and they're not too fond of the feeling of grabby hands in their pockets.

There's a better, more natural way to share your thoughts and create content. And it's pretty simple: you just need to think about whether or not you would be interested in hearing or reading what you're about to communicate. And this The Business of Woo series is here to help!

Interested in working with Rachel in a coaching or mentoring capacity? Here are the links to learn more and/or book a free consultation to discuss:

The Business of Woo Mentoring Program: https://www.totemreadings.com/business-of-woo
TOTEM Spiritual Transformation Coaching Program: https://www.totemreadings.com/coaching

Other links to learn more about TOTEM Readings and Rachel White:
Rachel's Website: https://www.totemreadings.com
Rachel's Other Links: https://linktr.ee/totemrach

Please note: The views and opinions expressed on The Skeptical Shaman do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, protected class, group, club, organization, business individual, anyone or anything. And remember: sticks and stones may break our bones, but words—or discussions of religious or spiritual topics-- will never hurt us.

In this special, solo episode of The Skeptical Shaman podcast, host Rachel White (of TOTEM Readings) digs a bit further into The Business of Woo: the "industry" of psychics, shamans, energy workers, and yes-- even the dreaded, mythical "life coaches".

First up on the Business of Woo myth-busting list? Differentiation and branding. What is a brand? What is a differentiator? And how do these super duper corporate concepts come into play for a Woo-based business? 

What's more: how much should you pay someone for a "brand" or for help with you differentiating your offering in the marketplace? And what do these deliverables look like?

There are a lot of children playing "office" on social media, garnishing their word salad with these words in an effort to seem knowledgable against an intensely curated (and very expensive) backdrop of lifestyle flotsam and jetsam-- but are they experts? After all, the ubiquitous focus on "authenticity" and "sincerity" is reading a bit saccharine, don't you think? Or, as the brilliant Rick Rubin put it: "Sweetness made small. A hollow rhyme in a greeting card."

Don't be a hollow rhyme. Don't do what everyone else is doing. Don't indulge the urge to ugly cry on Instagram in the hopes of coming across as "sincere".  People are getting pretty good at smelling the proverbial manure from greater and greater distances. 

What's more: that's not a brand. That's not a differentiator. That's not a value proposition.

There's a less cringe way to brand and market, and guess what? It's pretty simple. You just need to put your big kid pants on for a minute and look at things objectively. And this The Business of Woo series is here to help!

Interested in working with Rachel in a coaching or mentoring capacity? Here are the links to learn more and/or book a free consultation to discuss:
The Business of Woo Mentoring Program: https://www.totemreadings.com/business-of-wooTOTEM Spiritual Transformation Coaching Program: https://www.totemreadings.com/coachingOther links to learn more about TOTEM Readings and Rachel White:
Rachel's Website: https://www.totemreadings.comRachel's Other Links: https://linktr.ee/totemrachPlease note: The views and opinions expressed on The Skeptical Shaman do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, protected class, group, club, organization, business individual, anyone or anything. And remember: sticks and stones may break our bones, but words—or discussions of religious or spiritual topics-- will never hurt us.

In this SOLO episode of The Skeptical Shaman podcast, host Rachel White (of TOTEM Readings) digs into The Business of Woo: the "industry" of psychics, shamans, energy workers, and yes-- even the dreaded, mythical "life coaches".

With the economy and job market doing STRANGE THINGS and the rate of change and churn hitting an exponential pace, more and more folks might get the idea that they should dive into the deep waters of the Woo, perhaps even becoming a professional practitioner. And, while those that are genuinely getting pinged by the Universe should embrace their destiny, the same isn't true for the spiritual grifters, hustlers and get-rich-quick schemers that think the Business of Woo is an "easy way to make money".

It's not.

And you better be genuinely obsessed with it if you want to do it for a living.

This episode explores the myths of "passive income", social media as a guaranteed business amplifier, and why book deals and retreats aren't all they're cracked up to be.

Spoiler alert: the thoughtfully-curated world presented to you by other coaches or influencers on social media isn't the whole picture-- and, in many cases, is a purposeful (and profit-driven) misdirection.

The Business of Woo SOLO series of The Skeptical Shaman harkens back to the tagline of MTV's The Real World: "This is what happens when we stop being polite, and start getting real."

Interested in working with Rachel in a coaching or mentoring capacity? Here are the links to learn more and/or book a free consultation to discuss:
The Business of Woo Mentoring Program: https://www.totemreadings.com/business-of-wooTOTEM Spiritual Transformation Coaching Program: https://www.totemreadings.com/coachingOther links to learn more about TOTEM Readings and Rachel White:
Rachel's Website: https://www.totemreadings.comTOTEM Readings Substack: https://totemrach.substack.comRachel's Other Links: https://linktr.ee/totemrachPlease note: The views and opinions expressed on The Skeptical Shaman do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, protected class, group, club, organization, business individual, anyone or anything. And remember: sticks and stones may break our bones, but words—or discussions of religious or spiritual topics-- will never hurt us.

In this episode of The Skeptical Shaman podcast, host Rachel White (of TOTEM Readings) chats with the "Woo Woo Woman" herself: Shelly Saunier. Shelly is a holistic yoga instructor, registered nurse and the host of the Woo Woo Woman podcast, which is designed to help listers unlock their empowerment and self-improvement through tapping into the deep Woo all around us.

Rachel and Shelly explore the reality of running a Woo business-- and why having something interesting to say is more important than just feeling compelled to say SOMETHING! What's also important? Keeping it really real in a world serving up a steady diet of raw bullshit from "influencers" and "content creators" that compulsively share and post without first thinking through the "why".

Shelly shares her experience posting insights from the meditative temple of the toilet (as in, literally) and why she's breaking her own "rules" to pursue a more fluid, yin way of being in business-- and in the world more broadly. Life isn't perfect, and neither are practitioners. Investing all of your energy into a false, curated "persona" is a waste of critical time and energy that can otherwise be spent actually working with real life humans in meaningful, poignant ways!

Of course, we pull a freakishly on point card from the TOTEM Tarot Deck!

LINKS:
Rachel's Website: https://www.totemreadings.com
TOTEM Readings Substack: https://totemrach.substack.com
Rachel's Other Links: https://linktr.ee/totemrach

Please support the Sponsors of The Skeptical Shaman Podcast:
The TOTEM Tarot Deck: https://www.amazon.com/TOTEM-Tarot-Deck-Rachel-White/dp/0578980126
TOTEM Flower Essences on Etsy: https://www.etsy.com/shop/TotemReadingsATX

Shelly's Links: https://linktr.ee/shellysaunier
The Woo Woo Woman Podcast: https://open.spotify.com/show/0z79EyGYVSlE9jq7J240PX?si=9b7bd9ba5cc14a85

Please note: The views and opinions expressed on The Skeptical Shaman do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, protected class, group, club, organization, business individual, anyone or anything. And remember: sticks and stones may break our bones, but words—or discussions of religious or spiritual topics-- will never hurt us.

In this episode of The Skeptical Shaman podcast, host Rachel White (of TOTEM Readings) chats with Natalie Fehlner, writer, teacher, theater artist and actual, real-deal spiritual seeker all about Natalie's spontaneous spiritual awakening-- and the good, the bad, and the ugly that followed!

Rachel first stumbled upon Natalie and her story via the most unlikely of sources: a poem read aloud on Instagram! This poem, titled, "Spirituality Is Not An Aesthetic", sums up the inevitable disillusionment that comes along with any spiritual journey: first you have the incredible, paradigm-shifting experience, then you reorganize your personal belief system, and then you get super excited to venture out into the world of Woo to meet other, like-minded spiritual explorers.

The upshot? A lot of spiritual teachers, gurus and "experts" are a big fat disappointment to those coming off a fresh (and genuine) spiritual experience. The let down is inevitable, as you go from healing circle to urban sweat lodge filled with performative, spiritual LARPers wearing their requisite costumes and leveraging their requisite New Age vernacular.

But it's not all bad. That disappointment in outside voices redirects us back to ourselves-- and to direct revelation from and communication with spirit. F*ck all those life coaches and green juice drinkers and pashmina-wearing spiritual narcissists! We've got something better: ourselves and our spirit guides.

And Natalie's unabashedly honest and vulnerable story-- very much in-progress-- gives us all line of sight into our own journeys, as well as the necessary radical self-acceptance required for the REAL journey ahead.

LINKS:
Rachel's Website: https://www.totemreadings.com
TOTEM Readings Substack: https://totemrach.substack.com
Rachel's Other Links: https://linktr.ee/totemrach
Natalie's IG: https://www.instagram.com/nataliefehlner/
Natalie's Substack: https://nataliefehlner.substack.com

Please support the Sponsors of The Skeptical Shaman Podcast:
The TOTEM Tarot Deck: https://www.amazon.com/TOTEM-Tarot-Deck-Rachel-White/dp/0578980126
TOTEM Flower Essences on Etsy:  https://www.etsy.com/shop/TotemReadingsATX

Please note: The views and opinions expressed on The Skeptical Shaman do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, protected class, group, club, organization, business individual, anyone or anything. And remember: sticks and stones may break our bones, but words—or discussions of religious or spiritual topics-- will never hurt us.