The Skin Edit

Sheronimo
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  • FASHION & BEAUTY
  • UPDATED BIWEEKLY

The Skin Edit is where skincare meets culture, brand storytelling, and the people shaping the modern beauty landscape. Hosted by Lorraine Lord, a 25-year beauty industry insider and founder of Sheronimo — a Media Studio focused on Skincare & Brand Culture, the show explores what’s trending, what’s timeless, and what it really takes to build (or simply appreciate ) a brand that stands out. From cult-favorite launches to behind-the-scenes breakdowns of the brands everyone’s talking about, expect sharp insights, honest conversations, and thoughtful commentary that goes beyond the surface.

Episodes

  1. How Skincare Became the Modern Love Language of Gifting

    11/30/2025

    How Skincare Became the Modern Love Language of Gifting

    Skincare has quietly become one of the most meaningful gifts we give, but why? In this episode, I’m diving into the emotional side of skincare gifting. This is a cozy, reflective walk through how beauty culture shifted from shimmer palettes to soft self-care moments, and how a simple moisturizer can feel like a modern love note. If you’re craving gentle insight, storytelling, and a little beauty culture analysis over a warm drink… you’re in the right place. Brought to you by Sheronimo Media Studio — where skincare and storytelling meet. Instagram: @_sheronimo Website: www.sheronimo.com Email: theskineditpodcast@gmail.com

    6 min
  2. BYOMA & the Bare Essentials: When Viral Skincare Actually Makes Sense.

    11/12/2025 · BONUS

    BYOMA & the Bare Essentials: When Viral Skincare Actually Makes Sense.

    In this episode, we’re talking about BYOMA — the brand that made barrier care cool again. From its neon packaging to its TikTok takeovers, BYOMA has mastered the art of looking fun while staying genuinely functional. I’ll unpack why this brand’s “less-is-more” approach feels so refreshing in an industry obsessed with 12-step routines — and what skincare founders can learn from how BYOMA turned simplicity into a statement. Grab your favorite serum and settle in — this one’s a cozy chat about good marketing, good skin, and knowing when to stop adding “just one more step.” Instagram: @_sheronimo Website: www.sheronimo.com Email: theskineditpodcast@gmail.com

    6 min
  3. The Summer Fridays Effect: Why We’re All Obsessed with Beige Tubes and Blueberry Masks

    11/08/2025

    The Summer Fridays Effect: Why We’re All Obsessed with Beige Tubes and Blueberry Masks

    Summer Fridays has us all in a chokehold. From beige tubes that make our bathrooms look calmer to blueberry masks that somehow feel like therapy, there’s something about this brand that just hits different. In this episode, Lorraine dives into The Summer Fridays Effect — why their aesthetic feels like a warm hug, how “calm luxury” became the new beauty flex, and what every skincare founder can learn from their slow, soft, but oh-so-strategic rise. It’s a cozy, coffee-chat kind of episode — part storytelling, part strategy, and 100% proof that beige is, in fact, a lifestyle. Tune in for founder insight, relatable laughs, and the brand breakdown you didn’t know you needed. Instagram: @_sheronimo Website: www.sheronimo.com Email: theskineditpodcast@gmail.com

    7 min
  4. It’s Okay To Be Sensitive: The Tower 28 Effect

    11/01/2025

    It’s Okay To Be Sensitive: The Tower 28 Effect

    When you’ve got sensitive skin, it can feel like the whole beauty industry forgot about you. But Tower 28 turned that struggle into their superpower. In this cozy, founder-to-founder chat, Lorraine dives into how Amy Liu built Tower 28 around real skin stories — not perfection. From the “It’s Okay to Be Sensitive” movement to dermatologist-backed formulas and inclusive casting calls, we unpack how empathy, trust, and a little California joy turned this sensitive-skin brand into a storytelling masterclass. If you’ve ever wondered how to transform your biggest brand vulnerability into your strongest advantage, this one’s for you. Tune in for warm insights, actionable storytelling takeaways, and that signature Skin Edit blend of heart and strategy. Instagram: @_sheronimo Website: www.sheronimo.com Email: theskineditpodcast@gmail.com

    7 min
  5. Shelf Talk: How Rare Beauty’s Packaging Speaks Louder Than Words

    10/19/2025

    Shelf Talk: How Rare Beauty’s Packaging Speaks Louder Than Words

    In this episode of The Skin Edit, we’re getting up close with Rare Beauty — exploring how smart, thoughtful product design and packaging can turn everyday beauty into a brand experience. From inclusive design, accessibility, and sustainability, to storytelling through subtle details, we break down how Rare Beauty’s visuals do more than just look pretty. You’ll hear: ​ How Rare Beauty launched with 48 foundation shades to ensure inclusivity​ The role of design in silently communicating brand values​ Ways you can borrow their packaging principles for your own skincare or beauty line​ Real, actionable takeaways you can test this week Whether you’re building your own brand or just curious how beauty packaging gets its magic, you’ll want to tune in. Listen now and get inspired. Instagram: @_sheronimo Website: www.sheronimo.com Email: theskineditpodcast@gmail.com

    6 min
  6. The Story That Sells — How Rhode Built a Cult Brand

    10/06/2025

    The Story That Sells — How Rhode Built a Cult Brand

    In this premiere episode of The Skin Edit Podcast, I sit down with you (yes, you!) to unpack the rise of Rhode by Hailey Bieber — not just as a celebrity skincare line, but as a storytelling powerhouse. We trace how Rhode launched with a tight product line, leaned into aesthetic consistency, and created a narrative so strong people bought into the brand before ever trying it. You’ll walk away with: ​ The storytelling and visual consistency strategies that make Rhode instantly recognizable​ How founder voice (Hailey’s tone) “talks with—not at”—her audience​ What to steal: how to define your brand narrative, align every touchpoint, and build trust through story​ A peek at Rhode’s Sephora expansion and how they scaled without losing their identity Whether you’re building your skincare brand or messaging a passion project, this episode gives you frameworks and examples you can apply right now. Instagram: @_sheronimo Website: www.sheronimo.com Email: theskineditpodcast@gmail.com

    9 min
  • 6 Episodes

About

The Skin Edit is where skincare meets culture, brand storytelling, and the people shaping the modern beauty landscape. Hosted by Lorraine Lord, a 25-year beauty industry insider and founder of Sheronimo — a Media Studio focused on Skincare & Brand Culture, the show explores what’s trending, what’s timeless, and what it really takes to build (or simply appreciate ) a brand that stands out. From cult-favorite launches to behind-the-scenes breakdowns of the brands everyone’s talking about, expect sharp insights, honest conversations, and thoughtful commentary that goes beyond the surface.

Information

  • Creator
    Sheronimo
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © Sheronimo
  • Show Website
    The Skin Edit