What's Working with Keaton Walker | GoHighLevel Marketing & Sales Strategies Working in 2026

Keaton Walker | GoHighLevel & Digital Marketing Expert
  • 5.0 (1)
  • Marketing
  • Updated Weekly

Keaton Walker's podcast where he invites marketing, GoHighLevel, and SMMA experts to share practical, real world insights. Join us for deep conversations to take your digital marketing know-how to the next level.

  1. 5d ago

    Google Business Profile Optimization: The Simplest Offer to Sell Local Businesses

    Send us Fan Mail Google Business Profile optimization might be the simplest offer you can sell a local business. Justin Silverman runs it for roughly 17,000 profiles through 1,300 reselling agencies, who pay him $99 a month per profile and resell it at around $497. He did not start there. He was working a full time job, sold white label reputation management for two years, then lost faith that it was actually helping business owners. Google Business Profiles looked like the next thing, so he switched. He hired the cheapest fulfillment he could find overseas, and clients hated it. Typos, missed deadlines, no answers when they had questions. He was ready to shut the whole thing down, until he realized that if outsourcing this was hard for him it was hard for every agency. So he brought it in house, then built an AI agent to do what his team had been doing by hand. In this episode he lays out the entire offer. Why over 90% of people use Google to find a local business and 74% of them buy within 24 hours, what actually moves a profile into the top three, and why Gemini and Siri now pull from that same data. He gets specific on pricing by industry, from carpet cleaners at $200 to med spas at $1,200, and makes the case for pricing at what the client can afford instead of what you can afford. He walks through three foot in the door offers, shows what goes in an audit including AI visibility across ChatGPT and Perplexity, explains why you sell this as a service and never as a product, and shares which clients actually make money. One partner does 95 med spas at $1,200 a month. Another cold calls from his car on the school run. The blunt part is at the end. Every successful partner he has is cold calling. He could not find a single one winning with cold email. Every episode of What's Working is a long-form conversation with someone running a real GoHighLevel agency, with real numbers on the table. We get into getting clients for GoHighLevel, offers that work for beginners, selling GoHighLevel SaaS, agency pricing, AI services, and local business marketing. Hosted by Keaton Walker, who sells GoHighLevel and runs the HighLevel Guild community for agency owners. 0:00-Must-Use Tool! 01:49-This Problem Annoyed me, so I automated it 09:00-FREE COMMUNITY! 13:05-Simplifying for Users 21:09-Justin's Philosophy 26:00-The Pitch 29:48-Pricing 38:17-Close Clients with the Software 48:59-Case Studies 54:45-Steal Justin's Methods 1:01:08-More Info! 🗺️ Sign up for Merchynt and get $8321 worth of bonuses too 👉 https://merchynt.com/paige?fpr=keaton29 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild #SMMA #GoHighLevel #LocalSEO #GoogleBusinessProfile #GoogleMaps #MarketingAgency #LeadGeneration #AI #AgencyOwner #DigitalMarketing #SmallBusiness

    Google Business Profile Optimization: The Simplest Offer to Sell Local Businesses

  2. Aug 21

    Simple Agency Offer That Built a $470K/mo GoHighLevel Business

    Send us Fan Mail Kai Stone is 29 and does $470,000 a month with the simplest agency offer there is. He sells websites to contractors at $297 a month. For nine months he made $3,000 to $4,000 a month and sat through hour-long sales calls showing people every feature GoHighLevel has. Nobody bought. Then he had hip surgery, booked 33 appointments, and watched all 33 no-show. So he recorded a short video explaining exactly what he does and what it costs, and started sending it before every call. The 34th guy showed up, said he'd seen the video, and paid in eight minutes. Nine months after that they were at $300,000 a month. In this episode Kai breaks down the whole model. Why a simple agency offer beats a feature dump, how to explain outcomes instead of features so beginners stop hitting the brick wall, what goes in the video and what to do when they haven't watched it, and the cold call script he made up on the spot that got him past the first ten seconds. He argues hard that beginners charging thousands a month are making a mistake, gets specific about churn at 1,300 clients, and lays out the lean $50k to $80k a month hands-off agency he'd build if he were starting again. He also explains why he ran zero upsells until he passed $100,000 a month. If you keep changing what you sell and still can't explain the value to a business owner, this is the episode that makes you pick one thing. Every episode of What's Working is a long-form conversation with someone running a real GoHighLevel agency, with real numbers on the table. We get into getting clients for GoHighLevel, offers that work for beginners, selling GoHighLevel SaaS, agency pricing, AI services, and local business marketing. Hosted by Keaton Walker, who sells GoHighLevel and runs the HighLevel Guild community for agency owners. 00:00-What's Working! 01:29-Hitting $500k from a Beginner 07:22-FREE Community! 08:01-What's NOT Working 23:17-The Methodology 32:46-Websites Done Right 45:33-Low and High Tickets 55:56-Upselling for Beginners 59:03-This Works with Others! 📝 Join Kai's Community and Learn Directly from Him 👉 https://www.skool.com/stonescaling/about?ref=02984f30dc40403cb810ba82c817a77f 🚀 Get the Software Kai uses + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild #GoHighLevel #HighLevel #SaaS #Agency #SMMA #LeadGeneration #MarketingAgency #WebDesign #HomeServices #BusinessGrowth #Entrepreneur #RecurringRevenue #Sales #Automation #CRM

  3. Aug 20

    Local Business Prospecting for GoHighLevel Agencies: The Free Directory Method

    Send us Fan Mail If you're tired of cold outreach that gets ignored, this conversation might completely change how you think about getting clients. Tom Gaddis hated prospecting so much he built a way around it. Local business prospecting without a pitch, using a free directory listing as the opener. Tom spent years in Maui trying to get clients for his agency and getting nowhere. Walking into businesses was brutal. Cold calling was worse. Then he noticed how AARP runs a resource site for seniors and sells insurance on the back of it, and he realized he could do the same thing at a local level. He built a small directory, gave businesses free listings, and called to verify their information. No pitch. No resistance. And at the end of the call, one sentence about what he does. In this episode he walks through the whole thing inside HighLevel. How to get clients for GoHighLevel without cold outreach, why a geo-targeted or niche directory beats a national one, how the free listing removes the resistance that kills normal prospecting, and what to sell on the back end once the conversation is open. He gets into why the AI flood made this work better instead of worse, how the directory earns you permission for outbound AI calls, and the follow-up angles most agency owners never find. Real results from his community: Donna went from zero clients to roughly $40k/mo recurring, Diane sold 15 premium listings in a single day, and Kofi picked up two clients at $700/mo after a week and a half. If you have been struggling to start the conversation at all, this is a system for starting it without feeling like you need a shower afterward. Every episode of What's Working is a long-form conversation with someone running a real GoHighLevel agency, with real numbers on the table. We get into getting clients for GoHighLevel, offers that work for beginners, selling GoHighLevel SaaS, agency pricing, AI services, and local business marketing. Hosted by Keaton Walker, who sells GoHighLevel and runs the HighLevel Guild community for agency owners. 00:00-He Invented this Method! 02:01-Stumbling into HighLevel 07:47-Directories Work! 16:33-Front End vs Back End 25:41-Foot in the Door Offer 34:39-This isn't YELP 📋 7 Day Trial to SmartDirectoryAI 👉 https://smartdirectory.ai/?fpr=keaton88 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild #SMMA #GoHighLevel #HighLevel #LeadGeneration #AgencyGrowth #DigitalMarketing #ColdOutreach #Prospecting #LocalBusiness #AIAutomation #MarketingAgency #SaaS #BusinessGrowth #ClientAcquisition #Entrepreneur #SmallBusiness

  4. Jul 27

    This Cold Outreach Loophole Closed Him $100K in 90 Days

    Send us Fan Mail 📊 Want the full LinkedIn system Justin walked through? It's $97 and comes with his exact messaging templates. 👉 https://ezlinkedintraffic.com/now?am_id=keaton6477 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot One of the biggest problems with getting clients today is that everyone is doing the exact same thing. Cold emails, cold DMs, AI-generated outreach... prospects have seen it all before. In this episode of What's Working, I sat down with Justin Boyum to talk about a different approach that doesn't rely on competing for attention. Instead of pitching businesses directly, he shows how to build referral partnerships with people who already have the trust and relationships you're trying to earn. Justin has taught this strategy to over 1,000 business owners across a wide range of industries. We talk through how to identify the right referral partners, what to say when you reach out, how to use LinkedIn without sounding like a bot, and how people are landing clients without spending money on ads or building complicated funnels. If you're selling GoHighLevel, running an agency, or trying to figure out a more sustainable way to get clients, I think you'll enjoy this conversation. There are a lot of practical ideas in here that most people aren't talking about. 00:00-You Need This Method 01:27-MOST Underrated Way of Creating Business 06:58-The Secret Sauce 11:49-Identifying Partners 13:30-Influencing Influencers 18:35-Here's the Script 26:40-Maintaining Relationships 30:33-Automation as a Beginner 36:12-Other Successful People Using This 46:11-Connect with Justin 🚀🔥 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #SMMA #GoHighLevel #LinkedInMarketing #ReferralMarketing #LeadGeneration #GetClients #AgencyGrowth #SMMA #ClientAcquisition #B2BMarketing #MarketingAgency #GoHighLevelAgency #AgencyTips #BusinessGrowth #LinkedInLeads #Entrepreneur

  5. Jul 23

    This Father of 2 Built a $20k/mo GHL SaaS with a Full Time Job...

    Send us Fan Mail 📔 Learn Directly from Kevin in his Community👉 https://www.skool.com/highlevelcompound/about?ref=02984f30dc40403cb810ba82c817a77f 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_kevinpodcast ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot If you've been trying to figure out how to get clients for GoHighLevel without spending all day building funnels, websites, and automations, this episode is worth your time. I sat down with Kevin Patrick, a dad of two with a full-time job who has quietly built a $20,000/month HighLevel business with just a few hours of prospecting each week. What makes Kevin's story so interesting is that he doesn't consider himself highly technical. Instead of obsessing over every feature inside HighLevel, he's focused on one thing: having conversations with local business owners and helping them solve problems. In this conversation, Kevin shares exactly how he finds prospects, what he says on cold calls, how he follows up, and why simple offers centered around Google reviews and local visibility have worked so well for him. We also talk about balancing family life, a full-time job, and a growing SaaS business, along with the mindset shifts that helped him consistently add new clients without spending countless hours working every week. One of my favorite takeaways from this interview is that you don't need to be the most technical person in the room to build a successful business. Kevin's approach is proof that meaningful conversations, consistency, and a willingness to help people can go a long way. 00:00-Kevin is a Beginner! 02:03-Hitting $20k from $0 06:14-First Paying Customer 11:44:-The Secret Sauce 17:24-Kevin's Hacks 28:36-Real Life Conversations 37:08-Going Full Time with This 46:10-High Tickets with Less Skill #SMMA #GoHighLevel #HighLevel #SaaS #AgencyOwner #LeadGeneration #ColdCalling #LocalBusinessMarketing #Entrepreneurship #KeatonWalker #WhatsWorking

  6. May 11

    He Got 750 SaaS Clients at 23 with The World's Simplest Offer w/ Clay Lawrence

    Send us Fan Mail 📔 Join Clay’s HighLevel House and get the exact systems he used to scale 👉 https://www.skool.com/the-highlevel-house/about?ref=02984f30dc40403cb810ba82c817a77f 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=howto&utm_content=vid_clayprospecting 📊 Start automating your reviews, rank higher on Google, and get chosen over your competitors 👉 https://onboarding.reviewharvest.com/?ref=keaton 🛠️ If you want to automatically connect your CRM and send review requests without manual work, set it up with Zapier 👉 https://zapier.com ⚙️ Try CRM Connector to automate contact syncing and make your review workflows seamless 👉 https://link.streamlyne.io/sp/8af9019ba82 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot This is one of the simplest GoHighLevel offers I’ve seen actually work in the real world — and we didn’t just talk about it, we went out and tested it live. Clay flew out to Utah and we spent the day doing real outreach: sending Facebook messages, walking into local businesses, getting rejected, booking calls, and closing deals on the spot. What makes this interesting isn’t just the Google review automation offer… it’s how beginner-friendly it is. There’s no complicated funnels, no paid ads, no crazy tech setup. It’s just starting conversations, understanding what businesses already have, and showing them how to turn past customers into more reviews and more revenue. In this episode, you’ll see the full process from start to finish. How he finds leads inside Facebook groups, how he structures simple messages that actually get replies, how he transitions those conversations into calls, and how he closes clients even when they’re already using tools like GoHighLevel. We also break down the offer itself — from a higher-ticket setup fee to a lower monthly SaaS model — and why simplifying the offer was the key to scaling it. You’ll also see the reality of it. Not every business says yes. Some shut you down immediately. Some aren’t the right person. But if you stick with it, you start getting conversations, then calls, then clients — and that’s when this model really starts to click. If you’ve been overthinking what offer to run, or stuck trying to build something complicated, this is a good reset. Simple offer, clear problem, direct outreach… and it works. 00:00-Teaser     00:31-Turning Reviews into Profit     04:39-#1 Strategy     17:28-#2 Strategy     21:06-Zoom Onboarding     27:27-#2 Strategy Part 2     31:24-Costa Vida and Swig! 32:0-#3 Strategy     37:06-In-Person Onboarding 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=howto&utm_content=vid_clayprospecting📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #smma #gohighlevel #saas #smma #leadgeneration #agency #digitalmarketing

  7. May 11

    The Most Beginner-Friendly GoHighLevel Offer I’ve EVER Seen w/ Daniel Wardrope

    Send us Fan Mail 📖 If you want the exact 2-line AI SMS system that turns old leads into sales and appointments, grab Dan’s book here 👉 https://learn.flexxable.com/instant-ai-agency-affiliate/?utm_source=Keaton&utm_medium=Youtube&utm_campaign=Affiliate&utm_content=video 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_danielwardrope 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot This might be one of the simplest offers I’ve seen that actually works right now. In this episode, I sat down with Dan Wardrop and we broke down a model that’s helping complete beginners land clients fast — without ads, complicated funnels, or heavy sales skills. The core idea is simple: most businesses are sitting on thousands of old leads they’ve already paid for… and doing nothing with them. Instead of chasing new leads, this model focuses on reactivating the ones they already have using AI and SMS. What makes this interesting isn’t just the mechanism — it’s how easy it is to sell. The offer is performance-based, which means you only get paid when the client makes money. That removes almost all resistance and makes it something you can confidently pitch, even if you’re just getting started. We also go deep into real case studies. One guy closed a $20K deal within 72 hours from a cold LinkedIn message. Another built a $55K/month business working with car dealerships. Another scaled to a $305K/year run rate working with insurance agents. And one of the most interesting examples — someone landed clients doing $400M+ in revenue using this exact approach. 00:00-Overview     01:32-Crazy Case Study     06:19-For Beginners     12:48-Local Biz vs High Tickets     17:56-Tools Used     20:03-Leads Tier     24:45-Other Methods     31:02-Coffee Date     33:28-Logistics     38:28-Start now  🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_danielwardrope 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #smma #gohighlevel #highlevel #databaseReactivation #leadgeneration #aitools #aisms #automation #marketingautomation #digitalmarketing #saas #onlinemarketing #clientacquisition #entrepreneur #salesautomation

  8. Feb 26

    He Replaced His 70 Agent Call Center With AI (And You Can Too) w/ Arin Darcan

    Send us Fan Mail AI call centers used to be a complete mess. Robotic voices, awkward pauses, low show rates, and zero trust. So when Aaron told me he shut down his 70-agent human call center to go all in on building an AI call center, I was skeptical. I’ve seen too many “next big AI” tools that overpromise and underdeliver. But then I heard the calls and saw the data. In this episode of What’s Working, we break down real booking rates, real database reactivation results, and real call recordings from AI voice agents that are calling new leads within seconds, reactivating dead databases, booking appointments, and actually increasing show rates because the conversations feel human. Not scripted. Not spammy. Not robotic. Just clean, sales-focused follow up. If you run ads for clients using GoHighLevel, you already know the hardest part isn’t generating the lead anymore. It’s bridging the gap between lead and booked appointment. Most agencies lose clients not because the ads failed, but because the follow up failed. Front desks don’t call fast enough. Old leads collect dust. No one tracks live transfers. And then churn happens. We also talk about branded caller ID, reducing spam likelihood, live transfers, pricing models, white-labeling AI voice for your agency, and how to turn this into both a retention tool and a profit center. This isn’t theory. This is what’s working right now. If you want to fix the gap between lead and show rate, this is an episode you don’t want to miss. 00:00-Holy fu- 01:56-How Did You Get Here? 08:27-teamfollowup.ai 11:13-Client Samples 14:02-Cold Calling Application 24:28-Start this Yourself 32:05-Pricing & Integration 39:10-AI Backend & Support 45:58-The Caller Knows its AI 52:16-FREE Partnership with Arin 🤖 Get your custom AI voice agent built free and see it live before you decide 👉https://teamfollowup.ai/free-ai-voice-build-keaton-walker?fpr=keaton_walker 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_wwarin 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #GoHighLevel #HighLevel #AIVoice #AIAutomation #AgencyLife #SMMA #LeadGeneration #DatabaseReactivation #AppointmentSetting #SalesSystems #MarketingAutomation #WhiteLabel #RetentionStrategy #What'sWorking #KeatonWalker

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Keaton Walker's podcast where he invites marketing, GoHighLevel, and SMMA experts to share practical, real world insights. Join us for deep conversations to take your digital marketing know-how to the next level.

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