The Power Plays Podcast

Keaton Walker
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  • MARKETING
  • UPDATED WEEKLY

Keaton Walker's weekly podcast where he invites marketing, GoHighLevel, and SMMA experts to share practical, real world insights. Join us for deep conversations to take your digital marketing know-how to the next level.

  1. 01/02/2025

    From $0 to $15k in 3 Years: How To Build an SMMA The Right Way (Student Interview)

    Send us a text In this video, Keaton Walker interviews Matthew Freestone, who shares his authentic journey from nightclub promoter to successful digital marketing agency owner. Learn how he built a sustainable agency with 20+ clients in the home improvement niche, using innovative strategies like paid trial periods and seasonal optimization. Matthew reveals his unique approach to client acquisition and why taking the "slow burn" path led to greater success than the typical churn-and-burn model. Perfect for aspiring agency owners and digital marketers looking to build long-term client relationships. Watch this episode on YouTube: https://youtu.be/tJ_FsBP6zN0 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot Timestamps: 00:00-Overview     00:24-Gateway to Digital Marketing     07:13-GHL!     09:01-"Actual" Free Trial     13:11-Matt's Past Job     20:35-Cold Outreach Tips     24:24-Going Full time agency     28:55-Gaining clients with a facebook post     34:00-Branding     37:42-Scaling the Agency     41:02-Improving Sales Calls     48:55-Spending on Coaching     52:29-What's Next 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #smma #casestudy #successstory

    1h 5m

  2. 11/11/2024

    Inc 5000 SMMA Owner Reveals: Why Most Agencies Fail, and How To Scale To $200k/m w/ Matt Coffy

    Send us a text 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses Watch This Episode On YouTube: https://youtu.be/6g8lsbz4Htc ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot In this video, Keaton Walker interviews Matt Coffy, a successful agency owner who recently sold his business. Prior to the sale, Matt's agency was generating around $200,000 per month in revenue. The interview covers Matt's journey from starting his agency to eventually making the Inc 5000 list in 2023, which was a major milestone that led to his decision to sell the business. Matt brings a unique perspective as both a business owner and musician, balancing his agency work with his passion for performing in a band. Timestamps: 00:00-Teaser     01:18-Getting into the agency space     06:18-GHL!     08:07-How the partnership worked     12:20-Partnership done right     14:39-Having fun with your business     18:10-Agency Journey Stories     28:29-Matt's income stream     35:29-Coolest Case Study     38:57-Charging for the services     41:15-Rule of thumb in marketing     45:19-Answering repeating questions     53:18-Matt's Sales Numbers     1:00:10-Bonus  🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #SMMA #GoHighLevel #AgencyLife

    1h 2m

  3. 11/05/2024

    Why GoHighLevel Users Emails Land in Spam (And How To Fix It) with Email Expert Matt Rattliff

    Send us a text In this video, Keaton Walker interviews email deliverability expert Matt Rattliff about solving critical email spam issues in GoHighLevel. Learn essential strategies for proper domain setup, maintaining healthy email engagement rates, and preventing your marketing emails from landing in spam folders. Matt shares invaluable insights from his experience helping clients send over a million emails monthly, making this a must-watch for GoHighLevel users, agency owners, and email marketers looking to improve their deliverability rates and maximize ROI from their email campaigns. 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses Get Matt's Help Here: https://es.funneltechie.com/premium-service?am_id=keaton9549 Watch This Episode On YouTube: https://youtu.be/y_og4MXDyGg ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot Timestamps 0:00 - Overview 0:16 - Matt's love for gaming and the beginning 5:57 - From blacklisted to making millions on their email list 7:21 - GHL! 16:44 - Delivering emails properly and streamlyne it into SAAS 26:53 - Building your email list 30:47 - Mailgun vs LC 33:19 - Inbox IQ! 39:19 - Matt's Snapshot! 42:44 - What's more for GHL Emails? 46:05 - the most streamlined onboarding process 49:43 - How to enjoy writing emails 53:55 - Clients that send a million emails a month 55:22 - Inbox IQ 56:13 - The better Mailgun alternative 56:58 - Boost your emails with Matt 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #smma #emailmarketing #spam

    58 min

  4. 10/30/2024

    Ex-$120M Director Now Makes More Money Working 2 Days a Week as a Consultant (Full Interview w/ James Kemp)

    Send us a text In this video, Keaton Walker interviews James Kemp, a successful business consultant living in Bali who built multiple 7-figure businesses while working just 2 days per week. James shares his unconventional approach to business success, revealing why selling small promises with big vision is more effective than making huge claims, and how changing your content from "how-to" to "how-I" can transform your results. As the author of "The Sovereign Consultant" and a mentor who's helped countless entrepreneurs scale their businesses while maintaining lifestyle freedom, James explains why the path to success isn't about following someone else's template but finding your own authentic way through demonstration rather than declaration. Watch This Episode on YouTube Here: https://youtu.be/xy43M9TYiaI 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses Get James's Book Here: https://thesovereignconsultant.com/get ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot Timestamps: 00:00-Overview     00:29-Hello James!     06:13-GHL!     08:02-Gunning for the $150mil business   10:23-Honing skillset and mindset     12:59-The Art of Time Management     17:29-Measuring a different kind of success   24:26-Who do you need to be, to be successful?   30:32-Feeling left behind     33:05-Dials to tweak     41:37-Attracting Quality Leads    47:04-Offer Creation     55:47-Serving yourself     1:02:57-Stop Needing, Start Attracting    1:06:41-Don't Sell, "Demonstrate"    1:10:15-The 0-$100k Way     1:16:52-More of James's Secret  🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #smma #consulting #podcast

    1h 18m

  5. 10/18/2024

    Prospect, Upsell, and Retain: Slash Your Agency Churn with Direct Mail and Gifting w/ Mailbox Power

    Send us a text In this video, Keaton Walker interviews William from Mailbox Power, a company offering automated direct mail and gifting solutions. They discuss the effectiveness of physical marketing in a digital age, highlighting how Mailbox Power's system allows businesses to send personalized postcards and gifts at scale. The conversation covers success stories, white-labeling opportunities, and strategies for combining digital and physical marketing to improve customer engagement and retention. Watch This Episode on YouTube: https://youtu.be/Ur8FEHFvHtQ ❗Get 25% Off Mailbox Power 👉 https://go.mailboxpower.com/kw 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot Timestamps: 00:00-Overview     00:32-Mailbox Power in a nutshell     05:55-Crazy Success Story     08:35-What does GHL have to do?     13:26-Combining GHL & Mail Marketing     15:51-Risk of Digital vs Physical product     17:13-All About Mail Marketing!     28:37-Why is Physical Marketing Important     31:06-Another Crazy Success Story     37:18-Agency Beginners Hack!  🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #smma #mailboxpower #gifting

    45 min

  6. 10/09/2024

    GoHighLevel SEO: How to Rank #1 on Google with GHL (And Beat Wordpress)

    Send us a text In this interview, Keaton Walker invites SEO expert Josh Cline to discuss the advantages of using GoHighLevel for search engine optimization compared to WordPress. Josh shares his experience scaling to 250 SEO clients and reveals effective strategies for achieving top Google rankings with GHL. The conversation covers local business SEO, content marketing, and off-page techniques. Enjoy! Watch This Episode on YouTube: https://www.youtube.com/watch?v=BkahojhVQsg 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses Sign Up To GHL Meets SEO: https://get26.ghlmeetsseo.com/ ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot Timestamps 0:00 - Overview 0:24 - Josh starting with GHL 8:00 - GHL 9:48 - The complexity of the GHL dashboard 12:49 - Learning Digital Mktg for the first time 17:23 - SEO! 26:18 - Josh's secret SEO sauce 31:58 - SEO with Local businesses 37:33 - SEO with content 46:34 - What about off-pages? 49:29 - Josh's Offer 58:18 - Scaling josh's Offer 1:02:56 - Josh's SEO Course 1:04:32 - Josh's Done-for-you 1:11:44 - Bonus! 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #smma #seo #wordpress #gohighlevel

    1h 13m

  7. 10/01/2024

    7 Figure SMMAs Are Switching To This Simple Agency Model for More Profit and Less Work w/ Sam Carlson

    Send us a text In this video, Keaton Walker interviews Sam Carlson, the innovative founder of UpHex, who reveals why top agency owners are abandoning their 7-figure businesses for a groundbreaking agency model. Sam unveils the simple yet powerful SMMA strategy that's revolutionizing the industry in 2024, promising wealth without burnout. This beginner-friendly approach, focusing on a low-ticket SaaS agency model, is not only attracting established entrepreneurs but also offering newcomers a path to build profitable agencies. Discover how this game-changing method is reshaping digital marketing and learn how to leverage it for a thriving, sustainable business that even makes million-dollar SMMA owners envious. Watch it on YouTube here: https://youtu.be/ILnsWHW4EMc Sign Up To UpHex: https://uphex.com/?fpr=keaton60 Sign Up To Agency MVP: https://itskeaton.com/mvp 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot Timestamps: 0:24 - What happened with Uphex? 4:03 - GHL! 4:45 - Scaling an Agency the right way 13:56 - What is Agency MVP? 31:13 - Doing a million a month is horrible 40:20 - The art of saying no to more money 49:21 - Finding the right leads 58:34 - Sam's Lead Data!! 1:04:23 - All about Acquisition 1:13:16 - Interacting with other agency owners 1:15:14 - All about Retention 1:24:27 - Making sure leads are converted 1:26:51 - Simplicity is key! 1:32:38 - Why agency MVP is for you 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #smma #uphex #gohighlevel

    1h 38m

  8. 09/18/2024

    He Found The BEST One Person Business Model & Got RICH - Matt Shields Interviews Keaton Walker

    Send us a text From college dropout to 7-figure affiliate marketer: Keaton Walker shares his journey of building a successful agency, transitioning to affiliate marketing, and leveraging YouTube to become a top High Level affiliate. Learn how he earns $80K+ monthly and get actionable insights on niche marketing, lifestyle business, and maximizing affiliate income. Perfect for aspiring entrepreneurs and those looking to scale their online business. 🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot #AffiliateMarketing #EntrepreneurJourney #HighLevelAffiliate

    1h 7m
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About

Keaton Walker's weekly podcast where he invites marketing, GoHighLevel, and SMMA experts to share practical, real world insights. Join us for deep conversations to take your digital marketing know-how to the next level.

Information

  • Creator
    Keaton Walker
  • Years Active
    2023 - 2025
  • Episodes
    44
  • Rating
    Explicit
  • Copyright
    © 2025 The Power Plays Podcast
  • Show Website
    The Power Plays Podcast