The Sociable Kitchen® by Kvik Kvik

This episode of The Sociable Kitchen® features an interview with Thijs and Lex Kaptein, brothers who opened the Kvik Heerhugowaard store in the Netherlands in 2018 and Kvik Hoorn in 2023. Despite their diverse backgrounds, with Thijs working as an agent for wedding and evening wear dresses and Lex as a carpenter, they have achieved remarkable success, being named Store of the Year in 2022.

The episode explores their journey to owning a Kvik franchise, emphasising that a background in the kitchen industry is not necessary. They highlight their customer-oriented approach, using a tool called "Maze" to measure customer satisfaction and loyalty. The success of their stores is attributed to hard work, a clear vision, and exceptional service, ensuring customers feel cared for and valued.Moreover, the episode discusses the training and support provided by Kvik to its franchisees, including various training programs, network building, and comprehensive business support, from location selection to daily business operations.


We’re looking for more franchisees in locations all over Europe. Check our website to see if there’s an opportunity near you:
DK: https://www.kvik.dk/karriere/rekruttering-af-franchisetagere
BENL:  https://www.kvik.be/nl-be/loopbaan/rekrutering-franchisenemers
BEFR:  https://www.kvik.be/fr-be/carriere/recrutement-en-franchise
NL:  https://www.kvik.nl/carriere/werving-voor-franchisenemers
UK: https://www.kvik.co.uk/career/franchise-recruitment
FI:  https://www.kvik.fi/ura/franchising-rekrytointi
DE:  https://www.kvik.de/beruf-und-karriere/franchise-partnerschaften
NO:  https://www.kvik.no/karriere/rekruttering-av-franchisetakere
ES:  https://www.kvik.es/carrera-profesional/contratacion-de-franquicias
SE:  https://www.kvik.se/karriaer/vi-soeker-franchisetagare

This episode of "The Sociable Kitchen®" podcast features an interview with Miguel Cabañes Zafon, a franchisee of Kvik, a kitchen brand. Miguel opened the Kvik Valencia Sorni store in Valencia during the coronavirus epidemic and later his flagship store, Kvik Alfafar. 


The podcast delves into Miguel's transition from a 15-year career in IT to the kitchen industry, driven by his passion for design and cooking. He discovered Kvik at a franchise event and was impressed by their stylish, affordable kitchens and effective marketing strategy, including an online presence and bookings system. His store, located in a prime spot in Valencia, attracts significant foot traffic and benefits from Kvik's marketing efforts.



Miguel emphasizes Kvik's customer-oriented approach, offering personalised consultations, sustainability with recycled materials, and rapid service, including delivering kitchens in under a month. He discusses the advantages of Kvik's franchise model, highlighting the brand's expansion plans and the opportunity for entrepreneurs.



Additionally, Miguel shares his excitement about opening a new, larger store with the latest design concepts from Kvik, incorporating modern, customer-friendly features like vertical gardens, casual meeting spaces, and an enhanced design zone for material selection.



We’re searching for more passionate franchisees like Miguel all over Europe. Check our website in your country to learn more about the opportunities in your area:



DK: https://www.kvik.dk/karriere/rekruttering-af-franchisetagere
BENL:  https://www.kvik.be/nl-be/loopbaan/rekrutering-franchisenemers
BEFR:  https://www.kvik.be/fr-be/carriere/recrutement-en-franchise
NL:  https://www.kvik.nl/carriere/werving-voor-franchisenemers
UK: https://www.kvik.co.uk/career/franchise-recruitment
FI:  https://www.kvik.fi/ura/franchising-rekrytointi
DE:  https://www.kvik.de/beruf-und-karriere/franchise-partnerschaften
NO:  https://www.kvik.no/karriere/rekruttering-av-franchisetakere
ES:  https://www.kvik.es/carrera-profesional/contratacion-de-franquicias
SE:  https://www.kvik.se/karriaer/vi-soeker-franchisetagare

In this final episode of The Sociable Kitchen® podcast's first series on Danish design, host Julie Broberg explores the evolving landscape of Danish design, from its mid-20th century roots to its modern-day ethos. Central to this evolution is the Danish design process of "tænke, tegne, teste" (think, draw, test), a cycle emphasising continuous iteration and improvement.
The Confederation of Danish Industry proposes a new design policy, moving beyond the traditional focus on objects like chairs and lamps to a broader view of design as a collaborative process. This approach involves not just designers but a diverse team of experts, addressing complex challenges with robust, sustainable solutions.


Designer Lærke Ryom, a recent graduate, exemplifies this new direction. She discusses her hands-on approach to repurposing materials, such as transforming discarded jeans into upholstery for chairs and using offcuts from production processes for new creations. This reimagining of materials is part of a larger shift towards sustainability in Danish design, acknowledging the significant environmental impact of design decisions.


The podcast also delves into how Danish design culture, characterised by flat organisational structures and a collaborative ethos, is uniquely suited to tackle modern challenges. This culture encourages a multidisciplinary approach, where everyone from CEOs to interns contributes ideas and expertise.


In conclusion, as Danish design moves forward, it embraces a holistic, user-centric approach, integrating aesthetics, functionality, and environmental responsibility. 


Read more at kvik.com/podcast. 

Ralph and Mai Nissen opened Kvik Hamburg Altstadt  in July 2021. In this episode, we talk to them about how they dared to be the first store on the German market and how they made the transition from selling clothing and shoes to selling kitchens.

If you're interested in becoming a Kvik franchisee, check the opportunities on our website:

DK: https://www.kvik.dk/karriere/rekruttering-af-franchisetagere
BENL:  https://www.kvik.be/nl-be/loopbaan/rekrutering-franchisenemers
BEFR:  https://www.kvik.be/fr-be/carriere/recrutement-en-franchise
NL:  https://www.kvik.nl/carriere/werving-voor-franchisenemers
UK: https://www.kvik.co.uk/career/franchise-recruitment
FI:  https://www.kvik.fi/ura/franchising-rekrytointi
DE:  https://www.kvik.de/beruf-und-karriere/franchise-partnerschaften
NO:  https://www.kvik.no/karriere/rekruttering-av-franchisetakere
ES:  https://www.kvik.es/carrera-profesional/contratacion-de-franquicias
SE:  https://www.kvik.se/karriaer/vi-soeker-franchisetagare

In this episode, we speak with award-winning  furniture designer Lærke Ryom about the Danish design expo stand she created for the Confederation of Danish Industry at Habitare Pro in Helsinki, as well as Ukurant, a  platform for young designers that she co-founded.   We also speak with Nikolaj Duve from SaysWho about the co-creation process that resulted in our best-selling Ombra kitchen design. 

To see photos of all the things we talk about in this episode, please visit our website: https://kvik.co.uk/podcast

Thank you for coming with us on this journey through Danish design. One of the things that came up again and again in my conversations was the notion of co-creation. And what is co-creation, you ask? In a way it's a collaboration - you invite a diverse group of people with different knowledge and talents into a room and everyone contributes to solving the task at hand. Everyone’s unique perspective is taken into account and the solution is thereby co-created. 

In this episode, we speak to textile designer Astrid Skibsted about two projects she recently co-created, Lise Thomsen from the Confederation of Danish Industry about Bang & Olufsen's design process, as well as Sune Kjems from the Danish Design Council about his own culinary journey towards co-creating in the kitchen. 

Visit our website for pictures and a transcript: https://www.kvik.co.uk/podcast

Other links to things mentioned in the episode: 
LEGO Ideas: https://ideas.lego.com/
Bang & Olufsen: https://www.bang-olufsen.com/en
Data Mirror at Trapholt Museum: https://trapholt.dk/en/data-mirror/
Rocks of Greenland at Design Museum Denmark: https://designmuseum.dk/en/exhibition/rocks-of-greenland/