The Social Complex

Digital HQ
  • 4.9 (14)
  • PHILOSOPHY
  • UPDATED WEEKLY

Welcome to the Social Complex Podcast! Hosted by Hillary Applegate of Digital HQ, this podcast explores the good, the bad, and the complex impact that social media has on our world. From connections to criticisms, clout chasers and crazy stories, we’re diving into the variety of social experiences that make the space what it is.  Subscribe to hear unique perspectives from brand managers, creators, influencers, moderators and memes. Hillary will also share her ongoing perspective as a social media marketer of 10 years with a keen interest in human psychology. Social media is so pervasive in our lives, whether you’re an active user of it or not. It impacts political change, pop culture, news and beyond. You’re living in the middle of one of the most interesting times in human history where we are more connected than ever virtually. What kind of impact is that going to have on the future? The answer? It’s complex. Read more about Digital HQ here. Produced by You Lucky Dog Productions.

  1. 02/11/2025

    Ep 71 - Headlines: DEI, DeepSeek, and More On The TikTok Ban

    In this “Headlines” episode of the Social Complex Podcast, hosts Hilary Applegate and Jacqueline Keidel Martinez discuss the evolving landscape of social media and technology in 2025. They reflect on the recent TikTok ban, its political implications, and the impact on content creators. The conversation shifts to the emergence of DeepSeek, a Chinese AI competitor, and the potential national security concerns it raises. Finally, they explore the current state of DEI initiatives in corporations, examining the implications of funding cuts and the importance of integrating diversity into company culture. To connect with Jacqueline, click here.  To connect with Hillary, click here.  Read more about Digital HQ here. For more episodes, go to SOCIALCOMPLEXPOD.COM Produced by You Lucky Dog Productions. Links referenced in this episode:  Trump says Microsoft is in talks to acquire TikTokTrump's 75-day extension of TikTok ban falls into 'gray area,' experts say. What to knowChapters 00:00 Welcome to 2025: Reflections and Expectations02:10 The TikTok Ban: Political Performances and Business Implications10:27 DeepSeek: The New AI Frontier and National Security Concerns16:14 DEI Initiatives: A Shift in Corporate Values and ResponsibilitiesTakeaways The TikTok ban felt more political than technological.Content creators are significantly impacted by social media instability.Diversification of platforms is crucial for creators' livelihoods.DeepSeek poses a competitive threat to US AI technologies.National security concerns are paramount in tech discussions.DEI initiatives are being cut, reflecting shifting corporate values.Companies must integrate DEI into their core values, not treat it as an add-on.The implications of AI technology are vast and complex.Truth and authenticity are increasingly challenged in the digital age.Diversity of thought enhances problem-solving and innovation.

    25 min

  2. 02/04/2025

    Ep 70 - The Next Era of Social Media: Community, Connection & The Fediverse with Marci McCue

    When you think of social media, a few platforms likely come to mind—TikTok, Snapchat, Facebook, Twitter—the list goes on. But each of these platforms operates separately, with individual logins, profiles, content, and communities. Now, imagine a new era of social interaction where all your interests, followers, and content exist in one unified world—not controlled by a single entity, but by a collective. That’s the vision of the Fediverse. If you’re unfamiliar with what the Fediverse is or why it matters, this episode is a must-listen. Joining us today is Marci McCue, a seasoned content, communications, and marketing professional with over 20 years of experience. As a founding team member and Head of Marketing at Flipboard, Marci has played a pivotal role in shaping the brand since its launch in 2010. She has led the company’s communications strategy, helping Flipboard become a globally recognized platform. Now, as Flipboard embraces the Fediverse, Marci is defining the next evolution of the company and its users' experiences. In this discussion, we explore what the Fediverse could mean for the future of social media, the challenges and opportunities it presents for brands, and how platforms like Flipboard are adapting. We also touch on discoverability, content moderation, and the shifting landscape of marketing in a more community-driven digital world. Tune in for an insightful conversation on what’s next in social media. To connect with Marci, click here.  To connect with Hillary, click here.  Read more about Digital HQ here. For more episodes, go to SOCIALCOMPLEXPOD.COM Produced by You Lucky Dog Productions. Chapters 00:00 Introduction to the Fediverse and Social Media Evolution02:31 Understanding the Fediverse: A Decentralized Network10:02 The Impact of the Fediverse on Brands14:20 Navigating Challenges: TikTok and Brand Safety20:08 Community and Content Moderation in the Fediverse26:44 Discoverability and Engagement Strategies30:28 Content Moderation and Brand Safety35:05 Creative Marketing Opportunities in the Fediverse37:47 Measuring Success in the Fediverse44:49 The Future of Brands in the Fediverse Takeaways The Fediverse represents a new era of social interaction.Brands will have direct relationships with their audience.Decentralization allows brands to take back control.Content moderation is crucial in the Fediverse.Discoverability will rely on community-driven strategies.Brands can migrate their followers across platforms.The future of marketing will focus on community engagement.Creative marketing opportunities will emerge in the Fediverse.Success metrics will evolve in decentralized networks.The integration of social and commerce will redefine brand interactions.

    49 min

  3. 12/17/2024

    Ep 69 - Headlines: TikTok Ban, Spotify Wrapped, and Mergers in Marketing

    In this 'Headlines' episode of the Social Complex Podcast, Hillary Applegate and Jacqueline Keidel Martinez dive into the multifaceted impact of social media on brands and marketing strategies. They explore the potential TikTok ban in the U.S. and its implications for marketers, analyze recent industry layoffs and mergers, and discuss the mixed reception of this year’s Spotify Wrapped—especially in light of AI's growing influence on content creation and user experience. To connect with Hillary, click here.  To connect with Jacqueline, click here.  Read more about Digital HQ here. For more episodes, go to SOCIALCOMPLEXPOD.COM Produced by You Lucky Dog Productions. Links referenced in this episode:  Edelman cuts 5% of global workforce amid restructuringWhy some Spotify users were let down by this year’s Wrapped: ‘Definitely missing something’Omnicom to Acquire Interpublic Group to Create Premier Marketing and Sales Company Takeaways: TikTok's potential ban raises concerns for marketers.Brands should prepare for platform changes proactively.Layoffs in major agencies indicate a shift in the industry.Mergers may lead to redundancies and a focus on corporate communications.Audience fragmentation is impacting traditional media outlets.Independent journalism is on the rise with niche platforms.AI's role in marketing is evolving, with mixed results.Spotify Wrapped's reception highlights the importance of creativity.Companies must balance AI efficiency with human creativity.The perception of AI in marketing will continue to evolve. Chapters: 00:00 Introduction to Social Media's Impact02:06 The TikTok Ban and Its Implications09:14 Industry Layoffs and Mergers18:30 Spotify Wrapped: AI's Role and User Experience

    31 min

  4. 11/26/2024

    Ep 68 - The Risks of AI: Ethics and Impact Exploration with Dr. Alex Hanna

    When we talk about artificial intelligence, there’s no denying the many advantages it brings to the table. But, like anything great, there’s also a dark side to the moon. AI isn’t without its challenges—and that’s to be expected, especially given how rapidly the technology is evolving. So, what are the societal implications of this growth? Where do we stand with current technological advancements and the regulations either in place or under consideration? And how can we work toward a healthy, balanced relationship with AI—if that’s even possible? Joining me today is Dr. Alex Hanna, Director of Research at the Distributed AI Research Institute (DAIR). In addition to her work on AI, Dr. Hanna studies social movements, with a focus on the dynamics of anti-racist campus protests in the U.S. and Canada. In today’s episode, we dive into the societal implications of AI—some you may not have even considered—and explore how people are feeling about it. Are users still excited about AI-powered tools, or is sentiment starting to shift? We’re unpacking all of that and more on the podcast To connect with Dr. Alex Hanna, click here.  To connect with Hillary, click here.  Read more about Digital HQ here. For more episodes, go to SOCIALCOMPLEXPOD.COM Produced by You Lucky Dog Productions. Takeaways The focus on existential risk is a huge distraction.AI is not a single entity; it encompasses various technologies.Generative AI has significant societal implications.The harms of AI include biases and discriminatory practices.AI's energy consumption is a critical concern.Regulation often comes after harm has occurred.Collective action is essential for addressing AI's challenges.Critical thinking is necessary for consumers to navigate AI.The labor market is being impacted by AI technologies.The future of AI requires accountability and ethical considerations.Chapters 00:00 The Complexities of AI and Society09:01 Understanding AI: Categories and Implications18:18 The Distraction of Existential Risks23:31 The Role of Regulation and Collective Action37:34 The Future of AI: Critical Thinking and Accountability

    47 min

  5. 11/19/2024

    Ep 67 - Live Selling on TikTok with Georgina Cohen

    When you think of selling, you may think of HSN or QVC, but there's a new way of selling that is emerging in the form of social media selling on TikTok. Not only does TikTok allow an expansive audience reach, through its inherent platform, but it also brings forward a new way to shop through TikTok Shop by integrating both access to a wide array of audiences and easy to sell and buy products through TikTok Shop. There's an emerging way for consumers and brands to interact when it comes to making purchases. So how does that all happen? And what does the production look like compared to a traditional TV show like UBC?  Today we are talking all about it with Georgina Cohen from JGS Live. Georgina is the marketing and live executive at JGS Live where she oversees and coordinates behind the scenes operations and production. With a strong focus on delivering seamless and engaging live stream experiences, Georgina collaborates closely with a wide range of brands, tailoring strategies to meet each brand's unique needs. Her role involves meticulous scheduling, detailed planning, and hands-on management of each production.  Today we're talking all about what goes into a live stream to make it impactful, the behind the scenes planning and management of a production while they are live, some of the considerations for brands to make if they are wanting to get into the live stream scene and why TikTok is the ideal platform for brands to not just access Gen Z but older generations as well.  To connect with Georgina, click here or here.  Learn more about JGS Live, here. To connect with Hillary, click here.  Read more about Digital HQ here. For more episodes, go to SOCIALCOMPLEXPOD.COM Produced by You Lucky Dog Productions. Takeaways TikTok Shop provides access to a wide range of brands.Live streaming on TikTok is a new way to sell products.Authenticity is key in engaging with TikTok audiences.Brands are increasingly recognizing TikTok's potential for growth.The shopping experience on TikTok is more personal and interactive.Buyers on TikTok often make impulse purchases.TikTok's search functionality is user-friendly and effective.Maximizing live stream impact requires strategic planning.Post-production analysis is crucial for future success.Gamification enhances viewer engagement and participation.Chapters 00:00 The Rise of TikTok Shop02:54 Behind the Scenes of Live Streaming06:14 Engagement and Authenticity in TikTok Live09:06 The Evolution of Brands on TikTok12:53 The Unique Shopping Experience on TikTok15:11 Understanding Buyer Behavior on TikTok17:00 Search Functionality and User Experience19:50 Maximizing Live Stream Impact22:44 Post-Production Strategies25:00 Gamification and Viewer Engagement28:18 Generational Shifts in TikTok Shopping30:40 Balancing Production Quality and Authenticity36:51 Advice for Brands Entering TikTok Shop

    40 min

  6. 11/05/2024

    Ep 66 - Headlines: Advertising Lawsuits, Instagram Teen Accounts, and More!

    In this Headlines episode of the Social Complex Podcast, Hilary Applegate and Jacqueline Keidel Martinez discuss the complex implications of social media on brands and individuals. They explore the recent advertising lawsuit involving X (formerly Twitter) and its impact on brand safety, the launch of Instagram's teen profiles aimed at protecting young users, and the challenges faced by millennials as they navigate caregiving responsibilities for both children and aging parents. The conversation highlights the evolving landscape of social media and its effects on marketing strategies, brand values, and personal well-being. To connect with Hillary, click here.  Read more about Digital HQ here. For more episodes, go to SOCIALCOMPLEXPOD.COM Produced by You Lucky Dog Productions. Links referenced in this episode:  X Drops Advertising Lawsuit Against Unilever, But Not Mars, CVS or Ørsted Instagram Launching Teen Profiles... on LinkedIn Millennials Enter The Sandwich Era - Flex Work Takeaways: Corporations in the U.S. are treated as people, allowing for boycotts.Brand marketers must consider legal implications of budget allocations.Political discussions can complicate brand safety and reputation.Instagram's teen profiles aim to provide safety but may not be foolproof.Parents play a crucial role in guiding teens' social media use.Millennials are increasingly responsible for both children and aging parents.The financial burden on millennials is exacerbated by economic factors.Remote work policies must consider the caregiving responsibilities of employees.Social media can have profound effects on mental well-being.Brands need to prioritize their values while navigating complex social issues. Chapters: 00:00 Introduction to Social Media's Impact01:29 X's Advertising Lawsuit and Brand Implications07:34 Instagram's Teen Profiles: Safety or Supervision?19:31 Millennials in the Sandwich Generation: Balancing Caregiving and Work

    31 min

  7. 10/15/2024

    Ep 65 - TikTok: How Brands Can Maintain Growth, Will It Be Banned, and More with Sam Kaufman

    The question of whether TikTok will be around tomorrow has been swirling in the news cycle since before 2020—it’s been a topic for a long time. So, what happens if TikTok is banned tomorrow? How can brands protect themselves and the investments they’ve made in content on the platform? Joining us today to tackle these questions is Sam Kaufman. Sam is a social media marketing specialist and the Chief Creative Officer at both TikTalk Marketing Agency and DigiHear. With a passion for creating engaging, trend-driven content, Sam has grown a TikTok following of over 1.2 million followers. He leads creative teams in developing innovative social campaigns across platforms for various brands, combining creativity with data-driven insights to help brands connect with their audiences and achieve meaningful results in today’s fast-paced digital world. In today’s conversation, we dive into the world of TikTok marketing—discussing whether the platform will endure, how brands can safeguard their content investments, when it makes sense to cross-post on other platforms, and when it doesn’t. This is a must-listen for anyone interested in maximizing their TikTok marketing strategy. To connect with Sam, click here. Learn more about DigiHear Marketing here. Learn more about the TikTalk Marketing Agency here. To connect with Hillary, click here.  Read more about Digital HQ here. For more episodes, go to SOCIALCOMPLEXPOD.COM Produced by You Lucky Dog Productions. Takeaways TikTok serves as a testing ground for brands.Creativity is key in TikTok marketing.Brands can recycle content across platforms.Short-form video is dominating social media.Authenticity resonates more with audiences.Performance metrics are crucial for success.The TikTok ban is a long-standing issue.Brands should diversify their social media presence.Paid advertising on TikTok can yield better results.The future of marketing will heavily involve video. Chapters 00:00 Exploring TikTok as a Marketing Playground02:10 The Journey into TikTok Marketing05:35 Overcoming Hesitancy in TikTok Marketing11:24 Common Misconceptions about TikTok15:31 Brands Thriving on TikTok16:27 Navigating Performance Metrics on TikTok18:54 The TikTok Ban: Current Status and Implications21:20 Future-Proofing Your Brand on TikTok25:10 Leveraging Paid Advertising on TikTok27:04 The Future of Short-Form Video Marketing

    32 min

  8. 10/08/2024

    Ep 64 - Pop Psychology on Social with Gin Lalli

    If you log on to any social media platform, it's hard not to come across some kind of mental health conversation. Whether it’s a positivity mantra, a buzzworthy term from a therapy session, or someone accusing another of gaslighting, therapy talk is everywhere online. On the positive side, it's great that mental health is finally getting the attention, understanding, and compassion it deserves. On the flip side, we're seeing a trend of unqualified individuals using therapeutic language to boost engagement on their platforms without considering whether their content is appropriate for their audience. So, what are the implications of mental health professionals being online, sharing content, and joining the conversation? How can we ensure we continue trending positively toward mental health awareness and support without reducing it to just another tool for engagement? Enter Gin Lalli. Gin is a solution-focused therapist, specializing in anxiety and stress. She is the author of the book ‘How to Empty Your Stress Bucket’ and host of the podcast ‘Stress Bucket Solutions’. She's here to share her insights on how the internet is currently navigating mental health. This conversation explores the dangers of misinformation and self-diagnosis in the mental health space, while emphasizing the importance of seeking reliable information and making therapists visible and accessible online. We also dive into the rise of pop psychology on the internet and discuss ways for individuals to build resilience and practice self-care, helping them feel less decision fatigue online and more confident in their day-to-day lives. To learn more about Gin, click here. To connect with Gin, click here. Listen to Gin’s podcast, here.   To connect with Hillary, click here.  Read more about Digital HQ here. For more episodes, go to SOCIALCOMPLEXPOD.COM Produced by You Lucky Dog Productions. Takeaways Mental health awareness has become mainstream, but it can lead to misinformation.Pop psychology often oversimplifies complex mental health issues.Resilience varies greatly among individuals, influenced by both nature and nurture.Choice overload can hinder our ability to find purpose and make decisions.Social media can negatively impact confidence by bombarding users with opinions.Echo chambers on social media can reinforce misinformation and bias.Therapists need to be more visible online to provide accurate information.Therapy should be normalized as part of mental wellness, not just for crises.Self-diagnosis can lead to mislabeling and misunderstanding of mental health conditions.Finding the right therapist is crucial for effective therapy. Chapters 00:00 The Rise of Mental Health Awareness02:01 Navigating Mental Health Online07:08 Understanding Resilience and Individual Differences11:20 The Impact of Choice Overload on Purpose15:56 Social Media's Role in Confidence and Misinformation20:15 The Dangers of Echo Chambers23:53 Finding Balance in Social Media Use30:02 The State of Pop Psychology36:36 Therapy as a Normal Part of Life39:47 Therapists' Visibility in the Digital Age

    52 min
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4.9
out of 5
14 Ratings

About

Welcome to the Social Complex Podcast! Hosted by Hillary Applegate of Digital HQ, this podcast explores the good, the bad, and the complex impact that social media has on our world. From connections to criticisms, clout chasers and crazy stories, we’re diving into the variety of social experiences that make the space what it is.  Subscribe to hear unique perspectives from brand managers, creators, influencers, moderators and memes. Hillary will also share her ongoing perspective as a social media marketer of 10 years with a keen interest in human psychology. Social media is so pervasive in our lives, whether you’re an active user of it or not. It impacts political change, pop culture, news and beyond. You’re living in the middle of one of the most interesting times in human history where we are more connected than ever virtually. What kind of impact is that going to have on the future? The answer? It’s complex. Read more about Digital HQ here. Produced by You Lucky Dog Productions.

Information

  • Creator
    Digital HQ
  • Years Active
    2022 - 2025
  • Episodes
    71
  • Rating
    Clean
  • Copyright
    © Copyright 2022 . All rights reserved.
  • Show Website
    The Social Complex