The SoCode Prodcast SoCode

Discovery-Led Growth Quantitative vs Qualitative DataIn this episode, Teri Baines from Chatermill and I discuss the benefits of qualitative data combined with quantitative. We dive into how it can decipher pain points, the challenges of using qualitative data, tools that can help us use it and at the time of the recording Chat GPT had just burst onto the scene so we discuss this as a tool too.Teri is conducting research and is keen to speak to folks about how companies are using their data so please do reach out to them.

On this episode I am joined by Paul Jervis Heath, Paul is an award-winning product strategist and designer with over 25 years of experience. He is the Chief Creative Officer and a founding partner of Modern Human a multidisciplinary design practice and innovation consultancy. To kick things off this year Paul and I look into the future and discuss designing for an uncertain future.

On this episode Chris Masey from Go City and Roger Hart from Microsoft join me to discuss the importance of World Building and Storytelling in Product. We discuss what this means, an insight into when creators didn't acknowledge the world that would be happening around their products, or the impact their products would have on the world. We also discuss a great real-life example from their time at Redgate Software.
Chris Massey - https://www.linkedin.com/in/camassey/
Roger Hart - https://www.linkedin.com/in/rogermhart/
Maroof Abdul-Aziz - https://www.linkedin.com/in/maroofabdulaziz295b7212a/
SoCode Product Management - https://www.socode.co.uk/disciplines/software/product-management
Product at SoCode - https://www.linkedin.com/groups/9078883/

In this episode, I caught up with David Pereira to discuss the difference between Product Management and Backlog Management. David and I discuss how to work out the difference, create a culture that inspires innovation for true product management. David shares some of his great real-world examples on challenges he has faced in the past and how he overcame them.

In this episode, I spoke to Brie Pegum – Imagen’s Chief Product Officer and environmental sustainability advocate. We discussed the impact hybrid working is having on market insight generation and product innovation as well as how companies should think about designing their teams and working environments to increase creativity and ideation.

We've teamed up with Anthony Murphy a 2x start up founder, Product coach, writer and international speaker. In this first episode we uncover and discuss that all important question... What is a dual track career path and why is it important?