The Soft Hustle Mama

Kayla Garza
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

The Soft Hustle Mama Podcast is your go-to space for balancing the beautiful chaos of motherhood, entrepreneurship, and life—with ease, intention, and a whole lot of fun. Hosted by a military spouse, mom of three, and coffee-loving creative, this podcast dives into how to build a life and business that feel as good as they look.Expect candid conversations, millennial pop culture nods, and actionable tips to help you prioritize what truly matters while ditching hustle culture. Whether you're chasing big dreams in your comfiest cardigan or squeezing in work between park dates, this is your permission slip to do it all your way.Because success is sweeter when it’s soft, aligned, and oh-so-you.

  1. Mar 23

    Ep. 23 Reality TV Meets Course Creation w/ Christi Martinelli.

    What does reality TV have to do with creating courses people actually finish? Everything. In this episode, I sit down with Christi Martinelli, a reality TV producer with 15 years of experience (Bravo, HBO, Lifetime, Fox) who now helps coaches and course creators make their content binge worthy. We dive into why most people aren't actually storytelling (they're just telling stories), how to keep clients engaged without overwhelming them, why 20% course completion rates aren't okay, and what the coaching industry needs to shift in order to rebuild trust with clients. If you've ever felt like your course is boring, your clients aren't finishing, or you're saying too much...this conversation will change how you create content. Resources Mentioned: Follow Christi Martinelli on insta and connect with her on her course audits + strategy sessions, and her upcoming binge worthy course creation program!Building a StoryBrand by Donald Miller Get notifications when new episodes drop by tapping the "follow" button! Need support? Email us at hello@thesofthustlemama.com Join our Soft Sunday Newsletter And if you loved this episode, follow me on insta & let me know by leaving a review! 👯‍♀️ Want to be a guest on the podcast? Fill out this form and let's connect! + Share with a friend you think could benefit from this message! 💋

    56 min

  2. Mar 19

    Ep. 22 When God Allows Things to Fall Apart (A Real-Time Faith Walk)

    This episode is different. I'm not coming to you from a place of "I've already figured it out." I'm coming to you in the middle of it—in the uncertain season, in the questioning, in the fear. A few weeks ago, I parted ways with my biggest client. And while the first few weeks felt peaceful and exciting, now I'm eight days away from when income usually hits—and I'm starting to feel it. This is a raw, honest conversation about what it looks like to trust God when provision feels uncertain, when fear is loud, and when your brain is running worst-case scenarios. If you're in a season where things feel shaky, where doors feel quiet, where you're questioning everything—this one's for you. Scripture References: Proverbs 3:5-6 - "Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to him, and he will make your paths straight."2 Timothy 1:7 - "God has not given us a spirit of fear, but of power, love, and a sound mind."Matthew 6:26-28 - Jesus talks about the birds of the air and how God provides for themJames 1:5 - "If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you."Romans 8:28 - "And we know that in all things God works for the good of those who love him." Get notifications when new episodes drop by tapping the "follow" button! Need support? Email us at hello@thesofthustlemama.com Join our Soft Sunday Newsletter And if you loved this episode, follow me on insta & let me know by leaving a review! 👯‍♀️ Want to be a guest on the podcast? Fill out this form and let's connect! + Share with a friend you think could benefit from this message! 💋

    11 min

  3. Mar 19

    Ep. 21 The 5 Core Systems Every Business Needs.

    I'm in the middle of building Scale Like a Mama (my new membership), and while I was recording one of the modules, I thought: "My podcast people NEED to hear this." So I'm pulling back the curtain and sharing a lesson straight from the Simple pillar of the membership—because these principles are too important not to share right now. If your business feels overwhelming, chaotic, or like everything is happening at once, it's because you're missing structure around the five core systems that every business runs on. In this episode, I'm breaking down exactly what those systems are, why they matter, and how to identify which one needs your attention first. In this episode, you'll learn: The biggest mindset shift: Businesses are not a collection of tasks—they're a collection of systemsThe 5 core systems every business runs on (no matter the industry)Why retention is the most underrated, undervalued system (and the secret to scaling)How to identify which system in YOUR business needs attention firstWhat it means to create "repeatable processes" instead of reinventing the wheel every timeWhy word of mouth is the most underrated marketing strategyHow to apply the SOFT Method to the system that needs you most Resources: Scale Like a MamaThe Presence Freedom SeriesThe Soft Hustle AgencyFounder Bottleneck Diagnostic Get notifications when new episodes drop by tapping the "follow" button! Need support? Email us at hello@thesofthustlemama.com Join our Soft Sunday Newsletter And if you loved this episode, follow me on insta & let me know by leaving a review! 👯‍♀️ Want to be a guest on the podcast? Fill out this form and let's connect! + Share with a friend you think could benefit from this message! 💋

    10 min

  4. Mar 8

    Ep. 20 Building in Public: I'm Starting an Agency (Here's What's Coming)

    So much has changed since my 2026 vision episode. God threw me a loop, but He removed the things that were keeping me where I was in order to get me where I'm going. In this raw, unscripted episode, I'm sharing what happened after I parted ways with my long-term client, why I'm building an agency (not just staying a solopreneur), and the three ways you can work with me in 2026. This is me building in public. No script. Just real talk about what it looks like when everything falls apart, and peace is the loudest thing you feel. Resources Mentioned: Freedom Strategy CallsThe Soft Hustle AgencyScale Like a Mama WaitlistThe Presence Freedom Series Podcast Get notifications when new episodes drop by tapping the "follow" button! Need support? Email us at hello@thesofthustlemama.com Join our Soft Sunday Newsletter And if you loved this episode, follow me on insta & let me know by leaving a review! 👯‍♀️ Want to be a guest on the podcast? Fill out this form and let's connect! + Share with a friend you think could benefit from this message! 💋

    25 min

  5. Feb 25

    Ep. 19 WTF is a Funnel? (And Why You Should Build One)

    If you've ever seen people talking about "funnels" online and thought "WTF does that even mean?", this episode is for you. Funnels are one of the most vital pieces of scaling your business, but they're also one of the most misunderstood. So today, I'm breaking down exactly what a funnel is, how it works, and why you need one if you want to scale without being glued to your phone 24/7. I'm walking you through front-end funnels, backend funnels, one-time offers, upsells, email workflows, and how to nurture your community while making sales on autopilot. Resources Mentioned: Scale Like a MamaFreedom Strategy CallThe Presence Freedom Series Get notifications when new episodes drop by tapping the "follow" button! Need support? Email us at hello@thesofthustlemama.com Join our Soft Sunday Newsletter And if you loved this episode, follow me on insta & let me know by leaving a review! 👯‍♀️ Want to be a guest on the podcast? Fill out this form and let's connect! + Share with a friend you think could benefit from this message! 💋

    10 min

  6. Feb 16

    Ep. 18 I Almost Quit My Business (Until Tony Robbins Helped Me See I Was the Problem).

    I just finished Tony Robbins' free 3-day virtual event, and it completely shifted my identity. Nothing he said was brand new information but the way he said it, the stories he told, and the energy he brought changed everything for me. In this episode, I'm getting vulnerable about the identity work that broke me open, the excuses I've been making, and how I procrastinated for 2 weeks on launching something I promised myself I would do. If you've been procrastinating, doubting yourself, or staying stuck in an old identity then this episode is your wake-up call. In this episode, you'll learn: The 3-step framework for success: Pattern Recognition, Utilization & Creation (and the Starbucks example that explains it all)The seasons of business: Spring, Summer, Fall & Winter (and which one you're in right now)Why "the strongest force in human personality is the need to stay consistent with how we define ourselves"My vulnerable truth: The old story that's been keeping me stuck (and how I'm rewriting it)The 7 steps of The Hero's Journey (and how to apply it to your business)How I finally stopped procrastinating and kept my promise to myselfThe path to breakthrough: What do you really want? And what's stopping you?RESOURCES MENTIONED🎙️ The Presence Freedom Series (FREE 7-episode private podcast) Learn what presence freedom is, why it matters, and how to build your life and business around it. 💗 The Mom Yes Day Challenge (FREE monthly challenge starting Feb 18th) Every 3rd Wednesday, mamas around the world are giving themselves a full Yes Day. Join us! Includes: Toolkit, Presence Freedom Series, guided visualizations, community access & chance to win $100/month ☕ One-on-One Freedom Coaching Calls ($100/hour) Need personalized support with systems, strategy, or working through what's holding you back? Book a single hour—no packages, no commitments. 📚 Tony Robbins x Alex Hormozi Interview The powerful interview about emotional connection to success TIMESTAMPS[00:00] Intro: Tony Robbins shifted everything for me [03:45] Day 1: Pattern Recognition, Utilization & Creation [06:20] The Starbucks example (how patterns create success) [08:30] The Seasons of Business: Spring, Summer, Fall, Winter [12:15] Day 2: Identity work (the day that broke me open) [15:00] "The strongest force in human personality is the need to stay consistent with how we define ourselves" [18:40] How to get rid of an old identity: Question it [20:30] The power of a brand (Coke, Apple, Google, ChatGPT) [23:10] My brand pitch: "I bring presence back into your business and life through soft systems and intentional support" [25:45] The 5 keys to building a powerful brand [28:20] Transactional vs. Relational business [30:00] The vulnerable share: What I really want (and what's been stopping me) [35:15] "I'm the problem. It's me." [38:00] How I procrastinated for 2 weeks (and what finally got me to act) [42:30] Day 3: The 3 Keys to Breakthrough (State, Story, Strategy) [45:10] The 7 Elements to a Story [48:00] The Hero's Journey (7 steps) [52:30] The Path (7 steps from "What do you want?" to breakthrough) [01:00:00] What I'm committing to moving forward [01:03:15] Your wake-up call + How I can support you [01:06:00] Outro Get notifications when new episodes drop by tapping the "follow" button! Need support? Email us at hello@thesofthustlemama.com Join our Soft Sunday Newsletter And if you loved this episode, follow me on insta & let me know by leaving a review! 👯‍♀️ Want to be a guest on the podcast? Fill out this form and let's connect! + Share with a friend you think could benefit from this message! 💋

    28 min

  7. Feb 2

    Ep. 17 Tired of Mom Guilt: My 2026 Plan to Build a Business That Supports Family Life.

    2025 didn't go the way I thought it would, and I'm not mad about it. In this episode, I'm getting real about what didn't happen last year (no viral moments, no 6-figure launches, no massive team), what DID happen (an emergency fund, presence with my family, and learning to trust myself), and the biggest lessons that are shaping everything I'm building in 2026. If you're a mom entrepreneur tired of hustle culture, mom guilt, and building a business that consumes your life instead of supporting it...this episode is for you. In this episode, you'll learn: Why I "failed" my mentors (and what it taught me about stepping into my authority)How a Starbucks latte saved my business (hint: it wasn't my business, it was my nervous system)The reframe that changed everything: presence freedom over time freedomWhat I'm building in 2026 (including The Mom Yes Day Challenge launching February 18th)How to build a business that gives you presence with your family without sacrificing growth RESOURCES MENTIONED🎙️ The Presence Freedom Series (FREE 7-episode private podcast) Learn what presence freedom is, why it matters, and how to build your life and business around it. 💗 The Mom Yes Day Challenge (FREE monthly challenge starting Feb 18th) Every 3rd Wednesday, mamas around the world are giving themselves a full Yes Day. Join us! Includes: Toolkit, Presence Freedom Series, guided visualizations, community access & chance to win $100/month ☕ One-on-One Freedom Coaching Calls ($100/hour) Need personalized support with systems, strategy, or troubleshooting? Book a single hour—no packages, no commitments. 📧 Soft Sunday Email Community (FREE) Join my email list for weekly Soft Sunday emails—gentle nudges, reflections, and reminders that you don't have to hustle to be successful. 🔧 Done-For-You Agency Services Need someone to handle your backend operations—automation, email funnels, launch project management, systems buildout? Let me do it for you. Get notifications when new episodes drop by tapping the "follow" button! Need support? Email us at hello@thesofthustlemama.com Join our Soft Sunday Newsletter And if you loved this episode, follow me on insta & let me know by leaving a review! 👯‍♀️ Want to be a guest on the podcast? Fill out this form and let's connect! + Share with a friend you think could benefit from this message! 💋

    23 min

  8. 09/29/2025

    Ep. 16 Why Vulnerability + Nervous System Regulation Are The Real Flex in Business (& Life).

    You don’t need a fancy title to be a leader. You are already leading — as a mom, a wife, a friend, a community member, a CEO. But here’s the truth most people don’t want to hear: leadership isn’t about being the loudest voice in the room. It’s about being the safest presence in the room. In this episode, I share: ✨ Why vulnerability is the strongest leadership flex (and how it’s different from oversharing). ✨ How nervous system regulation is the foundation of every decision, conversation, and relationship you hold. ✨ Why presence—not pressure—is what makes people trust, follow, and buy-in to your vision. ✨ Real-life examples from my own launch and how I had to lead softer through setbacks. And I give you a sneak peek into my program Lead Her Soft, where we are re-writing the rules of leadership together. Because babe…you don’t need another strategy. You need presence. And presence changes everything. Resources Mentioned: Join Lead Her Soft for just $88 Get notifications when new episodes drop by tapping the "follow" button! Need support? Email us at hello@thesofthustlemama.com Join our Soft Sunday Newsletter And if you loved this episode, follow me on insta & let me know by leaving a review! 👯‍♀️ Want to be a guest on the podcast? Fill out this form and let's connect! + Share with a friend you think could benefit from this message! 💋

    13 min
See All (23)

5
out of 5
2 Ratings

About

The Soft Hustle Mama Podcast is your go-to space for balancing the beautiful chaos of motherhood, entrepreneurship, and life—with ease, intention, and a whole lot of fun. Hosted by a military spouse, mom of three, and coffee-loving creative, this podcast dives into how to build a life and business that feel as good as they look.Expect candid conversations, millennial pop culture nods, and actionable tips to help you prioritize what truly matters while ditching hustle culture. Whether you're chasing big dreams in your comfiest cardigan or squeezing in work between park dates, this is your permission slip to do it all your way.Because success is sweeter when it’s soft, aligned, and oh-so-you.

Information

  • Creator
    Kayla Garza
  • Years Active
    2024 - 2026
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © 2026 null All Rights Reserved.
  • Show Website
    The Soft Hustle Mama