The Solo Coach

Michelle Sera
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As a solo coach, I’ve bombed, burned out, and doubted everything. I’m here to make sure you don’t. Welcome to The Solo Coach podcast, the ultimate support system for building your business, solo...without draining every last drop of your energy. Whether you’re just getting started, landing your first client, or leveling up without losing your sanity, this podcast is your personal support system (because winging it only gets you so far). Here’s what you’ll find: → Real talk about building a one-woman coaching business from the ground up (because solo doesn’t mean stressful). → Simple marketing strategies that feel doable (and actually work). → Time-saving systems and AI shortcuts to make running your business less “long days on the laptop” and more “coffee dates with friends.” → Energy and belief practices to keep you focused, motivated, and manifesting your next big win. I know what it’s like to wear all the hats, feel like nothing’s working, and wonder if you’re cut out for this. Spoiler: You are. You just need clarity, good support, and a solid plan that doesn’t make you want to stay in bed all day. (The right energy helps too.) So, grab your coffee (or tea...or let’s be honest, chocolate), and let’s get to work. I’m here as your coaching business growth partner, bringing you clarity, confidence, and a little solo-coach swagger. Your success is closer than you think.

  1. AUG 18

    How to Write Emails That Actually Sell (CAPWRAC Framework)

    Email is the quiet powerhouse of your coaching business, it does the heavy lifting that social media can’t touch. In this episode of The Solo Coach Podcast, we’re diving into my 7-step CAPWRAC framework for writing emails that connect, resonate, and convert into clients. If you’ve ever felt like your emails go unnoticed or don’t lead to sales or that you struggle to write them to begin with, this episode is for you. We’ll explore: Why email marketing outperforms other channelsThe CAPWRAC framework and how to apply itHow to combine AI with your own voice for powerful results As a solo coach, this episode will empower you to write emails that get opened, build trust, and bring in clients, without overthinking or second-guessing. What You’ll Learn: How to use conversational writing to connect with your audienceThe simple structure (CAPWRAC) that makes emails sellWhy email marketing remains your highest-ROI tool Resources Mentioned: ElevatedMind Website (free resources)Messaging that Makes You "IT" email courseCoach Growth Sprint 90-Day Accelerator (book a call)The Happy & Successful Business Mastermind Support the Show: If you enjoyed this episode, please leave a review! Your feedback helps me bring more tips, tools, and resources to you so you can grow your coaching business. Subscribe to my free newsletter: Find Coaching Clients

    14 min

  2. AUG 7

    How to Love the Hard Parts of Business (So You Can Finally Grow)

    Some parts of your business will never feel easy and that doesn’t mean you’re doing it wrong. It means you’re growing. In this episode of The Solo Coach Podcast, we’re diving into why discomfort doesn’t mean misalignment and how learning to love the challenge actually makes your business feel easier. If you’ve ever felt like you're constantly hitting resistance, this episode is for you. We’ll explore: Why discomfort isn’t a sign to stopHow resistance can deepen your wisdomWhat to do when it feels too hard to keep going As a coach navigating business solo, especially if you’re over 50, this episode will empower you to stop second-guessing yourself and move forward with more ease. What You’ll Learn: How to reframe discomfort as growth, not failureThe nervous system’s role in sustainable businessA personal story about my time racing Dragon Boats that’ll change how you see resistance Resources Mentioned: Find Coaching Clients Newsletter Coach Growth Lab Coach Growth Sprint 90-Day Accelerator (Book a call) Happy & Successful Business Mastermind Support the Show: If you enjoyed this episode, please leave a review! Your feedback helps me grow the podcast and helps other solo coaches discover the show and grow their businesses with more clarity and confidence.

    15 min

  3. JUL 1

    How Solo Coaches are Using AI to Show Up More & Grow Faster

    Feeling like it's impossible to do everything in your business by yourself? You’re not wrong. Unless you're using AI, of course. In this episode of The Solo Coach Podcast, we’re diving into why AI isn’t the enemy of your creativity, it’s your new second brain. If you’ve been feeling overwhelmed, stuck in business growth paralysis, or burned out from doing it all, this episode is for you. We’ll explore: ● How to use AI without sounding like everyone else ● The 5 ways Michelle uses AI weekly in her coaching business ● Why AI helps you be more you, not less As a solo coach who’s doing it all (or trying to), this episode will empower you to protect your energy, amplify your voice, and finally create consistency that leads to growth. What You’ll Learn: ● Why it's so important to train AI to sound like you ● The difference between default AI and strategic AI use ● How to repurpose, plan, and publish content with 80% less effort Resources Mentioned: ● Join the waitlist for Coach Growth Lab – get 50% off ● Subscribe to Michelle's newsletter for solo coaches ● Learn how Michelle is growing her list to 4,000 subs without paid ads on Coach Diaries Support the Show: If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their businesses with ease. Visit the ElevatedMind website for more resources.

    18 min

  4. JUN 17

    The Shift Reframe Bridge: How to Create Content That Converts Without Burning Out

    In this episode of The Solo Coach Podcast, we’re diving into one of the biggest mistakes coaches make in their content—giving too much away, too soon, without getting results. If you’ve ever felt drained from trying to “serve with value” but still struggle to attract paying clients, this episode is for you. We’ll explore: ● Why “giving value” can backfire if you’re not careful ● The Shift-Reframe-Bridge Method that builds trust without burnout ● How to create content that moves people closer to working with you As a solo coach who genuinely wants to help, this episode will empower you to serve with strategy and build momentum without giving away the whole farm. What You'll Learn:● Why teaching everything upfront actually repels potential clients ● The 3-part Shift-Reframe-Bridge Method to structure your content ● How to build client readiness before you invite them into your offers Resources:● Join the Waitlist for Coach Growth Lab (get 50% off for a limited time) launching in July 2025 ● Subscribe to my free newsletter: Find Coaching Clients ● Check out my Happy & Successful Business Mastermind If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their business with intention.

    18 min

  5. JUN 6

    Why You Don’t Feel Successful Yet And How to Change That

    Are you constantly chasing success in your coaching business but never quite feeling like you’ve arrived? In this episode of The Solo Coach Podcast, we’re diving into why coaches often feel stuck in the cycle of "I should be there by now" and how to reframe your mindset for real, lasting progress. If you’ve ever felt impatient, frustrated, or defeated by how far you think you have to go, this episode is for you. We’ll explore: ● Why your brain is wired to spot gaps, not growth ● The danger of moving goalposts in your coaching journey ● How to redefine success to fuel momentum and motivation As a solo coach building a sustainable business, this episode will empower you to shift from chasing success to recognizing and building on it every day. What You’ll Learn: ● How to stop eroding your confidence by focusing on what’s missing ● Practical mind management tasks to track and celebrate real growth ● Why recognizing private resilience matters more than public wins Resources Mentioned: Subscribe to the Find Coaching Clients newsletter Join my Mastermind: Happy & Successful Visit my website: The ElevatedMind Support the Show: If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their businesses too.

    22 min

  6. MAY 30

    The 7 Growth Drivers Every Coach Needs for Consistent Clients and Income

    Feeling stuck in your coaching business and wondering why growth feels so hard? You’re not alone and the problem isn’t you. In this episode of The Solo Coach Podcast, we’re diving into why so many coaches spin their wheels despite doing all the things. I’m walking you through the LEVEL-UP Framework—the same one I developed after years behind the scenes of multi-million dollar coaching companies and inside my own business. If you’ve ever felt burnt out from chasing strategies that don’t work or doubted whether you’re cut out for this, this episode is for you. We’ll explore: ● Why consistent growth isn’t about doing more—it’s about doing the right things. ● The 7 Growth Drivers every coaching business needs (and how to check where you’re leaking energy). ● How to get out of the loop of "fixing" things that aren’t the real problem. As a solo coach building a business without a massive team or big budget, this episode will empower you to finally move the needle with clarity and momentum. What You’ll Learn:● Why most coaches stay stuck (hint: it's not lack of effort). ● The 7 essential Growth Drivers in the LEVEL-UP Framework. ● How to spot where your business is out of alignment—and what to do first. Resources Mentioned:● Join my free newsletter for weekly coaching growth tips Support the Show:If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their businesses too. Visit my website

    19 min

  7. MAY 16

    How to Use Your Story to Attract Coaching Clients (Without Oversharing)

    Think you need a perfectly polished brand or non-stop social content to attract coaching clients? Think again. In this episode of The Solo Coach Podcast, we’re diving into the most underrated visibility strategy out there—your story. Strategic storytelling creates emotional connection, filters in the right-fit clients, and builds trust like no other marketing tool can. If you’ve ever felt awkward showing up online or worried about saying the “right” thing, this episode is for you. We’ll explore: ● Why your story—not your polish—is your most powerful visibility tool ● How to use personal moments without oversharing ● Where to weave storytelling into your marketing to build deeper trust As a solo coach building an authentic, aligned business, this episode will help you ditch the pressure to be everywhere and start using your truth to attract the right people. What You’ll Learn: ● How to tell stories that connect without oversharing ● The key places to use story in your content strategy ● How storytelling helps filter in aligned clients and build emotional resonance Resources Mentioned: ● Subscribe to the Find Coaching Clients Newsletter Support the Show: If this episode resonated with you, please leave a review! It helps other solo coaches discover the show and grow their businesses with authenticity and ease. Visit my website

    12 min

  8. MAY 9

    Forget the Price Ladder: Build Coaching Offers That Match Client Readiness

    Is it time to stop chasing the pricing ladder and start building offers that actually transform lives? In this episode of The Solo Coach Podcast, we’re diving into the concept of capacity-based ascension—a powerful alternative to pricing strategies based solely on perceived value or authority. If you’ve ever felt torn between pricing your programs higher or meeting your clients where they are, this episode is for you. We’ll explore: ● Why some high-ticket clients are the most overwhelmed ● The hidden cost of ignoring client readiness ● How to build offers that lead to real transformation As a solo coach building a transformational business, this episode will empower you to rethink how you structure and price your offers, so your clients can actually grow into them. What You’ll Learn: ● Why emotional, energetic, and logistical readiness matter more than money ● How to create a “readiness stack” instead of a pricing ladder ● The shift that leads to more client wins, referrals, and results Resources Mentioned: ● Subscribe to Find Coaching Clients Newsletter Support the Show: If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and build their businesses with clarity and heart. Visit my website

    18 min
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About

As a solo coach, I’ve bombed, burned out, and doubted everything. I’m here to make sure you don’t. Welcome to The Solo Coach podcast, the ultimate support system for building your business, solo...without draining every last drop of your energy. Whether you’re just getting started, landing your first client, or leveling up without losing your sanity, this podcast is your personal support system (because winging it only gets you so far). Here’s what you’ll find: → Real talk about building a one-woman coaching business from the ground up (because solo doesn’t mean stressful). → Simple marketing strategies that feel doable (and actually work). → Time-saving systems and AI shortcuts to make running your business less “long days on the laptop” and more “coffee dates with friends.” → Energy and belief practices to keep you focused, motivated, and manifesting your next big win. I know what it’s like to wear all the hats, feel like nothing’s working, and wonder if you’re cut out for this. Spoiler: You are. You just need clarity, good support, and a solid plan that doesn’t make you want to stay in bed all day. (The right energy helps too.) So, grab your coffee (or tea...or let’s be honest, chocolate), and let’s get to work. I’m here as your coaching business growth partner, bringing you clarity, confidence, and a little solo-coach swagger. Your success is closer than you think.

Information

  • Creator
    Michelle Sera
  • Years Active
    2K
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Michelle Sera
  • Show Website
    The Solo Coach