The SoVerve Lounge: A Marketing Podcast

SoVerve Marketing Group
  • 5.0 (8)
  • MARKETING
  • UPDATED BIMONTHLY

Grab a cup of tea or café and join CEO & Marketing Director - Stephanie Rubio - as she discusses the latest in digital marketing ecosystems and hosts monthly interviews with brand-rich guest entrepreneurs to help you level up in business.

  1. 06/09/2025

    Reducing Email Unsubscribes & Improving Newsletter Engagement

    In this episode, I'm sharing a few simple ways to reduce unsubscribes and make your newsletter feel like a place your subscribers want to be. We'll talk about list segmentation (and why it matters), how A/B testing can help you stop guessing and start connecting, and what it means to deliver on your brand promise. If you're tired of seeing folks quietly slip off your list, this one's for you. Yes, I said, reduce, not prevent, because you cannot and should not prevent unsubscribers, and in this episode, you'll learn why. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠⁠Spotify⁠⁠ or a review on ⁠⁠Apple Podcasts⁠⁠. 📌 Important Links: -- ⁠Visit the SoVerve website⁠ to learn more about my email marketing services -- Subscribe to ⁠⁠The SoVerve Way Newsletter⁠⁠⁠, a monthly email newsletter for small biz owners. -- Read ⁠⁠The SoVerve Annex⁠⁠⁠, a blog for expanded articles on topics covered on the show. -- ⁠⁠Learn more about the podcast⁠⁠⁠ and visit the rest of the show archives⁠. -- For marketing and business tools and resources, visit our ⁠⁠Preferred Vendors⁠⁠⁠ page. ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

    27 min

  2. 04/21/2025

    Thriving in Local Community with Christina Olivarez

    It was a treat to interview my darling friend and colleague, Christina Olivarez, who has created such a massive following using the power of public speaking and community engagement. In today's episode, Christina shares the valleys and the mountains of entrepreneurship with our SVL community, what Hustle & Socialize is all about, and much more! ✨ Follow Our Guest: Christina Olivarez Christina's Website // Christina's LinkedIn 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 📌 Important Links: -- Visit the SoVerve website to learn more about my email marketing services -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, a monthly email newsletter for small biz owners. -- Read ⁠The SoVerve Annex⁠⁠, a blog for expanded articles on topics covered on the show. -- ⁠Learn more about the podcast⁠⁠ and visit the rest of the show archives⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

    1h 3m

  3. 04/07/2025

    Beyond The Scroll: Marketing Without Social Media

    Looking for actionable alternatives to marketing your business on social media? In this episode, I share some of those alternatives and why many are far superior to social media. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠LinkedIn⁠⁠ // Bluesky ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

    24 min

  4. 03/24/2025

    Email ROI with an Omnichannel Approach

    Omnichannel versus integrated marketing? Which is better for email marketing in 2025 and moving forward, and why? In this episode, I share the differences between an omnichannel marketing strategy and an integrated marketing strategy, plus one is above the other for email marketing. Head over to our blog, The SoVerve Annex, to read an in-depth article I wrote on omnichannel marketing and why it's far superior to integrated marketing for small businesses. Follow this link: https://bit.ly/sv-omnichannelmarketing 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠LinkedIn⁠⁠ // Bluesky ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

    24 min

  5. 03/10/2025

    Done For You: The Illusion of Easy

    Have you ever been tempted by the promise of effortless marketing success? Have you ever heard of the term Done For You Service that "magically" attracts customers while you focus on other aspects of your business? In this episode, I'm sharing my two cents on DFY services and why I think the term is detrimental to the marketing industry. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let's Get Social: ⁠⁠Website⁠⁠ // ⁠LinkedIn⁠⁠ // Bluesky ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

    18 min

  6. 02/24/2025

    Mapping a Seamless Customer Journey

    Let's discuss the importance of creating a customer journey map and how it directly impacts email marketing success within an omnichannel strategy. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // BlueSky⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

    24 min

  7. 01/13/2025

    Necessity Marketing: Staying or Leaving Meta

    In today's episode, I share why leaving Meta platforms (WhatsApp, Facebook, Instagram, Messenger, and Threads) may not be an option for many small business owners. Necessity marketing is real, and after a tough 2024 for many small business owners, leaving established communities may not be the best option. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: -- California Fires Resources: Support Those Affected -- Articles Related to Meta: 1, 2, 3 -- Crafting a Social Media Policy: Coaches & Company -- Working with a YouTube Strategist: Jamar Diggs -- Working with an SEO Strategist: Brittany Herzberg -- Working with a Podcast Strategist: Heidy De La Cruz ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠LinkedIn⁠⁠ // Bluesky ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

    26 min

  8. 12/23/2024

    Championing for SEO with Brittany Herzberg

    Do you remember where you last heard the word SEO? I don't; that's how long I've been in marketing. That is not the case for Brittany Herzberg, though. While she hasn't been in the industry for long, she has quickly become a go-to resource and expert for anyone looking to transform their visibility and become besties with search engines. Grab a cup of coffee because we're talking about all things SEO! ✨ Follow Our Guest: Brittany Herzberg Brittany's Website // Brittany on Threads 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let's Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

    39 min
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5
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Grab a cup of tea or café and join CEO & Marketing Director - Stephanie Rubio - as she discusses the latest in digital marketing ecosystems and hosts monthly interviews with brand-rich guest entrepreneurs to help you level up in business.

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