Hi. Jen Estill and Karen Stefl here. In The Speak Easy Podcast, we share years of expertise in marketing, branding, video production, strategy—not to mention management, employee development, mentoring, sales, creativity, maintaining life balance, managing money, and.. you get the idea. It takes a lot to keep a couple of creative studios thriving.
We developed this podcast after years of "how do you..." boss lady conversations. It was clear that if we were both in such similar places with regard to business growth, and personal growth, and work/life/motherhood/bossland balance, then other women may be, too. We'd been sharing confessions over cocktails for quite a while—solving problems, asking for advice, and whispering the secret fears and disappointments that successful women are never supposed to have. (You've had those, right? It's not just us?)
Thus, Speak Easy was born. Our goal and our promise is to speak with honesty about the challenges that experienced women in the creative industry face. To create a community where we can support one another and abandon the mantra that we put on a good face and make it look like we have it all together, even when we don't. You can expect honesty, complete vulnerability and even a good laugh.
And cocktails. You can expect cocktails.
Strategy Series 09: Cleaning Up Your Brand Language
In the marketing world, language is one of the top tools for impactful and effective communication. As communicators, it is important that our brand language develops with the world around us. Not only does it help our brands stay relevant, but it helps them grow stronger and more idealized.
In this week's Strategy Series mini episode, Jen breaks down the nuances of how language is developing and how we can apply cultural shifts in language to our brands. From finding what forms of acceptable language work for your brand to tightening up that elevator pitch, Jen covers it all and more.
83: Back To Basics: B2B vs. B2C Communication
We're going back to B2B and B2C basics. There are countless nuances in the marketing world and, this episode, we're breaking them down. In an industry fraught with acronyms, it's imperative that we have a full understanding of what they all mean. What makes business-to-business communication unique from business-to-consumer communication? What about business-to-government, and peer-to-peer?
Whether you're new to the business-to-business world or just need a refresher, we've got a little bit of advice for everyone. Tune in as we unpack some acronyms of the business world and apply them to our own work.
Strategy Series 08: Growing Your Nonprofit With Video
Video is often an under-utilized tool in business, especially when it comes to nonprofits. Not only can video be used to tell the story of your organization, but it can also be used in almost all marketing efforts to grow your business. Whether it's member engagement, funding development, or even public policy and advocacy, how can we can take advantage of video beyond the marketing realm?
Having worked in video her entire career, Karen is well-versed in ways we can use video as part of broader business strategies. In this week's Strategy Series episode, she discusses five out-of-the-box ways we can use video to expand our businesses and take our work to the next level.
82: Quitting While You're Ahead: Knowing When To Stay Or Walk Away
Throwing in the towel feels like a bad thing. We've always heard a barrage of phrases like, "Only losers quit" or "Quitters never win." But, depending on the situation, we don't always see it that way.
While the concept of quitting can be hard to come to terms with, sometimes quitting is necessary for our success. When something no longer serves you or is demanding all of your time and energy but delivering nothing for you in turn, it might be time to let it go. Sometimes, leaving one thing behind can help us reset, reallocate our resources, and reshape priorities. That way, we can give our all to bigger and better things that actually serve us in the end.
This episode, we discuss instances when throwing in the towel can pay off in the long-run.
Strategy Series 07: Effective Outreach Through Marketing And Branding
As communicators, it's our job to help our clients figure out what they need to reach their goals. Often times, many clients don't even realize that what they need is branded marketing.
In this mini episode, Jen breaks down the importance of knowing the difference between outreach, marketing and branding and how, if you want your outreach to be effective, you can't have one without the other. Where do outreach and marketing collide? Once we have a solid branding foundation, how can we build an effective outreach campaign around our brand? All that and more in this week's Strategy Series episode.
81: Waste Not, Want Not: How To Be Our Most Efficient And Effective Selves
Working during the pandemic has shifted the way we go about our everyday lives. We've talked about it in past episodes, but the pandemic has uprooted us and still keeps many of us at home. It has forced us to reevaluate the things that are important to us and has shifted how we work – and it's had a big impact on resources, efficiency and waste.
Every individual is wasteful to a certain extent, whether we're aware of it or not. Unfortunately, that waste often carries over to our businesses in a variety of ways. Some of us might struggle with wasting physical resources while some of us might struggle with communication that can lead to wasted time and hours. No matter what way we waste, it is important for us to be be aware of it and do the hard work to be the most efficient and effective business (and individual) that we can be.
As business, how might we have been wasteful in the past? How can we scale back to save time, energy and resources? We break down what it means to be wasteful as a business owner and how we can change our ways.
Customer ReviewsSee All
Classy and Witty
I love to listen to these two classy ladies talking with such confidence, knowledge and power behind their words about issues that face all of us not only in the workplace but also at home.
I love listening to this show because the hosts have great advice to share. They both have very unique backgrounds and it’s fun to hear them shoot the breeze over a cocktail. It’s different from everything else you hear.
Love the honesty and transparency you guys show in a very competitive industry. So good.