Most athletes get one shot at NIL. The ones who build something lasting are the ones who knew who they were before the deal arrived. Greg Glynn has spent 20 years helping athletes get to that place. Greg is the Founder & CEO of Pliable Marketing — a marketing, public relations, and broadcasting company and NIL agency based in Augusta, Maine. He is the only NIL agent in the country who holds Accreditation in Public Relations through the Public Relations Society of America. He is a registered sports agent in multiple states, holds NIL certifications from Front Office Sports, Sports Management World Wide, and CleanKonnect, and represents more than 35 high school, college, and professional athletes across a wide range of sports. He is also a former broadcaster who called more than 1,000 sporting events — including serving as the voice of the Portland Pirates in the American Hockey League — a professor at Sports Management Worldwide, creator of Pliable's 10-Step Athlete Branding Playbook, host of the award-winning Athlete Brand Advisor Podcast, and author of The Magic Cleats — the first-ever children's book based on NIL. His work has been featured in Sports Illustrated, the Wall Street Journal, and the Boston Business Journal. He has been nominated for Mainebiz's Business Leader of the Year and Innovator of the Year. In this episode, Erin Sarles and Thomas Roe sit down with Greg to talk about what authentic athlete branding actually looks like — what the NIL industry gets wrong, what athletes need to build before the first brand deal arrives, and what it means to use a platform for purpose instead of just profit. In this episode: — The biggest lie the NIL industry is selling athletes and families — What separates athletes who build lasting brands from those who chase quick deals — What the 10-Step Athlete Branding Playbook actually teaches athletes about themselves — How Greg's broadcasting background shapes the way he helps athletes tell their story — What character-driven branding looks like in practice — including athletes using NIL to fund childhood cancer research — What coaches, parents, and programs need to understand about preparing athletes for this landscape This one is for every athlete building their brand. Every parent navigating NIL decisions without a roadmap. Every coach who knows the job extends beyond the field. Connect with Greg: Website: PliableMarketing.com Podcast: Athlete Brand Advisor Podcast Book: The Magic Cleats Phone: 1-707-PLIABLE The Standard Podcast™ — Raise the bar. Rebuild the culture. Become the standard. Support the show CONNECT WITH US: 🌐 Website: blueprintbluechip.com 📸 Instagram: @blueprintbluechip 💼 LinkedIn: Erin Sarles 📧 Email: erin@erinsarles.com FREE RESOURCE: Join the 5-Day Reset™ — designed for athletes ready to build identity, discipline, and purpose beyond the game. 👉 blueprintbluechip.com/blueprintfoundationschallenge SUPPORT THE SHOW: Leave a 5-star review on Apple Podcasts or SpotifyShare this episode with an athlete, parent, coach, or leaderFollow us on social media and join the conversationBOOK ERIN TO SPEAK: Looking for a speaker who challenges comfort and calls out truth? Erin is available for team workshops, parent seminars, and leadership events. 📩 erin@erinsarles.com ABOUT THE STANDARD PODCAST™: This isn't motivation. This is a movement. Hosted by Erin Sarles and Thomas Roe, co-founders of Blueprint to Bluechip™, The Standard Podcast™ calls out the lies culture sold athletes and raises a new standard in sports, leadership, and life. We bring raw, truth-packed 20-25 minute conversations about identity, discipline, and legacy that goes beyond the scoreboard. New episodes drop every Monday. Raise the bar. Rebuild the culture. Become the standard.
