27 episodes

This show is about rethinking leadership paradigms.

When I say leadership, I am not talking about your title or seniority level, or being in upper management.

What we are talking about is enabling oneself and others to do what is right, and lead our communities towards a better future.

We believe that mental well-being belongs in the boardroom, breath work and ice baths in our team retreats and sustainability in our product development.

On this show, we explore the entrepreneurial zeitgeist with the aim to work and lead differently.

We invite those to the show who are not just dominant in their field, but that are kind, compassionate and want to make a difference.

The Start-Up (R)evolution Viola Eva

    • Business
    • 5.0 • 1 Rating

This show is about rethinking leadership paradigms.

When I say leadership, I am not talking about your title or seniority level, or being in upper management.

What we are talking about is enabling oneself and others to do what is right, and lead our communities towards a better future.

We believe that mental well-being belongs in the boardroom, breath work and ice baths in our team retreats and sustainability in our product development.

On this show, we explore the entrepreneurial zeitgeist with the aim to work and lead differently.

We invite those to the show who are not just dominant in their field, but that are kind, compassionate and want to make a difference.

    Leading with head, heart and hands - John Schneider

    Leading with head, heart and hands - John Schneider

    And we are back. The new season of the Startup (R)evolution podcast is going live!
     
    This is the show for leaders, managers, and entrepreneurs wanting to do things differently. 
     
    For those of us who want to lead and work in a new way but have come to realize that good leadership is more complex than simply having that one great idea.
     
    True leadership is about the difficult decisions and trade-offs, we encounter whilst executing against our vision.
     
    The first episode in 2024 - this very one - is with John Schneider. He is the CMO at Betterworks, a performance management software. In this role, he is responsible for marketing, which includes brand, product marketing, public and analyst relations, demand generation, events, and customer marketing.
     
    Five facts about John:
    John has been working in Silicon Valley for more than 20 years
    He recently led a start-up to IPO on Nasdaq with a $2B valuation.
    Taught at Santa Clara University’s business school for 7 years, alongside his regular job.
    Has 3 boys with his wife, and lives in San Diego
    John and I have worked together since 2021.
     
    In this conversation, we discuss John’s approach to leadership: head, hands, and heart.
    If you are surprised or excited to hear the word heart - this episode is for you!
     
    We cover why John opted for being a generalist and visionary vs specialist, what he learned from the 4-year journey to IPO at his last company, and when he last admitted a mistake to his team.
     
    Let's dive in!
     
    ⭐ Don't forget to follow John: 
    LinkedIn: https://www.linkedin.com/in/schneider/ 
    Betterworks page: www.betterworks.com 
     
    ⭐ For more of The Startup (R)evolution you can check out our links:
    Instagram: https://www.instagram.com/the_startup_revolution/ 
    Linktree: https://linktr.ee/the_startup_revolution 
    Viola Eva’s LinkedIn: https://www.linkedin.com/in/violaeva/

    • 34 min
    Big ideas, changing startups, and difficult decisions - Season Trailer

    Big ideas, changing startups, and difficult decisions - Season Trailer

    New episodes coming in spring 2024!
    We are excited to change the world of startups for the better.
     
    But trying to make a difference and turning out good intentions into reality has proven to be more complicated than expected.
     
    We constantly encounter unexpected second-order effects: When we solve one issue, we end up unintentionally creating another one.
     
    It is dawning on you that being a good leader is more complex than simply having that one big idea.
     
    True leadership is about the difficult decisions and trade-offs you encounter whilst executing it.
     
    On this show, we explore the entrepreneurial zeitgeist with the aim to work and lead differently. 
     
    Between all of us, we can decode what it will take to be a leader today.
     
    New episodes coming in spring 2024!
     

    • 53 sec
    Navigating the shifting landscape of marketing - Frederik Hermann

    Navigating the shifting landscape of marketing - Frederik Hermann

    This week’s guest is Frederik Hermann, the VP of digital marketing at software startup Beekeeper. We met two years ago when he started the role and have worked together directly since then.
     
    Interestingly enough, Frederik studied in Karlsruhe, near my hometown. He has lived in California for almost two decades, serving as a marketing leader for various startups.
     
    In today's conversation, we talk about the turbulent year that 2023 has been so far - and why AI changes everything.
     
    Frederik shares with us how he measures engagement and happiness in his team, what he looks for when he hires, and what it takes to progress from individual contributor to VP.
     
    Let's dive in.
     
    ⭐ More about Frederik Hermann
     
    Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition, and growth.
     
    He’s a resourceful, dynamic, and effective marketing executive with a record of achievement in developing and directing strategic marketing activities in challenging and highly competitive markets. Frederik is an influential leader with exemplary business sense and expertise, leading cross-functional teams and efficient campaigns that drive pipeline and revenue. 
     
    ⭐ Follow Frederik on social media:
     
    LinkedIn: https://www.linkedin.com/in/frederikhermann/ 
     
    Twitter: https://twitter.com/frederikhermann 
     
    Company website: ​​https://www.beekeeper.io/ 
     
    Personal website: https://www.frederikhermann.com/ 
     
    ⭐ Don't forget to follow us:
     
    Linktree: linktr.ee/the_startup_revolution
     

    • 43 min
    Thriving in startups - Brett McGrath

    Thriving in startups - Brett McGrath

    Brett and I met at a B2B marketer mastermind led by Jay Acunzo, a previous guest.
     
    In the mastermind, Brett was working on The Juice, and I was working on the premise of this very show, The Startup Revolution.
     
    We kick off this episode by discussing what it takes to go on vacation without your laptop. And I must admit that I am very guilty for not turning off my laptop during holidays this year - and planning to be better at it again.
     
    Brett McGrath is The Juice's VP of Marketing and the Modern Day Marketer podcast host. We discuss the difference between working for a small early-stage startup vs. bigger and more corporate companies.
     
    This is really a conversation of two marketers feeding off each other, talking about personal brands in B2B, pipeline creation, email marketing, experimentation, and building a brand.
     
    ⭐More about Brett McGrath
     
    Brett has spent 13 years in the B2B SaaS industry in various marketing functional and leadership roles. His passions are messaging and positioning, sales alignment, demand generation, and content creation. Brett is highly focused on building out go-to-market strategies that elevate the organization's brand and develop sales pipeline. He’s results-driven and believes it's all about bringing in the right people.
     
    ⭐Follow Brett on social media:
    LinkedIn: https://www.linkedin.com/in/brettmcgrath/
    Twitter: https://twitter.com/IndyMcGrath 
    Company website: https://www.thejuicehq.com/ 
    Podcast & Newsletter: https://www.thejuicehq.com/modern-day-marketer  
     
    ⭐Don't forget to follow us:
    Linktree: linktr.ee/the_startup_revolution

    • 37 min
    Navigating chaos in company culture - Grant Donovan PhD

    Navigating chaos in company culture - Grant Donovan PhD

    My guest today is Grant Donovan PhD, Grant and I met whilst developing a Search marketing and content strategy for his new company Chaos Cultures.
     
    His perspective on leadership immediately inspired me: He embraces the Chaos that is inherent to organizations.
     
    All workplace cultures are complex and chaotic by nature because they contain an array of genetically diverse people, with varied personal experiences, a range of intelligence levels, differing belief systems, broad personality variations, mixed motivations and assorted aspirations that are all thrown randomly together in a group where productive outcomes normally rely heavily on collaborative efforts.
     
    I don’t know about you but acknowledging that leadership and teams are chaotic by nature was a relief for me!
     
    ⭐More about Grant Donovan, PhD: 
    Grant Donovan is a specialist in culture change and the development of leaders.
    With a background in performance psychology, Grant moved to corporate coaching and
    consulting in 1984.
     
    He is a frequent presenter at International Management Conferences and has led many management tours to the best performing worksites in Europe and North America.
     
    Grant has written five management books including the best-selling, “The Customer and the Performance Power of Self-Managed Work Teams,” and is co-author of the very popular “Coffee Conversations: The Simple Leadership Secret of High Performance Workplaces.”
     
    ⭐Follow Grant on social media:
    LinkedIn: https://www.linkedin.com/in/grantdonovan/
    ⭐Don't forget to follow us:
    Linktree: linktr.ee/the_startup_revolution 

    • 47 min
    Tales of transformation - Alison Murdock

    Tales of transformation - Alison Murdock

    My guest today is Alison Murdock - Alison has worked as a marketing leader for many tech startups in the Bay Area, including Firstup and 6sense.
     
    On today's episode, we talk about what is working for startups in the wild year that 2023 has been so far. We dive into go-to-market motion and how it affects marketing, the channels we use, the metrics we track, and the teams we build. 
     
    Alison and I meet at a conference in Austin this spring and immediately hit it off. Her consultancy offers startups and growth-stage companies the marketing resources, experience, and talents to make a greater impact on their business.
     
    If you're wondering how to build your marketing team from scratch, this episode is for you!
     
    ⭐Follow Alison on her socials:
    🌀Company website: https://www.trustedcmo.com/ 
    🌀LinkedIn: https://www.linkedin.com/in/alisonmurdock/ 
     
    ⭐ Don’t forget to follow us: 
    🌀Instagram: @the_startup_revolution
    🌀LinkedIn: www.linkedin.com/company/the-startup-revolution-podcast/ 
    🌀Website: http://the-startup-revolution.com

    • 49 min

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