The Start Up Support Surgery

MonkeyPants Productions
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Introducing the Start Up Support Surgery hosted by Dr Jo Watkins —a podcast tailored for medics and healthcare heroes ready to blend their medical expertise with entrepreneurship. Dive into a world where you juggle your medical calling with building a business or side hustle, carving out flexibility amidst the chaos of work and family life. Discover a new realm of aiding others beyond the NHS's constraints. Starting a venture isn't a walk in the park—it's a wild ride of emotions and learning curves. With two decades of balancing medicine and business as a GP, I'm thrilled to share my experiences, insights, and conversations with experts and fellow healthcare professionals. Join me on this journey of growth, exploration, and empowerment—because your entrepreneurial story starts here.

  1. Episode #48 - Marketing with Authenticity, Or Bust - with Dee Blick

    FEB 2

    Episode #48 - Marketing with Authenticity, Or Bust - with Dee Blick

    In this episode of The Start Up Support Surgery, Jo engages in a heartfelt conversation with Dee Blick, a marketing expert and author, who shares her transformative journey from alcohol addiction to becoming a successful marketer. De reflects on her decision to quit drinking 26 years ago, emphasizing the importance of community and support in her recovery process. She discusses how her experiences shaped her approach to marketing, highlighting the need for authenticity and understanding one's true self in the business world.   Jo and Dee delve into the challenges faced by many aspiring entrepreneurs, particularly those transitioning from the NHS to the private sector. They explore the misconceptions surrounding marketing and the pitfalls of chasing trends set by so-called "gurus." De passionately advocates for equipping oneself with marketing fundamentals rather than relying on expensive advice that often leads to disappointment. The duo also emphasizes the significance of knowing your target audience and the importance of clarity in messaging. Dee shares her insights on how to identify and connect with potential clients, encouraging listeners to embrace their unique offerings and build their businesses authentically. This episode is a treasure trove of wisdom for anyone looking to navigate the complexities of entrepreneurship with resilience and purpose.  To find out more and connect with Jo:    https://www.jowatkins.com/  Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.    https://drjowatkins.mykajabi.com/freestarterkitpodcast  Connect with Dee: https://www.linkedin.com/in/creativemarketer/  Resources:  You're The Best by Dee Blick - https://uk.bookshop.org/p/books/you-re-the-best-how-to-build-an-authentic-and-magnetic-personal-brand-dee-blick/15d5f631217cc971?ean=9781917534086&next=t

    42 min
  2. Episode #47 - Discover The Transformative Power Of Kindness - with Rani Bora

    JAN 19

    Episode #47 - Discover The Transformative Power Of Kindness - with Rani Bora

    In this episode of The Start Up Support Surgery, Jo connects with Rani Bora, a holistic psychiatrist and transformational coach, who shares her inspiring journey from the NHS to running her own practice. Rani opens up about her unique partnership with her husband, detailing how they balance their personal and professional lives while nurturing their family together. Rani reflects on her evolution as a mother, learning from her eldest daughter, who has embraced personal development and self-discovery. Their relationship has flourished as they navigate the challenges of adolescence and adulthood, showcasing the beauty of growth and connection within families.    The conversation delves into Rani's transition from traditional psychiatry to a more holistic approach, emphasizing the importance of mental wealth over mental health. She shares her insights on the limitations of conventional mental health paradigms and introduces her concept of mental wealth, which focuses on recognizing the inherent potential within individuals rather than solely addressing their struggles.    Rani discusses her experience speaking at the Do Lectures, where she passionately advocated for kindness as a powerful antidote to mental health challenges. She emphasizes the importance of acts of kindness, both in personal interactions and in business, and how they can create a positive ripple effect in the lives of others.    This episode is filled with wisdom for anyone navigating the complexities of personal and professional growth, encouraging listeners to embrace kindness and connection as they embark on their entrepreneurial journeys.    - Introduction to Rani Bora   - The Journey of a Holistic Psychiatrist   - Motherhood and Learning from Our Children   - Transitioning from NHS Psychiatry to Holistic Practice   - Understanding Mental Wealth   - The Power of Kindness   - Rani's Experience at the Do Lectures   - Conclusion and Resources     To find out more and connect with Jo:    https://www.jowatkins.com/   Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.  https://drjowatkins.mykajabi.com/freestarterkitpodcast   Connect with Rani: https://www.ranibora.com/     Resources: The video that started it all off for Rani - https://youtu.be/WfNcqZ7Y5MA Wayne Dyer short YouTube video - https://www.youtube.com/shorts/yisfdX5GDfk Rani's talk at the Do Lectures - https://thedolectures.com/speakers/dr-rani-bora/

    35 min
  3. Episode #46 - Alan Wick - Making Sense Of Finances & Why Money Doesn't Equal Success

    JAN 5

    Episode #46 - Alan Wick - Making Sense Of Finances & Why Money Doesn't Equal Success

    In this episode of The Start Up Support Surgery, Jo sits down with Alan Wick, a seasoned business coach and mentor, who shares his incredible journey from a rock band drummer in the 1970s to guiding entrepreneurs towards success. Alan's unique perspective on business is rooted in his belief that it should be a force for good, focusing on purpose, people, planet, and profit. He discusses his passion for working with business owners at various stages, from pre-startup to established SMEs, emphasizing that success is not solely defined by financial gain but by personal happiness and fulfillment.     Alan recounts his serendipitous connection with his wife, Ruth, and how their shared history in the same childhood home reflects the meaningful relationships that can enrich our lives and businesses. He highlights the importance of understanding financials, asserting that knowing your numbers is as crucial as blood is to the body. Alan encourages aspiring entrepreneurs to embrace financial literacy, stressing that it empowers them to make informed decisions and navigate the complexities of running a business.     The conversation also touches on the significance of community and support in entrepreneurship. Alan shares his insights on building a network of trusted advisors and the value of co-parenting a business with others who can provide guidance and support. He candidly discusses his challenges with marketing himself and the discomfort of personal branding, reminding listeners that stepping out of one's comfort zone is essential for growth.     This episode is packed with invaluable advice for anyone looking to embark on their entrepreneurial journey, encouraging them to lead with purpose and serve others while navigating the challenges of business.        - Introduction to Alan Wick   - Alan's Unique Journey   - The Importance of Purpose in Business   - Understanding Financials: A Key to Success   - The Role of Community and Support   - Embracing Personal Branding   - Alan's Top Tips for Aspiring Entrepreneurs   - Conclusion and Resources      To find out more and connect with Jo:   https://www.jowatkins.com/      Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.   https://drjowatkins.mykajabi.com/freestarterkitpodcast      Connect with Alan:   https://www.alanwick.com/      Watch Alan's talk at the Do Lectures:   https://www.thedolectures.com/

    42 min
  4. Episode #45 - Liz Melville - Using A Passion For Helping Women In Business To Bring About Success

    12/01/2025

    Episode #45 - Liz Melville - Using A Passion For Helping Women In Business To Bring About Success

    💬 Show Notes 💬 Show Notes  In this episode of The Start Up Support Surgery, Jo welcomes Liz Melville, a seasoned entrepreneur and Facebook ads expert, who shares her remarkable journey from the corporate world to empowering women in business. With over 15 years of experience, Liz discusses her transition from a corporate role to launching her own business in social media marketing, highlighting the evolution of her focus from general marketing to specializing in Facebook and paid advertising strategies.     Liz opens up about the unique challenges faced by women, particularly those in their 40s and 50s, as they navigate the complexities of entrepreneurship while managing personal life hurdles. She emphasizes the importance of clarity in messaging and understanding one's audience, sharing valuable insights for medics and healthcare professionals looking to establish their personal brands.     Throughout their conversation, Jo and Liz explore the significance of resilience in business, especially in the face of life's unexpected challenges such as grief and menopause. Liz recounts her personal experiences with loss and the lessons learned about building a business that can sustain itself, even during difficult times. She highlights the importance of self-care and community support, advocating for women to prioritize their well-being while pursuing their entrepreneurial dreams.     Additionally, Liz shares her passion for breathwork and cold water therapy, detailing her transformative experiences and how these practices can enhance mental clarity and emotional resilience. This episode is a treasure trove of insights for anyone looking to thrive in their business while maintaining balance in their personal lives.     CHAPTERS   - Introduction to Liz Melville   - Transitioning from Corporate to Entrepreneurship   - The Evolution of Facebook Ads Strategy   - Challenges for Women in Business   - Importance of Clarity in Messaging   - Navigating Grief and Personal Challenges   - Building a Sustainable Business   - The Role of Breathwork and Cold Water Therapy   - Advice for Aspiring Entrepreneurs   - Conclusion and Resources     To find out more and connect with Jo:   https://www.jowatkins.com/     Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.   https://drjowatkins.mykajabi.com/freestarterkitpodcast     Connect with Liz:   https://www.lizmelville.com/     Follow Liz on Instagram:   https://www.instagram.com/the_lizmelville/

    44 min
  5. Episode #44 - Sarah Brill - Discovering financial freedom and help YOU with your relationship with money

    11/17/2025

    Episode #44 - Sarah Brill - Discovering financial freedom and help YOU with your relationship with money

    💬 Show Notes In this episode of The Start Up Support Surgery, Jo welcomes Sarah Brill, a dynamic financial coach and money mindset expert, who shares her transformative journey from the corporate world to empowering individuals to achieve financial freedom.    Sarah dives into her passion for helping aspiring entrepreneurs break free from financial constraints, discussing the importance of feeling secure and confident in their financial situations. She emphasizes that financial freedom is not just about a number but rather a feeling of balance and peace of mind for both the present and future.    The conversation explores the unique challenges faced by healthcare professionals navigating the transition from salaried positions to entrepreneurship. Sarah provides valuable insights on the significance of understanding one's relationship with money and the impact of family dynamics on financial beliefs. She introduces her innovative approach to identifying money personalities through sacred money archetypes, helping individuals unlock their financial potential.    Jo and Sarah also discuss the evolving landscape of investing, particularly how younger generations are becoming more financially savvy and the ethical implications of their choices. This episode is a treasure trove of practical advice for anyone looking to take control of their financial journey while balancing their personal and professional aspirations.    CHAPTERS  - Introduction to Sarah Brill  - Understanding Financial Freedom  - The Shift from Salaried to Self-Employed  - The Importance of Money Mindset  - Family Influences on Financial Beliefs  - Sacred Money Archetypes Explained  - Navigating the Investment Landscape  - Practical Tips for Aspiring Entrepreneurs  - Conclusion and Resources    To find out more and connect with Jo:  https://www.jowatkins.com/    Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.  https://drjowatkins.mykajabi.com/freestarterkitpodcast    Connect with Sarah:  https://www.linkedin.com/in/sarah-brill/  https://www.instagram.com/sarahbrillcoaching/  https://www.youtube.com/channel/UC5h4tVg7gKcZ5gO3cH5QXgA

    50 min
  6. Episode #43 - Amber Vodegel: A Trailblazer in Health Tech, Creating A Platform That Empowers Women Worldwide

    10/27/2025

    Episode #43 - Amber Vodegel: A Trailblazer in Health Tech, Creating A Platform That Empowers Women Worldwide

    In this episode of The Start Up Support Surgery, Jo chats with Amber, a dynamic entrepreneur and app developer, who shares her inspiring journey from finance to the world of mobile applications.    Amber takes us back to her roots in a small Dutch village, recounting her transition from a finance career to the advertising industry, where she first encountered the burgeoning mobile app space. She reveals the early days of app development, the challenges she faced, and the lessons learned from her initial ventures, including the importance of not starting a business with friends.    The conversation delves into Amber's latest project, 28x, a groundbreaking app designed to empower women with accessible and ethical health information. She discusses her commitment to serving the 80% of society often overlooked by traditional health tech, emphasizing the app's free and safe access to vital health education.    Jo and Amber also explore the ethical implications of venture capital in health tech, the significance of maintaining user privacy, and the potential of AI to transform healthcare. Amber shares her vision for a circular business model that prioritizes giving back, ensuring that profits are reinvested into community initiatives and education.    This episode is packed with valuable insights for aspiring entrepreneurs, especially those from healthcare backgrounds, encouraging them to embrace their values while navigating the challenges of starting a business.    CHAPTERS  - Introduction to Amber  - Amber's Journey from Finance to App Development  - The Early Days of App Creation  - Lessons Learned from Business Ventures  - Introduction to 28x: Empowering Women  - Ethical Considerations in Health Tech  - The Role of AI in Healthcare  - Building a Circular Business Model  - Advice for Aspiring Entrepreneurs       To find out more and connect with Jo:   https://www.jowatkins.com/     Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.  https://drjowatkins.mykajabi.com/freestarterkitpodcast      Connect with Amber:   https://www.28x.com/

    37 min
  7. Episode #42 - Dr Andy Egwim - From Medicine to Money Mastery: Empowering Doctors to Invest Wisely

    10/13/2025

    Episode #42 - Dr Andy Egwim - From Medicine to Money Mastery: Empowering Doctors to Invest Wisely

    💬 Show Notes In this episode of The Start Up Support Surgery, Jo is joined by Dr. Andy Egwim, a seasoned physician and the mastermind behind Moneywise Doctor, a platform dedicated to helping doctors navigate the often murky waters of personal finance.  Andy shares his journey from medical practice to financial education, revealing how his passion for investing began at a young age and evolved into a mission to assist fellow doctors in avoiding costly financial mistakes. He discusses the unique challenges that medical professionals face when it comes to money management and the common misconceptions that lead to financial distress.  Throughout their conversation, Jo and Andy delve into the importance of financial literacy, the benefits of investing early, and the critical role of understanding tax efficiency through tools like ISAs. Andy emphasizes that financial education is not just about accumulating wealth, but about empowering individuals to make informed decisions that can lead to financial independence.  Join Jo and Andy as they explore the intersection of medicine and finance, offering valuable insights for healthcare professionals looking to take control of their financial futures while maintaining their commitment to patient care. CHAPTERS - Introduction - Andy's Journey from Medicine to Money Management - The Importance of Financial Literacy for Doctors - Common Financial Mistakes Made by Medical Professionals - Understanding Tax Efficiency and ISAs - Investing Basics: Getting Started - Creating a Financial Safety Net: Emergency Funds and Insurance - Building a Community: The Role of Moneywise Doctor - Future Aspirations for Moneywise Doctor     To find out more and connect with Jo:  https://www.jowatkins.com/  Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey.  https://drjowatkins.mykajabi.com/freestarterkitpodcast     Connect with Andy:  https://moneywisedoctor.com/  Take the financial health quiz at: https://moneywisedoctor.com/quiz

    1h 8m
  8. Episode #41 - Dr Katie Gillett - Postpartum Meets Perimenopause: Coaching Midlife Mothers

    09/29/2025

    Episode #41 - Dr Katie Gillett - Postpartum Meets Perimenopause: Coaching Midlife Mothers

    In this episode Jo welcomes Katie Gillett, a passionate health coach in training and mother of two, who shares her unique journey from being a GP to exploring the world of health coaching. Katie opens up about her unexpected fear of cows despite growing up on a farm, setting the tone for a candid discussion about her entrepreneurial aspirations and the challenges of balancing motherhood with a burgeoning business idea. As Katie reflects on her experiences during maternity leave, she reveals how the desire to create a health coaching business emerged, fueled by her passion for lifestyle medicine and the need for support among women navigating pregnancy and postpartum recovery in their 40s. Join Jo and Katie as they discuss the importance of finding your niche, the struggles of showing up on social media, and the significance of community support in entrepreneurship. This episode is filled with relatable insights for anyone looking to embark on their own entrepreneurial journey while juggling the demands of family life. To find out more and connect with Jo: https://www.jowatkins.com/ Don't miss out on the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey. https://drjowatkins.mykajabi.com/freestarterkitpodcast Connect with Katie: https://www.instagram.com/drkatiegillett/ https://drkatiegillett.com/

    43 min
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About

Introducing the Start Up Support Surgery hosted by Dr Jo Watkins —a podcast tailored for medics and healthcare heroes ready to blend their medical expertise with entrepreneurship. Dive into a world where you juggle your medical calling with building a business or side hustle, carving out flexibility amidst the chaos of work and family life. Discover a new realm of aiding others beyond the NHS's constraints. Starting a venture isn't a walk in the park—it's a wild ride of emotions and learning curves. With two decades of balancing medicine and business as a GP, I'm thrilled to share my experiences, insights, and conversations with experts and fellow healthcare professionals. Join me on this journey of growth, exploration, and empowerment—because your entrepreneurial story starts here.

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