The Startup Couch

Spur Nation Group
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Welcome to The Startup Couch, where we have relaxed, insightful conversations with founders who are building something special. We’re here to share the real stories behind startups—the challenges, the wins, and everything in between. Whether you’re a founder yourself or just curious about the world of startups, pull up a seat and join us on this journey. Every episode is a chance to learn, connect, and get inspired by the people who are shaping the future, one idea at a time.

Episodes

  1. 05/10/2025

    Research-First Founder

    In this episode, we dive into what it really means to be a research-first founder. Hosted by Insight and originally aired as a Twitter Space, this conversation brings together real startup stories, hard lessons, and practical advice on building with data from day one. Featuring Balogun Danjuma, a founder who's lived it, and Oluwadamilare Israel, a startup advisor, we unpack why intuition alone isn’t enough and how founders can use research to avoid costly mistakes. Brought to you by Insight and The Startup Couch. Listen now. Reach out to Insight here: https://calendly.com/reachinsightio/30min

    1h 7m
  2. Fast Distribution, Bold Marketing: Our Partnership with Paperless

    12/09/2024

    Fast Distribution, Bold Marketing: Our Partnership with Paperless

    In this episode, we celebrate our latest client, Paperless, a pioneering digital platform reshaping how businesses and individuals manage information while championing sustainability. Join us as we discuss Paperless' innovative products—like Message Pilot, Event Pulse, and their School & Hospital Management Systems—and their mission to replace paper-based processes with smarter, eco-friendly solutions. We also shared how Spur Nation Group, through our marketing agency Parcel Perfect, will deliver out-of-the-box strategies to help Paperless achieve fast distribution, increased visibility, and lasting impact.

    4 min

  3. 11/29/2024

    How to fail as a startup: Kemeshi Samuel

    This was originally a live interview, but it’s full of gems you need to hear! We sat down with Kemeshi Samuel, Co-founder and COO of FirstFounders Ltd., to talk about his failure story and the lessons he’s learned along the way. Kemeshi is also a VC analyst, ecosystem builder, and host of the Made in Africa podcast by Jamit, where he shares the stories of successful African founders to inspire others. He’s interviewed leaders like Iyinoluwa Aboyeji of Future Africa and Nadayar Enegesi of Eden Life. This is a powerful and thought-provoking conversation. Listen now and tell us what stood out to you!

    1h 13m
  4. Samuel Oyebode’s Leap from studying Fisheries to Founding Hype Empire

    09/12/2024

    Samuel Oyebode’s Leap from studying Fisheries to Founding Hype Empire

    In this episode of The Startup Couch, we dive into the inspiring and unexpected journey of Samuel Oyebode, co-founder of Hype Empire. Starting his career in fisheries, Samuel’s path took a bold turn into the world of PR and marketing, where he’s now a leading force. Listen to the key challenges he faced, how intentional brand storytelling set Hype Empire apart, and why adaptability is crucial for success in today's dynamic business landscape. Whether you're an emerging entrepreneur or an established founder, Samuel's valuable insights on building a powerful brand and thriving in the startup world are packed with actionable wisdom. Plus, get an exclusive peek into his vision for shaping Nigeria's global business reputation through innovative PR education. Tune in to be inspired by Samuel's remarkable journey and the forward-thinking work of Hype Empire! Connect with Samuel Oyebode: Instagram and X- Saamu_Eleja Facebook and LinkedIn - Samuel Oyebode Follow Spur Nation Group for more updates: Twitter: @SNG_HQ Instagram: @sng_hq LinkedIn: Spur Nation Group Don’t miss this exciting episode filled with stories of resilience, innovation, and success!

    57 min
  • 4 Episodes

About

Welcome to The Startup Couch, where we have relaxed, insightful conversations with founders who are building something special. We’re here to share the real stories behind startups—the challenges, the wins, and everything in between. Whether you’re a founder yourself or just curious about the world of startups, pull up a seat and join us on this journey. Every episode is a chance to learn, connect, and get inspired by the people who are shaping the future, one idea at a time.

Information

  • Creator
    Spur Nation Group
  • Years Active
    2024 - 2025
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © Spur Nation Group
  • Show Website
    The Startup Couch