5 episodes
The Sting Dana Pulis
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- Business
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5.0 • 3 Ratings
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The Sting with Dana Pulis is an exploration into the unexpected stories of marketing executives who have weathered the storms of the industry and found personal growth through professional challenges. Dana reveals the human element in the business world, bridging the gap between storytelling and strategic insights. The Sting offers listeners a blend of inspiration and practical marketing strategies. Join us as we connect stories to strategy, revealing the profound personal and professional evolution within the captivating world of marketing leadership.
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05: Brand Giant Bets on the Little Guy for Success
How does a brand giant like Oakley Glasses meet their small retail partners — many who are mom and pop shops — at the level they are at to arm them with tools to succeed and to be an ambassador for the brand? If they succeed, EssilorLuxottica (Oakley Glasses) would have a huge influencer/ambassador force active across social media. In this episode, head of account marketing/North America for Oakley and Costa brands, Megan Leisinger talks about how, in the day and age of big brands, big digital and big social, the power of the little guy might be the key to success.
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04: Bringing An Industry Into Modern Marketing
In this episode, Trey Miller, VP of Business Development for Jayco RVs, delves into the challenges and triumphs of leading change in a traditionally slow-paced industry, offering invaluable insights into the power of disruption and innovation. Trey provides a unique perspective on what it takes to revolutionize an industry.
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03: Responding To A Global PR Crisis
This week we're joined by Anne Drozda, the former Senior VP of Consumer and Small Business Bank Marketing Strategy at Wells Fargo, who offers an exclusive look into the intensely transformative period following Wells Fargo’s 2016 PR crisis and the push for digital innovation during Covid. Navi gives us a uniquely personal perspective on how a global bank can evolve in response to challenges.
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02: The Age of the Influencer
Discover a unique approach to influencer marketing with insights from Navi Singh, head of influencer marketing at Wish, who oversees nearly 2,000 micro-influencers across the globe! In this episode, you'll hear how building authentic relationships shapes successful brand partnerships helps brands stand out against giants like Amazon & Temu.
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01: Welcome to The Sting
Welcome to The Sting, where we're going to reveal the human elements, the unexpected and the challenges behind the real-life triumphs of some of the most successful marketing leaders in the business world. From their hives of marketing expertise and experience, The Sting will dive into the sweet secrets and incredible stories behind the strategies. This isn't just a podcast; it's an experience.