The Strategy Seat

Black Lab Ink

Most business podcasts recycle what you already know. This one doesn’t. Host Matt Grasela goes deep on the strategies, leadership decisions, and cultural shifts that define how serious leaders and entrepreneurs move and why it matters. New episodes released weekly on Apple Podcasts, Spotify Podcasts, or wherever you get your podcasts.

Episodes

  1. MAR 24

    No One Hands You a $34M Business

    When I joined the company, Professional Services didn't exist. No catalog. No pricing. No team. Nine years later, the practice I built from nothing was generating $34M+ in annual revenue and appeared as a material line item on a NYSE IPO prospectus. In this episode, I walk through what it took, the legitimacy fight, the catalog architecture, the governance frameworks that made scale possible, and the decisions made before any of the revenue existed to justify them. Read more on my Post Sale Revenue Substack Connect with me at MG-EQ Strategic Consultancy

    10 min

  2. JAN 14

    From Runner to Entrepreneur: Joe McMahan's Journey to create Azoia Endurance The All Natural Energy Gel

    In today's conversation, Joe McMahon, founder of Azoia Endurance plant based energy gel, shares his journey from being an avid runner to creating a unique line of fuel for endurance athletes. Joe discusses the challenges of product formulation, the importance of community and feedback, and the persistence required in entrepreneurship. He emphasizes the significance of simplicity in nutrition products and outlines the future plans for the brand, including distribution strategies and the role of co-founders in navigating the complexities of the supplement industry. Connect with Joe and Azoia Endurance at: https://www.instagram.com/joe.mc.mahan https://azoiaendurance.com/

    50 min

  3. 09/30/2025

    The Kentucky Ginger Brand with Jordan Dial

    In this episode of The Strategy Seat, I sit down with Jordan Dial, the creator behind Kentucky Ginger, a cocktail and lifestyle brand defining mixology for the modern day. Jordan has turned simple ingredients into an aspirational experience, building a brand that blends storytelling, aesthetics, and accessibility. We talk about the art of making cocktails approachable without sacrificing sophistication and the strategy behind building a community around a lifestyle brand.

    1h 3m

  4. 09/09/2025

    Move Charlotte: How Cameron Miller Built a Viral City Brand

    This week, I sat down with Cameron Miller, founder of Move Charlotte and Charlotte Apartments, the city’s premier social-media-based apartment marketplace. From viral aerial tours of the Queen City to authentic neighborhood reviews, Cameron is shaping how newcomers experience Charlotte. Check out Cam's content on Instagram and TikTok

    45 min

  5. SEASON 2 TRAILER

    Season Two of The Strategy Seat Podcast

    Welcome to season two of The Strategy Seat Podcast! We are sitting down with leaders, entrepreneurs, and creators who share their strategies behind growth, leadership, and innovation. New episodes release weekly on Apple Podcast, Spotify Podcast, or wherever you get your podcasts. Click Subscribe today!

    25 sec

  6. 07/10/2025

    Redefining Success to Include Significance: The Gina Maier Vincent Interview

    Guest: Gina Maier Vincent | Author, Speaker, Founder of Exquisitely Aligned What if success doesn’t feel like success? That’s the question we dive into with Gina Maier Vincent—an entrepreneur, author, and mindset strategist helping high-achievers break free from lives that look good but feel misaligned. I read Gina’s book twice before this conversation—and it stopped me in my tracks. Her story is raw and her message is powerful. If you’re in a season of change, burnout, or redefinition—this episode is your signal to pause and ask yourself: What do I really want?

    1h 24m

  7. 06/11/2025

    The Logistics Playbook: Scaling Grit into Growth

    This week I am talking with Chad Howard and diving into the unexpected world of entrepreneurship through the lens of portable sanitation. Chad is the founder of Halftime Rentals, a Charlotte, NC based port-a-potty rental company.  After a decade-long career with Procter & Gamble, managing powerhouse brands like Swiffer and Febreze, Chad walked away from the corporate track to launch his own company — fueled by grit, analytics, and a hurricane that changed everything just two months in. Halftime Rentals Connect with Chad on LinkedIn Tiny Money Article on Chad and Halftime Rentals can be found here Please rate and subscribe to The Strategy Seat for more!

    52 min

  8. 06/04/2025

    Working with Recruiters in Today’s Environment

    This week I chat with Doug Dishman, an executive recruiter at FPC Dallas in Dallas, Texas. Doug offers a unique perspective on talent strategy, blending his expertise as a seasoned recruiter with his background as a former operator who expanded customer success teams in rapidly growing SaaS settings. During our conversation, we delve into common pitfalls companies encounter in the hiring process, the detrimental impact of fear and ambiguity on progress, and the emerging significance of self-awareness for both employers and candidates in the recruitment realm. Please rate and subscribe to The Strategy Seat for more!

    52 min

  9. 05/26/2025

    Precision at Scale: Inside the Mind of a GTM Operator

    Today on The Strategy Seat, I’m joined by Andrea Bumstead to talk about customer success transformation and the impact of AI on the customer success landscape. Andrea is a recognized leader in customer success and go-to-market strategy, with more than 15 years of experience transforming post-sale organizations into growth engines. Follow or connect with Andrea on LinkedIn Please rate and subscribe to The Strategy Seat for more!

    1h 8m

  10. TRAILER

    The Strategy Seat

    Welcome to The Strategy Seat a podcast about conversations at the intersection of leadership, innovation and execution. Each week, we take on the real questions: What’s changing in the workforce? How do you lead across generations? And what does it actually take to build a business or career that lasts? Subscribe. Share. Stay Sharp.

    1 min

Trailers

5
out of 5
5 Ratings

About

Most business podcasts recycle what you already know. This one doesn’t. Host Matt Grasela goes deep on the strategies, leadership decisions, and cultural shifts that define how serious leaders and entrepreneurs move and why it matters. New episodes released weekly on Apple Podcasts, Spotify Podcasts, or wherever you get your podcasts.

Information

  • Creator
    Black Lab Ink
  • Years Active
    2025 - 2026
  • Episodes
    10
  • Rating
    Explicit
  • Copyright
    © Black Lab Ink
  • Show Website
    The Strategy Seat