The Strategy Session

Camper Bull
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Join seasoned entrepreneur and fractional CMO Camper Bull as he pulls back the curtain on building successful businesses in both digital and physical spaces. With over two decades of experience scaling companies to multi-million dollar valuations, Camper delivers actionable insights on marketing, business growth, and entrepreneurial success. Each episode of Strategy Session combines real-world case studies with proven frameworks that you can implement immediately. Drawing from his extensive experience as a fractional Chief Marketing Officer, Camper breaks down complex business challenges into clear, actionable strategies. Whether you're launching your first venture or scaling an established business, you'll gain valuable insights on: Modern marketing tactics that drive real results Building and scaling profitable business models Navigating the intersection of online and physical business spaces Revenue optimization and growth strategies Common pitfalls to avoid as you scale your company Decision-making frameworks for entrepreneurs No theory - just battle-tested strategies from someone who's been in the trenches. Listen in as Camper shares the unfiltered truth about what it takes to build and scale successful businesses in today's competitive landscape. New episodes drop weekly. Subscribe now to join the conversation with one of business's most experienced operators and marketing minds

  1. 2일 전

    How to Get More Referrals Without Asking for Them | with Camper Bull

    How to Get More Referrals Without Asking for Them | with Camper Bull Most founders want more referrals, but very few businesses operate in a way that reliably creates them. In this episode of The Strategy Session, Camper Bull shares a simple story about a plumber, an electrician named Gary, and the invisible trust transfer that happens when someone you already trust recommends someone else. That is the referral engine most founders want, but very few actually build. For founders between $500K and $2M in revenue, this matters because paid acquisition keeps getting harder. Ads cost more. SEO is more competitive. Content is more crowded. Agencies cost more. Every channel seems to require more spend just to get the same result. Referrals are different. A referred customer often converts faster, churns less, and is more likely to refer someone else. But referrals are not created by a referral program alone. They are created by how you operate. In this episode, Camper breaks down: Why referrals are not a tactic, but a byproduct of how you operate The difference between paid referral programs and real customer trust Why referred customers are often more valuable than customers from other channels The four behaviors that actually generate referrals The future-oriented question every founder should start asking clients The four behaviors are simple: Show up reliably Communicate appreciation Share useful knowledge Ask future-oriented questions The easiest place to start is with one question at the end of every client conversation: "What's coming up in the next quarter that you may want to partner on?" You are not selling. You are not pitching. You are listening for what matters next. That is where referrals begin. Download the Referral Engine Audit: https://venturedgained.com/referrability/   Let's Connect: LinkedIn: https://www.linkedin.com/in/camper-bull/ YouTube: https://www.youtube.com/@CamperBull X: https://x.com/CamperBull Website: https://venturedgained.com/

    9분

  2. 6월 25일

    How to Actually Learn From Failure (The 3-Question Debrief) | with Camper Bull

    How to Actually Learn From Failure (The 3-Question Debrief) | with Camper Bull Most businesses say they learn from failure. But when something goes wrong, the conversation often turns into blame, silence, or a vague promise to do better next time. That is how the same failure shows up again in slightly different clothes. In this episode of The Strategy Session, Camper Bull shares a story about sitting in a Kumon waiting room when his son came out and proudly announced that he had failed 16 times. Camper gave him a high-five. The other parents were not impressed. But that moment became a business lesson: You do not learn anything from getting everything right. You only learn when something becomes an issue. Camper connects that lesson to his experience managing multi-million dollar launches, building risk matrices, and creating response plans before problems happened. He also explains why most companies do not lack failures. They lack the ability to talk about them honestly enough to extract the lesson before the next one hits. In this episode, you'll learn: Why getting everything right does not teach you much Why blame and silence keep teams repeating the same mistakes How to separate facts from interpretation Why the best debriefs look for the missing system, not the person to blame The three questions to ask after something goes sideways How to turn failure into a process change, template, checklist line, or decision rule The goal is not to celebrate failure. The goal is to make sure you do not pay for the same failure twice. Download The 15-Minute Failure Debrief here.   Let's Connect: Website: https://venturedgained.com/ YouTube: https://www.youtube.com/@CamperBull LinkedIn: https://www.linkedin.com/in/camper-bull/

    9분

  3. 6월 23일

    The First Hire Is the Most Expensive Mistake You'll Make - Here's How to Avoid It | with Camper Bull

    The First Hire Is the Most Expensive Mistake You'll Make - Here's How to Avoid It | with Camper Bull Most founders do not make a bad first hire because they chose the wrong resume. They make a bad first hire because they hired for a title before they understood the work that actually needed to come off their plate. In this episode of The Strategy Session, Camper Bull shares the hiring process that changed the way he builds teams. It started with a moment many founders know well: sitting at a desk, staring at open browser tabs, unfinished follow-ups, stalled decisions, and details that had quietly fallen through the cracks. The business had revenue. The team was in place. The methodology worked. But Camper had become the choke point on detail. The answer was not to hire a generic operator or invent a title. The answer was to identify the exact work that needed to come off his plate, define the behavior required to succeed in that role, and run a structured test that revealed how each person operated when the brief was incomplete. In this episode, Camper walks through: The ABC sort for identifying what work belongs on your plate and what needs to move Why the C-list should shape your first-hire scope How to write a work-not-title document Why job descriptions often filter for the average candidate How to embed a quiet detail-orientation test Why the one-hour paid test is one of the highest-signal hiring tools The three behavior patterns that show up when the brief is incomplete Why "initiative with a check-in" is the pattern to hire for This episode is for founders, consultants, and service business owners preparing to make a first key hire or rebuild the way they evaluate candidates. Because the first hire is not just about capacity. It is about behavior. And the behavior you see in the test is the behavior you will get every week.

    18분

  4. 6월 19일

    The 6-Point Framework Experts Use to Write a Book | with Camper Bull

    The 6-Point Framework Experts Use to Write a Book | with Camper Bull Most experts think writing a book means spending years staring at a blank page. But the book you are meant to write may already be coming out of your mouth every day. In this episode of The Strategy Session, Camper Bull explains why many experts do not have a content problem. They have a structure problem. He shares a simple framework for turning client conversations, repeated answers, and hard-earned expertise into a clear book outline. You will also hear why speaking your ideas can be faster and more natural than writing them, and how one recording can become a book chapter, social content, articles, emails, and more. What You'll Learn Why most experts already have enough expertise to write a book The six-topic, three-bullet framework for building a book outline How speaking your ideas can produce content faster than writing Why experience is about understanding the sequence, not just the answer How one recording session can become a book chapter and months of content The real shift is recognizing that your book is not something you need to invent. It may be something you need to organize. Have you ever started writing a book and stopped before finishing?

    7분

  5. 6월 16일

    Limiting Beliefs That Hold Your Business Back (And How to Break Them) | with Camper Bull

    Limiting Beliefs That Hold Your Business Back (And How to Break Them) | with Camper Bull What if the biggest obstacle in your business is not a lack of strategy or opportunity, but a belief you have been treating as fact? In this episode of The Strategy Session, Camper Bull explores how limiting beliefs create invisible ceilings around revenue, pricing, leadership, delegation, and growth. Using Sawe's marathon, the Bannister Effect, and the story of Mr. DeMarret, Camper demonstrates how accepted limits can survive for years until someone produces evidence that they were never fixed. He also shares a practical three-step process for confronting the ceilings in your own business: Name the wall and identify where the belief came from. Find someone in a comparable situation who has already broken it. Run the smallest practical experiment that can test the belief within 30 days. A genuine mindset shift does not happen because you repeat a more positive statement. It happens when you challenge an inherited assumption with action and real-world evidence.

    17분

  6. 6월 9일

    How Writing a Book Makes You the Obvious Authority | with Camper Bull

    How Writing a Book Makes You the Obvious Authority | with Camper Bull Book marketing is not only about promoting a book. It is about understanding how a book positions the expert behind it. In this episode of The Strategy Session, Camper Bull explains why publishing a book can dramatically change how decision makers perceive you before you ever walk into the room. A book acts as a credibility signal. It tells corporate buyers, event planners, podcast hosts, and referral partners that your expertise is organized, permanent, and serious enough to be published. That signal can shift conversations, increase trust, and create opportunities that credentials alone may not unlock. Camper shares examples from books he has helped build and market, including The Millionaire Marketer in Assisted Living and Moving from Project Management to Project Leadership, and explains why a book often becomes the proof of authority people are looking for. What You'll Learn ✔ Why a book changes how your expertise is received ✔ How books act as sorting mechanisms for decision makers ✔ Why published authors are often viewed as safer bets ✔ The four authority signals a book creates immediately ✔ What opportunities may be lost when the book does not exist Your book is not just a piece of content. It is a positioning asset. It signals permanence, commitment, organization, and confidence before someone ever reads the full manuscript. And in a market where decision makers are constantly choosing who gets the call, the stage, the referral, or the opportunity, that signal matters. Have you ever underestimated how much authority a book can create before the conversation even begins?

    7분

  7. 6월 5일

    How to Turn Your Expertise Into a Book | with Camper Bull

    How to Turn Your Expertise Into a Book | with Camper Bull Most experts think writing a book means sitting down for years and forcing words onto a blank page. But for many experienced professionals, the real issue is not a lack of ideas. It is a lack of structure. In this episode of The Strategy Session, Camper Bull explains how to write a book by starting with the expertise you already use every day. Every client call, meeting, repeated question, and trusted explanation may already contain the raw material for your manuscript. The key is learning how to organize it. Camper shares the six-topic, three-bullet framework he uses to help experts build a clear book outline, move from scattered ideas to a structured argument, and turn spoken knowledge into written authority. What You'll Learn ✔ Why most experts already have enough content for a book ✔ How to identify the six most important ideas in your field ✔ Why each core idea only needs three strong supporting points to begin ✔ How recording your ideas can produce natural, usable chapter material ✔ How one book outline can become the foundation for your broader content strategy A book does not have to begin with a blank page. It can begin with the answers you have already been giving for years. What are the six things you would want someone to know about your expertise?

    7분

  8. 6월 2일

    Stop Delegating Projects Without This One-Page Tool | with Camper Bull

    Stop Delegating Projects Without This One-Page Tool | with Camper Bull Business operations become harder to scale when every project depends on the founder's memory. In this episode of The Strategy Session, Camper Bull explains why unclear project kickoffs create rework, delays, and constant founder bottlenecks. When a project begins with only a verbal download, the team is left trying to interpret what "done" is supposed to mean. The solution is a simple operating tool Camper calls the Project Spine. The Project Spine starts as a one-page document that defines the project outcome, measurable goal, and decision boundaries. As the project moves forward, it becomes the central source of truth for everything connected to the work, including process maps, funnel flows, scripts, emails, assets, links, and decisions. What You'll Learn ✔ Why verbal project delegation creates costly misalignment ✔ How to define a project clearly before assigning work ✔ The three sections every project spine needs on page one ✔ Why decision boundaries help teams move faster with less founder involvement ✔ How to turn successful projects into reusable templates Camper also shares how this system has helped his team produce a high volume of scripts, social content, and video assets across multiple parallel initiatives without relying on constant founder intervention. If your growing business is struggling with rework, unclear ownership, or too many projects living in people's heads, this episode offers a practical way to create clarity before the work begins. What would change in your business if every project had one source of truth? Let's Connect LinkedIn: https://www.linkedin.com/in/camper-bull/ YouTube: https://www.youtube.com/@CamperBull X: https://x.com/CamperBull Website: https://venturedgained.com/

    13분
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소개

Join seasoned entrepreneur and fractional CMO Camper Bull as he pulls back the curtain on building successful businesses in both digital and physical spaces. With over two decades of experience scaling companies to multi-million dollar valuations, Camper delivers actionable insights on marketing, business growth, and entrepreneurial success. Each episode of Strategy Session combines real-world case studies with proven frameworks that you can implement immediately. Drawing from his extensive experience as a fractional Chief Marketing Officer, Camper breaks down complex business challenges into clear, actionable strategies. Whether you're launching your first venture or scaling an established business, you'll gain valuable insights on: Modern marketing tactics that drive real results Building and scaling profitable business models Navigating the intersection of online and physical business spaces Revenue optimization and growth strategies Common pitfalls to avoid as you scale your company Decision-making frameworks for entrepreneurs No theory - just battle-tested strategies from someone who's been in the trenches. Listen in as Camper shares the unfiltered truth about what it takes to build and scale successful businesses in today's competitive landscape. New episodes drop weekly. Subscribe now to join the conversation with one of business's most experienced operators and marketing minds

정보

  • 제작진
    Camper Bull
  • 방송 연도
    2025년 - 2026년
  • 에피소드
    148
  • 등급
    전체 연령 사용가
  • 저작권
    © 2024
  • 웹사이트 보기
    The Strategy Session