The Sundae Best

Logan Ferree

The Sundae Best is a podcast about business, life, health, faith, and everything in between. Your host, Logan Ferree, is a wedding photographer, mentor, wife, dog & cat mom, believer, and so much more. After experiencing the crushing weight of burnout and perfectionism, she wanted to create a space to pour her heart out, share her myriad of life experiences, and invite others to do the same. Because is any experience in this life truly unique? Logan deeply believes we are multi-faceted beings who are allowed to (and should) have more than one passion in life. So within The Sundae Best, you'll hear everything from stories about how her nerves in her esophagus died to interviews with SEO experts for wedding vendors because that's the range of her everyday life.  Think of this podcast like one giant Sundae... some ingredients maybe shouldn't go together and things can get a little messy, but nonetheless, it's like an enjoyable sweet treat that keeps you coming back for more. From 'Oh Fudge!' moments to sprinkles of wisdom... grab your favorite spoon and let's dig in! 

  1. 12/14/2025

    Part 1: Contact Form and Initial Response with Jillian Marie Events

    Are you losing dream clients before you can even get on a call with them? In this episode, Colorado & destination wedding planner Jillian Pohlman of Jillian Marie Events breaks down exactly what's working (and what's NOT) in the contact-to-contract process for wedding professionals in all categories. As a planner, Jillian has a unique perspective—she sees both sides of the vendor-client relationship and gets real-time feedback from couples about who they're booking and why. In Part 1 of this three-part series, we're diving deep into contact forms and our initial response to new inquiries. In this episode, you'll learn: What questions to ask (and NOT to ask) on your contact form When and how you should discuss pricing with potential clients How to write an initial response email that actually gets clients to book a call with you How to respond when planners inquire on behalf of their clients The only follow-up strategy you need (hint: it's simpler than you think) Whether you're a photographer, planner, florist, DJ, caterer, or any other wedding pro, this conversation applies to you. Jillian's approach is all about being human, responding in a timely manner, and making the booking process easy for couples, rather than overwhelming them with too much information before you've even had a conversation to understand what they need. This episode is for you if: You're getting inquiries but struggling to convert them into booked clients You feel like you're being ghosted after sending your initial response You're wondering if your contact form is helping or hurting you You want to streamline your inquiry process and book more aligned clients Connect with Jillian: jillianmarie.events | @jillianmarie.events

    31 min
5
out of 5
6 Ratings

About

The Sundae Best is a podcast about business, life, health, faith, and everything in between. Your host, Logan Ferree, is a wedding photographer, mentor, wife, dog & cat mom, believer, and so much more. After experiencing the crushing weight of burnout and perfectionism, she wanted to create a space to pour her heart out, share her myriad of life experiences, and invite others to do the same. Because is any experience in this life truly unique? Logan deeply believes we are multi-faceted beings who are allowed to (and should) have more than one passion in life. So within The Sundae Best, you'll hear everything from stories about how her nerves in her esophagus died to interviews with SEO experts for wedding vendors because that's the range of her everyday life.  Think of this podcast like one giant Sundae... some ingredients maybe shouldn't go together and things can get a little messy, but nonetheless, it's like an enjoyable sweet treat that keeps you coming back for more. From 'Oh Fudge!' moments to sprinkles of wisdom... grab your favorite spoon and let's dig in!