The Superwall Podcast

Superwall
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The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy. 

  1. 2D AGO

    Morrie Schonfeld - How I built a $500k/mo ai app (so you can just copy me)

    Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads. In this episode of The Superwall Podcast, Joseph sits down with Morrie to unpack the creator-led growth engine behind Pingo AI, a language learning app built for virality from day one. Watch it here. The co-founder rule that shaped everything: never build a consumer app that can't go viralHow a roast format creators invented inside a custom scenario feature hit 52 million viewsRunning 100 creators like a VC portfolio, cutting the bottom 30%, coaching the middleWhy 200K Russian users generated zero dollars, and how geo-targeting became a core distribution strategyPaywall wins: 7-day free trial, trial reminder messaging, and transaction-abandoned flows that lift conversion3-day vs. 7-day trials: equal in the US, but internationally the 7-day wins by 2%If you're building an app and wondering how to turn creator content into a compounding growth engine, this one's worth your time. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    58 min

  2. APR 14

    Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy

    Zack Hargett and Brett Bauman grew Coconote to $6.7M ARR, 2 million users, and 1 billion social views, bootstrapped, in under two years. Then Quizlet acquired them. In this episode of The Superwall Podcast, Zack and Brett join Joseph to break down the exact UGC playbook, onboarding experiments, and retention tactics that drove their run.  Why 40M views earned only $25K, and what actually convertsBuilding a "Navy SEALs, not the Navy" content team of 10-12 part-time creatorsHow hiring marketers (not influencers) powered 1B+ organic viewsThe onboarding change (5 to 13 screens) that boosted trial conversion 16%Moving login after the paywall, and why it matteredThe 7-day trial extension that stops 27% of cancellationsIf you're building a consumer app and need your content and conversion working together, this one's required listening. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    52 min

  3. APR 4

    Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)

    Dillion Verma bootstrapped his first consumer app to $300K MRR in 45 days. He had 18 months of failed products behind him, almost nothing in the bank, and one data point: a single TikTok that returned 6x ROI. So he took out a $100K personal loan and went all in. In this episode of The Superwall Podcast, Dillion tells Joseph how he scaled Halo AI to 1.2 billion views in 120 days using one UGC format, 85 creators, and a math-first growth system. The single video format behind 1.2 billion views with zero deviationBreaking growth into one equation: views x conversion rate = revenue85 creators posting 300 videos a day across four platformsWhy 29 out of 30 creators chose the pay structure that paid them lessThe $20-per-video trial that screens creators in five daysA Discord-based AI agent trained on every million-view videoThe two-paywall onboarding flow that outperforms a single hard gateGoing from $100K in debt to ~50% marginsWhether you're experimenting with UGC for the first time or trying to turn creators into a scalable growth engine, this episode is the playbook. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    57 min

  4. APR 3

    Koby Conrad - I speedran an ai app from 0 to $1m/yr in 10 months

    Koby Conrad built an app that hit $1M ARR in 10 months. He didn't spin up 30 micro-influencer deals. He hired the #1 influencer in sobriety as an actual employee. In this episode of The Superwall Podcast, Koby tells Joseph exactly how Sunflower scaled from zero to 10,000 paying subscribers by combining influencer marketing, AI, and relentless paywall experimentation. Hiring the biggest influencer in sobriety as VP instead of paying per post50-100K link clicks per month from a single creator relationshipThe AI sponsor that handled 4 million messages in one yearWhy the simplest feature, a sobriety timer, matters more than the AIThe trial reminder screen that lifted revenue 48% and annual subs 70%Making annual the default selection to capture way more revenueWhy lowering price actually increased total revenue for price-sensitive usersThe bootstrap alternative: pitch creators as the hero and split 50/50Whether you're figuring out influencer deals, building an AI companion, or optimizing your paywall, this episode is a masterclass in stacking smart decisions fast. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    57 min

  5. MAR 18

    Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral

    Casper Opala turned his 10 million followers into a $217,000 app business in five months, and he didn't write a single line of code. His secret? Reverse-engineering his own brand deals to find pre-validated app ideas hiding in plain sight. In this episode of The Superwall Podcast, Casper gives Joseph the view from the creator's side, the stuff creators never say out loud. How to spot organic hits vs. boosted videos using like-to-view ratiosThe exact pitch script that makes a top creator almost impossible to say no toTwo video formats responsible for all of Payout's significant revenueWhy never saying your app's name out loud is massive for conversionsThe ManyChat automation that drove 50% click-through rates on DMsCoordinating five creators on one day to chart #70-80 in the App StoreWhy short-form videos still pull 30-50 views per hour 500 days laterThe equity math shifting in creators' favor as dev tools get easierWhether you're trying to land your first creator partnership or scale organic growth without paid ads, this is the playbook from the other side of the table. Connect with Casper: X/Twitter | LinkedIn Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    53 min

  6. MAR 17

    Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days

    Caleb Dean sold his app for six figures after just 26 days of revenue. The buyer paid 5x ARR on an estimated $3K MRR before Runify even completed a full month live. In this episode of The Superwall Podcast, Caleb walks Joseph through the full playbook, from content-first validation to a six-figure exit in weeks. Copying Liftoff's Instagram Reels format, building a ChatGPT landing page with a Stripe link, and collecting 2,000 signups and 90 paying users before writing any codePosting 9 Reels a day on Instagram without getting penalized (TikTok killed their reach when they tried)The internal tool that generated 10,000 video variations in under a minute, 5M views in month oneUsing App Store pre-orders to seed 3,000 downloads the second Runify went liveWhy he sold at 26 days instead of scaling to $100K/month, and kept 30% equityHis ideation checklist: find 1-3 apps doing $100K+/month, confirm they're not VC-inflated, then validate fastWhether you're validating your first app or trying to compress the zero-to-exit timeline, this episode is the playbook. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    58 min

  7. MAR 16

    Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)

    Meet the 18-Year-Old Who Solved UGC Marketing (100M Views in 2 Weeks)Dris Elamri scaled Cluely's UGC program to 100 million views in two weeks with fewer than 20 creators—then left to launch Methods to $1.2M ARR in seven days. In this episode of The Superwall Podcast, host Joseph sits down with Dris to unpack his entire viral playbook. Watch the full interview here. Why 20 great creators outperform 2,000 mediocre ones every timeThe $40 first-video payout that built a 50,000+ creator networkHow reframing "UGC marketplace" as "the new way to make money online" unlocked explosive growthThe format-stealing strategy behind hundreds of millions of viewsWhy making content yourself first is non-negotiable before hiring creatorsHow gamified feedback and scripts turn beginners into high-performing creatorsWhether you're launching your first UGC program or trying to crack organic virality, this episode is the playbook. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    54 min

  8. MAR 15

    Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral

    Jay Raavi left Amazon to build Nomadtable — a solo travel app that now has 1M+ downloads and $65K/month in revenue. No team. No VC. Just organic UGC and a system he built from scratch. In this episode of The Superwall Podcast, host Joseph sits down with Jay to unpack the exact playbook behind his 44-million-views-per-month UGC machine. Watch it here! Why Jay spent months making every video himself before hiring a single creatorThe 75–80% watch-past-3-seconds benchmark that predicts viralityHow he manages 60+ creators solo via WhatsApp — and why staying in the trenches himself is the secretThe "view trap": getting 300K views with 174 likes and what it taught him about clickbaitWhy performance-based CPM ($1–$2/1K views) beats retainers — and how to earn creator trust firstWhy paid ads don't work for social apps (and what does)Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    55 min
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About

The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy. 

Information

  • Creator
    Superwall
  • Years Active
    2025 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © 2026 The Superwall Podcast
  • Show Website
    The Superwall Podcast

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