The Supplement Shop

Brian Normand

The Supplement Shop Podcast dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market. Hosted by Brian Normand | Founder of BuildBetr → The all-in-one POS & growth system built for supplement stores.

  1. Jan 30

    EP 18 | Trevor Jones | Owner of Heavyweight Supplements

    Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market. In this episode I sit down with Trevor Jones, Owner of Heavyweight Supplements!

    38 min

  2. 11/04/2025

    EP 17 | Dave Blondin | Owner of Prime Supplements & Nutrition

    Welcome to The Supplement Shop Podcast! In this episode, I sit down with Dave Blondin, owner of Prime Fitness and Prime Supplements and Nutrition, to break down the blueprint for building a thriving, community-focused fitness business. Dave shares his personal journey from college student to gym and retail owner, explaining how he successfully turned passion into profit. Learn why his brick-and-mortar supplement stores stand out against the internet giants by prioritizing 1-on-1 nutrition consulting and a true "customer experience" over mass-market sales. Key takeaways include: The Power of Service: Why providing a personalized, knowledgeable experience is the only way for physical retail to compete in the digital age. The Blueprint for Growth: Dave details his strategy for delegation and training staff so he can step back and expand to new locations. The Three Pillars of Success: Dave's non-negotiable daily focus points that ensure quality, cleanliness, and member retention in a 24/7 operation. Building Community: How hosting unique events and fostering a "home away from home" environment is the key to creating loyal, lifelong customers. Whether you're starting a supplement store, managing a gym, or just looking for hard-earned business wisdom, Dave's candid insights on the "entrepreneurial grind" and the importance of never quitting are a must-listen. VIDEO BREAKDOWN: 0:00 Introduction 0:25 Introducing Dave Blondin: Prime Fitness & Nutrition 1:14 The Unexpected Customer: Selling to Non-Gym Members 1:48 The Origin Story: From Engineering to Retail Mentorship 3:34 The Core Business: Why Nutrition Coaching Is the Foundation 4:30 The Future of Brick & Mortar: Why Service Trumps Online 6:38 Scaling a Retail Store: The Importance of Top-Tier Brands 7:27 Biggest Obstacle: Transitioning from Owner-Operator to Manager 9:15 Dave's Top 3 Daily Priorities for a Successful Business 10:14 Building a Strong Community Through Events and Connection 11:06 Advice to a Younger Self: Never Quit and Trust the Process 12:12 Overcoming Employee Challenges: Training for Customer Trust 14:12 Final Advice on Persistence and the Entrepreneurial Grind 14:48 Where to Find Prime Fitness & Prime Nutrition Online 15:15 Conclusion __________ SOCIALS, WEBSITE & STORE LOCATION:📸 Instagram → Prime Supplements & NutritionPrime Fitness 🌍 Websites → https://psnoxford.com/ 🧱 Store Location → 1 Norwood Ct North Oxford, MA 01537 __________ Support The Podcast:→ Follow the show on ⁠Spotify⁠→ Leave a review if you got value→ DM me @⁠Brian_Normand⁠ if you want to be a guest 🔋 Powered by ⁠⁠BuildBetr⁠⁠ → The all-in-one POS & Software System Built for Supplement Retailers.

    27 min

  3. 10/21/2025

    EP 16 | Darren Anselmo | Owner of Nutriwolf

    Welcome to The Supplement Shop Podcast! In this episode, I sit down with Darren Anselmo of NutriWolf to discuss the realities of running a successful supplement store in a hyper-competitive market. Darren shares the incredible story of how a major setback with a former meal prep supplier—resulting in a surprise USDA inspection—forced them to pivot, ultimately turning into the "blessing in disguise" that launched their own successful in-house meal prep service. We dive deep into the crucial role of diversified income streams (supplements, meals, and smoothies), the ongoing challenge of employee management, and the surprising ways they've built community trust and loyalty in Long Island, NY. Get ready for some wild stories, including a sneaky protein thief and a customer-funded "tip jar rescue”. SOCIALS, WEBSITE & STORE LOCATION: 📸 Instagram → Darrens InstagramNutriWofl Supplement StoreNutriWolf Meals 🌍 Websites → NutriWolf StoresNutriWolf MealsElement Zero Nutrition 🧱 Store Location → 319 North West Dr Farmingdale, New York 11735 __________ Support The Podcast:→ Follow the show on ⁠Spotify⁠ → Leave a review if you got value→ DM me @⁠Brian_Normand⁠ if you want to be a guest 🔋 Powered by ⁠⁠BuildBetr⁠⁠ → The all-in-one POS & Software System Built for Supplement Retailers.

    37 min

  4. 09/30/2025

    EP 15 | Jamie Stark & Brett Claussen | Owners of Rexius Nutrition Fremont and Crani-Yum Energy Drinks

    Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market. In this episode I sit down with Jamie & Brett, business partners in a franchise of Rexius Nutrition & owners of an up and coming nootropic energy drink brand Crani-Yum! They share their unique story on how they got started, and the ins & outs of running a successful supplement store & energy drink company. SOCIALS, WEBSITE & STORE LOCATION: 📸 Instagram → ⁠⁠Rexius Nutrition FremontCrani-Yum 🌍 Websites → ⁠⁠⁠Rexius NutritionCrani-Yum 🧱 Store Location → 1440 N Bell St Fremont, Nebraska 68025 __________ VIDEO BREAKDOWN:0:00 - Introduction: Jamie Stark & Brett Claussen0:32 - Business Origins: From Childhood Friends to Co-Owners1:45 - The Rexius Nutrition Franchise Journey2:50 - Shifting Focus: From Stores to Crani-Yum Energy Drink3:50 - The Vision Behind Crani-Yum: A Nootropic Energy Drink5:10 - Dominating the Local Market: Crani-Yum's Strategy7:12 - Entrepreneurial Advice: Product Quality, Trust, and Partnership10:00 - The Dangers of Over-Leveraging & High Overhead12:10 - The Changing Supplement Retail Landscape15:00 - Store Strategy: High-Margin vs. High-Traffic Products16:32 - Building the Customer Relationship: Beyond the Sale18:25 - Clean Eats and Residual Revenue Streams19:15 - Crani-Yum's Competitive Edge: Nootropic Dosing21:10 - The Long Game: Commitment to the Industry22:20 - Conclusion and Contact Information __________ Support The Podcast: → Follow the show on ⁠Spotify⁠ → Leave a review if you got value → DM me @⁠Brian_Normand⁠ if you want to be a guest 🔋 Powered by ⁠⁠BuildBetr⁠⁠ → The all-in-one POS & Software System Built for Supplement Retailers.

    36 min

  5. 09/21/2025

    EP 14 | Ethan Itule | Owner of High Caliber Nutrition

    Guest: Ethan Itule, Owner of High Caliber Nutrition & Frontline Supplements. Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market. In this episode I sit down with Ethan Itule, who shared insights into his entrepreneurial journey. Ethan Itule discussed the military-inspired branding of his businesses, influenced by his childhood experiences on Yakakota Air Force Base in Japan, and explained his entry into the fitness industry after a period of personal growth. He detailed the launch and growth of Flight Line Supplements through a wholesale strategy, the accelerated opening of his retail store, High Caliber Nutrition, and his plans for future expansion, driven by his philosophy of discipline and full commitment to his vision. Connect with Ethan & His Businesses: Instagram: ⁠High Caliber Nutrition InstaFlightline Supplements Insta Websites: ⁠High Caliber NutritionFlightline Supplements Store Location: 1740 North Mastick Way Nogales, Arizona 85621 ______ Support The Podcast: → Follow the show on Spotify → Leave a review if you got value → DM me @Brian_Normand if you want to be a guest 🔋 Powered by ⁠BuildBetr⁠ → The all-in-one POS & Software System Built for Supplement Retailers.

    31 min

  6. 09/10/2025

    EP 13 | Tyler Hall | Owner of Nutrition HQ

    Guest: Tyler Hall, Owner of Nutrition HQ Quincy 📍 Quincy, IL Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market. In this episode I sit down with Tyler Hall who is a big time veteran in the industry, grew up in supplement stores as a kid and has grown his store to be THE PLACE to go in Quincy, IL. He just had Seth Feroce and the Axe & Sledge crew come out to an event at his location and business is booming! He shares his unique story on how he got started, and the ins & outs of running a successful supplement store. Connect with Tyler & His Business: Instagram: ⁠Tyler's InstagramNutrition HQ Quincy Instagram Website: ⁠Nutrition HQ Quincy Website Store Location: 3712 Broadway St Quincy, IL 62301 ______ Support The Podcast: → Follow the show on Spotify → Leave a review if you got value → DM me @Brian_Normand if you want to be a guest 🔋 Powered by ⁠BuildBetr⁠ → The all-in-one POS & Software System Built for Supplement Retailers.

    36 min

  7. 09/03/2025

    EP 12 | Julio Garcia | Owner of Downtown Sports Nutrition

    Guest: Julio Garcia, Owner of Downtown Sports Nutrition Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market. In this episode I sit down with Julio Garcia! He shares his unique story on how he got started, and the ins & outs of running a successful supplement store. Connect with His Business: Instagram: Downtown Sports Nutrition Insta Website: ⁠https://www.downtownsportsnutrition.com/ Store Location: 205 N 2nd Street Downtown Ft. Pierce, FL 34950 ___ Support The Podcast: → Follow the show on Spotify → Leave a review if you got value → DM me @Brian_Normand if you want to be a guest 🔋 Powered by ⁠BuildBetr⁠ → The all-in-one POS & Software System Built for Supplement Retailers.

    21 min

  8. 08/25/2025

    EP 11 | Allen Collins | Owner of Underground Nutrition & Hollow Labs

    Guest: Allen Collins, Owner of Underground Nutrition & Hollow Labs. 📍 Location: New Jersey Welcome to The Supplement Shop Podcast—the show that dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market. In this episode I sit down with Allen Collins! We talk about him overcoming addiction, going from addict to entrepreneur & now how he is helping so many others do the same! Allen Collins owns 3 retail stores, his own supplement brand and helps tons of kids break free of addiction and become entrepreneurs! A lot more is coming soon from Allen Collins, and if you'd like to support his mission then you're not going to want to miss this episode! Connect with Allen Collins & His Businesses: Instagram: ⁠Allen's InstaUnderground Nutrition InstaHollow Labs Insta Website: ⁠Underground Nutrition WebsiteHollow Labs Website Store Location: (Main) 331 South Ave D-EGarwood, NJ 07027 ______ Support The Podcast: → Follow the show on Spotify → Leave a review if you got value → DM me @Brian_Normand if you want to be a guest 🔋 Powered by ⁠BuildBetr⁠ → The all-in-one POS & Software System Built for Supplement Retailers.

    35 min
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About

The Supplement Shop Podcast dives into real conversations with supplement shop owners, top brand reps, industry experts, fitness media and more. Whether you’re running 1 small store or trying to scale a multi-location empire, you’ll get tactical strategies, behind-the-scenes playbooks, and unfiltered stories to help you dominate your market. Hosted by Brian Normand | Founder of BuildBetr → The all-in-one POS & growth system built for supplement stores.

Information

  • Creator
    Brian Normand
  • Years Active
    2025 - 2026
  • Episodes
    18
  • Rating
    Explicit
  • Copyright
    © Brian Normand
  • Show Website
    The Supplement Shop