The Switching Gear Podcast

Circle Economy
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The Switching Gear Podcast tells the story of four brands on their journey to launch rental and resale business models. All four brands participated in the Switching Gear project, which took them on a circular innovation process to help them design and launch circular business models that are financially competitive, impact-driven and that delight and engage the user. This innovation process—and all the resources to support it— are available in the Circular Toolbox. This podcast is a companion to the toolbox, but can also be enjoyed independently. Learn more on thecirculartoolbox.com

Episodes

  1. 04/01/2021 · BONUS

    Bonus: 'The whole idea was that we should figure this out for ourselves'

    This bonus episode of the Switching Gear podcast explores the value of the circular innovation process in gaining fresh perspectives, keeping focus and momentum, taking an evidence -based approach to concept development, aligning teams around a shared vision and more. Our brands also share their advice on what to do—and not to do—when designing and launching your own circular business model Join Asket, Lindex, ETP and Kuyichi and Circle Economy hosts, Gwen Cunningham and Hélène Smits, one final time to get their invaluable and candid advice!

    20 min
  2. Episode 5: 'You can lead a horse to water, but you can't make it drink'

    04/01/2021

    Episode 5: 'You can lead a horse to water, but you can't make it drink'

    Episode 5 of the Switching Gear podcast follows our brands as they define a clear messaging to the outside world, tackle any loose threads in their pilot planning and set Objectives, Key Results and Initiatives towards eventual scaling. Join Asket, Lindex, ETP and Kuyichi and Circle Economy hosts, Gwen Cunningham and Hélène Smits, as they get ready to launch their circular business model pilots!

    43 min
  3. Episode 4: 'From an environmental perspective, cannibalisation is the whole idea'

    04/01/2021

    Episode 4: 'From an environmental perspective, cannibalisation is the whole idea'

    Episode 4 of the Switching Gear podcast is all about fine-tuning the business model for rental and resale. Now that you have a clearer picture of how your concept will work in reality, it is time to understand in finer detail what processes, systems and capabilities are needed to bring the value proposition to life in preparation for the pilot launch as well as how you can safeguard the financial, social and environmental impact of the model in the process. Join Asket, Lindex, ETP and Kuyichi and Circle Economy hosts, Gwen Cunningham and Hélène Smits, as they uncover the devil that’s in the detail!

    46 min
  4. Episode 3: 'Most ideas will fail, even if competently executed'

    03/31/2021

    Episode 3: 'Most ideas will fail, even if competently executed'

    Episode 3 of the Switching Gear podcast reflects on an exciting step in the process: prototyping your concept. Developing and running prototypes is essential to quickly and cheaply gather data and insights and to reveal any problems with the current concept design. But, as this episode explores, there is a fine art to good prototype design! Join Asket, Lindex, ETP and Kuyichi and Circle Economy hosts, Gwen Cunningham and Hélène Smits, as they bravely put their ideas to the test!

    35 min
  5. Episode 2: 'You don't usually think about what customers do after they buy your product'

    03/31/2021

    Episode 2: 'You don't usually think about what customers do after they buy your product'

    Episode 2 of the Switching Gear podcast dives into the process of discovery and ideation. How can you put yourself in your customer’s shoes to gain insight into their pains and gains? How can you turn these insights into an initial circular business model concept? Join Asket, Lindex, ETP and Kuyichi and Circle Economy hosts, Gwen Cunningham and Hélène Smits, as they reflect on their own experience learning more about their customers.

    38 min
  6. Episode 1: 'Our whole mission is about decreasing consumption'

    03/31/2021

    Episode 1: 'Our whole mission is about decreasing consumption'

    Episode 1 of the Switching Gear podcast charts the very beginning of the journey: the start-up phase. This is a make or break moment for many—when nothing has started, but everything can be lost; when you need to convince others that this is a worthwhile pursuit, free up the resources to make it happen and put noses in the same direction… ‍ Join Asket, Lindex, ETP and Kuyichi and Circle Economy hosts Gwen Cunningham and Hélène Smits as they look back on the beginning of their journey into resale and rental models.

    37 min
  • 6 Episodes

About

The Switching Gear Podcast tells the story of four brands on their journey to launch rental and resale business models. All four brands participated in the Switching Gear project, which took them on a circular innovation process to help them design and launch circular business models that are financially competitive, impact-driven and that delight and engage the user. This innovation process—and all the resources to support it— are available in the Circular Toolbox. This podcast is a companion to the toolbox, but can also be enjoyed independently. Learn more on thecirculartoolbox.com

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