The Systems and Workflow Magic Podcast

Dolly DeLong
  • 5.0 (54)
  • MARKETING
  • UPDATED WEEKLY
The Systems and Workflow Magic Podcast

Are you a family photographer or creative entrepreneur struggling to stay consistent with marketing, streamline your backend, or launch with confidence? ❌ Tired of last-minute content scrambling? ❌ Overwhelmed by all the moving pieces of a launch? ❌ Wondering how to create simple, strategic systems that actually make life easier? 💡 Good news: Marketing, workflows, and launching don’t have to be complicated. You just need the right strategy, a repeatable system, and a plan that works for you. That’s why I created The Systems & Workflow Magic Podcast—your go-to resource for learning how to: ✔ Stay visible & consistently book clients (without being glued to social media) ✔ Implement workflows & automation so your business runs smoothly ✔ Plan & execute stress-free, high-converting launches 🎙 Hosted by Dolly DeLong—your Systems, Workflow & Launching BFF!—this podcast brings you weekly, tangible action steps to simplify your business through strategic workflows, marketing systems, and launching frameworks. You'll get: ✨ Step-by-step strategies for organizing your marketing, backend, and launches ✨ Behind-the-scenes insights into my own business & real-world client case studies ✨ Guest expert interviews on business growth, automation, and systems 💡 Whether you’re a family photographer looking to book more clients or a small business owner prepping for your next launch, this podcast is here to help you go from scattered to streamlined. 🎧 Hit subscribe and start discovering the magic of systems, workflows, and launching today! Let’s connect on Instagram @dollydelongeducation for even more marketing & workflow inspiration. See you in the next episode! Hosted on Acast. See acast.com/privacy for more information.

  1. Black Friday Launch Prep: How Email Marketing Drives Q4 Sales w/ Allison Hardy

    5D AGO

    Black Friday Launch Prep: How Email Marketing Drives Q4 Sales w/ Allison Hardy

    If you’ve ever felt overwhelmed by the idea of running a Black Friday sale or, worse, you’ve thrown one together the night before Thanksgiving, you are absolutely not alone. But what if this year looked a little different? What if you had a strategic plan in place that not only warmed up your audience but also sold your offer while you’re enjoying leftover pie? In this episode of the Systems and Workflow Magic Podcast, I sit down with email marketing strategist Allison Hardy, and we delve into how email funnels can significantly enhance your Black Friday strategy. Whether this is your first-ever sale or you're trying to streamline your fourth Q4 sprint, this conversation is packed with gold. Read the ENTIRE blog post here Resources & Links🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/ 🎉 Emails needed for a launch (Free PDF) HERE 🎉 Want to get 50% OFF of Flodesk? Click HERE 🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society Connect with Allison Hardy💻Website 📱Instagram Connect with Dolly DeLong Education💻Website 📱Instagram 🎥YouTube Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode: ✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools 🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it! 🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️ Black Friday Email Marketing, Email Funnels for Q4, Holiday Sale Strategy, Launching with Email Marketing, Email Marketing for Creatives, Black Friday Planning, Black Friday Strategy Hosted on Acast. See acast.com/privacy for more information.

    30 min

  2. JUN 30

    Behind the Scenes of My Business Pivot: What’s Next for This Podcast

    In this BRAND NEW solo episode, I’m pulling back the curtain on why I took a three-month break from releasing new podcast episodes and what’s changing (and staying the same) as I move forward. I’m sharing the behind-the-scenes journey of how I’ve evolved into serving two specific groups of business owners: family photographers who want sustainable systems and marketing strategies, and small business owners who want smart, strategic launch support. You’ll also hear the story behind my new membership, the Family Photographer’s Marketing Society, and what you can expect from the podcast in the coming months, including a brand new Black Friday series starting next week. Want the full blog post with all the shownotes? Click Here Resources & Links🎉 Emails needed for a launch (Free PDF) HERE 🎉 Want to get 50% OFF of Flodesk? Click HERE 🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society Connect with Dolly DeLong Education💻Website 📱Instagram 🎥YouTube Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode: ✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools 🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it! 🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️ fractional CMO for family photographers, family photography business tips, marketing strategy for photographers, how to market your family photography sessions, family photographer marketing support, launching tips, pre-launch tips Hosted on Acast. See acast.com/privacy for more information.

    13 min
  3. (REPLAY) How to Build an Evergreen Email Strategy That Works for You (W/ Elizabeth McCravy)

    JUN 23

    (REPLAY) How to Build an Evergreen Email Strategy That Works for You (W/ Elizabeth McCravy)

    So many creative entrepreneurs dread sending out weekly emails. Maybe you feel you have nothing to say, maybe you forget, maybe you feel like you’ve already used your best ideas. Today, I am welcoming back Elizabeth McCravy to the podcast, this time to talk about how her automated email system has improved her business and made her email marketing strategy so much easier. Elizabeth is sharing some of her key tips to get started on successfully automating your emails on your own and smoothing out your workflow today.  Top reasons to listen to the entire episode:-Get an inside look at Elizabeth McCravy’s automated email strategy, which nurtures her audience for nearly a full year with just 27 emails. -Learn how to build and repurpose your own evergreen nurture sequence without overcomplicating it—perfect for busy creative business owners. -Discover how to balance live emails with automations (plus smart tips on avoiding sending multiple emails at once from different funnels). Want the FULL Blog post with ALL the shownotes? Click HERE Resources & Links🎉 Emails needed for a launch (Free PDF) HERE 🎉 Want to get 50% OFF of Flodesk? Click HERE 🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society Connect with Dolly DeLong Education💻Website 📱Instagram 🎥YouTube Connect with Elizabeth instagram.com/elizabethmccravy elizabethmccravy.com/podcast Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode: ✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools 🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it! 🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️ Evergreen Email Strategy, Automated Email Marketing, Email Marketing Tips for Creatives, ShowIt Website Templates, Email Funnels for Entrepreneurs, Email List Building Tips, Behind the Scenes Marketing, Systems and Workflows, Email Copywriting Strategy Hosted on Acast. See acast.com/privacy for more information.

    37 min
  4. (REPLAY) Quarterly Planning Without Burnout: A Systems Approach w/ Kat Schmoyer

    JUN 16

    (REPLAY) Quarterly Planning Without Burnout: A Systems Approach w/ Kat Schmoyer

    In this episode of the Systems and Workflow Magic Podcast, I'm joined once again by my friend and fellow systems-loving business owner, Kat Schmoyer. Together, we’re diving into all things quarterly planning—specifically, how to approach the next Quarter with intention, strategy, and a whole lot less pressure. Whether you're gearing up for a packed season or you're slowing down to focus on refining your backend, this episode will give you permission and practical tools to finish the year strong without burning out! Top reasons to listen to the entire episode: -Discover Kat’s Four Pillars of Quarterly Planning – Learn how “Time, Money, Dreams, and Dailies” can revolutionize how you approach your business goals. -Stop the Burnout Spiral – Hear Kat and Dolly discuss the importance of realistic planning in busy seasons -Get Inspired to Serve & Sustain – Find out how simply focusing on client care in Q4 can be a powerful business strategy. Full Show Notes Here! Mentioned Resources & Links🎉 Need launching help? Work with me 1:1 here 🎉The Bookkeeping Template For Creatives and use code PODCAST for 20% off! 🎉 Do you want to join The Family Photographer's Marketing Society? Click HERE Connect with Dolly DeLong Education💻Website 📱Instagram 🎥YouTube Connect with Kat🌐 Website 📱 Instagram 📹 YouTube Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode: ✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools 🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it! 🔗 Affiliate links included, which means I might make a little money when you click. I only recommend people, products, & programs I use & ❤️ Quarterly Planning for Creative Business Owners, Q4 Business Strategy, End-of-Year Planning, Strategic Goal Setting, Time Management, Kat Schmoyer, Systems and Workflow Magic, Small Business Planning, Planning for Busy Seasons, Client Experience Strategy, Trello for Creatives Hosted on Acast. See acast.com/privacy for more information.

    38 min
  5. (REPLAY) Why Contracts Matter: 4 Must-Have Legal Protections for Creative Business Owners

    JUN 9

    (REPLAY) Why Contracts Matter: 4 Must-Have Legal Protections for Creative Business Owners

    In this REPLAY solo episode, I'm diving into four big reasons why contracts are essential for every creative business owner. Whether you're just starting out or you've been in business for a while, having contracts in place isn't just a nice-to-have—it’s a must-listen! The Legal Paige Contract ShopShop Now at The Legal Paige Contract Shop >> Top reasons to listen to the entire episode: 1- Learn how contracts protect both you and your clients—yes, even for complimentary sessions. 2- Hear how having a contract instantly elevates the professionalism of your brand. 3- Get practical, non-intimidating steps to start using contracts (even if you’re not ready to hire a lawyer). Full Show Notes Here! Mentioned Resources & Links🎉 Want a contract for the BACKEND of your business? Check out The Legal Paige's Contract Shop here 🎉The Bookkeeping Template For Creatives and use code PODCAST for 20% off! 🎉 Do you want to join The Family Photographer's Marketing Society? Click HERE Connect with Dolly DeLong Education💻Website 📱Instagram 🎥YouTube Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode: ✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools 🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it! 🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️ Contracts For Creatives, Legal Contracts For Small Business, Business Systems For Creatives, Protect Your Business Legally, Creative Business Tips, Legal Page Contracts, Why You Need Contracts, Client Workflows Hosted on Acast. See acast.com/privacy for more information.

    19 min

  6. JUN 2

    (REPLAY) Navigating Money, Marriage, and Business: My Financial Journey w/ My Husband (Ty DeLong)

    In this REPLAY episode, Dolly sits down with her husband, Ty DeLong, for a candid conversation about money, marriage, and what it looked like to pay off over $150K in student loan debt while building a business. You’ll hear how their different financial backgrounds impacted their relationship, how they finally got on the same page about money, and the exact systems Ty used to help them get out of debt. Whether you’re single or married, in debt or thriving, this episode will encourage you to take a closer look at your numbers and build a more sustainable business. Top reasons to listen to the entire episode:Learn how Dolly and Ty tackled six figures of student loan debt as a married couple while Dolly built her business.Understand how Profit First and basic spreadsheets transformed Dolly’s relationship with money.Gain tangible steps and mindset shifts for managing finances as a creative entrepreneur, especially if money feels overwhelming.Full Show NotesClick here to access the full show notes Mentioned Resources & LinksThe Bookkeeping Template For Creatives and use code PODCAST for 20% off! Do you want to join The Family Photographer's Marketing Society? Click HERE Episode 20: https://systemsandworkflowmagic.com/how-to-pay-yourself-as-a-creative-business-owner/ Connect with Dolly DeLong EducationWebsite Instagram YouTube Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode: Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it! affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & Money Mindset for Creatives, Paying Off Student Loans, Financial Tips For Married Entrepreneurs, Budgeting Tips, Profit First for Creatives, Creative Business Finances, Systems for Small Business Owners, How to Name Every Dollar, Bookkeeping Tips for Creatives, Financial Clarity in Marriage Hosted on Acast. See acast.com/privacy for more information.

    26 min
  7. (REPLAY) How to Create a Monthly Money Workflow That Helps You Build a Profitable Business w/ Shanna Skidmore

    MAY 26

    (REPLAY) How to Create a Monthly Money Workflow That Helps You Build a Profitable Business w/ Shanna Skidmore

    Are you ready to gain clarity and confidence in your business finances? Maybe you peek at your numbers every couple of months, but let’s be honest, that just isn’t good for your business, and it is probably adding to the intimidation and overwhelm of the task. In this episode, Shanna Skidmore, of Skidmore Consulting, shares how she crafted her experience as a Fortune 100 Financial Advisor and is now helping entrepreneurs and her students build a profitable business they are comfortable and aligned with. If you are ready to set up a “money date” that will help make managing money much less stressful, this episode is for you! Top reasons to listen to the entire episode: Learn how to conduct an effective “money date” for your business.Dive into Shanna’s easy-to-follow system to kickstart your financial journey.Be motivated to get comfortable with your finances and get over your fear of peeking at the numbers in your business. Full Show Notes Here! Mentioned Resources & Links🎉 Need launching help? Work with me 1:1 here 🎉The Bookkeeping Template For Creatives and use code PODCAST for 20% off! 🎉 Do you want to join The Family Photographer's Marketing Society? Click HERE Connect with Dolly DeLong Education💻Website 📱Instagram 🎥YouTube Connect with Shanna Website Consider the Wildflowers Podcast Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode: ✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools 🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it! 🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️ Financial Tips For Small Business Owners, How To Set A Budget, Financial Tips, Budgeting Tips Hosted on Acast. See acast.com/privacy for more information.

    1 hr
  8. (REPLAY) How to Host a High-Converting Virtual Summit w/ Krista Miller

    MAY 19

    (REPLAY) How to Host a High-Converting Virtual Summit w/ Krista Miller

    If you’re thinking about hosting a summit to grow your audience or launch your next offer, this episode is packed with strategies that are still incredibly relevant for 2025. Krista Miller breaks down the exact trends and systems you need to create a high-converting virtual summit that actually works in today's online space. Top reasons to listen to the entire episode: Hear why you should host your own summitLearn how to set your summit apart by having unique messagingFind out how crafting the perfect pitch can help bring in people who are new to summitsLearn the benefits of launching an offer in your summit Full Show Notes Here! Resources & Links🎉 Need launching help? Work with me 1:1 here 🎉 Emails needed for a launch (Free PDF) HERE 🎉 The Lead Magnet Master Idea List (HERE) 🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society Connect with Dolly DeLong Education💻Website 📱Instagram 🎥YouTube Connect with Krista MillerWebsite: https://www.summitinabox.co/ Instagram: https://www.instagram.com/summitinabox/ Krista's summit challenge Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode: ✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools 🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it! 🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️ Online Virtual Summits, How To Grow Your Email List With Online Virtual Summits, Email List Growth Hosted on Acast. See acast.com/privacy for more information.

    34 min
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5
out of 5
54 Ratings

About

Are you a family photographer or creative entrepreneur struggling to stay consistent with marketing, streamline your backend, or launch with confidence? ❌ Tired of last-minute content scrambling? ❌ Overwhelmed by all the moving pieces of a launch? ❌ Wondering how to create simple, strategic systems that actually make life easier? 💡 Good news: Marketing, workflows, and launching don’t have to be complicated. You just need the right strategy, a repeatable system, and a plan that works for you. That’s why I created The Systems & Workflow Magic Podcast—your go-to resource for learning how to: ✔ Stay visible & consistently book clients (without being glued to social media) ✔ Implement workflows & automation so your business runs smoothly ✔ Plan & execute stress-free, high-converting launches 🎙 Hosted by Dolly DeLong—your Systems, Workflow & Launching BFF!—this podcast brings you weekly, tangible action steps to simplify your business through strategic workflows, marketing systems, and launching frameworks. You'll get: ✨ Step-by-step strategies for organizing your marketing, backend, and launches ✨ Behind-the-scenes insights into my own business & real-world client case studies ✨ Guest expert interviews on business growth, automation, and systems 💡 Whether you’re a family photographer looking to book more clients or a small business owner prepping for your next launch, this podcast is here to help you go from scattered to streamlined. 🎧 Hit subscribe and start discovering the magic of systems, workflows, and launching today! Let’s connect on Instagram @dollydelongeducation for even more marketing & workflow inspiration. See you in the next episode! Hosted on Acast. See acast.com/privacy for more information.

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