The Takeaway: Unscripted Harrison Awe, Chike Ume

The season one finale ends with a few final thoughts on Elon the entertainer. A few marketing buzzwords Chike and Harrison are placing on the naughty list in the new year. And a few final comments on the trends discussed in the inaugural episode from a year ago. Because strategists should be as eager to amend their opinions as they are to voice them.

Happy holidays to all and to all a good last listen.
Thanks from everyone here at The Takeaway for your support this year!

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

After letting the acquisition sink in for a bit, Chike and Harrison discuss the future scenarios of the blue-check bird. Before positing what, if any, effect Apple's latest advertising platform will have on consumers. Before finally shifting gears to talk about the reputation of the advertising industry.

Advertising - both the invisible economy underwriting creativity today and the (un)necessary evil interrupting consumers at every turn. Chike and Harrison touch on the record high ad annoyance and avoidance rates today, the maze of mistakes that has led to them, and how marketers and brands can get themselves back into consumer's good graces by acknowledging the reputation we've helped create.

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

Takeaway hosts Chike and Harrison riff on Walmart's latest venture into the Metaverse, the power of OOH, and the latest QSR beef (pun intended). Before discussing how institutional distrust has heightened expectations for brands today.

Coined the Branded Justice Society of America. The Takeaway unpacks the growing demand for brands to step in and improve societal issues. The challenges that come with living up to that expectation during economic hardships. And how marketers can strike the balance between profit and purpose.

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

Chike and Harrison give their unsolicited opinions on some recent brand acts from PacSun, Patrón, and Adidas. Before diving into two titans of effectiveness: relevance and differentiation. Can a piece of creative, a holistic campaign, or an entire company do both in today's marketing landscape? And if so, how can your brand's DNA, position in the category, and media approach help you balance the two successfully?

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

Chike and Harrison dive into how influencers are being used effectively in media today. Discuss some of the narratives working against them. And how brands can get it right more often.
Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

Chike and Harrison discuss Netflix's recent fall in the stock market, the larger relationship between marketing and financial markets, and the pressure it puts on long term branding.
Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.