The Letterdrop Podcast

Letterdrop
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  • MARKETING

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound. Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

  1. 27 DE JAN.

    Creating a Sales Flywheel with LinkedIn, with Neal Goyal

    Neal Goyal, VP Strategic Sales at Disco, talks why top sellers choose LinkedIn, closing revenue with LinkedIn, and activating social selling to create measurable impact on pipeline and brand within 60 days.

    53min

  2. 19/11/2024

    The Tangible Value of LinkedIn as a Channel for Sales with Isaiah Crossman

    Parthi talks to Isaiah Crossman (formerly Topic and Wunderkind) about the ROI of LinkedIn as a social selling channel for sales teams compared to that of email and cold calling. Check out Isaiah's profile: https://www.linkedin.com/in/isaiahcrossman/

    38min

  3. 31/10/2024

    The New Go-to-Market Funnel with Nick Bennett

    Parthi speaks to LinkedIn expert and Co-Founder of TACK Nick Bennett, who has generated $2M from organic LinkedIn. Check out TACK: https://www.tackgtm.com/ Check out Letterdrop: www.letterdrop.com

    32min

  4. 24/07/2024

    How Social Selling Helps Drive +$1M In Pipeline with Laura Erdem

    Parthi chats to Laura Erdem, who shares that social selling helps drive +$1M in pipeline for Dreamdata and why all teams should be adopting social selling. Check out Dreamdata: https://dreamdata.io/ Check out Letterdrop: https://www.letterdrop.com

    35min

  5. 01/07/2024

    Your First 90 Days as a Marketing Leader with Jane Serra

    Jane Serra, VP of Growth Marketing at Daxtra, shares how to get quick wins and set yourself up for success in the first months of your marketing leadership role. Check out Daxtra: https://www.daxtra.com/ Check out Letterdrop: https://www.letterdrop.com

    34min

  6. 27/06/2024

    Getting 65% Cold Reply Rate as a BDR via Social Selling with Oliver Johnson

    Oliver Johnson, talented BDR at ServiceBell, shares how he has exceeded quota and meetings booked from outbound through social selling on LinkedIn. Check out ServiceBell: https://www.servicebell.com/ Check out Letterdrop: https://www.letterdrop.com

    26min

  7. 21/06/2024

    Scaling Success on LinkedIn and Organic Social with Adam Robinson

    Adam Robinson, CEO of Retention.com and RB2B, shares his thoughts on the future of B2B in organic social and tactics to scale success on channels like LinkedIn. Check out Retention.com: https://retention.com/ Check out RB2B: https://www.rb2b.com/ Check out Letterdrop: https://www.letterdrop.com

    37min

  8. 12/06/2024

    How Companies Should Be Thinking About ABM Today with Alon Waks

    Parthi chats to accomplished fractional CMO Alon Waks about account-based marketing, aligning marketing and sales, handling warm accounts, and more. Check out Alon's profile on LinkedIn: https://www.linkedin.com/in/alonwaks/ Check out Letterdrop: https://www.letterdrop.com

    32min
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Sobre

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound. Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

Informações

  • Criado por
    Letterdrop
  • Anos de atividade
    2024 - 2025
  • Episódios
    32
  • Classificação
    Livre
  • Copyright
    © Letterdrop
  • Site do podcast
    The Letterdrop Podcast