The B2B Thought Leader's Playbook

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The B2B Thought Leader's Playbook

In a world where AI can generate content at will and anyone can build the next breakthrough product, what makes your voice worth listening to? "The B2B Thought Leader's Playbook" reveals the most powerful asset in modern business: narrative. From the trenches of B2B narrative design, Joe (Founder of ThoughtCred and B2BAxis, Chief Business Officer at Xerago B2B) shares his proven system for turning innovations into industry-leading stories. Drawing from two decades of transforming how tech companies communicate, this series unveils the frameworks and strategies behind today's most compelling B2B narratives. Whether you're a founder cutting through the noise, a CEO scaling your story, or a marketing leader fighting for differentiation – this is your guide to standing out in the age of infinite innovation.

Episodes

  1. NOV 14

    Pioneering Perspectives: The Wisdom of the Crowds in Thought Leadership

    Creators & Guests Joseph Abraham - Editor When 800 fairgoers outguessed cattle experts in weighing an ox, they revealed a timeless truth about decision-making that's more relevant than ever. In this episode, we explore how the wisdom of crowds is becoming the secret weapon for innovation in an AI-driven world. Through IBM's legendary Innovation Jam that spawned billions in revenue, to practical frameworks for harnessing collective intelligence, discover why companies that tap into crowd wisdom are 2.7 times more likely to lead their industries.From avoiding common pitfalls like echo chambers and the expert fallacy, to leveraging crowd wisdom in the age of AGI, this foundational episode reveals why your competitive edge lies not in having all the answers, but in knowing how to orchestrate the right voices at the right time. Whether you're facing information overload or seeking breakthrough innovation, learn why in today's complex business landscape, none of us is as smart as all of us. This is from Creators & Guests Joseph Abraham - Editor , book - The B2B Thought Leader's playook.

    27 min

  2. NOV 8

    The Power of Collective Wisdom: How 150,000 Minds Beat Information Overload

    In this compelling deep dive, we explore how collective intelligence can be the antidote to modern information overwhelm. Through the remarkable story of IBM's 2006 Innovation Jam—where 150,000 people across 104 countries transformed a single blockchain idea into billions in revenue—they unpack why groups are 22 times better at solving complex problems than individuals working alone. Amidst an age where 74% of B2B buyers feel overwhelmed by research requirements, this episode offers fresh insights on harnessing collective wisdom to navigate information overload and stay competitive in the age of AGI. Perfect for business leaders and decision-makers looking to turn information paralysis into collaborative innovation.

    12 min

  3. NOV 7

    The Narrative Crisis: When Everyone Has a Voice

    In downtown San Francisco, two founders pitch revolutionary AI platforms to the same VC. By sunset, only one secures funding – not because of superior technology, but because of a superior story. This episode dives into what Joe calls "The Age of Narrative Crisis," where AGI is democratizing innovation at an unprecedented scale. Learn why 71% of B2B buyers find most content meaningless, and why in a world where technology can be replicated overnight, your narrative becomes your most defensible asset. This foundation episode reveals why the rules of B2B storytelling have fundamentally changed – when anyone can build anything in weeks and generate professional content at the click of a button, what makes you special? Whether you're a founder, CEO, or marketing leader, discover why narrative isn't just another business tool – it's the key to standing out in the age of infinite innovation.

    14 min
  • 3 Episodes

About

In a world where AI can generate content at will and anyone can build the next breakthrough product, what makes your voice worth listening to? "The B2B Thought Leader's Playbook" reveals the most powerful asset in modern business: narrative. From the trenches of B2B narrative design, Joe (Founder of ThoughtCred and B2BAxis, Chief Business Officer at Xerago B2B) shares his proven system for turning innovations into industry-leading stories. Drawing from two decades of transforming how tech companies communicate, this series unveils the frameworks and strategies behind today's most compelling B2B narratives. Whether you're a founder cutting through the noise, a CEO scaling your story, or a marketing leader fighting for differentiation – this is your guide to standing out in the age of infinite innovation.

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