The Third Knock

Nathan Olsen

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The Third Knock Podcast

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Ep.11: How to Start a Business With No Degree, No Money, or Social Anxiety

You want to work for yourself but feel like something disqualifies you: no degree, no savings, social anxiety, ADHD, or a body that can't do your old job. This episode is how to start a business anyway, from someone who had every one of those against him and has been self-employed for 15 years. You'll learn: How to get your first clients with no budgetWhy undercharging keeps new freelancers brokeHow to turn what you're good at into something people pay forWhy one income stream is a trapHow to run a business with social anxiety or ADHDWhy recovery and entrepreneurship follow the same formulaHow to avoid paying to be soldNathan Olsen dropped out of high school, delivered pizza, became a plumber, then hurt his back and lost that too. He started from a kitchen table with no money and no mentors. If he could do it, you can. Want to be a guest? Search "Third Knock Podcast" and fill out the guest form, or find Nathan Olsen on Facebook.
٢٥ أغسطس

EP. 10: Feeling Stuck in Life? How to Figure Out What You're Meant to Do (Ft. Zachary Bailey)

If you're feeling stuck in life and trying to figure out what you're meant to do, this episode is for you. Nathan Olsen sits down with lifelong friend Zachary Bailey, who left the military and a trucking career behind to start over from scratch with no money, no website, and no roadmap. We talk about how to find your purpose when you don't know where to start, why every person has a gift (and why the people around you usually see it before you do), and the "third knock," which is learning to recognize the inspiration you keep ignoring. We also get into men's mental health and why asking for help is so hard, why buying more courses won't build your business, and how to keep taking action on the days you're overwhelmed and running on empty. This is real talk about starting over in life. Raw, unpolished, and shared from the middle of the process, not after the success story.
١٢ أغسطس

EP. 9: What Nobody Tells You About Chasing a Career (ft. Seth Bonnell)

Nobody tells you what chasing a music career actually costs: the day jobs, the self-doubt, or why the people who love you most won't support you. Solo artist Seth Bonnell lays it all out.We get into why marketing to friends and family is a trap, the parade float and 3,000 3D-printed whistles that blew up his local following, how one free file turned a 3-million-view video into 1,500 followers, going from unpaid open mics to never playing a free gig, using AI to automate the business side so you can focus on the craft, and what he'd tell anyone starting from zero. 🎸 Seth's shows, music & merch: https://sethbonnell.comCatch Seth live this month: West Side Culture Fest, Busker Brawl in Springville, and The Great Wide Open Mic in Provo on August 29. It's free, outdoors, under the stars.The Third Knock Podcast features candid conversations with entrepreneurs about what it really takes to build something of your own. New episodes with the people grinding toward their dream careers, not just the ones who've already made it. ⏱️ Chapters:0:00 Cold open0:20 Who is Seth Bonnell2:04 The #1 thing holding artists back4:33 Self-doubt & when your own people doubt you14:12 What "making it" actually looks like19:37 AI music: where's the line for artists?26:44 AI is coming for every job38:29 Automating the business side with AI39:41 AI fixed his car when the parts didn't exist43:16 How he actually got gigs (parade, whistles, busking)46:58 The 3-million-view video strategy1:00:35 The day jobs that fund the dream1:11:42 STOP marketing to friends & family1:17:55 Social media vs. playing in person1:30:06 Where to see Seth live#musiccareer #independentartist #musician #entrepreneur #podcast
٥ أغسطس

EP. 8: Hearses to Headlocks (ft. Wade Simmons)

From hearses to headlocks: Wade Simmons is a mortician, a filmmaker, and a trained pro wrestler, and he built it all debt-free. He's spent 16 years in funeral service, from overnight shifts at the funeral home to running his own mortuary transportation business, all while making films and training with Chicago Style Wrestling.Nathan and Wade get into the side of entrepreneurship nobody posts about: failing the embalmer's exam and starting over, why multiple streams of income aren't optional anymore, buying your work vehicle in cash, and keeping your integrity when everyone's cutting corners.
٥ أغسطس

EP. 7: He Started a Marketing Agency at 15. He's Now Worked With 300+ Businesses. (ft. Mohammed)

At 15, he was working 18-hour days and took a full year to land his first client. At 18, he's run a US-facing agency for four years and worked with over 300 businesses. This is how he did it, and what it actually cost.Mohammed, founder of CRM Automates, joins the Third Knock Podcast from Pakistan to share the unfiltered version of starting young: friends and family cutting him off, losing $20,000 on sales calls to rookie mistakes, getting banned from LinkedIn with 2,000 followers for being under 18, and the one person who never stopped backing him.
٥ أغسطس

EP. 6: What Business Owners Get Wrong About SEO and AI (ft. Terry Samuels)

AI websites sold to owners who don't know they're AI. Agencies holding phone numbers hostage. Gurus selling "SEO is dead" while AI engines scrape optimized sites to build every answer. Terry Samuels has seen it all in 15 years, and he's naming names on what actually works.Terry owns Soltera Digital Services and Soltera University, ranks #1 for his own keywords, and has cleaned up hundreds of botched SEO projects. In this episode of the Third Knock Podcast, we cover the full landscape: the scams, the AI shift, and what business owners should actually be doing right now.
٥ أغسطس

EP. 5: The Attendapreneur Trap - Always One More Event (Episode 5)

You know this person.Forty tabs open. Three courses paid for, never finished. A notebook full of genuinely good notes from a summit back in March.They can explain funnels, lead magnets, and positioning better than most people actually running a business. They have just never asked anyone for money.That is an attendapreneur. Always one event away from starting, and somehow never starting.Most of you watching are picturing someone else right now.
٥ أغسطس

EP. 4: The Real Cost Of Going Solo (ft. Josh Hook)

Everybody tells you starting a business is hard. Almost nobody tells you it can also be hilarious, humbling, and occasionally involve a client trying to fly a "friend" in from overseas.Nathan sits down with Josh Hook, who runs the digital marketing agency Hook'd It Up, for an honest and genuinely funny conversation about leaving a regular job, working for yourself, and the strange road that got him there. Josh packed up his life in Los Angeles, moved to Heber, Utah on the strength of a Google Maps search and a newly built Walmart, and started over with no local network and no safety net.
٥ أغسطس

EP. 3: 1% Better Every Day (ft. Terry Godfrey)

Nathan sits down with real estate entrepreneur Terry Godfrey of Equity Empire Group to talk about breaking away from the 9-to-5 and taking the leap into entrepreneurship. Terry's rule is simple: get 1% better every day. They get real about the struggle nobody warns you about, finding your why, pushing through anxiety, and why the goal was never really about the money.
٥ أغسطس

EP. 2: Starting a Business or Law Firm: The Hardest Part No One Warns You About

Starting a business or law firm is not just about being great at your profession. Many skilled attorneys, entrepreneurs, and business owners discover that marketing, sales, systems, cash flow, and leadership become a second full-time job.
٢٤ يوليو

EP. 1: Pilot Episode Featuring Zachary Bailey

Welcome to the very first episode, and yeah, it's a bit all over the place. Nathan Draper Olsen and his buddy Zachary Bailey sit down to introduce themselves the show, different missions, different podcasts and mostly just talk, laugh, and get sidetracked.

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The Third Knock Podcast

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Nathan Olsen
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The Third Knock